Colour Cosmetics in Australia

PROSPECTS

Social media and influencers continue to support the growth of colour cosmetics

Colour cosmetics continues to benefit from consumers’ growing interest in make-up trends and techniques. Social media continues to be a key tool driving this interest, particularly among millennials, who are avid users of platforms such as Instagram and Facebook where there are countless celebrity endorsement and make-up tutorial videos.

Australia passes bill to end animal testing

It is widely accepted that the cosmetics industry in Australia does not test on animals. However, animal charity Humane Society International and not-for-profit organisation Humane Research Australia have jointly campaigned since 2012 on the issue of animal testing and cruelty in cosmetics (#BeCrueltyFree Australia).

Despite their natural look, Australians spend significantly on colour cosmetics

Colour cosmetics is a major component of overall beauty and personal care in Australia. Despite their love for the outdoors and their free and easy lifestyle, Australian consumers spend more on make-up, especially foundation, than those in many other developed countries.

COMPETITIVE LANDSCAPE

Beauty specialist retailers support the growth of colour cosmetics

Premium beauty specialist retailers Mecca Cosmetica and Sephora have changed the colour cosmetics competitive landscape in Australia. They have increased the relevance of the beauty specialist retailers channel by bringing new or exclusive products to Australia, improving the in-store experience for consumers, and offering more premium products among the multiple brands housed in the same store.

Napoleon Perdis goes into voluntary administration

Australian beauty specialist retailer Napoleon Perdis Cosmetics Pty Ltd entered voluntary administration in January 2019. The company, which once had more than 85 stores and over 100 concept stores within department stores, opted to go into voluntary administration whilst looking for options to pay creditors.

New brands enter colour cosmetics in Australia

Colour cosmetics in Australia constantly sees the entry of new products and brands, which keeps competition fierce and sales significant. In late 2018, Pat McGrath Labs launched a colour cosmetics range in Sephora stores in Australia.

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