In 2023, tissue and hygiene products experienced growth in value sales in Ethiopia due partly to inflation. The market’s expansion was also supported by population growth, rising income levels, and urbanisation.
In 2023, tissue and hygiene sales were supported by increasing awareness of the importance of hygiene, as well as improving urban infrastructures, including better access to toilet facilities and water.
Ethiopia is the second largest country in Africa in terms of population, next to Nigeria. The population of Ethiopia reached nearly 127 million people in 2023.
The inflation rate in the Ethiopian economy stood at 29.2% in October 2023.
Tissue and hygiene products are mainly purchased from traditional grocery retailers, including independent small grocers, open markets and kiosks, as these outlets are accessible and largely stock relatively inexpensive products. In addition, these channels offer advantages such as informal credit and the opportunity to haggle over prices.
Over the forecast period, tissue and hygiene products will enjoy greater use in the Ethiopian market as more local consumers become aware of these products. Population growth, urbanisation and rising incomes are set to be the main drivers of sales in all categories, although the slow and steady pace of economic development means that most sales rises are expected to be modest.
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Understand the latest market trends and future growth opportunities for the Tissue and Hygiene industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Tissue and Hygiene industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Tissue and Hygiene
This is the aggregation of retail and away-from home tissue and disposable hygiene products as well as Rx/reimbursement adult incontinence.
See All of Our DefinitionsThis report originates from Passport, our Tissue and Hygiene research and analysis database.
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