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Country Report

Colour Cosmetics in

Colour Cosmetics in Hungary

23 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

The importance of social media

In recent years colour cosmetics showed significant growth, due to an increased need for personal expression and individuality. The category continued to perform well in 2017, partly driven by social media influencers.

Convenience and a natural look

Hungarian women generally wear colour cosmetics for work or special occasions, but do not want to spend much time doing their make-up. Convenient and practical products which are easy to apply and last throughout the day will therefore remain popular.

Innovations and premium trends

Quality is becoming even more important in colour cosmetics. Many brands are aiming to launch premium-like or premium products, as they are preferred by customers due to their luxurious feeling.

COMPETITIVE LANDSCAPE

Stability at the top

Multinational companies and brands dominated colour cosmetics in 2017; domestic manufacturers accounted for a negligible share, with limited product types. Coty Hungary and L’Oréal Magyarország led in value terms in 2017.

Digitally interconnected

Internet retailing has become important for sales of colour cosmetics, thanks to influencer marketing and online discounts or promotional codes. The growing number of internet specialists offering competitive prices has also started to increase the availability of premium brands.

Greater involvement of private label

Private label products are outstanding in terms of their quality in colour cosmetics. After recognising the increasing demand for affordable, good-quality cosmetics, dm-Drogerie Markt launched its own colour cosmetics brand, Trend IT UP in 2017, which was an immediate success.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Hungary market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Hungary?
What are the major brands in Hungary?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Hungary - Category analysis

HEADLINES

PROSPECTS

The importance of social media

Convenience and a natural look

Innovations and premium trends

COMPETITIVE LANDSCAPE

Stability at the top

Digitally interconnected

Greater involvement of private label

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Hungary

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

The importance of social media

Convenience and a natural look

Innovations and premium trends

COMPETITIVE LANDSCAPE

Stability at the top

Digitally interconnected

Greater involvement of private label

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Hungary - Category analysis

HEADLINES

PROSPECTS

The importance of social media

Convenience and a natural look

Innovations and premium trends

COMPETITIVE LANDSCAPE

Stability at the top

Digitally interconnected

Greater involvement of private label

CATEGORY DATA

Beauty and Personal Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

The expansion of the beauty and personal care market

The digital era in beauty and changing expectations

Competing giants and channels

Constant renewal

Stable future growth

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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