Select Country Report
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Beauty and personal care in Ethiopia shows robust expansion driven by a youthful and digitally connected population, with retail value sales reaching ETB14,449 million in 2025 and growing faster than many of its regional counterparts. This growth is tempered by persistent affordability challenges, as many consumers remain price sensitive due to an incomplete recovery of purchasing power despite inflation easing to 13%. Essential products like paraffin oil, bar soaps and body washes are popular due to their accessibility across income groups, reflecting consumers’ preference for cost-effective solutions amidst economic pressures. Meanwhile, natural ingredient-based and inclusive formulations tailored to Ethiopia’s diverse hair and skin profiles are gaining traction, signalling a shift towards more personalised and culturally relevant offerings. Success in this environment requires brands to balance affordability with aspirational qualities, leverage social media to engage a dynamic consumer base and innovate with natural ingredients and inclusive products that resonate with local preferences while navigating price sensitivities and informal market competition.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Ethiopia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Ethiopia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Ethiopia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Ethiopia?
- Which are the leading brands in Ethiopia?
- How are products distributed in Ethiopia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Ethiopia
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Young Consumers and Social Media Fuel Growth Despite Affordability Challenges
Bath and Shower Leads Sales Driven by Affordability and Mass Appeal
Local Brands Embrace Inclusivity and Natural Ingredients
Chart 2 Afriherbal Introduces Body Lotion
Lifestyle-Driven Beauty Accelerates Premium Product Popularity
Chart 3 Ht Cosmetics Offers Carrot Oil Creme
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Price-Sensitivity and Affordability Pressures to Reshape Growth Trajectory
Chart 7 What’S Next? for Beauty and Personal Care
Bath and Shower Set to Maintain Sales Lead through Affordability
Natural Ingredients and Informal Trade to Shape Future Dynamics
Social Media Set to Drive Beauty and Personal Care
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Positions Amid Gradual Market Share Erosion
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Grocery Retailers Maintain Distribution Lead
Retail E-Commerce Expands Niche Opportunities
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Ethiopia
Key Data Insights
High Prices Reshape Consumer Behaviour and Sales Growth Dynamics
High Prices Reshape Consumer Behaviour and Sales Growth Dynamics
Jiji E-Commerce Expands Brand Access Amid Premium Pricing Pressures
Doka’S Natural Children’S Haircare Meets Health-Conscious Demand
Chart 20 Doka Introduces Children Cosmetics Brand
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Rising Urban Demand and Income to Growth Drive Expansion
Local Producers to Embrace Natural Formulations and Meet Health-Conscious Demand
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Nunu and Johnson Maintain Dominance as Market Consolidates
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Grocery Retailers Lead Supported by Trust and Product Range
Retail E-Commerce Rapidly Expands Reach
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Ethiopia
Key Data Insights
Local Production Challenges and Steady Growth Amid Economic Constraints
Local Production Challenges and Steady Growth Amid Economic Constraints
Bar Soap Leads Bath and Shower through Accessibility and Diversity
Chart 36 Kono Supports Inclusive Everyday Care
Repi Wilmar Adjusts Output Amid Raw Material Scarcity Affecting Availability
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Consumers to Prioritise Affordability Amid Growth Constraints and Inflation Pressures
Bar Soap to Maintain Lead as Natural-Based Products Gain Traction
Digital Engagement Set to Shape Future Growth
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Face Declining Shares as Local Brands Gain Traction
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Grocery Retailers Maintain Dominance Supported by Supermarkets
Retail E-Commerce Rapidly Expands Driven by Digital Platforms and Convenience
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Ethiopia
Key Data Insights
Strong Growth Driven by Expanding Consumer Base and Rising Expenditure
Strong Growth Driven by Expanding Consumer Base and Rising Expenditure
Eye Make-Up and Nail Products Lead Colour Cosmetics
Mac’S Hybrid Foundation and Opi’S Nail Polish Exemplify Trend-Driven Innovation
Chart 52 Opi Boosts Clean Beauty
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Rising Demand Shaped by Social Media and Price Sensitivity to Divide Consumers
Informal Colour Cosmetics to Fuel Growth
Lip Products to Maintain Lead Amid Evolving Preferences
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
Leading Companies Face Declines Amid a Fragmented Competitive Environment
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Health and Beauty Specialists Lead Colour Cosmetics Sales
Retail E-Commerce Growth Redefines Competition
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Colour Cosmetics
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Colour Cosmetics
