Colour Cosmetics in France

PROSPECTS

Natural make-up gains ground

Natural beauty products are not new. Yet, whilst the focus was previously on skin care, the demand for organic make-up is becoming stronger.

French women turn away from colour cosmetics to simplify their beauty routines

Consumers are increasingly looking to live simpler lives and integrate simplicity into their daily routines. With busy lives, urban environments and pollution, skin comes first and beauty stems from within.

BB/CC creams to continue growing

Posting strong double-digit sales growth since its arrival on the French market until 2018, BB/CC cream is projected to be the most dynamic in the forecast period, outperforming all other products in the category. The origin of this cosmetic craze is the BB (Blemish Balm) cream, the popularity of which is based on its triple promise: a 3-in-1 cream to unify, correct and provide radiance to the skin.

COMPETITIVE LANDSCAPE

Players adjust strategies to meet young generation’s expectations

The millennial generation has generated much media attention and is greatly contributing to the transformation of the consumer demand, including demand for beauty care products and make-up in particular. Hyper-connected young consumers do not hesitate to display new beauty desires.

New brands venture into make-up

As the border between skin care and make-up is becoming increasingly thin, some leading brands of beauty and personal care products no longer hide their interest in colour cosmetics. To consolidate its presence, Japanese beauty care leader Shiseido completely reinvented its make-up offer in the summer.

Make-up opens up to more diversity and inclusivity

Thanks to dark-skinned muses and models and expanded colour ranges, the colour cosmetics industry is trending towards more diversity and inclusivity. The skin complexion segment was one in dire need to evolve.

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