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Country Report

Colour Cosmetics in

Colour Cosmetics in Portugal

26 pages, May 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Weak penetration compared to other European markets offers colour cosmetics significant room for growth

According to some trade sources, in Portugal only 71% of women use colour cosmetics, with this being significantly lower than the European average of 83%. This weaker penetration has recently attracted new players, which view Portugal as a growth opportunity.

Millennials show more interest in the category than their mothers

Females between the ages of 15 and 34 in Portugal are showing a rising interest in colour cosmetics. While women over 35 mainly use eye and nail products, younger consumers are also purchasing facial and lip products.

Interest in natural, organic and cruelty-free colour cosmetics is rising

Some manufacturers are investing in natural, organic and cruelty-free colour cosmetics. For example, the Danish brand Gosh Copenhagen entered the Portuguese market at the end of 2015 with a range suitable for vegans.

COMPETITIVE LANDSCAPE

Kikocos takes category leadership from L’Oréal

Prior to 2017, L'Oréal had led colour cosmetics in Portugal for many years thanks to a portfolio of both mass and premium brands, including Maybelline, L'Oréal Paris, Lancôme and Yves Saint Laurent, and a strong distribution network. The company has also traditionally been very innovative.

Mass brand manufacturers open flagship stores and expand their outlet networks

Colour cosmetics is a category which offers significant potential for growth in Portugal and so is increasingly attracting foreign companies. In 2011, Kikocos and its Kiko Milano brand revolutionised the colour cosmetics landscape.

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Colour Cosmetics Market Sample Report Colour Cosmetics Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Colour Cosmetics in Portugal?
What are the major brands in Portugal?
What are the key innovation trends in make up?
What is the evolution of mass colour cosmetics versus their premium counterparts?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Beauty and Personal Care market research database.

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Colour Cosmetics in Portugal - Category analysis

HEADLINES

PROSPECTS

Weak penetration compared to other European markets offers colour cosmetics significant room for growth

Millennials show more interest in the category than their mothers

Interest in natural, organic and cruelty-free colour cosmetics is rising

COMPETITIVE LANDSCAPE

Kikocos takes category leadership from L’Oréal

Mass brand manufacturers open flagship stores and expand their outlet networks

CATEGORY DATA

Table 1 Sales of Colour Cosmetics by Category: Value 2012-2017
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2012-2017
Table 3 Sales of Colour Cosmetics by Premium vs Mass: % Value 2012-2017
Table 4 NBO Company Shares of Colour Cosmetics: % Value 2013-2017
Table 5 LBN Brand Shares of Colour Cosmetics: % Value 2014-2017
Table 6 LBN Brand Shares of Eye Make-up: % Value 2014-2017
Table 7 LBN Brand Shares of Facial Make-up: % Value 2014-2017
Table 8 LBN Brand Shares of Lip Products: % Value 2014-2017
Table 9 LBN Brand Shares of Nail Products: % Value 2014-2017
Table 10 LBN Brand Shares of Premium Colour Cosmetics: % Value 2014-2017
Table 11 Forecast Sales of Colour Cosmetics by Category: Value 2017-2022
Table 12 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2017-2022
Table 13 Forecast Sales of Colour Cosmetics by Premium vs Mass: % Value 2017-2022

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

MARKET DATA

Table 14 Sales of Beauty and Personal Care by Category: Value 2012-2017
Table 15 Sales of Beauty and Personal Care by Category: % Value Growth 2012-2017
Table 16 GBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 17 NBO Company Shares of Beauty and Personal Care: % Value 2013-2017
Table 18 LBN Brand Shares of Beauty and Personal Care: % Value 2014-2017
Table 19 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2012-2017
Table 20 Distribution of Beauty and Personal Care by Format: % Value 2012-2017
Table 21 Distribution of Beauty and Personal Care by Format and Category: % Value 2017
Table 22 Forecast Sales of Beauty and Personal Care by Category: Value 2017-2022
Table 23 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022

Megatrends

Country Report

Colour Cosmetics in Portugal

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Executive Summary

New Report Guarantee

PROSPECTS

Weak penetration compared to other European markets offers colour cosmetics significant room for growth

Millennials show more interest in the category than their mothers

Interest in natural, organic and cruelty-free colour cosmetics is rising

COMPETITIVE LANDSCAPE

Kikocos takes category leadership from L’Oréal

Mass brand manufacturers open flagship stores and expand their outlet networks

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Colour Cosmetics in Portugal - Category analysis

HEADLINES

PROSPECTS

Weak penetration compared to other European markets offers colour cosmetics significant room for growth

Millennials show more interest in the category than their mothers

Interest in natural, organic and cruelty-free colour cosmetics is rising

COMPETITIVE LANDSCAPE

Kikocos takes category leadership from L’Oréal

Mass brand manufacturers open flagship stores and expand their outlet networks

CATEGORY DATA

Beauty and Personal Care in Portugal - Industry Overview

EXECUTIVE SUMMARY

Sales supported by the country’s ongoing economic recovery

Younger generations particularly aware of beauty and personal care products

L’Oréal leads a fragmented market

Market set to record further steady growth over the forecast period

MARKET DATA

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