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Deodorants in Ethiopia
Key Data Insights
Deodorants Accelerate Amid Rising Consumer Spending and Population Growth
Deodorants Accelerate Amid Rising Consumer Spending and Population Growth
Fogg Leverages Diversity to Lead Growth and Consumer Engagement
Chart 68 Fogg Caters to Different Consumers
Chart 69 Value Sales 2020-2030
Chart 70 Volume Sales 2020-2030
Chart 71 Value Sales by Category 2025
Increasing Consumer Diversity to Drive Growth and Broaden Usage
Deodorant Sprays to Lead in Value While Roll-Ons Accelerate
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Solidify Lead Amid Declining Shares
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Grocery Retailers Lead Distribution of Deodorants
Retail E-Commerce Accelerates Fuelled by Social Commerce and Platform Diversity
Chart 76 Retail Channels 2020-2025
Chart 77 Economic Context for Deodorants
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Deodorants
Chart 81 Population 2020-2030
Chart 82 Consumer Expenditure 2020-2030
Chart 83 Population by Generation 2025
Depilatories in Ethiopia
Key Data Insights
Modest Growth Reflects Rising Prices and Changing Consumer Preferences
Modest Growth Reflects Rising Prices and Changing Consumer Preferences
Nisa and Clean Beauty Reshape Consumer Behaviour
Chart 84 Nisa Introduces Hair Removal Cream
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Rising Consumer Awareness and Economic Growth to Fuel Steady Expansion
Women’S Razors and Blades to Maintain Dominance with Sales Momentum
Retail E-Commerce Expansion and Price Pressures to Reshape Competitive Dynamics
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Dabur India Ltd Strengthens Lead through Affordability and Distribution
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Grocery Retailers Dominate Distribution While Pharmacies Gain Traction
Retail E-Commerce Challenges Traditional Retail with Convenience and Accessibility
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Depilatories
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Depilatories
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Fragrances in Ethiopia
Key Data Insights
Fragrances Show Growth Amid Economic Expansion
Fragrances Show Growth Amid Economic Expansion
Mass Fragrances Emerge as Largest Driven by Affordability and Local Production
Local Influencers Leverage Social Media to Boost Clone Fragrances
Chart 100 Melat Nebiyou Launches New Perfume
Chart 101 Value Sales 2020-2030
Chart 102 Volume Sales 2020-2030
Chart 103 Value Sales by Category 2025
Mass Fragrances to Sustain Lead as Economic Growth Boosts Demand
Local Brands and Dupes to Expand Reach, Reshaping Competitive Dynamics
Social Media Influencers to Drive Consumer Choices and Clone Fragrance Popularity
Chart 104 Forecast Value Sales 2020-2030
Chart 105 Forecast Value Sales by Category 2025-2030
Puig Sl and Victoria’S Secret Solidify Leading Positions
Mk Perfumes Capitalises on Affordability and Quality to Challenge Incumbents
Chart 106 Company Shares 2025
Chart 107 Brand Shares 2025
Health and Beauty Specialists Lead Distribution as Supermarkets Gain Share
Digital and Social Commerce Reshape Fragrance Retail Dynamics
Chart 108 Retail Channels 2020-2025
Chart 109 Economic Context for Fragrances
Chart 110 Real Gdp Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Fragrances
Chart 113 Population 2020-2030
Chart 114 Consumer Expenditure 2020-2030
Chart 115 Population by Generation 2025
Hair Care in Ethiopia
Key Data Insights
Local Brands Drive Strong Growth Amid Expanding Consumer Spending
Local Brands Drive Strong Growth Amid Expanding Consumer Spending
Natural Product Innovation and Digital Marketing Fuel Category Evolution
Chart 116 Dorga Introduces New Hair Pomade and Oil
Chart 117 Value Sales 2020-2030
Chart 118 Volume Sales 2020-2030
Chart 119 Value Sales by Category 2025
Local Consumers to Embrace Natural Products
Shampoos to Lead Value Driven by Affordability
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares Amid Rising Local Competition
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Grocery Retailers Maintain Dominance in Hair Care Distribution
Digital Expansion and Multichannel Retail Shape Consumer Access and Choice
Chart 124 Retail Channels 2020-2025
Chart 125 Economic Context for Hair Care
Chart 126 Real Gdp Growth 2020-2030
Chart 127 Inflation 2020-2030
Chart 128 Consumer Context for Hair Care
Chart 129 Population 2020-2030
Chart 130 Consumer Expenditure 2020-2030
Chart 131 Population by Generation 2025
Men's Grooming in Ethiopia
Key Data Insights
Rapid Sales Growth Driven by Rising Awareness and Population Expansion
Rapid Sales Growth Driven by Rising Awareness and Population Expansion
Men's Shaving Leads Sales Amid Rapid Toiletries Growth Fuelled by Nature-Based Products
Etherbal Leverages Male-Only Packages to Capture Growing Nature-Based Grooming Demand
Chart 132 Etherbal Launches Men's Grooming Package
Chart 133 Value Sales 2020-2030
Chart 134 Volume Sales 2020-2030
Chart 135 Value Sales by Category 2025
Rising Awareness and Population Expansion to Fuel Demand
Men’S Shaving to Lead Sales While Nature-Based Toiletries Drive Rapid Growth
Chart 136 Forecast Value Sales 2020-2030
Chart 137 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Declining Shares Amid Growing Competition
Chart 138 Company Shares 2025
Chart 139 Brand Shares 2025
