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Country Report

Colour Cosmetics in

Colour Cosmetics in Romania

22 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics an underdeveloped category in Romania

In 2017, the colour cosmetics category in Romania was one of the least developed in Eastern Europe. Per capita consumption in other countries in the region is around double that in Romania, while in Western European markets such as France, consumption is 4-5 times higher.

Sales supported by rising disposable incomes and increasing consciousness about appearance

Sales of colour cosmetics in 2017 were supported by various factors, the most important being rising disposable incomes (partly as a result of the increasing participation of women in the workforce) and consumers’ increasing consciousness about their appearance, but also new product developments, for example claiming to reduce the signs of age-related skin imperfections, attractive packaging and new fashion trends. A rise in demand for organic colour cosmetics was also observed and is expected to offer manufacturers new growth opportunities over the forecast period.

Foundation/concealer and blusher/bronzer/highlighter two of the best performing categories in 2017

With Romanian women continuing to be influenced by various celebrities and beauty icons, colour cosmetics is expected to record further solid growth over the forecast period. With many women wearing make-up, the best-selling products in 2017 were traditional colour cosmetics such as foundation/concealer and blusher/bronzer/highlighter.

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player

Multinationals continued to dominate colour cosmetics in Romania in 2017, led by L’Oréal, Coty, Avon and Oriflame. L’Oréal’s leading position can be largely attributed to its presence in most colour cosmetics categories and both the mass and premium segments.

Colour cosmetics remains a transformative category

Colour cosmetics remained a transformative category in Romania in 2017, both with regard to appearance as well as emotional wellbeing. With confidence rating higher than attractiveness as an emotional impact of wearing make-up, brand manufacturers should use it as a tool for revealing inner beauty and focusing more on strength and empowerment.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Romania?
What are the major brands in Romania?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Romania - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics an underdeveloped category in Romania

Sales supported by rising disposable incomes and increasing consciousness about appearance

Foundation/concealer and blusher/bronzer/highlighter two of the best performing categories in 2017

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player

Colour cosmetics remains a transformative category

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Romania

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Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics an underdeveloped category in Romania

Sales supported by rising disposable incomes and increasing consciousness about appearance

Foundation/concealer and blusher/bronzer/highlighter two of the best performing categories in 2017

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player

Colour cosmetics remains a transformative category

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Romania - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics an underdeveloped category in Romania

Sales supported by rising disposable incomes and increasing consciousness about appearance

Foundation/concealer and blusher/bronzer/highlighter two of the best performing categories in 2017

COMPETITIVE LANDSCAPE

L’Oréal remains the leading player

Colour cosmetics remains a transformative category

CATEGORY DATA

Beauty and Personal Care in Romania - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Romania continues to record healthy growth in 2017

What consumers look for in beauty and personal care products

Domestic companies gaining ground in the local beauty and personal care market

Internet retailing by far the fastest growing distribution channel in beauty and personal care

Niche and premium beauty and personal care categories to record the strongest growth over the forecast period

MARKET DATA

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