Colour cosmetics was one of the best performing beauty and personal care categories prior to the emergence of the pandemic. It is not a mature category in Portugal, with demand increasingly influenced by social media platforms.
Traditional beauty concepts were based on local consumers trying to imitate famous celebrities such as models. This trend is changing, as the concept of beauty is no longer a question of “imitation”.
Colour cosmetics is a fairly fragmented competitive landscape with only leading multinational L'Oréal Portugal Unipessoal Lda and Kikocos Portugal - Unipessoal Lda holding double-digit value share in 2021. L'Oréal offers a wide range of brands and products with different positioning strategies in terms of prices and targets.
Colour cosmetics is expected to return to pre-pandemic value sales levels (at constant 2021 prices) by 2022/2023, with volumes taking longer to recover by 2024. There are likely to be disparate performances across the category.
Younger generations in Portugal are more aware of environmental issues than their parents and grandparents. They are already adopting more sustainable consumption habits, and paying greater attention to environmental issues related to the products they purchase including ingredients, packaging and transportation.
Portuguese consumers are adopting a more intense beauty regime at a younger age, heavily influenced by social media and the celebrity culture. This trend was accelerated in 2020, with consumers forced to conduct much of their social lives on their smartphones and tablets.
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Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
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