Colour Cosmetics in Uruguay

PROSPECTS

BB/CC products post strong increase in value sales

BB/CC creams is the newest colour cosmetics area in Uruguay, with such products only becoming available in 2012 and sales growing steadily. Both mass and premium companies have launched brands in this area in Uruguay.

Nail products sales continue to slow

Nail products posted a decrease in volume sales in 2017. The area is the smallest in colour cosmetics, with sales set to remain limited over the forecast period.

Strong premium demand within nail treatments/strengtheners

Nail treatments/strengtheners represents an exception to the above trend as there is a significant difference in price in this area, with consumers choosing brands based on quality, despite the difference in price. However, this segment remains one of the smallest in value sales terms, having no real impact on total sales.

COMPETITIVE LANDSCAPE

L’Oréal continues to dominate colour cosmetics

L’Oréal remains by far the leading player in colour cosmetics in Uruguay. The company was able to maintain its position by offering products in all colour cosmetics areas.

Local companies struggle to compete

Due to the need to invest in developing products and keep in line with evolving trends, national companies struggle to compete with multinationals in this area. This situation is set to continue over the forecast period, with L’Oréal leading sales, followed by some multinationals, and with no real competition from national players.

Yves Saint Laurent arrives in Uruguay

Yves Saint Laurent, a L’Oréal brand, was already known in Uruguay for its fragrances. However, in December 2017 the brand entered the country with its colour cosmetics products.

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