Colour Cosmetics in Egypt

PROSPECTS

Premium BB/CC creams are the fastest growing products in 2018

Colour cosmetics witnessed growth in Egypt in 2018. The stabilisation of the Egyptian pound and the economy was reflected in imported items in 2018 after there were many problems in 2017 in importing foreign products especially those labelled as luxurious products, including colour cosmetics.

Small kiosks in shopping centres lead sales of colour cosmetics while internet retailing faces challenges

Beauty specialist retailers accounts for the greatest value sales of colour cosmetics in Egypt. It remains the main channel as most colour cosmetics brands have opened booths or kiosks in popular shopping centres.

Demand rises for more natural ingredients

Natural ingredients are increasingly becoming the main focus among consumers amid the global wave of healthy living. Some companies that offer mass colour cosmetics are boosting their sales by selling products which contain natural ingredients, for example mascara with castor oil.

COMPETITIVE LANDSCAPE

Reinvention of Rimmel and Luna boost their sales

In the competitive arena, Rimmel held the biggest value share in colour cosmetics in 2018. Rimmel has been reintroduced with a new concept which is helping to boost its sales.

Mass brands take the lion’s share as prices spike

Mass brands dominate colour cosmetics sales due to the tough economic circumstances. Companies are not just trying to overcome the harsh economic conditions by offering competitive pricing, but they have also been trying to overcome religious barriers to the products to encourage women to buy them.

Existing brands defend their position against fierce competition in colour cosmetics

New mass brands such as Be Yourself, Runway and Maybelline and existing brands such as Oriflame and Avon are engaged in fierce competition. Oriflame has defended its position by investing more in online marketing and selling through its website and mobile application.

Files are delivered directly into your account within a few minutes of purchase.