Having plunged by more than a quarter during 2020, retail constant value sales (2021 prices) of colour cosmetics continued to decline in 2021 – albeit at a much more modest rate. The first quarter of 2021 was again marked by COVID-19.
Retail value sales of colour cosmetics in France are fairly evenly divided between mass and premium offerings – while the former is larger, the gap between the two had been narrowing during the review period prior to the onset of the pandemic. However, COVID-19 disrupted this trend.
Retail constant value sales of colour cosmetics will begin to expand again during 2022, as daily life continues to normalise and the economic environment continues to improve. However, this recovery will be both weak and short-lived, with retail constant value sales declining during the forecast period as a whole.
COVID-19 is driving a long-term transformation in colour cosmetics purchasing habits. Purchases of colour cosmetics via e-commerce will continue to gain ground, as consumers will become increasingly used to the convenience, wide product offer and value for money offered by this channel.
Companies that already have a strong online presence, such as Notino.fr, Sephora (a well-established chained retailer) and Blissim (formerly Birchbox) are set to do well from this altered behaviour and will likely invest heavily to attract consumer attention.
Digitisation is essential but still remains a challenge for this category. Colour cosmetics shopping is essentially experiential – it often needs to be tested before being purchased.
The green and natural trends are infiltrating the colour cosmetics category, with consumers increasingly seeking reassurance that the products they are using are clean (without controversial ingredients), green, vegan, and comprised of natural ingredients. Thus, the development of sustainable and vegan cosmetics will be key for growing consumption of the category.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Colour Cosmetics research and analysis database.
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