With many people being cash-strapped, and having removed some colour cosmetics from their monthly budget, some players have adapted, and are trying to appeal to consumers by offering hybrid beauty products. Hybrid beauty products are products that contain more than one benefit, such as colour cosmetics as well as skin care properties, and serve as dual products.
As consumers face economic adversity, more people have been trading down from premium colour cosmetics to mass colour cosmetics due to financial constraints. However, more premium brands have reinvented their travel-size products by calling them “make-up minis”.
With many consumers financially cash-strapped at the end of the review period, some removed non-essential items from their budgets, as they were concerned to maintain spending on essentials over non-essentials. However, they looked for the best prices for those items they did still purchase, and in 2022 discounts and promotions were the main drivers behind sales of colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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