Competitive Landscape
Revlon and Maybelline New York Maintain Leadership through Distribution and Innovation
Colour cosmetics in Angola remained highly fragmented in 2025. Revlon Cosmetics & Fragrances Ltd led with an 8% share, closely followed by L'Oréal South Africa (Pty) Ltd at 7%, while Estée Lauder Cos Inc held a notable 5% and Bourjois SA maintained a smaller but consistent 0.
Local Brand Launches and Retail Innovation Create Growth Opportunities
In July 2025, the launch of Elara Beauty by entrepreneur Joseana Lemos introduced a fresh dynamic to the Angolan colour cosmetics scene. The debut collection, featuring lip glosses, eyeshadows, and highlighters, was presented at a high-profile event engaging fashion, beauty, and lifestyle influencers.
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Overview:
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Angola with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Angola, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Colour Cosmetics in Angola report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Colour Cosmetics in Angola?
- Which are the leading brands in Angola?
- How are products distributed in Angola?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Colour Cosmetics in Angola - Category analysis
Key Data Insights
Colour Cosmetics Summary
Strong Sales Growth Driven by Inclusivity and Lifestyle Aspirations
Eye Make-Up Leads Sales through Inclusive Product Innovation
Founder-Led Brands Leverage Inclusivity and Social Commerce to Capture Consumers
Urban Shoppers Expected to Drive Premium Growth with Omnichannel Convenience
Core Individual Products Set to Sustain Growth Amid Rising Premiumisation
Experiential Retail and Targeted Promotions Anticipated to Fuel Innovation and Loyalty
Revlon and Maybelline New York Maintain Leadership through Distribution and Innovation
Local Brand Launches and Retail Innovation Create Growth Opportunities
Beauty Specialists Dominate Retail Growth Driven by Value Concepts
E-Commerce Grows Steadily but Remains Niche Amid Limited Urban Penetration
Beauty and Personal Care in Angola - Industry Overview
2025 Developments
Key Data Insights
Urban Consumers Drive Premium Growth Amid Inflation and Expanding Retail Channels
Bath and Shower Leads Value Growth, While Colour Cosmetics Gains Traction Due to Lifestyle Trends
Urielas Skincare’S Sustainability-Led Launches Propel Premiumisation and Clean Beauty Momentum
Urban Consumers and Local Production Expected to Fuel Growth Amid Economic Shifts
Bath and Shower Set to Lead Value, While Colour Cosmetics Accelerate Rapidly
Sustainability and Local Innovation Anticipated to Reshape Product Development and Channels
Local Production Fuels Fragmented Growth, While Leading Players Retain Their Positions
Modern Trade Gains Prominence as Urban Consumers Shift to Formal Retail
E-Commerce and Social Commerce Expand Steadily as Impulse and Repeat Buying Grow
Country Reports Disclaimer
The following categories and subcategories are included:
Colour Cosmetics
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Colour Cosmetics research and analysis database.
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