Colour Cosmetics in China

April 2023
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Despite a brief rebound in 2021, colour cosmetics recorded a double-digit current value decline in 2022, due to a new wave of COVID-19 outbreaks. The regional lockdowns reduced socialisation and increased the amount of time spent at home, thus leading to fewer occasions to apply make-up. Meanwhile, supply chain disruptions and restrictions also reduced the availability of colour cosmetics, further preventing growth. Meanwhile, lifestyle transformations and aesthetic shifts brought about by the p

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Overview:

Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Colour Cosmetics industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Colour Cosmetics in China report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Colour Cosmetics in China?
  • Which are the leading brands in China?
  • How are products distributed in China?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
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Colour Cosmetics in China - Category analysis

KEY DATA FINDINGS

Colour cosmetics sees double-digit decline across all categories due to COVID-19
Both the premium and mass segments decline, while experiencing fiercer competition
Both the pandemic and technology accelerate the penetration of e-commerce
Domestic brands with better adaptation to trends will take more share
Offline experiences will receive more attention in the post-pandemic era
Nude and natural make-up is the new trend
Table 1 Sales of Colour Cosmetics by Category: Value 2017-2022
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2018-2022
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2019-2022
Table 5 LBN Brand Shares of Eye Make-up: % Value 2019-2022
Table 6 LBN Brand Shares of Facial Make-up: % Value 2019-2022
Table 7 LBN Brand Shares of Lip Products: % Value 2019-2022
Table 8 LBN Brand Shares of Nail Products: % Value 2019-2022
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2019-2022
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2022-2027
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2022-2027

Beauty and Personal Care in China - Industry Overview

Beauty and personal care in 2022: The big picture
2022 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Table 12 Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027

DISCLAIMER

Summary 1 Research Sources
The following categories and subcategories are included:

Colour Cosmetics

      • Premium Eye Liner/Pencil
      • Mass Eye Liner/Pencil
      • Premium Eye Shadow
      • Mass Eye Shadow
      • Premium Mascara
      • Mass Mascara
      • Premium Other Lash and Brow Make-Up
      • Mass Other Lash and Brow Make-Up
      • Premium BB/CC Creams
      • Mass BB/CC Creams
      • Premium Blusher/Bronzer/Highlighter
      • Mass Blusher/Bronzer/Highlighter
      • Premium Foundation/Concealer
      • Mass Foundation/Concealer
      • Premium Powder
      • Mass Powder
      • Premium Other Facial Make-Up
      • Mass Other Facial Make-Up
      • Premium Lip Gloss
      • Mass Lip Gloss
      • Premium Lip Liner/Pencil
      • Mass Lip Liner/Pencil
      • Premium Lipstick
      • Mass Lipstick
      • Premium Other Lip Products
      • Mass Other Lip Products
      • Premium Nail Polish
      • Mass Nail Polish
      • Premium Nail Treatments/Strengthener
      • Mass Nail Treatments/Strengthener
      • Premium Polish Remover
      • Mass Polish Remover
      • Premium Other Nail Products
      • Mass Other Nail Products
    • Premium Colour Cosmetics Sets/Kits
    • Mass Colour Cosmetics Sets/Kits

Colour Cosmetics

This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.

See All of Our Definitions
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This report originates from Passport, our Colour Cosmetics research and analysis database.

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