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2025 Developments
Cambodia's beauty and personal care retail sales reached KHR734,866 million in 2025, expanding at 5%, underpinned by stable economic growth and a discerning consumer base prioritising clinical safety and premium quality. Compared to regional peers, this steady growth reflects a balanced market environment where digital innovation, especially social commerce via TikTok and Facebook, is accelerating consumer engagement and transaction velocity. The value leadership of oral care, fuelled by urban middle-class demand for health-focused and digitally verified products, anchors the category, while sun care and colour cosmetics experienced dynamic expansion, driven by Korean and Japanese brands offering climate-adaptive, multifunctional formulations. Regulatory advances mandating Khmer-language labelling and QR-verified authenticity have successfully reduced the grey market, boosting trust and market consolidation among multinational leaders and local innovators alike. The rise of social commerce is reshaping purchasing behaviours into seamless shoppertainment experiences, compelling brands to maintain continuous digital presence and leverage integrated local payment solutions to capture impulsive Gen Z spending.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Cambodia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Cambodia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Cambodia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Cambodia?
- Which are the leading brands in Cambodia?
- How are products distributed in Cambodia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Cambodia
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Consumers’ Shift to Quality and Digital Trust Shapes Steady Revenue Growth
Chart 2 Digital Transparency as Qr-Verified Authenticity Campaigns Win Consumer Trust
Oral Care Leads Value, Led by Urban Consumer Trust and Broad Usage
K-Beauty and J-Beauty Drive Sun Care Innovation, Boosting Market Dynamism
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Social Commerce to Reshape Consumer Engagement and Spending Behaviours
Oral Care to Sustain Value Lead, While Colour Cosmetics Leads Rapid Expansion
Consumer Demand for Natural, Personalised, and Premium Offerings Drives Innovation
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Multinationals Consolidate Market Share by Capturing Consumer Trust and Innovation
Chart 8 Analyst Insight for Beauty and Personal Care
Digital Engagement and Product Innovation Drive Growth Amid Stable Competition
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Small Local Grocers Lead Distribution as Hypermarkets Lead Growth
Influencer-Led Community Brands and Clean Beauty Drive Experiential Retail Evolution
Retail E-Commerce Accelerates Growth, Driven by Social Commerce and Digital Trust
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Beauty and Personal Care
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Beauty and Personal Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Baby and Child-Specific Products in Cambodia
Key Data Insights
Baby and Child-Specific Products Summary
Rising Parental Spending and Economic Growth Underpin Category Expansion
Baby and Child-Specific Toiletries Leads Value Sales Amid Rising Demand
Verified Supply Chains and Natural Formulations Drive Trust and Growth
Chart 19 Value Sales 2020-2030
Chart 20 Volume Sales 2020-2030
Chart 21 Value Sales by Category 2025
Rising Birth Rates and Hygiene Awareness to Fuel Product Demand Growth
Baby and Child-Specific Toiletries to Maintain Its Value Lead
Trusted Brands and Modern Retail Channels to Reshape Consumer Purchasing Patterns
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Steady Market Concentration
Trusted Brands Reinforce Lead through Safety Focus and Consumer Loyalty
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Offline Retail Remains Dominant as E-Commerce Gains Momentum
Consumer Trust and Safety Drive Retail Channel Preferences Amid Counterfeit Concerns
Chart 26 Retail Channels 2020-2025
