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Country Report

Colour Cosmetics in

Colour Cosmetics in Peru

21 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Consumption is greater on the coast than in the Andean region

In Peru, women from every income level are concerned about improving their appearance, using cosmetics to achieve their desired looks. There is no culturally specific preference or perception of cosmetics in the country, and role models are international actresses or singers plus some local actresses – mainly those that work in reality shows.

Demand for products with multiple benefits is increasing

Consumers are increasingly demanding products with multiple benefits across the different categories. A lack of time and hectic lifestyles are promoting the development of products with multiple benefits offering convenience and timesaving, such as BB and CC creams or moisturisers with UV protection, which some consumers perceive as substitutes for sun care products.

Most consumers do not value the difference between premium and mass products

Despite the increased appearance of premium products, most consumers do not see any difference between premium and mass colour cosmetics because little promotion is undertaken to highlight the differences. Mass brands normally benefit from major marketing campaigns and most focus on fashionable, seasonal colours and the length of time that make-up lasts, rather than on promoting their ingredients.

COMPETITIVE LANDSCAPE

Direct sellers lead colour cosmetics

Direct sellers led colour cosmetics in terms of distribution, recovering slightly from the fall they suffered between 2011 and 2016. During 2017, Unique and Cetco retained their leadership, whilst Avon increased its penetration and Mary Kay entered the Peruvian marketplace.

Main threat comes from illegal/informal products

The main threat to colour cosmetics is informal products, manufactured without a sanitary licence and counterfeits of recognised brands sold for very low prices. Manufacturers have also commented that smuggling is a problem that affects mainly retail-orientated brands.

Simplification in the registration process will bring more innovations in the future

Due to changes in regulation, the process of obtaining sanitary permits is simpler now, and has reduced the waiting time, and it is expected to stimulate the launch of new colour cosmetic products in the near future, both national and imported. This change was introduced in early 2017 based on the fact that colour cosmetics are not medicines and therefore do not need the same exhaustive analysis, helping to reduce time from approximately eight to four months.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Peru?
What are the major brands in Peru?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Peru - Category analysis

HEADLINES

PROSPECTS

Consumption is greater on the coast than in the Andean region

Demand for products with multiple benefits is increasing

Most consumers do not value the difference between premium and mass products

COMPETITIVE LANDSCAPE

Direct sellers lead colour cosmetics

Main threat comes from illegal/informal products

Simplification in the registration process will bring more innovations in the future

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Peru

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Executive Summary

New Report Guarantee

PROSPECTS

Consumption is greater on the coast than in the Andean region

Demand for products with multiple benefits is increasing

Most consumers do not value the difference between premium and mass products

COMPETITIVE LANDSCAPE

Direct sellers lead colour cosmetics

Main threat comes from illegal/informal products

Simplification in the registration process will bring more innovations in the future

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Peru - Category analysis

HEADLINES

PROSPECTS

Consumption is greater on the coast than in the Andean region

Demand for products with multiple benefits is increasing

Most consumers do not value the difference between premium and mass products

COMPETITIVE LANDSCAPE

Direct sellers lead colour cosmetics

Main threat comes from illegal/informal products

Simplification in the registration process will bring more innovations in the future

CATEGORY DATA

Beauty and Personal Care in Peru - Industry Overview

EXECUTIVE SUMMARY

Main driver is personal relationships

Online tutorials are excellent sales tools

Beauty specialist retailers is a developing channel

Multinationals retain leadership over local manufacturers

Future behaviour depends on the country's economic growth

MARKET DATA

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