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Colour Cosmetics in Japan
April 2021
2020 IMPACT
Colour cosmetics hit by wide range of COVID-19 related factors
The COVID-19 crisis had a severe negative impact on sales of colour cosmetics in 2020 as a wide range of factors related to the pandemic adversely affected the category’s performance. The lack of social contact resulting from consumers confining themselves to their homes and the shift to remote working and studying constituted a key factor, as it significantly reduced the number of occasions on which consumers would typically use colour cosmetics.
Growing focus on eye make-up as a result of regular use of face masks
Consumer lifestyles in the “new normal” of the COVID-19 pandemic, including the increase in working from home, reduced opportunities for going out and the daily wearing of face masks militated against the expansion of colour cosmetics. This new way of life has caused a significant decline in sales in the overall market, with facial and lip products being hit particularly hard as a result of faces being covered by masks.
Colour cosmetics brands adapt to dramatic shift to digital channels
In recent years, non-cosmetics companies have looked to enter the mass colour cosmetics segment, targeting the so-called “petit price” concept. For example, GU, a subsidiary of Fast Retailing which operates the Uniqlo fast fashion retailing brand, is developing a presence in this petit-price market through the #4me by GU cosmetics brand, which targets younger consumers with fashionable colours and affordable prices.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Japan report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Colour Cosmetics in Japan?
Which are the leading brands in Japan?
How are products distributed in Japan?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Colour Cosmetics in Japan - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Colour cosmetics hit by wide range of COVID-19 related factors
Growing focus on eye make-up as a result of regular use of face masks
Colour cosmetics brands adapt to dramatic shift to digital channels
RECOVERY AND OPPORTUNITIES
Slow recovery of inbound tourism, but foreign brands gaining a presence
Colour cosmetics brands need to adapt to regular wearing of face masks
Experiences of COVID-19 set to support continued digital development
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2015-2020Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2015-2020Table 3 NBO Company Shares of Colour Cosmetics: % Value 2016-2020Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2017-2020Table 5 LBN Brand Shares of Eye Make-up: % Value 2017-2020Table 6 LBN Brand Shares of Facial Make-up: % Value 2017-2020Table 7 LBN Brand Shares of Lip Products: % Value 2017-2020Table 8 LBN Brand Shares of Nail Products: % Value 2017-2020Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2017-2020Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2020-2025Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2020-2025
Beauty and Personal Care in Japan - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2018-2025Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2017-2025
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2015-2020Table 18 Distribution of Beauty and Personal Care by Format: % Value 2015-2020Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2020Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Colour Cosmetics
Premium Eye Liner/Pencil
Mass Eye Liner/Pencil
Premium Eye Shadow
Mass Eye Shadow
Premium Mascara
Mass Mascara
Premium Other Lash and Brow Make-Up
Mass Other Lash and Brow Make-Up
Premium BB/CC Creams
Mass BB/CC Creams
Premium Blusher/Bronzer/Highlighter
Mass Blusher/Bronzer/Highlighter
Premium Foundation/Concealer
Mass Foundation/Concealer
Premium Powder
Mass Powder
Premium Other Facial Make-Up
Mass Other Facial Make-Up
Premium Lip Gloss
Mass Lip Gloss
Premium Lip Liner/Pencil
Mass Lip Liner/Pencil
Premium Lipstick
Mass Lipstick
Premium Other Lip Products
Mass Other Lip Products
Premium Nail Polish
Mass Nail Polish
Premium Nail Treatments/Strengthener
Mass Nail Treatments/Strengthener
Premium Polish Remover
Mass Polish Remover
Premium Other Nail Products
Mass Other Nail Products
Premium Colour Cosmetics Sets/Kits
Mass Colour Cosmetics Sets/Kits
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This report originates from Passport, our Colour Cosmetics research and analysis database.
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