Chart 27 Economic Context for Baby and Child-Specific Products
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Baby and Child-Specific Products
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025
Bath and Shower in Cambodia
Key Data Insights
Bath and Shower Summary
Urban Consumers Drive Transition toward Functional Wellness in Hygiene Products
Bar Soap Leads Volume Sales, While Body Wash/Shower Gel Records Rapid Value Growth
Local Brands Embrace Authenticity and Sachet Formats to Capture Functional Hygiene Demand
Chart 34 Dove Offers Premium Moisturising Sachets, Driving Mass-Market Hygiene Accessibility
Chart 35 Value Sales 2020-2030
Chart 36 Volume Sales 2020-2030
Chart 37 Value Sales by Category 2025
Functional Wellness to Drive Sustained Value Growth in Bath and Shower
Bar Soap to Maintain Volume Leadership, While Body Wash/Shower Gel Accelerates Value Expansion
Local Brands to Leverage Nationalism and Digital Platforms to Capture Youthful, Wellness-Focused Consumers
Chart 38 Forecast Value Sales 2020-2030
Chart 39 Forecast Value Sales by Category 2025-2030
Top Manufacturers Sustain Leading Positions Amid Nationalist Shifts
Emerging Local Brands Capitalise on Nationalism and Accessibility for Growth
Chart 40 Company Shares 2025
Chart 41 Brand Shares 2025
Small Local Grocers Maintain Lead as Convenience Retailers Grow Rapidly
E-Commerce Gains Traction Amid Modest Share, Driven by Urban Consumers and Trust
Chart 42 Retail Channels 2020-2025
Chart 43 Economic Context for Bath and Shower
Chart 44 Real Gdp Growth 2020-2030
Chart 45 Inflation 2020-2030
Chart 46 Consumer Context for Bath and Shower
Chart 47 Population 2020-2030
Chart 48 Consumer Expenditure 2020-2030
Chart 49 Population by Generation 2025
Colour Cosmetics in Cambodia
Key Data Insights
Colour Cosmetics Summary
Digital Retail Influence Reshape Sales Dynamics
Established Local Brands Lead with Regulated Khmer-Language Labelling
Chart 50 Khmer-First Labelling Showcasing How Bodia Has Led the Shift toward Regulated Beauty in Cambodia
Social Commerce and K-Beauty Drive Rapid Growth in Colour Cosmetics
Chart 51 Value Sales 2020-2030
Chart 52 Volume Sales 2020-2030
Chart 53 Value Sales by Category 2025
Digital-First Sales and Product Evolution to Drive Value Growth
Verified Authenticity and Regulatory Compliance Enhance Consumer Trust and Market Stability
Chart 54 Forecast Value Sales 2020-2030
Chart 55 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Positions through Trust and Digital Integration
Innovation in Hybrid Products and Social Commerce Drives New Growth Opportunities
Chart 56 Company Shares 2025
Chart 57 Brand Shares 2025
E-Commerce Grows as Social Platforms and Shoppertainment Reshape Retail
Chart 58 Retail Channels 2020-2025
Chart 59 Economic Context for Colour Cosmetics
Chart 60 Real Gdp Growth 2020-2030
Chart 61 Inflation 2020-2030
Chart 62 Consumer Context for Colour Cosmetics
Chart 63 Population 2020-2030
Chart 64 Consumer Expenditure 2020-2030
Chart 65 Population by Generation 2025
Deodorants in Cambodia
Key Data Insights
Deodorants Summary
Economic Resilience and Evolving Consumer Demands Drive Sustained Value Growth
Deodorant Sprays Leads in Value, While Skincare-Infused Formats Accelerate Growth
Brands Harness Lifestyle and Skincare Trends to Elevate Product Appeal and Value
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Young Urban Consumers to Drive Spray Leadership Amid Steady Market Growth
Brands to Leverage Skincare Innovation and Social Commerce to Boost Consumer Engagement
Innovative Skincare and Digital Channels Reshape Product Strategies and Market Competition
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Top Players Strengthen Leadership Amid Rising Market Concentration
Innovation and Digital Engagement Fuel Growth and Reshape Competitive Dynamics
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Small Local Grocers Lead, While Convenience Retailers Grow Fastest Amid Quality Demand
Retail E-Commerce Emerges Steadily as a Niche Channel for Deodorants
Consumer Demand for Authenticity and Quality Shapes Retail Innovation and Partnerships
