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Colour Cosmetics in Portugal
May 2022
2021 DEVELOPMENTS
Eye make-up and nails products drive growth
Colour cosmetics was one of the best performing beauty and personal care categories prior to the emergence of the pandemic. It is not a mature category in Portugal, with demand increasingly influenced by social media platforms.
Rising importance of colour in consumers’ lives
Traditional beauty concepts were based on local consumers trying to imitate famous celebrities such as models. This trend is changing, as the concept of beauty is no longer a question of “imitation”.
L’Oréal strengthens leadership in 2021
Colour cosmetics is a fairly fragmented competitive landscape with only leading multinational L'Oréal Portugal Unipessoal Lda and Kikocos Portugal - Unipessoal Lda holding double-digit value share in 2021. L'Oréal offers a wide range of brands and products with different positioning strategies in terms of prices and targets.
PROSPECTS AND OPPORTUNITIES
Colour cosmetics presents significant growth potential in Portugal
Colour cosmetics is expected to return to pre-pandemic value sales levels (at constant 2021 prices) by 2022/2023, with volumes taking longer to recover by 2024. There are likely to be disparate performances across the category.
Younger generations of consumers more aware of environmental issues
Younger generations in Portugal are more aware of environmental issues than their parents and grandparents. They are already adopting more sustainable consumption habits, and paying greater attention to environmental issues related to the products they purchase including ingredients, packaging and transportation.
Wider range of digital solutions likely to be adopted
Portuguese consumers are adopting a more intense beauty regime at a younger age, heavily influenced by social media and the celebrity culture. This trend was accelerated in 2020, with consumers forced to conduct much of their social lives on their smartphones and tablets.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Portugal report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Colour Cosmetics in Portugal?
Which are the leading brands in Portugal?
How are products distributed in Portugal?
To what extent is e-commerce changing the retail environment and consumer demand?
How are sales of mass versus premium beauty products evolving?
Which products are seeing rising demand in the wake of COVID-19?
Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
How is the macroeconomic environment shaping demand?
Where is future growth expected to be most dynamic?
Colour Cosmetics in Portugal - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Eye make-up and nails products drive growth
Rising importance of colour in consumers’ lives
L’Oréal strengthens leadership in 2021
PROSPECTS AND OPPORTUNITIES
Colour cosmetics presents significant growth potential in Portugal
Younger generations of consumers more aware of environmental issues
Wider range of digital solutions likely to be adopted
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2016-2021Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021Table 3 NBO Company Shares of Colour Cosmetics: % Value 2017-2021Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021Table 5 LBN Brand Shares of Eye Make-up: % Value 2018-2021Table 6 LBN Brand Shares of Facial Make-up: % Value 2018-2021Table 7 LBN Brand Shares of Lip Products: % Value 2018-2021Table 8 LBN Brand Shares of Nail Products: % Value 2018-2021Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
Beauty and Personal Care in Portugal - Industry Overview
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
Chart 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026Chart 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2016-2021Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021Table 18 Distribution of Beauty and Personal Care by Format: % Value 2016-2021Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2021Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
The following categories and subcategories are included:
Colour Cosmetics
Premium Eye Liner/Pencil
Mass Eye Liner/Pencil
Premium Eye Shadow
Mass Eye Shadow
Premium Mascara
Mass Mascara
Premium Other Lash and Brow Make-Up
Mass Other Lash and Brow Make-Up
Premium BB/CC Creams
Mass BB/CC Creams
Premium Blusher/Bronzer/Highlighter
Mass Blusher/Bronzer/Highlighter
Premium Foundation/Concealer
Mass Foundation/Concealer
Premium Powder
Mass Powder
Premium Other Facial Make-Up
Mass Other Facial Make-Up
Premium Lip Gloss
Mass Lip Gloss
Premium Lip Liner/Pencil
Mass Lip Liner/Pencil
Premium Lipstick
Mass Lipstick
Premium Other Lip Products
Mass Other Lip Products
Premium Nail Polish
Mass Nail Polish
Premium Nail Treatments/Strengthener
Mass Nail Treatments/Strengthener
Premium Polish Remover
Mass Polish Remover
Premium Other Nail Products
Mass Other Nail Products
Premium Colour Cosmetics Sets/Kits
Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.