Grocery Retailers Maintain Lead as Diverse Channels Serve Men’S Grooming
Digital Growth Drives New Market Opportunities
Chart 140 Retail Channels 2020-2025
Chart 141 Economic Context for Men's Grooming
Chart 142 Real Gdp Growth 2020-2030
Chart 143 Inflation 2020-2030
Chart 144 Consumer Context for Men's Grooming
Chart 145 Population 2020-2030
Chart 146 Consumer Expenditure 2020-2030
Chart 147 Population by Generation 2025
Oral Care in Ethiopia
Key Data Insights
Urban Consumers Drive Oral Care Growth
Urban Consumers Drive Oral Care Growth
Dabur Herbal’S Smaller Packs Improve Affordability and Accessibility
Chart 148 Dabur Herbal Introduces Smaller Packs
Signal Ethiopia Leverages Influencers to Expand Oral Care Engagement
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Digital Marketing and E-Commerce to Drive Expanding Oral Care Demand
Toothbrushes and Toothpaste to Maintain Lead in Sales Amid Affordability Challenges
Dental Floss and Mouthwashes/Dental Rinses Poised for Rapid Growth
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Unilever and Colgate-Palmolive Consolidate Leadership Amid Steady Share Shifts
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Grocery Retailers Lead Oral Care Sales Supported by Small Local Grocers and Supermarkets
Retail E-Commerce Gains Momentum Driven by Digital Engagement and Product Accessibility
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Oral Care
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Oral Care
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025
Skin Care in Ethiopia
Key Data Insights
Ethiopian Consumers Drive Growth through Diverse Skin Care Preferences
Ethiopian Consumers Drive Growth through Diverse Skin Care Preferences
Body Care Leads Supported by Multifunctional and Natural Products
Korean Imports and Local Innovations Expand Product Diversity
Chart 164 Kotra Introduces Korean Skin Care Products
Chart 165 Value Sales 2020-2030
Chart 166 Volume Sales 2020-2030
Chart 167 Value Sales by Category 2025
Growing Consumer Awareness and Affordability to Shape Demand
Body Care to Maintain Lead Amid Rising Demand for Natural Ingredients
Chart 168 Forecast Value Sales 2020-2030
Chart 169 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Experience Share Erosion Amid Rising Competition
Mass-Market Brands Maintain Popularity through Affordability and Wide Distribution
Chart 170 Company Shares 2025
Chart 171 Brand Shares 2025
Grocery Retailers Lead Skin Care Distribution
Retail E-Commerce Platforms Offer Convenience and Choice
Chart 172 Retail Channels 2020-2025
Chart 173 Economic Context for Skin Care
Chart 174 Real Gdp Growth 2020-2030
Chart 175 Inflation 2020-2030
Chart 176 Consumer Context for Skin Care
Chart 177 Population 2020-2030
Chart 178 Consumer Expenditure 2020-2030
Chart 179 Population by Generation 2025
Premium Beauty and Personal Care in Ethiopia
Key Data Insights
Premium Beauty and Personal Care Growth Moderates Amid Economic Constraints
Premium Beauty and Personal Care Growth Moderates Amid Economic Constraints
Premium Fragrances Lead with Focused Consumer Appeal
Lavar Cosmetics Captures Lifestyle Trend with Natural Hair Care Launch
Chart 180 Lavar Cosmetics Introduces New Shampoo and Conditioner
Chart 181 Value Sales 2020-2030
Chart 182 Value Sales by Category 2025
Consumers Set to Adapt to Price Pressures with Informal Sourcing
Premium Fragrances to Lead with Resilient Growth Amid Volatile Colour Cosmetics
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Puig Sl and Estée Lauder Maintain Lead Amid Stable Market Concentration
Economic Pressures Drive Trading Down and Opportunities for Affordable Premium Brands
Chart 185 Company Shares 2025
Chart 186 Brand Shares 2025
Chart 187 Economic Context for Premium Beauty and Personal Care
Chart 188 Real Gdp Growth 2020-2030
Chart 189 Inflation 2020-2030
Chart 190 Consumer Context for Premium Beauty and Personal Care
Chart 191 Population 2020-2030
Chart 192 Consumer Expenditure 2020-2030
Chart 193 Population by Generation 2025
Mass Beauty and Personal Care in Ethiopia
Key Data Insights
Sustained Growth Driven by Affordability Amid Economic Pressures
Sustained Growth Driven by Affordability Amid Economic Pressures
Mass Bath and Shower Leads Sales Supported by Inclusive Product Offerings
Ht Cosmetics Expands Inclusive Care with Affordable Paraffin Oil Launch
Chart 194 Ht Cosmotics Launches Paraffin Oil
Chart 195 Value Sales 2020-2030
Chart 196 Value Sales by Category 2025
Brands to Leverage Masstige Innovation to Capture Downtrading Consumers
Mass Bath and Shower to Maintain Sales While Colour Cosmetics Accelerates Growth
Chart 197 Forecast Value Sales 2020-2030
Chart 198 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Position Despite Declining Market Shares
Mass Brands Leverage Affordability and Promotions to Drive Consumer Loyalty
Chart 199 Company Shares 2025
Chart 200 Brand Shares 2025
Chart 201 Economic Context for Mass Beauty and Personal Care
Chart 202 Real Gdp Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Mass Beauty and Personal Care
Chart 205 Population 2020-2030
Chart 206 Consumer Expenditure 2020-2030
Chart 207 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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-
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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-
- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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