Colour cosmetics witnessed double-digit current value growth in 2021, returning to more dynamic growth in the new normal after the COVID-19 outbreak in 2020, when consumers were heavily impacted by the lockdown policy and rarely wore make-up, leading to little growth. When COVID-19 was controlled relatively well and consumers resumed regular work and social activities in 2021, colour cosmetics saw a rebound, with facial make-up experiencing dynamic growth compared with lip products, given the new normal in terms of wearing face masks.
Home-grown colour cosmetics brands continue to see dynamic momentum, riding on the hype of “national tide”. Local brands are no longer a substitute for established international brands.
E-commerce has grown to be the largest distribution channel for colour cosmetics, accounting for nearly half of value sales in 2021 after seeing continuous growth in the past few years. Many colour cosmetics brands are even born from the internet, become popular through social networks, and successfully win over younger generations.
Even though e-commerce continues to expand, offline channels remain important, as trying products on is still vital for many people when purchasing colour cosmetics. It has been observed that the more dynamic beauty specialist stores which have emerged in the market have quickly gained attention from the younger generations.
Men’s colour cosmetics represents huge potential for growth, as Chinese men’s awareness of personal grooming continues to increase, and at the same time, increasing numbers of men’s grooming brands are launching make-up products exclusively for men. For example, Tom Ford and Chanel have both launched male colour cosmetics product lines in the Chinese market, and are gaining popularity amongst young and sophisticated male consumers.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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