Executive Summary

Jun 2019
PROSPECTS
Sustained interest and growth

Colour cosmetics recorded intensive growth over the review period in Hungary, along with a significant increase in new brands and product types within the category. Thanks to higher disposable incomes, Hungarian consumers can afford to spend more on non-essential beauty products, and they are also willing to pay higher prices for higher-quality premium products.

New trends are set by social media

Social media was a game-changer for colour cosmetics over the review period in Hungary. Beauty and make-up topics and content are highly popular across all social media channels, and they have an immediate effect on current trends.

Invisible make-up

The trend towards having a natural look has started to gain momentum due to the recent “no make-up make-up” concept. Those who do not try to create an extreme look can find an even wider range of colour cosmetics which emphasise their natural beauty.

COMPETITIVE LANDSCAPE
L’Oréal Magyarország holds the leading position

Colour cosmetics in Hungary was characterised by the same main multinational brands over the review period. L’Oréal Magyarország was the leader in colour cosmetics in Hungary in 2018, thanks to its constantly innovating range.

Online sales increase

The improvement of the drugstores/parapharmacies channel had a positive effect on colour cosmetics in Hungary over the review period. However, value growth of internet retailing is the highest in this beauty and personal care category, which means that in the future even more sales are expected to be realised online.

Private label lines as trend-setters

The significance of private label lines within colour cosmetics has increased strongly, especially thanks to the presence of private label products from dm-Drogerie Markt. After the successful launch of Trend IT UP in 2017, the company launched a new disruptive marketing strategy in 2018, by launching a new sub-brand named 183 Days.

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Colour Cosmetics in Hungary

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Hungary with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Hungary, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Hungary market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Colour Cosmetics in Hungary?
  • What are the major brands in Hungary?
  • What are the key innovation trends in make up?
  • What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

Colour Cosmetics in Hungary - Category analysis

HEADLINES

PROSPECTS

Sustained interest and growth
New trends are set by social media
Invisible make-up

COMPETITIVE LANDSCAPE

L’Oréal Magyarország holds the leading position
Online sales increase
Private label lines as trend-setters

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2013-2018
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2013-2018
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2014-2018
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2015-2018
Table 5 LBN Brand Shares of Eye Make-up: % Value 2015-2018
Table 6 LBN Brand Shares of Facial Make-up: % Value 2015-2018
Table 7 LBN Brand Shares of Lip Products: % Value 2015-2018
Table 8 LBN Brand Shares of Nail Products: % Value 2015-2018
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2015-2018
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2018-2023
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2018-2023

Beauty and Personal Care in Hungary - Industry Overview

EXECUTIVE SUMMARY

Increasing growth in beauty and personal care
The natural beauty boom
Stable global environment
New directions in product development
Favourable prospects

MARKET DATA

Table 12 Sales of Beauty and Personal Care by Category: Value 2013-2018
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2013-2018
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2014-2018
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2015-2018
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2013-2018
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2013-2018
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2018
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023

SOURCES

Summary 1 Research Sources