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Colour Cosmetics in
Tunisia

Country Report

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Executive Summary

Jun 2019
PROSPECTS
Rising purchasing power amongst women supports growth

Colour cosmetics is expected to record healthy growth over the forecast period in current value terms. The growing number of women using colour cosmetics on a daily basis will continue to support the positive development of the category.

Demand for products with multiple benefits is set to increase

Eye liner/pencil is expected to record the most dynamic current value growth over the forecast period. The key to the success of this product lies in its ability to improve Tunisian women’s look.

The informal market is expected to grow

Given the sharp depreciation of the Tunisian dinar, inefficient customs control measures and the absence of domestically manufactured brands in colour cosmetics in Tunisia, the informal market is expected to benefit and see faster growth. As a result, the share of informal sales is predicted to rise, as well as the number of smuggled products.

COMPETITIVE LANDSCAPE
Cosmetica International continues to lead colour cosmetics

Cosmetica International continued to extend its lead in colour cosmetics in value terms in 2018, thanks to the success of its Lella brand. Towards the end of the review period the company launched a number of new products under its well-established domestic brand, including nail polish, benefiting from strong loyalty amongst Tunisian consumers.

Socopar ranks second

Socopar ranked second in colour cosmetics in value terms in 2018, followed by LIPP Distribution, with both players slightly increasing their value shares. The majority of products offered by these two distributors are positioned in the low- to mid-priced segments, enabling them to appeal to price-sensitive consumers.

International brands lead colour cosmetics in Tunisia

International brands such as Bourjois, Maybelline and L’Oréal continued to account for the lion’s share of sales in colour cosmetics in Tunisia in 2018. These brands lead when it comes to innovation in areas such as new ingredients and packaging designs.

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Colour Cosmetics in Tunisia

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Tunisia market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Tunisia?
  • What are the major brands in Tunisia?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Tunisia - Category analysis

HEADLINES

PROSPECTS

Rising purchasing power amongst women supports growth
Demand for products with multiple benefits is set to increase
The informal market is expected to grow

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead colour cosmetics
Socopar ranks second
International brands lead colour cosmetics in Tunisia

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2013-2018
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 6 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 7 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 8 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 9 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2018-2023

Beauty and Personal Care in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Inflation sparks strong value growth in 2018
Affordable product offerings continue to gain ground
Henkel-Alki Tunisie continues to lead beauty and personal care
Health and beauty specialist retailers continues to lead distribution
A bright outlook for beauty and personal care

MARKET DATA

Table 10 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 15 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 16 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 17 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 18 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources