Sustainability initiatives within colour cosmetics have generally been more limited compared to other categories in beauty and personal care, such as skin care and bath and shower. However, greater innovation is anticipated to emerge over the forecast period.
Experimentation with digital platforms is set to continue as category players attempt to identify new avenues to connect and engage with local consumers. In line with further share gain for e-commerce within colour cosmetics, players and retailers are likely to further explore digital strategies in the coming years that aim to encourage consumers to authentically express themselves online.
Demand for multifunctional products is anticipated to increase as local consumers have returned to busier lifestyles. The generally faster pace of life will see many consumers looking to simplify their beauty routines, without reducing the benefits and/or without investing in a broad range of products for various occasions.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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