Previously, men wearing make-up was not mainstream, as it was long considered as something for only female consumers. However, more consumers, especially younger people, are becoming more self-aware due to increasing exposure on social networks, and feel the need to cover or smooth out their skin.
In September 2018, Acro from Pola Orbis Holdings launched a men’s cosmetics line, FIVEISM x THREE, including products such as concealer, foundation, eye make-up and nail products. Global players also launched men’s cosmetics lines, such as Chanel’s Boy De Chanel in 2018.
Social networking sites such as Instagram continue to play a key role in terms of gaining awareness and spreading the word amongst consumers about products. In the review period, smartphone applications developed specifically for beauty emerged further and progressed this trend.
Shiseido continued to lead colour cosmetics in value terms in 2018, maintaining a good balance of new products, brand renewals, and nurturing and improving existing brands. The company saw a strong increase in its value share in colour cosmetics in 2018.
A unique approach was Shiseido’s particular focus on young consumers. In January 2018, Shiseido began a project called Cosmetic Press, which introduces various limited-editions of products, which are either inspired by or target young consumers.
In 2018, global player Chanel held a special event in Japan entitled CHANEL MATSURI. The event took place in three major and historical locations in Japan – Tokyo, Kyoto and Itsukushima.
You have no recently viewed reports.
Why not browse through our Featured or Trending Reports to see what we have to offer?
Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Japan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Colour Cosmetics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Colour Cosmetics in Japan market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Beauty and Personal Care market research database.