Colour Cosmetics in Tunisia

PROSPECTS

Colour cosmetics benefits from growing financial independence of Tunisian women

Colour cosmetics is expected to post strong growth in value sales at constant 2017 prices over the forecast period. The fact that a growing number of Tunisian women are using colour cosmetics products on a daily basis will continue to support the positive development of the category.

Millennials are an increasingly important target group for colour cosmetics producers

Millennials are avid users of social media platforms, which they often visit to gain beauty tips and inspiration from celebrities and so-called “influencers”. This also means that they tend to be early adopters of new and emerging beauty trends.

Demand for products combining multiple benefits set to boom

Eye liner/pencil is expected to produce the fastest growth in value sales at constant 2017 prices over the forecast period. Aside from rising image-consciousness among Tunisian women, growth in number of brands available within the category will bolster its performance.

COMPETITIVE LANDSCAPE

Cosmetica International continues to lead with its Lella brand

Cosmetica International remained the leading player in colour cosmetics in value terms in 2017 thanks to the success of its Lella brand. Towards the end of the review period the company launched a number of new products under this well-established domestic brand, which benefits from strong loyalty among Tunisian consumers.

Socopar and LIPP follow close behind category leader Cosmetica

Socopar SA ranked second in colour cosmetics in value terms in 2017, followed by LIPP Distribution. The majority of products offered by these two players are positioned in the low-to-mid-priced segment, and appeal to budget-conscious consumers.

Global brands continue to dominate colour cosmetics

Led by globally renowned players such as Avon, Bourjois, Maybelline and L’Oréal, international brands continued to account for the lion’s share of colour cosmetics current value sales in Tunisia in 2017. Global brands are typically to the fore when it comes to innovation in areas like ingredients and packaging, and also benefit from heavy investment in advertising and distribution.

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