Colour cosmetics are very popular amongst generation Z and Millennials who particularly like colourful products, in particular eye products and lip products. They were the growth drivers of the category before the COVID-19 crisis and look set to continue driving growth over the forecast period.
Nail products registered a boom in sales in 2020 as restrictions imposed by the Portuguese government led to the closure of nail salons for several months. In addition, when salons reopened, many Portuguese women were still reluctant to go in these places due to the perceived risks of spending time in public places.
Distribution patterns are changing in Portugal regarding many beauty and personal care categories. This is also the case in colour cosmetics.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.See All of Our Definitions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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