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Country Report

Colour Cosmetics in

Colour Cosmetics in China

24 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Crossover and high-tech colour cosmetics entice consumers

To woo consumers amid the ferocious competition, manufacturers have rolled out unique crossover products in colour cosmetics. For example, a limited edition BB cushion was launched by Iope via Tmall.

New-concept products stir up colour cosmetics

Whitening skin care powder Snow Beauty from Shiseido, initially debuted in 2016, was relaunched in September 2017 and was immediately a hit. It can achieve the effect of nude make-up and is even safe to wear during sleep.

Lip products remains most dynamic

Lip products continued to record the most dynamic growth in 2017, despite being the second largest category of colour cosmetics. Compared with other products, lip products are the easiest to apply, requiring the fewest make-up techniques, yet are able to achieve an immediate effect in boosting facial complexion.

COMPETITIVE LANDSCAPE

High-end brands from multinational players are the major growth drivers

With growing household incomes and the upgraded consumption trend, high-end brands from multinational colour cosmetics manufacturers are the major growth drivers, as local consumers are in pursuit of quality products with reliable ingredients and good efficacy. International brands such as Yves Saint Laurent, Chanel and Christian Dior enjoy great popularity among locals, making more consumers wish to experience these premium colour cosmetics products when they gain stronger purchasing power.

Intensifying competition seen in colour cosmetics

Intensifying competition is leading to the rise of new marketing approaches, such as employing key opinion leaders in the digital age. Internet celebrities, cooperating with colour cosmetics manufacturers, promote specific brands in their social media accounts or via live streaming platforms, which usually have millions of followers.

Multinational brands lead the trend

Multinational players lead colour cosmetics, with four of the top five players being international brands in terms of value sales in 2017. The enriched product choices along with the high brand awareness of multinational players naturally attract more attention from local consumers, resulting in higher value sales among those with growing disposable income.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in China?
What are the major brands in China?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in China - Category analysis

HEADLINES

PROSPECTS

Crossover and high-tech colour cosmetics entice consumers

New-concept products stir up colour cosmetics

Lip products remains most dynamic

COMPETITIVE LANDSCAPE

High-end brands from multinational players are the major growth drivers

Intensifying competition seen in colour cosmetics

Multinational brands lead the trend

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Crossover and high-tech colour cosmetics entice consumers

New-concept products stir up colour cosmetics

Lip products remains most dynamic

COMPETITIVE LANDSCAPE

High-end brands from multinational players are the major growth drivers

Intensifying competition seen in colour cosmetics

Multinational brands lead the trend

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in China - Category analysis

HEADLINES

PROSPECTS

Crossover and high-tech colour cosmetics entice consumers

New-concept products stir up colour cosmetics

Lip products remains most dynamic

COMPETITIVE LANDSCAPE

High-end brands from multinational players are the major growth drivers

Intensifying competition seen in colour cosmetics

Multinational brands lead the trend

CATEGORY DATA

Beauty and Personal Care in China - Industry Overview

EXECUTIVE SUMMARY

Skin care constitutes the majority of sales while colour cosmetics is most dynamic

Advances in new technology promotes beauty and personal care

Multinational players face growing competition from domestic ones

Relaunch of new products with finer ingredients or more functions

Strong forecast growth momentum is expected to be maintained

MARKET DATA

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