Due to the rising prices of colour cosmetics, many consumers are shifting towards more mass colour cosmetics. This trend is expected to continue in 2023 as prices continue to rise.
Super-Pharm intends to expand its exclusive import of fragrance and colour cosmetic brands to Israel, with the aim of increasing its sales of exclusive brands from the current 20% to 30% by 2024. The company asserts that this move will not lead to a price hike but will enable them to compete better with retail e-commerce and international retailers.
Lip products experienced a period of fluctuating value sales growth over the review period, which can be attributed to various factors. The mask mandate imposed during the pandemic had a significant impact on the sales of lip products, as the demand for colour cosmetic items meant to be worn under the mask declined sharply.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Israel, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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