Colour Cosmetics in Egypt

PRE-COVID-19 PERFORMANCE

Sets/kits appeal to value-conscious make-up artists, social media influencers gain strength

Colour cosmetics saw good volume and value growth in 2019 due to relatively small price increases. Sets/kits witnessed the biggest growth due to the growing number of make-up artists in Egypt, who prefer to buy sets due to their greater value for money.

Rimmel brand leads but sees share slip across the board as consumers seek price competitive alternatives

The Rimmel brand from MAC for Promoting Commercials Business led the category in 2019, and benefitted from its longstanding presence. Rimmel led lip products and competed for the lead in facial products, as it has developed trust in and loyalty to its quality.

Amanda Milano launches new nail products, YOLO and Runway make notable gains

Amanda Milano consolidated its leading position in nail products in 2019. This was thanks to its wide portfolio of colours and trendy nude variants.

2020 AND BEYOND

COVID-19 impact

Sales of colour cosmetics are now expected to grow by over 3% in 2019 constant value terms in 2020 overall in light of the impact of COVID-19. This compares to a just under 3% rise forecast in 2019 constant value terms in our 2020 edition of tissue and hygiene published in February 2020 (pre-COVID-19).

Affected products within colour cosmetics

Eye make-up is set to benefit from the necessity to wear masks, with this the only part of the face being visible. The opposite applies to lipstick, which will be made redundant by face masks.

Recovery and opportunities

The colour cosmetics category is set to witness growth over the forecast period, due to increased competition between local and international brands at different price points. There will be an increasing number of options for consumers, and in addition, make-up tools such as blenders, and lashes, are expected to gain popularity.

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