Colour Cosmetics in Tunisia

PROSPECTS

Rising purchasing power amongst women supports growth

Colour cosmetics is expected to record healthy growth over the forecast period in current value terms. The growing number of women using colour cosmetics on a daily basis will continue to support the positive development of the category.

Demand for products with multiple benefits is set to increase

Eye liner/pencil is expected to record the most dynamic current value growth over the forecast period. The key to the success of this product lies in its ability to improve Tunisian women’s look.

The informal market is expected to grow

Given the sharp depreciation of the Tunisian dinar, inefficient customs control measures and the absence of domestically manufactured brands in colour cosmetics in Tunisia, the informal market is expected to benefit and see faster growth. As a result, the share of informal sales is predicted to rise, as well as the number of smuggled products.

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead colour cosmetics

Cosmetica International continued to extend its lead in colour cosmetics in value terms in 2018, thanks to the success of its Lella brand. Towards the end of the review period the company launched a number of new products under its well-established domestic brand, including nail polish, benefiting from strong loyalty amongst Tunisian consumers.

Socopar ranks second

Socopar ranked second in colour cosmetics in value terms in 2018, followed by LIPP Distribution, with both players slightly increasing their value shares. The majority of products offered by these two distributors are positioned in the low- to mid-priced segments, enabling them to appeal to price-sensitive consumers.

International brands lead colour cosmetics in Tunisia

International brands such as Bourjois, Maybelline and L’Oréal continued to account for the lion’s share of sales in colour cosmetics in Tunisia in 2018. These brands lead when it comes to innovation in areas such as new ingredients and packaging designs.

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