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Country Report

Colour Cosmetics in

Colour Cosmetics in Japan

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ageing society demands different strategy by generation

The ageing population in Japan is a key focus for many manufacturers. In 2017, products which targeted the older generation were successful.

Instagram has increasingly more influence on young consumers

Towards the end of the review period, the popularity of Instagram surged, especially among female consumers in their late teenage years and 20s. Instagram is a key platform for collecting beauty- and fashion-related information as well as for self-expression.

COMPETITIVE LANDSCAPE

Shiseido Co Ltd continues to lead Japanese colour cosmetics

With a wide range of brands and high awareness among customers, Shiseido Co Ltd retained the top value share within colour cosmetics in 2017. Seeing strong growth, the company’s consolidated sales in financial year 2017 were the highest in its history.

Kosé Corp increases its share by offering a wide colour variety

Kosé Corp maintained third position in colour cosmetics in 2017, slightly increasing its share. It has a strong brand portfolio in colour cosmetics, ranging from super premium to mass prices.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Japan?
What are the major brands in Japan?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Japan - Category analysis

HEADLINES

PROSPECTS

Ageing society demands different strategy by generation

Instagram has increasingly more influence on young consumers

COMPETITIVE LANDSCAPE

Shiseido Co Ltd continues to lead Japanese colour cosmetics

Kosé Corp increases its share by offering a wide colour variety

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 5 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 6 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 8 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ageing society demands different strategy by generation

Instagram has increasingly more influence on young consumers

COMPETITIVE LANDSCAPE

Shiseido Co Ltd continues to lead Japanese colour cosmetics

Kosé Corp increases its share by offering a wide colour variety

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Japan - Category analysis

HEADLINES

PROSPECTS

Ageing society demands different strategy by generation

Instagram has increasingly more influence on young consumers

COMPETITIVE LANDSCAPE

Shiseido Co Ltd continues to lead Japanese colour cosmetics

Kosé Corp increases its share by offering a wide colour variety

CATEGORY DATA

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Continued growth supported by tourists and stable domestic demand

Success continues to be seen in products with added value or unique positioning

Domestic players continue to lead beauty and personal care

Innovative anti-ageing skin care products put a focus on efficacy

Positive growth forecast from continuation of existing trends

MARKET DATA

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