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2025 Developments
Canada's beauty and personal care demonstrated steady growth in 2025. The category's appeal is enhanced by increasing consumer prioritisation of wellness and mindful spending, which encourages demand for products that blend scientific efficacy with sustainability and affordability. Innovation thrives on trends such as longevity, clean beauty, and lifestyle-driven solutions. Consumers are seeking preventative and restorative benefits in skin care, hair care, and oral care, as well as multifunctional and inclusive products that align with personal identity and environmental values. In the retail landscape, pharmacies are leading, while e-commerce is growing. Omnichannel strategies that combine convenience, personalised service, and loyalty programmes are becoming more important. Leading companies maintain their positions through broad portfolios and national distribution, while new entrants focus on accessible premium offerings that meet the needs of cost-conscious yet wellness-oriented consumers. To succeed, brands must leverage science-backed innovation, sustainability credentials, and omnichannel partnerships, adapting to a consumer base that values transparency, effectiveness, and convenience in a competitive and dynamic environment.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Canada report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Canada?
- Which are the leading brands in Canada?
- How are products distributed in Canada?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Canada
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Clean and Lifestyle Driven Choices Shape Beauty Demand
Chart 2 L’Oréal Launches New Telescopic Extensionist Mascara Aligned with Lifestyle Driven Beauty Trend
Premium and Mass Balance as Consumers Prioritise Value and Quality
Dove's Intensive Repair Collection Exemplifies Longevity Trend Impact
Chart 3 Dove Launches Dove Intensive Repair Collection in Canada in Line with Longevity Trend
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Mass Scale and Fragrance Momentum Lead Beauty and Personal Care Growth
Chart 7 Analyst Insight for Beauty and Personal Care
Amazon and Sephora Lead Omnichannel Shift in Beauty and Personal Care
Clean Beauty and Mindful Spending Redefine Consumer Preferences and Product Innovation
Chart 8 French Skin-Care Brand La Rosée Launches Its Clean Skin-Care Products in Canada in 2025
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
L’Oréal and Procter & Gamble Hold Leadership through Broad Portfolios and Strategic Positioning
Kenvue Deal Unlikely to Disrupt Beauty and Personal Care Dynamics
Mass Brands Differentiate through Affordability and Science-Led Claims
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Pharmacies and E-Commerce Lead Retail Sales as Consumer Preferences Evolve
Continued Growth of Retail E-Commerce Directs Distribution and Consumer Engagement
Subscription Models and Direct-To-Consumer Brands Gain Momentum in Online Retail
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Canada
Key Data Insights
Baby and Child-Specific Products Summary
Value Growth Sustains Despite Stagnating Volume Amid Demographic Headwinds
Baby Wipes Dominate Volume Sales While Sun Care Drives Premium Value Growth
Johnson’S Baby Advances Sustainability Agenda, Shaping Product Innovation and Consumer Trust
Chart 21 Johnson’S Baby Drives Packaging Innovation to Support Sustainability Goals
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Canadian Parents Embrace Premium Natural Products Amid Stable Growth
Baby Wipes Retain Largest Volume While Sun Care Leads Premium Value Expansion
Brands Leverage Sustainability and Entertainment to Build Trust and Growth
