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Learn moreJun 2020
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Make-up has become more and more popular among not only women but also some male consumers in China. Information and make-up tutorials transmitted by key opinion leaders (KOLs) through social platforms is an important driver behind this.
Colour-rich products like lipstick witnessed dynamic growth during the review period, while eye shadow was one of the most dynamic categories in 2019. The dynamic growth seen by eye shadow was partly due to the wide product selection, aggressive marketing, and the increasing adoption of eye make-up.
L'Oréal (China) Co Ltd maintained its leading position in colour cosmetics in 2019 thanks to its rich brand portfolio, aggressive marketing efforts, and strong distribution advantages. Premium brands for the company, such as Yves Saint Laurent, Giorgio Armani and Lancôme, all experienced dynamic growth in 2019 thanks to an outstanding sales performance for their star products.
Sales of colour cosmetics are now expected to grow by just 4% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 24% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.
With consumers trapped at home during the nationwide lockdown spending on colour cosmetics has come under threat. Many consumers have been unable to enter the workplace, while socialising has been an impossibility.
COVID-19’s impact on colour cosmetics is projected to be relatively short-lived with the category still seen to have huge room for development. China’s population continues to grow with the younger generations in particular embracing Western and regional fashion and make-up.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in China with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in China market research report includes:
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Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.