Over the forecast period, Hungarian consumers are anticipated to use fewer make-up products, opting for a more sophisticated 'natural look' that allows their skin to breathe. With the reduced volume of make-up products and the expected growth in purchasing power in the latter half of the forecast period, more consumers will be able to afford premium items.
Colour cosmetics sets/kits, both private label and branded, are projected to enjoy substantial growth during the forecast period, owing to their more affordable prices and the increasing popularity of gifting these items. As consumers search for cost-effective yet appealing presents, colour cosmetics sets and kits offer a convenient solution that caters to various tastes, preferences and occasions.
It is expected e-commerce will continue to gain ground in terms of colour cosmetics distribution in Hungary over the forecast period. The pandemic has catalysed the penetration of the channel in this category, as many consumers have recently become more comfortable buying colour cosmetics online, while store-based specialist retailers of these products have been compelled to invest heavily in expanding and improving their digital sales and marketing capabilities.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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