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Price-Driven Growth and Private Label Gains
Innovation in Natural Formulations and Sustainability Drives Growth and Consumer Trust
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Supermarkets and Hypermarkets Lead as Health and Beauty Specialists Expand Reach
Private Label Investment and Omnichannel Strategies Reshape Retail Competition
Retail E-Commerce Thrives on Convenience and Broad Product Offerings in Canada
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025
Bath and Shower in Canada
Key Data Insights
Bath and Shower Summary
Chart 37 Key Industry Trends for Bath and Shower
Steady Growth Driven by Price Increases Amid Cautious Consumer Spending
Traditional Cleansing Holds Strong with Bar Soap Remaining Key, While Bath Additives Surge in Popularity
Unilever’S Ai-Driven Campaign and Sustainability Innovations Reshape Consumer Engagement
Chart 38 Unilever Leverages Ai to Drive Innovation and Consumer Connection
Chart 39 Value Sales 2020-2030
Chart 40 Volume Sales 2020-2030
Chart 41 Value Sales by Category 2025
Canadian Consumers Shift Towards Value and Sustainability without Compromising on Performance
Bar Soap Remains Largest Category by Volume, While Other Bath and Shower Leads Value Growth
Digital Channels and Social Advocacy Enhance Consumer Engagement and Competition
Chart 42 Forecast Value Sales 2020-2030
Chart 43 Forecast Value Sales by Category 2025-2030
Unilever and Procter & Gamble Maintain Leading Places, with P&G Losing Slight Share
Chart 44 Analyst Insight for Bath and Shower
Personnelle’S Strategic Repositioning Drives Private Label Growth Amid Inflation
Chart 45 Company Shares 2025
Chart 46 Brand Shares 2025
Beauty Specialists and Pharmacies Remain Key Thanks to Private Label Portfolios and In-Store Experiences
Retail E-Commerce Accelerates Growth, Transforming Consumer Shopping Habits
Pharmacies and Beauty Specialists Enhance Offerings to Capture Market Share
Chart 47 Retail Channels 2020-2025
Chart 48 Economic Context for Bath and Shower
Chart 49 Real Gdp Growth 2020-2030
Chart 50 Inflation 2020-2030
Chart 51 Consumer Context for Bath and Shower
Chart 52 Population 2020-2030
Chart 53 Consumer Expenditure 2020-2030
Chart 54 Population by Generation 2025
Colour Cosmetics in Canada
Key Data Insights
Colour Cosmetics Summary
Chart 55 Key Industry Trends for Colour Cosmetics
Polarisation Seen with Premium Products Delivering Affordable Luxury and Mass Options Catering to Price-Sensitive Consumers
Clarins and Sona Leverage Digital and Value Strategies to Capture Evolving Consumer Needs
Chart 56 Sona, a New Canadian Colour Cosmetics Brand Launches with a Focus on Affordability
Chart 57 Value Sales 2020-2030
Chart 58 Volume Sales 2020-2030
Chart 59 Value Sales by Category 2025
Sona Cosmetics and Premium Brands Propel Market Growth through Innovation
Chart 60 Analyst Insight for Colour Cosmetics
Retail E-Commerce Integration and Omnichannel Strategies Reshape Sales Landscape
Population Growth and Rising Consumer Expenditure Strengthen Sustained Market Expansion
Chart 61 Forecast Value Sales 2020-2030
Chart 62 Forecast Value Sales by Category 2025-2030
L'oréal and Estée Lauder Maintain Top Places Thanks to Brand Strength and Wide Distribution
Innovation and Digital Transformation Shape the Colour Cosmetics Market
Chart 63 Company Shares 2025
Chart 64 Brand Shares 2025
Beauty Specialists and Pharmacies Sustain Leadership through In-Store and Online Integration
E-Commerce Growth Continues, Driven by Convenience and Diversified Retail Offerings
Chart 65 Retail Channels 2020-2025
Chart 66 Economic Context for Colour Cosmetics
Chart 67 Real Gdp Growth 2020-2030
Chart 68 Inflation 2020-2030
Chart 69 Consumer Context for Colour Cosmetics
Chart 70 Population 2020-2030
