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Country Report

Colour Cosmetics in

Colour Cosmetics in Egypt

23 pages, May 2018

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Growth driven by younger consumers

Colour cosmetics is expected to perform well throughout the forecast period. In large part, this growth will be driven by young female consumers in their teens and 20s.

Lip products and facial make-up to record strong value growth

Both lip products and facial make-up performed strongly in 2017. Lip products, most notably lipsticks, are increasingly perceived as an essential beauty product amongst young Egyptian women, with matte and nude lipsticks and darker shades being the most popular items.

Colour cosmetics’ changing retail landscape

In 2017, the Majid Al Futtaim group opened the Mall of Egypt, a vast shopping centre with space for approximately 350 international retailers, in Cairo. This opening is likely to give a boost to colour cosmetics as many beauty stores have opened inside the Mall of Egypt, including Yves Rocher, Mazaya, Wojooh and Make Up For Ever.

COMPETITIVE LANDSCAPE

A switch to local cosmetics brands

2017 was characterised by rather strong average unit price increases for many colour cosmetics. The sharp prices hikes were caused by Egypt’s strong inflation following the government’s decision to float the Egyptian pound.

MAC remains leading player

MAC for Promoting Commercial Business remained the most prominent player within Egyptian colour cosmetics, as it distributes popular brands such as Rimmel and Make Up For Ever. The latter performed particularly well throughout 2017 due to marketing campaigns and the collaboration with make-up artists.

Inglot enters Egyptian colour cosmetics

The Baraka Retail Group launched Inglot in Egyptian colour cosmetics in 2017. The brand has opened stores in large shopping centres, such as City Stars and the Mall of Egypt, in Cairo and can be purchased online.

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Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Egypt with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Egypt, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Egypt market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Egypt?
What are the major brands in Egypt?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Egypt - Category analysis

HEADLINES

PROSPECTS

Growth driven by younger consumers

Lip products and facial make-up to record strong value growth

Colour cosmetics’ changing retail landscape

COMPETITIVE LANDSCAPE

A switch to local cosmetics brands

MAC remains leading player

Inglot enters Egyptian colour cosmetics

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Egypt

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Growth driven by younger consumers

Lip products and facial make-up to record strong value growth

Colour cosmetics’ changing retail landscape

COMPETITIVE LANDSCAPE

A switch to local cosmetics brands

MAC remains leading player

Inglot enters Egyptian colour cosmetics

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Egypt - Category analysis

HEADLINES

PROSPECTS

Growth driven by younger consumers

Lip products and facial make-up to record strong value growth

Colour cosmetics’ changing retail landscape

COMPETITIVE LANDSCAPE

A switch to local cosmetics brands

MAC remains leading player

Inglot enters Egyptian colour cosmetics

CATEGORY DATA

Beauty and Personal Care in Egypt - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care in Egypt is booming, despite difficulties

International brands gain greater attention in 2017

Competition between players versus new brands

Product development in packaging versus ingredients

Economic recovery predicted for the forecast period

MARKET DATA

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