The pandemic has meant prolonged home seclusion for many South Africans, as a result of government restrictions, negatively impacting both consumers and retailers. Curfews were put in place, limiting consumers’ movements and retailers’ abilities to trade past certain hours.
The pandemic resulted in an economic downturn in South Africa. This was largely due to government regulations and other restrictions that were put in place in favour of public health but disadvantaged many businesses by making it more difficult to trade.
Many consumers have faced economic hardship as a result of the pandemic. These difficulties have meant that consumers are seeking value offerings and trying to stretch their limited budgets.
The pandemic saw local consumers place a greater emphasis on their health and wellbeing, with these concerns extending to their families and loved ones. This trend has affected many sectors of the economy with consumers wanting to be more active, get healthy and look after their mental and physical wellbeing.
As South Africans have attempted to reduce their risk of exposure to the virus, they have opted to shop online. Unlike goods such as consumer appliances, colour cosmetics are often a very personal purchase where consumers want to feel, touch and interact with the product to ensure that it is suitable.
Colour cosmetics in South Africa was significantly impacted by the emergence of the pandemic, as home seclusion reduced the need to wear and purchase these products. Health and wellness trends have also placed an increasing focus on skin care and more natural looks, reducing demand for certain colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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