Chart 71 Consumer Expenditure 2020-2030
Chart 72 Population by Generation 2025
Deodorants in Canada
Key Data Insights
Deodorants Summary
Premiumisation Drives Value Growth in Canada's Maturing Deodorants Market
Deodorant Sticks Command the Market as Creams and Pumps Capture Growth Momentum
Dove Men+Care and Hello Innovate with Lifestyle and Clean Formulations to Capture Consumer Confidence
Chart 73 Value Sales 2020-2030
Chart 74 Volume Sales 2020-2030
Chart 75 Value Sales by Category 2025
Brands Expand Omnichannel Presence to Capture Growing Consumer Base
Deodorant Sticks Retain Leadership as Sprays and Pumps Drive Future Growth
Clean Beauty and Sustainability Drive Product Innovation and Consumer Trust
Chart 76 Forecast Value Sales 2020-2030
Chart 77 Forecast Value Sales by Category 2025-2030
Unilever and Procter & Gamble Sustain Their Lead through Strong Portfolios and Distribution
Clean Formulations and Lifestyle Innovation Redefine Canada's Deodorant Competition
Chart 78 Hello Launches Sunny Daze Deodorant in Canada
Chart 79 Company Shares 2025
Chart 80 Brand Shares 2025
Pharmacies and Hypermarkets Remain Strongest Retailer as Consumers Prioritise In-Store Convenience
Omnichannel Strategies and Consumer Convenience Fuel Emerging Retail Dynamics
Chart 81 Retail Channels 2020-2025
Chart 82 Economic Context for Deodorants
Chart 83 Real Gdp Growth 2020-2030
Chart 84 Inflation 2020-2030
Chart 85 Consumer Context for Deodorants
Chart 86 Population 2020-2030
Chart 87 Consumer Expenditure 2020-2030
Chart 88 Population by Generation 2025
Depilatories in Canada
Key Data Insights
Depilatories Summary
Rising Consumer Expenditure and Population Growth Support Steady Value Increase
Women's Razors and Blades Lead Value Sales
Gillette and Nair Innovate to Capture Lifestyle and Clean Beauty Trends
Chart 89 Nair Launches Simple Wax Strips for Face and Bikini
Chart 90 Value Sales 2020-2030
Chart 91 Volume Sales 2020-2030
Chart 92 Value Sales by Category 2025
Women's Razors Hold Strong Value While Hair Removers Gain Growth Momentum
Brands Harness Clean Beauty and Omnichannel Retail to Capture Consumer Loyalty
Chart 93 Forecast Value Sales 2020-2030
Chart 94 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Strong Positions through Innovation and Marketing Efforts
Sustainability and Premium Products Shape Competition
Chart 95 Company Shares 2025
Chart 96 Brand Shares 2025
Pharmacies and Hypermarkets Lead with Strong National Presence and Consumer Preference
Retail E-Commerce Gains Momentum as Consumers Seek Convenience and Variety Online
Omnichannel Strategies Capture Evolving Consumer Needs
Chart 97 Retail Channels 2020-2025
Chart 98 Economic Context for Depilatories
Chart 99 Real Gdp Growth 2020-2030
Chart 100 Inflation 2020-2030
Chart 101 Consumer Context for Depilatories
Chart 102 Population 2020-2030
Chart 103 Consumer Expenditure 2020-2030
Chart 104 Population by Generation 2025
Fragrances in Canada
Key Data Insights
Fragrances Summary
Chart 105 Key Industry Trends for Fragrances
Positive Growth Driven by Consumer Loyalty, Despite Overall Price Sensitive Behaviours
Premium Fragrances Remains by Far the Largest Category, Supported by Heritage and Innovation
Inclusive Options Help Drive Sales among Younger Consumer Groups
Chart 106 Kenzo Builds on Japanese Heritage with Flower Ikebana Indigo
Chart 107 Value Sales 2020-2030
Chart 108 Volume Sales 2020-2030
Chart 109 Value Sales by Category 2025
Premium Fragrances Will Remain the Largest Category over the Forecast Period
Chart 110 Analyst Insight for Fragrances
Brands Diversify Offerings to Capture Younger and Diverse Consumers
Sustainability and Personalisation Trends Shape Future Business Strategies
Chart 111 Forecast Value Sales 2020-2030
Chart 112 Forecast Value Sales by Category 2025-2030