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Deodorants
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Deodorants
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Depilatories in Cambodia
Key Data Insights
Depilatories Summary
Rising Incomes and Young Urban Population Drive Premiumisation and Growth
Hair Removers/Bleaches Leads in Value, Driven by Skin-Safe, Whitening Formulations
Social Media and Asia Influence Reshape Consumer Rituals
Chart 81 Value Sales 2020-2030
Chart 82 Volume Sales 2020-2030
Chart 83 Value Sales by Category 2025
Rising Demand for Permanent Solutions Drives Category Expansion
Skin-Safe Hair Removers Lead Value Growth, While Razors Gain Momentum
Young Urban Consumers Adopt Advanced Hair Removal Rituals, Reshaping Demand
Chart 84 Forecast Value Sales 2020-2030
Chart 85 Forecast Value Sales by Category 2025-2030
Supermax Corp Strengthens Lead as Market Consolidates around Trusted Skin-Safe Brands
Digital Engagement and Skin-Safe Innovations Drive Growth Opportunities for Evolving Depilatory Brands
Chart 86 Company Shares 2025
Chart 87 Brand Shares 2025
Small Local Grocers Leads Distribution, While Convenience Stores Records Fastest Growth
Digital Shoppertainment and Specialist Chains Reshape Consumer Engagement and Loyalty
Retail E-Commerce Offers Convenience and Diverse Product Ranges
Chart 88 Retail Channels 2020-2025
Chart 89 Economic Context for Depilatories
Chart 90 Real Gdp Growth 2020-2030
Chart 91 Inflation 2020-2030
Chart 92 Consumer Context for Depilatories
Chart 93 Population 2020-2030
Chart 94 Consumer Expenditure 2020-2030
Chart 95 Population by Generation 2025
Fragrances in Cambodia
Key Data Insights
Fragrances Summary
Urban Youth Adoption Drives Fragrances' Growth beyond Gifting
Premium Fragrances Leads Value Sales as Cultural Storytelling Drives Appeal
Top Brands’ Digital Pivot Sparks Social Commerce Surge
Chart 96 Value Sales 2020-2030
Chart 97 Volume Sales 2020-2030
Chart 98 Value Sales by Category 2025
Digital Engagement to Reshape Consumer Discovery and Demand Patterns
Premium Fragrances to Lead Value Growth through Cultural Resonance and Product Innovation
Digital-First Strategies and Product Innovation Drive Competitive Advantage and Market Expansion
Chart 99 Forecast Value Sales 2020-2030
Chart 100 Forecast Value Sales by Category 2025-2030
Top Manufacturers Leverage Digital Strategies to Sustain Lead Amid Evolving Competition
Digital Engagement and Localised Branding Create Growth Avenues for Emerging Fragrances Players
Chart 101 Company Shares 2025
Chart 102 Brand Shares 2025
Department Stores Lead as Social Commerce Rapidly Expands Retail Reach
Digital-First Retail Concepts Transform Consumer Engagement and Brand Authenticity
E-Commerce Growth Reshapes Sales Dynamics with Influencer-Led Social Commerce Surge
Chart 103 Retail Channels 2020-2025
Chart 104 Economic Context for Fragrances
Chart 105 Real Gdp Growth 2020-2030
Chart 106 Inflation 2020-2030
Chart 107 Consumer Context for Fragrances
Chart 108 Population 2020-2030
Chart 109 Consumer Expenditure 2020-2030
Chart 110 Population by Generation 2025
Hair Care in Cambodia
Key Data Insights
Hair Care Summary
Premiumisation and Digital Engagement Shape Spending among Urban Consumers
Salon Professional Hair Care Leads Value Growth through Biotechnology Innovation
Local Biotech Brand Klen Drives Anti-Dandruff Premiumisation with Digital Social Commerce
Chart 111 Value Sales 2020-2030
Chart 112 Volume Sales 2020-2030
Chart 113 Value Sales by Category 2025
Rising Consumer Spending and Digital Influence Drive Sustained Growth
Salon Professional Hair Care Expands Rapidly as Consumers Seek Trusted Innovation
Consumers’ Focus on Scalp Health and Safety Reshapes Product and Marketing Strategies
Chart 114 Forecast Value Sales 2020-2030
Chart 115 Forecast Value Sales by Category 2025-2030
Top Players Leverage Innovation and Distribution to Sustain Lead
Digital Strategies and Skinification Trend Create Growth Opportunities for Emerging Brands
Chart 116 Company Shares 2025
Chart 117 Brand Shares 2025
