Companies are putting new strategies and products into place based on what appeals to Gen Z, in order to target this generation. There will be enormous growth in sectors which are essential to Gen Z, such as sustainability, as these consumers gain access to financial freedom and exert more influence on the consumer products industry and economic climate.
The shift in customer behaviour from physical to online buying had been gaining momentum, but the global pandemic significantly quickened this transformation. As a result, there is now a strong focus by players on creating a mobile-first, consumer-friendly digital shopping experience, and technology to bring in-store buying online is being created and put into practice to please today's customers.
Prior to COVID-19, facial make-up was one of the most sought-after products in colour cosmetics. However, with the arrival of the pandemic, this category experienced declines in sales attributed to low demand brought about by consumers staying at home.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Kenya with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Kenya, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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