In 2020, colour cosmetics saw a significant decline due to home seclusion during the initial stages of COVID-19. Although in 2021 the category returned to growth, sales remained far below those seen pre-pandemic.
In 2021, beauty companies continued to challenge beauty standards and stereotypes through marketing and product offerings that reflect diversity and inclusivity. During the year, manufacturers and retailers supported consumers’ self-expression and authenticity with products such as extensive shade ranges of colour cosmetics, as well as gender-neutral products.
In the mass segment, local brand MCo Beauty continued to strengthen its position through new distribution partnerships, including supermarket Woolworths and apparel retailer Bess & Less. The brand has found a unique selling proposition, and has stood out in the crowded colour cosmetics category with this diffusion line from ModelCo.
In 2022, with Australia emerging from pandemic restrictions and the opening of its border after two years of isolation, consumer behaviour and style choices have dramatically changed to a more creative and bold approach to style and the use of make-up as a form of self-expression. This tendency is anticipated to influence the demand for colour cosmetics in the short to medium term.
Australia is a multicultural country; however, beauty stereotypes continue to influence the industry, thus limiting the availability of options that suit a significant percentage of the population. With a growing interest in inclusivity and diversity permeating multiple consumer goods industries, including beauty, it is anticipated that further developments and progression will be seen towards a more comprehensive and inclusive range of products in colour cosmetics.
Sustainability is anticipated to gain more relevance across colour cosmetics, as concerns about the impact of the beauty industry on the environment continue to increase. Although sustainability initiatives in the colour cosmetics category have been more limited than in others in beauty and personal care, such as skin care and bath and shower, it is expected that more innovation will be seen in the forecast period in this area.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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