Small Local Grocers Maintains Its Lead, While Social Commerce Rapidly Expands
Retail E-Commerce Gains Traction as Consumers Prioritise Convenience and Authenticity
Chart 118 Retail Channels 2020-2025
Chart 119 Economic Context for Hair Care
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Hair Care
Chart 123 Population 2020-2030
Chart 124 Consumer Expenditure 2020-2030
Chart 125 Population by Generation 2025
Men's Grooming in Cambodia
Key Data Insights
Men's Grooming Summary
Urban Professionals Drive Grooming Growth Amid Rising Incomes
Men's Shaving Leads Value Growth with Science-Backed Products
Brands Leverage Lifestyle and Science Trends to Reshape Grooming Demand
Chart 126 Value Sales 2020-2030
Chart 127 Volume Sales 2020-2030
Chart 128 Value Sales by Category 2025
Young Digital Consumers to Propel Steady Value Growth in Men's Grooming
Men's Shaving to Remain in Lead While Toiletries Lead in Growth Momentum
Localisation and Lifestyle Trends to Reshape Consumer Engagement and Brand Strategies
Chart 129 Forecast Value Sales 2020-2030
Chart 130 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions through Premiumisation and Innovation
Premiumisation and Targeted Innovation Unlock Growth Opportunities for Brands
Chart 131 Company Shares 2025
Chart 132 Brand Shares 2025
Grocery Retailers Maintain Lead While Social Commerce Surges in 2025
Digital Engagement and Authenticity Shape Retail Channel Dynamics
Retail E-Commerce Expands Rapidly, Driven by Young Consumers and Social Commerce
Chart 133 Retail Channels 2020-2025
Chart 134 Economic Context for Men's Grooming
Chart 135 Real Gdp Growth 2020-2030
Chart 136 Inflation 2020-2030
Chart 137 Consumer Context for Men's Grooming
Chart 138 Population 2020-2030
Chart 139 Consumer Expenditure 2020-2030
Chart 140 Population by Generation 2025
Oral Care in Cambodia
Key Data Insights
Oral Care Summary
Steady Growth, Supported by Rising Consumer Expenditure and Population Expansion
Toothpaste Leads, Driven by Premiumisation and Wellness Focus
Brands Leverage Clean-Label and K-Beauty Influences to Capture Wellness-Conscious Consumers
Chart 141 Value Sales 2020-2030
Chart 142 Volume Sales 2020-2030
Chart 143 Value Sales by Category 2025
Digital Engagement to Drive Consumer Trust and Category Evolution
Toothpaste to Retain Leadership Amid Rising Premiumisation and Innovation
Chart 144 Forecast Value Sales 2020-2030
Chart 145 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Their Positions Amid Shifting Consumer Preferences
Premiumisation and Wellness Trends Create Growth Opportunities for Competitors
Chart 146 Company Shares 2025
Chart 147 Brand Shares 2025
Small Local Grocers Drive Volume, While Social Commerce Fuels Value Growth
Retail E-Commerce Gains Traction through Social Commerce and Premium Product Focus
Chart 148 Retail Channels 2020-2025
Chart 149 Economic Context for Oral Care
Chart 150 Real Gdp Growth 2020-2030
Chart 151 Inflation 2020-2030
Chart 152 Consumer Context for Oral Care
Chart 153 Population 2020-2030
Chart 154 Consumer Expenditure 2020-2030
Chart 155 Population by Generation 2025
Skin Care in Cambodia
Key Data Insights
Skin Care Summary
Premiumisation and Digital Commerce Drive Sustained Value Growth
Facial Care Leads Value Sales with Broad K-Beauty Influence and Innovation
Chart 156 Nature Republic’S High-Potency Snail Mucin Solutions Leverage Trends to Appeal to Khmer Gen Z
Guardian’S Authentic Beauty Zone Boosts Trust with Verified Product Traceability
Chart 157 Value Sales 2020-2030
Chart 158 Volume Sales 2020-2030
Chart 159 Value Sales by Category 2025
Government Regulation and Digital Engagement to Shape Robust Growth Trajectory
Facial Care to Lead, While Body and Hand Care Grow on Rising Sophistication
Regulatory Rigour and Digital Commerce Drive Premium, Science-Led Demand
Chart 160 Forecast Value Sales 2020-2030
Chart 161 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Growing Competition
Market Leaders Leverage Digital and Regulatory Strategies to Retain Dominance
Chart 162 Company Shares 2025
Chart 163 Brand Shares 2025
Small Local Grocers Lead Distribution as Social Commerce Gains Momentum
