An improved macroeconomic climate and the absence of social unrest is expected to underpin growth in colour cosmetics over the forthcoming period. The June national strikes and the downturn in economic growth in 2022 had a notable impact on trade and paralysed much of the category’s pandemic recovery.
Colour cosmetics is set to become more competitive and dynamic in the coming years as players bring consumers more choice and greater exposure to different brands. L’Oréal’s relaunch campaign with its strapline of " L’Oréal returns to Ecuador" will expand the company’s different brands in the coming years.
Colour cosmetics will be increasingly dependent on social networks in the forecast period. Generations of millennials already with significant purchasing power and the gen-Z cohort, who will increase their purchasing power, rely on the advice and tutorials of influencers on social networks such as Tik Tok.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Ecuador, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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