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Country Report

Colour Cosmetics in

Colour Cosmetics in Australia

25 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Colour cosmetics is set to see a positive performance over the forecast period

Colour cosmetics is projected to increase in value terms at constant 2017 prices over the forecast period, with all categories projected to see positive performances. The category benefits from consumers’ growing interest in make-up trends and techniques, with an increasing number of consumers viewing make-up as a hobby as opposed to an everyday routine.

Discount pharmacies gain ground

Over the forecast period, discount pharmacies and beauty specialist retailers will become increasingly important distribution channels in colour cosmetics, benefiting from increasing outlet numbers and extensive product offerings. Leading discount pharmacies Chemist Warehouse and Priceline are both known as go-to destinations for affordable colour cosmetics, with both retailers frequently offering price discounts of up to 50% on popular make-up brands such as Revlon, Rimmel and Maybelline.

The launch of new brands in beauty specialist retailers

Beauty specialist retailers is also projected to gain ground in colour cosmetics, with growth driven not only by expansion in outlet numbers, but also by the introduction of new brands. In 2017, for example, Mecca Maxima announced the launch of popular colour cosmetics brand Mac in its stores.

COMPETITIVE LANDSCAPE

L'Oréal Australia leads colour cosmetics

L'Oréal Australia was the leading player in colour cosmetics in value terms in 2017. The company has a wide portfolio, with brands across all colour cosmetics categories, which are widely available through key distribution channels, such as beauty specialist retailers, discount pharmacies and department stores.

The use of social media to appeal to millennials

L'Oréal Australia has established a strong presence on social media platforms through collaborations with celebrities and beauty influencers with a large following. Consumer engagement through social media platforms such as Facebook and Instagram is a key strategy used by many of its brands to appeal to millennials; a key consumer group in colour cosmetics.

Product innovation

In order to remain relevant in this fast-moving category, L'Oréal Australia also invests heavily in new product innovation. In 2017, for example.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Australia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Australia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Australia?
What are the major brands in Australia?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Australia - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics is set to see a positive performance over the forecast period

Discount pharmacies gain ground

The launch of new brands in beauty specialist retailers

COMPETITIVE LANDSCAPE

L'Oréal Australia leads colour cosmetics

The use of social media to appeal to millennials

Product innovation

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in Australia in 2017

Demand for natural products increases across all categories

International brand owners remain dominant in beauty and personal care

Retailers launch new beauty and personal care products

A positive performance is projected over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Australia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Colour cosmetics is set to see a positive performance over the forecast period

Discount pharmacies gain ground

The launch of new brands in beauty specialist retailers

COMPETITIVE LANDSCAPE

L'Oréal Australia leads colour cosmetics

The use of social media to appeal to millennials

Product innovation

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Australia - Category analysis

HEADLINES

PROSPECTS

Colour cosmetics is set to see a positive performance over the forecast period

Discount pharmacies gain ground

The launch of new brands in beauty specialist retailers

COMPETITIVE LANDSCAPE

L'Oréal Australia leads colour cosmetics

The use of social media to appeal to millennials

Product innovation

CATEGORY DATA

Beauty and Personal Care in Australia - Industry Overview

EXECUTIVE SUMMARY

Beauty and personal care continues to see growth in Australia in 2017

Demand for natural products increases across all categories

International brand owners remain dominant in beauty and personal care

Retailers launch new beauty and personal care products

A positive performance is projected over the forecast period

MARKET DATA

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