Retail E-Commerce Accelerates Growth with Social Commerce and Integrated Payments
Chart 164 Retail Channels 2020-2025
Chart 165 Economic Context for Skin Care
Chart 166 Real Gdp Growth 2020-2030
Chart 167 Inflation 2020-2030
Chart 168 Consumer Context for Skin Care
Chart 169 Population 2020-2030
Chart 170 Consumer Expenditure 2020-2030
Chart 171 Population by Generation 2025
Sun Care in Cambodia
Key Data Insights
Sun Care Summary
Steady Growth Driven by Urbanisation and Evolving Consumer Health Priorities
Adult Sun Care Leads Sales with Health-Focused Multifunctional Products
Brands Leverage Social Commerce and Hybrid Formulations to Capture Urban Consumers
Chart 172 Value Sales 2020-2030
Chart 173 Volume Sales 2020-2030
Chart 174 Value Sales by Category 2025
Cambodian Consumers to Shift to Lightweight, Health-Focused Sun Protection
Adult Sun Care to Lead Growth, While Child-Specific Products Expands Rapidly
Brands to Leverage Digital Engagement and Product Innovation to Build Trust and Drive Sales
Chart 175 Forecast Value Sales 2020-2030
Chart 176 Forecast Value Sales by Category 2025-2030
Top Players Strengthen Lead, While Korean Brands Expand Influence through Accessibility
Emerging Hybrid Beauty Trends and Accessible Premium Formats Offer Growth Avenues for Brands
Chart 177 Company Shares 2025
Chart 178 Brand Shares 2025
Health and Beauty Specialists Lead, While Retail E-Commerce Grows Rapidly
Retail E-Commerce Gains Ground as Social Commerce Fuels Digital Growth
Chart 179 Retail Channels 2020-2025
Chart 180 Economic Context for Sun Care
Chart 181 Real Gdp Growth 2020-2030
Chart 182 Inflation 2020-2030
Chart 183 Consumer Context for Sun Care
Chart 184 Population 2020-2030
Chart 185 Consumer Expenditure 2020-2030
Chart 186 Population by Generation 2025
Premium Beauty and Personal Care in Cambodia
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Beauty and Personal Care Outpaces Regional Growth with Strong Value Expansion
Premium Skin Care Dominates with Robust Consumer Demand and Functional Innovation
Bodia Capitalises on Lifestyle Beauty Trend with Local Lip and Cheek Innovation
Chart 187 Value Sales 2020-2030
Chart 188 Value Sales by Category 2025
Gen Z and Millennials Drive Digital Adoption and Premium Demand
Premium Skin Care to Retain Its Lead, While Premium Bath and Shower Accelerates Rapidly
Brands to Harness Authenticity and Digital Trends to Capture Premium Consumers
Chart 189 Forecast Value Sales 2020-2030
Chart 190 Forecast Value Sales by Category 2025-2030
Chart 191 Economic Context for Premium Beauty and Personal Care
Chart 192 Real Gdp Growth 2020-2030
Chart 193 Inflation 2020-2030
Chart 194 Consumer Context for Premium Beauty and Personal Care
Chart 195 Population 2020-2030
Chart 196 Consumer Expenditure 2020-2030
Chart 197 Population by Generation 2025
Mass Beauty and Personal Care in Cambodia
Key Data Insights
Mass Beauty and Personal Care Summary
Young Urban Consumers Drive Growth Amid Rising Spending Power
Mass Bath and Shower Leads in Size, While Colour Cosmetics Excels in Growth
K-Beauty Sun-Serums Captivate Consumers, Raising Skin Care Standards
Chart 198 Value Sales 2020-2030
Chart 199 Value Sales by Category 2025
Urban Consumers to Accelerate Shift to Mass-Prestige Brands through Social Commerce
Mass Colour Cosmetics Leads Growth
Digital Engagement and Health-Focused Skin Care Redefine Consumer Interaction and Industry Dynamics
Chart 200 Forecast Value Sales 2020-2030
Chart 201 Forecast Value Sales by Category 2025-2030
Leading Multinationals Consolidate Position Amid Growing Competition
Digital Engagement and Private Label Evolution Drive New Growth Avenues
Chart 202 Company Shares 2025
Chart 203 Brand Shares 2025
Chart 204 Economic Context for Mass Beauty and Personal Care
Chart 205 Real Gdp Growth 2020-2030
Chart 206 Inflation 2020-2030
Chart 207 Consumer Context for Mass Beauty and Personal Care
Chart 208 Population 2020-2030
Chart 209 Consumer Expenditure 2020-2030
Chart 210 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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