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Country Report

Colour Cosmetics in

Colour Cosmetics in Israel

24 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Change in pricing policy pushes prices down

At the beginning of 2017, leading health and beauty specialist retailer Super-Pharm made a dramatic change in its pricing policy. Until then, products were offered at high prices with deep discounts or buy-one-get-one-free offers, which attracted consumers who are always eager for a bargain; however, in 2016, the company decided to stop offering these discounts.

Products aimed at young consumers record growth

Consumers are starting using colour cosmetics at a younger age, with a growing number of brands targeting this population of young women and girls. Several mass brands, such as Essence and Sacara, are gaining in popularity due to the increased penetration of this younger consumer group.

Premium brands gain share

Beauty bloggers have a vast impact on consumers' choices of products. Through blogs, young consumers are exposed to a larger variety of products and brands.

COMPETITIVE LANDSCAPE

L’Oréal Israel leads

L’Oréal Israel led colour cosmetics in 2017, with its share being stable during the last few years of the review period. Over the review period, the company put a greater emphasis on its online retailing strategy.

Online activity set to further intensify

During the first few years of the forecast period, L’Oréal Israel is set to focus more on its online marketing activity rather than point-of-sale promotion. In addition, the company's premium brand Lancôme is expected to continue targeting younger consumers and raising their interest in its quality products.

Mono-brand stores drive growth

There was a significant increase in mono-brand stores over the review period, and this increase is expected to continue into the forecast period. Mono-brand stores offer consumers a rich experience of brands' colour cosmetics and skin care products, and are often the centre of special campaigns, such as visits from international brands’ senior make-up artists and various workshops.

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Samples

Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Israel market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Israel?
What are the major brands in Israel?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Israel - Category analysis

HEADLINES

PROSPECTS

Change in pricing policy pushes prices down

Products aimed at young consumers record growth

Premium brands gain share

COMPETITIVE LANDSCAPE

L’Oréal Israel leads

Online activity set to further intensify

Mono-brand stores drive growth

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Change in pricing policy suppresses growth

Parallel imports affect several categories

S Schestowitz leads

New launches focus on natural ingredients

Growth to slow during the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Israel

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Change in pricing policy pushes prices down

Products aimed at young consumers record growth

Premium brands gain share

COMPETITIVE LANDSCAPE

L’Oréal Israel leads

Online activity set to further intensify

Mono-brand stores drive growth

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Colour Cosmetics in Israel - Category analysis

HEADLINES

PROSPECTS

Change in pricing policy pushes prices down

Products aimed at young consumers record growth

Premium brands gain share

COMPETITIVE LANDSCAPE

L’Oréal Israel leads

Online activity set to further intensify

Mono-brand stores drive growth

CATEGORY DATA

Beauty and Personal Care in Israel - Industry Overview

EXECUTIVE SUMMARY

Change in pricing policy suppresses growth

Parallel imports affect several categories

S Schestowitz leads

New launches focus on natural ingredients

Growth to slow during the forecast period

MARKET DATA

SOURCES

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