Coty and L'oréal Maintain Leadership through Innovation and Diversified Brand Portfolios
Innovative Launches and Portfolio Diversification Create Growth Opportunities for Brands
Chart 113 Company Shares 2025
Chart 114 Brand Shares 2025
Health and Beauty Specialists Maintain Channel Lead, as Department Stores Continue to Lose Share
Sephora’S Rapid Delivery Partnership Accelerates E-Commerce Growth and Offers Greater Convenience to Consumers
Specialist Retail and Experiential Shopping Shape the Fragrances Retail Landscape
Chart 115 Retail Channels 2020-2025
Chart 116 Economic Context for Fragrances
Chart 117 Real Gdp Growth 2020-2030
Chart 118 Inflation 2020-2030
Chart 119 Consumer Context for Fragrances
Chart 120 Population 2020-2030
Chart 121 Consumer Expenditure 2020-2030
Chart 122 Population by Generation 2025
Hair Care in Canada
Key Data Insights
Hair Care Summary
Chart 123 Key Industry Trends for Hair Care
Steady Value Growth Is Driven by Premium as Well as Mass Products
Salon Professional Hair Care Remains Significant Value Size Category
Dove and Omez Beauty Exemplify Science and Inclusivity Driving Hair Care Evolution
Chart 124 Omez Beauty Products Officially Launches in Canada
Chart 125 Value Sales 2020-2030
Chart 126 Volume Sales 2020-2030
Chart 127 Value Sales by Category 2025
Immigration and Premiumisation Fuel Ongoing Growth in Hair Care Value
Chart 128 Analyst Insight for Hair Care
Salon Professional Hair Care Will Remain Significant in Value, Thanks to Science-Backed Innovation
Skinification and Sustainability Trends Reshape Consumer Preferences and Retail Strategies
Chart 129 Forecast Value Sales 2020-2030
Chart 130 Forecast Value Sales by Category 2025-2030
L'oréal and Procter & Gamble Remain Leaders through Innovation and Distribution
Innovative Premiumisation and Consumer Trends Open Growth Avenues for Brands
Chart 131 Company Shares 2025
Chart 132 Brand Shares 2025
Pharmacies and Hair Salons Lead in Retail Channels
Online Retail Growth Creates Increasing Need for Omnichannel Strategies
Chart 133 Retail Channels 2020-2025
Chart 134 Economic Context for Hair Care
Chart 135 Real Gdp Growth 2020-2030
Chart 136 Inflation 2020-2030
Chart 137 Consumer Context for Hair Care
Chart 138 Population 2020-2030
Chart 139 Consumer Expenditure 2020-2030
Chart 140 Population by Generation 2025
Men's Grooming in Canada
Key Data Insights
Men's Grooming Summary
Growth Driven by Premium Demand and Population Increase Supports Category Expansion
Premium Skin Care Leads Growth as Men's Grooming Diversifies across Segments
Sisley and Shiseido Respond to Longevity and Lifestyle Trends with New Innovation
Chart 141 Sisley Paris Launches It's Reformulated and Expanded Sisleÿum for Men Range
Chart 142 Value Sales 2020-2030
Chart 143 Volume Sales 2020-2030
Chart 144 Value Sales by Category 2025
Continued Growth Is Expected in Premium and Mass Men’S Grooming
Brands Capitalise on Multifunctionality and Sustainability to Engage Consumers
Retailers Adapt Omnichannel Strategies as E-Commerce Grows
Chart 145 Forecast Value Sales 2020-2030
Chart 146 Forecast Value Sales by Category 2025-2030
Key Players Lead through Strong Portfolios and Distribution
Growth Opportunities Arise From Innovation, Multifunctionality and Omnichannel Expansion
Chart 147 Company Shares 2025
Chart 148 Brand Shares 2025
Pharmacies and Hypermarkets Maintain Dominance While E-Commerce Accelerates Growth
E-Commerce Growth Reshapes Purchasing Behaviours with Convenience and Variety
Chart 149 Retail Channels 2020-2025
Chart 150 Economic Context for Men's Grooming
Chart 151 Real Gdp Growth 2020-2030
Chart 152 Inflation 2020-2030
Chart 153 Consumer Context for Men's Grooming
Chart 154 Population 2020-2030
Chart 155 Consumer Expenditure 2020-2030
