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Country Report

Colour Cosmetics in

Colour Cosmetics in South Africa

23 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Personal grooming trend leads to changes in colour cosmetics

There is a shift amongst consumers, where getting one’s nails done professionally or at home is no longer perceived as a treat and to be only done on special occasions. It is now part of many working women’s budgets, supported by the personal grooming trend and as an increasing number of woman join the labour force.

Younger audience growing

An important target segment to note is tweens/teenagers. The younger audience quite often sets new trends as well as eagerly following them, attaching great importance to outer appearance.

Social media is integral part of premium brand strategy

Internet retailing is rapidly gaining speed in South Africa and brands are realising the importance of having an omni-channel presence. Brands such as MAC Cosmetics and Estée Lauder have been more active in making social media and e-commerce a critical part of their strategy.

COMPETITIVE LANDSCAPE

Revlon maintains lead

Despite maintaining its lead of colour cosmetics and being perceived as a heritage brand, especially by the older generation, Revlon nevertheless lost share to newer and more competitively-priced brands. Revlon benefits from an extensive distribution channel, being present across multiple channels of distribution; however, the relative lack of innovation and consumers’ appetite for newer brands means that Revlon is losing its appeal, especially among the more youthful generation of consumers.

Consumers yearn for greater sophistication for less money

Consumers are becoming increasingly sophisticated and are demanding more for less. For example, they want premium-looking products that are of good quality but are reasonably priced.

Cost is important factor driving purchasing decisions

The economic situation at the end of the review period led to many consumers downtrading to cheaper brands and this is more noticeable in categories such as nail polish, eye make-up, lip liners and lip gloss. These are some of the most popular products used by local customers daily.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in South Africa with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in South Africa, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in South Africa market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in South Africa?
What are the major brands in South Africa?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in South Africa - Category analysis

HEADLINES

PROSPECTS

Personal grooming trend leads to changes in colour cosmetics

Younger audience growing

Social media is integral part of premium brand strategy

COMPETITIVE LANDSCAPE

Revlon maintains lead

Consumers yearn for greater sophistication for less money

Cost is important factor driving purchasing decisions

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in South Africa

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Executive Summary

New Report Guarantee

PROSPECTS

Personal grooming trend leads to changes in colour cosmetics

Younger audience growing

Social media is integral part of premium brand strategy

COMPETITIVE LANDSCAPE

Revlon maintains lead

Consumers yearn for greater sophistication for less money

Cost is important factor driving purchasing decisions

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in South Africa - Category analysis

HEADLINES

PROSPECTS

Personal grooming trend leads to changes in colour cosmetics

Younger audience growing

Social media is integral part of premium brand strategy

COMPETITIVE LANDSCAPE

Revlon maintains lead

Consumers yearn for greater sophistication for less money

Cost is important factor driving purchasing decisions

CATEGORY DATA

Beauty and Personal Care in South Africa - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care shows resilience in challenging economic environment

Internet retailing and social media presence increase as retailers invest in e-commerce

Economy brands experience increasing demand due to cost-conscious consumers

More products aimed at black South African consumers are being launched

Positive growth expected in the long term

MARKET DATA

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