Colour Cosmetics in Peru

PRE-COVID-19 PERFORMANCE

Influencers and immigrants drive trends in colour cosmetics in 2019

There is no single or generalised perception in Peru about the use of colour cosmetics or the age at which they should begin to be used, beyond that they are products reserved for women. It is common for mascara and lipstick to be applied and often the uniform code of large establishments such as supermarkets or banks requires this of their workers.

Eyes and lips are the new focus areas in 2019

A new trend in make-up is to focus on the eyes and lips, and the popularity of blusher/bronzer/highlighter therefore continued to wane in 2019. Influencers on social media sites such as YouTube or Instagram, are promoting these trends and looks, and many of them have strong followings among Peruvian women who are keen to achieve the same results.

Intense competition in colour cosmetics

Strong competition was evident between direct sellers in nail polish in 2019. These companies are increasing their offer in nail polish in terms of colours, finish effects and formats.

2020 AND BEYOND

COVID-19 impact

Sales of colour cosmetics are now expected to decline by 15% in 2020 in 2019 constant value terms in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted at the end of 2019 before the spread of COVID-19.

Affected products within colour cosmetics

Premium eye liner/pencil recorded the strongest constant 2019 value growth in 2019. Eyebrows were a particular new focus during the year, with Peruvian women enhancing their eyebrows, colouring or filling with eye liner/pencil and/or mascara.

Recovery and opportunities

Colour cosmetics is not expected to return to a positive constant 2019 value trajectory until 2023. Even then, growth will likely be subdued and only surpass the estimates envisaged in our research conducted at the end of 2019 before the spread of COVID-19 in 2024.

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