Chart 156 Population by Generation 2025
Oral Care in Canada
Key Data Insights
Oral Care Summary
Chart 157 Key Industry Trends for Oral Care
Affluent and Wellness-Focused Consumers Drive Growth, Despite Cost Pressures
Toothpaste Leads in Size, While Electric Toothbrushes Show Growing Adoption among Consumers
Tom’S of Maine and Oral-B Innovate to Meet Clean and Lifestyle-Driven Consumer Demands
Chart 158 Value Sales 2020-2030
Chart 159 Volume Sales 2020-2030
Chart 160 Value Sales by Category 2025
Dual Trends of Price-Sensitivity and Premiumisation Will Continue to Drive Moderate, Steady Growth
Chart 161 Analyst Insight for Oral Care
Toothpaste Will Remain the Largest Category, While Electric Toothbrushes and Mouthwashes Lead Growth
Innovation and Sustainability Reshape Product Offerings
Chart 162 Forecast Value Sales 2020-2030
Chart 163 Forecast Value Sales by Category 2025-2030
Main Manufacturers Maintain Leadership through Brand Portfolio and Distribution
Innovative Product Launches and Digital Integration Offer Emerging Growth Opportunities
Chart 164 Oral-B Launches Its Advanced Oral-B Io Series 2 Electric Toothbrush
Chart 165 Company Shares 2025
Chart 166 Brand Shares 2025
Pharmacies and Hypermarkets Retain Dominance Thanks to Extensive Reach and Consumer Trust
Omnichannel Strategies Drive Retail Innovation
E-Commerce Shows Fastest Growth
Chart 167 Retail Channels 2020-2025
Chart 168 Economic Context for Oral Care
Chart 169 Real Gdp Growth 2020-2030
Chart 170 Inflation 2020-2030
Chart 171 Consumer Context for Oral Care
Chart 172 Population 2020-2030
Chart 173 Consumer Expenditure 2020-2030
Chart 174 Population by Generation 2025
Skin Care in Canada
Key Data Insights
Skin Care Summary
Chart 175 Key Industry Trends for Skin Care
Premiumisation and Mindful Spending Bring Steady Skin Care Growth in Canada
Chart 176 Bubble Skincare Launches at Shoppers Drug Mart Pharmacy
Body Care Leads Volume Sales While Facial Care Gains Value through Innovation
Longevity, Clean Beauty, and Lifestyle Values Direct Canadian Skin Care Growth
Chart 177 Glow Recipe Launches Prickly Pear Peptide Mucin Serum
Chart 178 Value Sales 2020-2030
Chart 179 Volume Sales 2020-2030
Chart 180 Value Sales by Category 2025
Canadian Consumers Embrace Premium and Preventative Skin Health Products
Body Care Maintains Volume Performancewhile Facial Care Is the Fastest in Growing Value Size
Brands Capitalise on Clean Beauty and Omnichannel Strategies to Engage and Keep Consumers
Chart 181 Forecast Value Sales 2020-2030
Chart 182 Forecast Value Sales by Category 2025-2030
Main Players Sustain Leadership Amid an All in All Stable Market
Major Merger Poised to Reshape Competitive Alliances with Limited Immediate Disruption
Chart 183 Analyst Insight for Skin Care
Chart 184 Company Shares 2025
Chart 185 Brand Shares 2025
Beauty Specialists and Pharmacies Lead as Consumers Choose Specialised Retail
Subscription Models, Direct-To-Consumer Brands and Omnichannel Approach Gaining Traction
Chart 186 Retail Channels 2020-2025
Chart 187 Economic Context for Skin Care
Chart 188 Real Gdp Growth 2020-2030
Chart 189 Inflation 2020-2030
Chart 190 Consumer Context for Skin Care
Chart 191 Population 2020-2030
Chart 192 Consumer Expenditure 2020-2030
Chart 193 Population by Generation 2025
Sun Care in Canada
Key Data Insights
Sun Care Summary
Chart 194 Key Industry Trends for Sun Care
Canadian Consumers Embrace Multifunctional Sun Care with Premium Growth
Adult Sun Care Leads Volume While Self-Tanning Gains Momentum
Lifestyle-Driven Beauty, Inclusivity and Longevity Influence the Market
Chart 195 Canadian Brand Vasanti Cosmetics Launches Sun's Up! Tinted Mineral Sunscreen
Chart 196 Value Sales 2020-2030
Chart 197 Volume Sales 2020-2030
Chart 198 Value Sales by Category 2025
