Colour cosmetics was one of the most affected categories by the pandemic in 2020. The lockdowns, working from home policies, and restrictions on social events limited consumers’ opportunities for dressing up and wearing make-up.
In the review period, facial make-up comprised the biggest category in colour cosmetics in current value terms. Women were becoming increasingly concerned about their appearances and were opting for products that made them feel good.
The least affected category within colour cosmetics was nail products, with some categories even seeing growth in 2020. Whilst frequent hand washing was a must for consumers to prevent the spread of the virus, there were no regulations that led to hands being covered.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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