Colour cosmetics had a more buoyant year in 2021 with a steady increase in current value sales in 2021 as restrictions began to ease and consumers resumed social occasions and working from the office. Eye make-up out performed other types of colour cosmetics as face masks put greater emphasis on the eyes.
Kenya continues to suffer from the influx of counterfeit products despite government regulations. Personal care is a lucrative business prone to counterfeiting of branded products and they pose a major challenge to local manufacturers.
Local players have yet to gain a foothold as many products are too expensive putting many consumers off from purchasing them. The high costs of production associated with local manufacturing creates high end prices.
Multinational beauty and personal care player, Avon Products Inc is expected to launch in Kenya as part of an expansion strategy throughout Africa. Kenya is the biggest economy in the east African region and its economy is forecast to bounce back quickly after the pandemic in 2021.
E-commerce has already become a popular means of shopping for Kenyans since the COVID-19 pandemic took hold. With the closure of brick and mortar shops for many months, consumers relied on online shopping to purchase their favourite products.
Face masks have been a key part of consumers’ lives since the beginning of the COVID-19 pandemic. Initially, consumers stayed away from make-up altogether as it smudges when wearing masks and also makes the masks dirty.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!