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Country Report

Colour Cosmetics in

Colour Cosmetics in Tunisia

18 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics benefits from growing financial independence of Tunisian women

Colour cosmetics is expected to post strong growth in value sales at constant 2017 prices over the forecast period. The fact that a growing number of Tunisian women are using colour cosmetics products on a daily basis will continue to support the positive development of the category.

Millennials are an increasingly important target group for colour cosmetics producers

Millennials are avid users of social media platforms, which they often visit to gain beauty tips and inspiration from celebrities and so-called “influencers”. This also means that they tend to be early adopters of new and emerging beauty trends.

Demand for products combining multiple benefits set to boom

Eye liner/pencil is expected to produce the fastest growth in value sales at constant 2017 prices over the forecast period. Aside from rising image-consciousness among Tunisian women, growth in number of brands available within the category will bolster its performance.

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead with its Lella brand

Cosmetica International remained the leading player in colour cosmetics in value terms in 2017 thanks to the success of its Lella brand. Towards the end of the review period the company launched a number of new products under this well-established domestic brand, which benefits from strong loyalty among Tunisian consumers.

Socopar and LIPP follow close behind category leader Cosmetica

Socopar SA ranked second in colour cosmetics in value terms in 2017, followed by LIPP Distribution. The majority of products offered by these two players are positioned in the low-to-mid-priced segment, and appeal to budget-conscious consumers.

Global brands continue to dominate colour cosmetics

Led by globally renowned players such as Avon, Bourjois, Maybelline and L’Oréal, international brands continued to account for the lion’s share of colour cosmetics current value sales in Tunisia in 2017. Global brands are typically to the fore when it comes to innovation in areas like ingredients and packaging, and also benefit from heavy investment in advertising and distribution.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Tunisia?
What are the major brands in Tunisia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Tunisia - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics benefits from growing financial independence of Tunisian women

Millennials are an increasingly important target group for colour cosmetics producers

Demand for products combining multiple benefits set to boom

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead with its Lella brand

Socopar and LIPP follow close behind category leader Cosmetica

Global brands continue to dominate colour cosmetics

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growth in consumer spending on beauty and personal care remains slow

More affordable products gain ground in several categories

LIPP Distribution remains the market leader in value terms

Global trends influence new product developments in 2017

Outlook for the forecast period is bright

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics benefits from growing financial independence of Tunisian women

Millennials are an increasingly important target group for colour cosmetics producers

Demand for products combining multiple benefits set to boom

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead with its Lella brand

Socopar and LIPP follow close behind category leader Cosmetica

Global brands continue to dominate colour cosmetics

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Tunisia - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics benefits from growing financial independence of Tunisian women

Millennials are an increasingly important target group for colour cosmetics producers

Demand for products combining multiple benefits set to boom

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead with its Lella brand

Socopar and LIPP follow close behind category leader Cosmetica

Global brands continue to dominate colour cosmetics

CATEGORY DATA

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Growth in consumer spending on beauty and personal care remains slow

More affordable products gain ground in several categories

LIPP Distribution remains the market leader in value terms

Global trends influence new product developments in 2017

Outlook for the forecast period is bright

MARKET DATA

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