In spite having to endure some difficulties in 2022, direct selling remains a solid channel in the Peruvian market with many of the most important companies being local and having local production. Colour cosmetics is no exception.
Colour cosmetics is expected to recover to pre-pandemic sales during 2023, led by eye and lip make-up which will remain the most popular categories in colour cosmetics in the country. Despite the fact that consumers are more interested in having a natural appearance, this does not negate the use of lipsticks in light shades or light make-up to enhance the look.
Over the years, semi-permanent or permanent make-up techniques have had followers among Peruvian consumers. In recent times, these techniques have come closer to more natural outcomes, such as microblading, which has enabled them to reach a different audience, as new generations are more attracted by natural looks.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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