Colour cosmetics witnessed a strong rebound in 2021 with both retail volume and current value sales growing moderately, as COVID-19 restrictions subsided and consumers resume started to their normal lives and wear make-up more regularly. Mask-wearing limited demand for lip products to some extent in 2021 and prevented volume sales from returning to pre-pandemic levels.
Egyptian consumers are heavily affected by social media reviews and influencers when it comes to make-up. These individuals that showcase brands have encouraged women to become more courageous and try new products and styles depending on the season.
There was minimal increases in colour cosmetic prices in 2021 to encourage consumers back to the category. Most manufacturers absorbed cost increases so as not to burden consumers and stimulate demand.
Coty Inc maintained its lead in colour cosmetics in 2021 with a variety of brands at different pricing points. Rimmel is its most valuable brand in Egypt leading the category which ran promotions during 2021 and kept its prices affordable with only small increase in its prices.
The majority of consumers prefer to go and test out make-up products in-store. Whilst there is no substitute to the in-store experience, some consumers prefer e-commerce in colour cosmetics due to the huge offers available.
Colour cosmetics is expected to witness greater stability over the forecast period as consumers stick to buying affordable essentials. Rising costs from electricity and fuel prices began to impact consumer expenditure in 2021 with greater consideration given to buying unnecessary products.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Egypt with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Egypt, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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