Canadian Consumers Drive Steady Value Growth in Sun Care
Adult Sun Protection Maintains Leadership While Child Suncare Grows Slowly
Brands Capitalise on Multifunctionality and the Clean Beauty Movement
Chart 199 Forecast Value Sales 2020-2030
Chart 200 Forecast Value Sales by Category 2025-2030
L'oréal and Beiersdorf Reinforce Their Lead through Broad Distribution and Innovation
Stable Leadership Presents Growth Avenues Amid Evolving Consumer Preferences
Chart 201 Analyst Insight for Sun Care
Chart 202 Company Shares 2025
Chart 203 Brand Shares 2025
Pharmacies and E-Commerce Lead Adult Sun Care Retail Distribution
Omnichannel Strategies Direct Channel Growth
E-Commerce Expands as Consumers Seek Convenience and Personalised Options
Chart 204 Retail Channels 2020-2025
Chart 205 Economic Context for Sun Care
Chart 206 Real Gdp Growth 2020-2030
Chart 207 Inflation 2020-2030
Chart 208 Consumer Context for Sun Care
Chart 209 Population 2020-2030
Chart 210 Consumer Expenditure 2020-2030
Chart 211 Population by Generation 2025
Premium Beauty and Personal Care in Canada
Key Data Insights
Premium Beauty and Personal Care Summary
Chart 212 Key Industry Trends for Premium Beauty and Personal Care
Canadian Consumers Elevate Lifestyles through Premium Self-Care Purchases
Premium Skin Care Leads While Colour Cosmetics Is the Fastest Growing
Shiseido Harnesses Lifestyle Trend with Targeted Men’S Serum Launch
Chart 213 Shiseido Launches Men's Ultimune Power Infusing Serum
Chart 214 Value Sales 2020-2030
Chart 215 Value Sales by Category 2025
Canadian Consumers Drive Steady Growth through Mindful Indulgence
Premium Skin Care Leads as Premium Fragrances Are the Fastest Growing
Brands and Retailers Embrace Clean Beauty and Omnichannel Strategies to Engage Consumers
Chart 216 Forecast Value Sales 2020-2030
Chart 217 Forecast Value Sales by Category 2025-2030
L’Oréal and Estée Lauder Maintain Their Lead
Strategic Brand Portfolios and Distribution Sustain Leadership and Growth
Chart 218 Analyst Insight for Premium Beauty and Personal Care
Chart 219 Company Shares 2025
Chart 220 Brand Shares 2025
Chart 221 Economic Context for Premium Beauty and Personal Care
Chart 222 Real Gdp Growth 2020-2030
Chart 223 Inflation 2020-2030
Chart 224 Consumer Context for Premium Beauty and Personal Care
Chart 225 Population 2020-2030
Chart 226 Consumer Expenditure 2020-2030
Chart 227 Population by Generation 2025
Mass Beauty and Personal Care in Canada
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Value Growth Driven by Mindful Spending and Premiumisation among Diverse Consumers
Mass Skin Care Leads in Size While Mass Fragrances Post Most Dynamic Growth in 2025
Dove Leverages Longevity Trend with Intensive Repair Launch Boosting Consumer Engagement
Chart 228 Dove Launches Dove Intensive Repair Collection
Chart 229 Value Sales 2020-2030
Chart 230 Value Sales by Category 2025
Canadian Consumers Embrace Mindful Spending
Mass Skin Care Leads Value While Bath and Shower Will Bethe Fastest Growing
Omnichannel Retail and Clean Beauty Shape Innovation and Competitive Dynamics
Chart 231 Forecast Value Sales 2020-2030
Chart 232 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Solidify Positions Amid Subtle Share Shifts
Private Label Growth and Brand Innovation Reshape Consumer Engagement
Chart 233 Analyst Insight for Mass Beauty and Personal Care
Chart 234 Company Shares 2025
Chart 235 Brand Shares 2025
Chart 236 Economic Context for Mass Beauty and Personal Care
Chart 237 Real Gdp Growth 2020-2030
Chart 238 Inflation 2020-2030
Chart 239 Consumer Context for Mass Beauty and Personal Care
Chart 240 Population 2020-2030
Chart 241 Consumer Expenditure 2020-2030
Chart 242 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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