Executive Summary

Jun 2019
PROSPECTS
The concept of men’s cosmetics emerges

Previously, men wearing make-up was not mainstream, as it was long considered as something for only female consumers. However, more consumers, especially younger people, are becoming more self-aware due to increasing exposure on social networks, and feel the need to cover or smooth out their skin.

New launches of men’s colour cosmetics

In September 2018, Acro from Pola Orbis Holdings launched a men’s cosmetics line, FIVEISM x THREE, including products such as concealer, foundation, eye make-up and nail products. Global players also launched men’s cosmetics lines, such as Chanel’s Boy De Chanel in 2018.

Social media remains an important platform to maintain a brand presence

Social networking sites such as Instagram continue to play a key role in terms of gaining awareness and spreading the word amongst consumers about products. In the review period, smartphone applications developed specifically for beauty emerged further and progressed this trend.

COMPETITIVE LANDSCAPE
Shiseido continues to lead colour cosmetics

Shiseido continued to lead colour cosmetics in value terms in 2018, maintaining a good balance of new products, brand renewals, and nurturing and improving existing brands. The company saw a strong increase in its value share in colour cosmetics in 2018.

Targeting the younger generation

A unique approach was Shiseido’s particular focus on young consumers. In January 2018, Shiseido began a project called Cosmetic Press, which introduces various limited-editions of products, which are either inspired by or target young consumers.

Chanel’s CHANEL MATSURI evokes Japanese authenticity

In 2018, global player Chanel held a special event in Japan entitled CHANEL MATSURI. The event took place in three major and historical locations in Japan – Tokyo, Kyoto and Itsukushima.

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Colour Cosmetics in Japan

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Japan market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Japan?
  • What are the major brands in Japan?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Japan - Category analysis

HEADLINES

PROSPECTS

The concept of men’s cosmetics emerges
New launches of men’s colour cosmetics
Social media remains an important platform to maintain a brand presence

COMPETITIVE LANDSCAPE

Shiseido continues to lead colour cosmetics
Targeting the younger generation
Chanel’s CHANEL MATSURI evokes Japanese authenticity

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Japan - Industry Overview

EXECUTIVE SUMMARY

Inbound tourists continue to support growth in beauty and personal care
Digital technology emerges in beauty and personal care
Fragmentation accelerates as non-beauty companies and start-ups enter the market
Active ingredients focusing on efficacy continue to be introduced
Tourism and untapped territory are key for maintaining growth

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources