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2025 Developments
Georgia’s beauty and personal care demonstrated notable resilience and attractiveness in 2025, achieving a 9% increase in retail sales value, supported by a stable economy with 7% GDP growth and moderate inflation of 4%. This growth outpaced many regional peers, reflecting a unique blend of rising consumer awareness, retail modernisation and digital innovation. The market’s appeal lies in its dual consumer dynamics: price-sensitive shoppers increasingly favouring retailer-exclusive affordable brands, alongside a growing segment prioritising health-conscious, natural and science-backed premium products. The expansion of specialised retail formats, especially pharmacies evolving into omnichannel providers, combined with innovative delivery solutions, is reinforcing consumer trust and accessibility. Leading players are leveraging multipronged strategies, encompassing aggressive digital marketing, influencer partnerships and localisation to capture diverse segments from Gen Z to classic consumers. Brands aspiring for success must navigate this complex landscape by balancing competitive pricing and deep promotional activity with investment in product transparency, ingredient efficacy and personalised consumer engagement to sustain growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Georgia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Georgia?
- Which are the leading brands in Georgia?
- How are products distributed in Georgia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Georgia
2025 Developments
Key Data Insights
Georgian Consumers’ Rising Awareness and Retail Evolution Fuel Sales Growth
Hair Care and Fragrances Lead Sales, While Colour Cosmetics Expands Rapidly
Chart 1 Uriage's Ultra-Light Texture Is Ideal for Daily Use
Retailers’ Exclusive Discount Brands and Natural, Health-Focused Products Shape Consumption
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Omnichannel Retail Expansion and Consumer Awareness Accelerate Growth
Fragrances to Lead Sales, While Growing the Fastest
Retail Innovation and Ingredient Transparency Reshape Competition and Consumer Loyalty
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Their Positions through Multipolar Strategies
Mass Brands Leverage Price Competition and Influencer Marketing to Drive Growth
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Health and Beauty Specialists Expand Physical Presence, While Convenience Retail Gains Momentum
Psp Pharmacy Pioneers Digital Delivery Innovation, Enhancing Customer Trust
E-Commerce Accelerates, Driven by Convenience and Digital Innovation
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Beauty and Personal Care
Chart 11 Real GDP Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Beauty and Personal Care
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Baby and Child-Specific Products in Georgia
Key Data Insights
Baby and Child-Specific Products Summary
Rising Spending per Child Offsets Declining Birth Rate
Baby Wipes Leads Sales, While Sun Care Experiences Dynamic Growth
Clean Ingredients Drive Brand Preference and Growth
Chart 17 Demand Intensifies for Baby Products with Clean, Natural Ingredients
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Parents Increase Spending per Child as Birth Rate Drops
Baby Wipes to Lead Sales, While Sun Care Set to Experience Rapid Growth
Clinically Tested Products and Pharmacy Channels Drive Premiumisation and Growth
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Diversify Their Presence to Sustain Their Position
Expanding Distribution and Innovation Offer Growth Avenues for Competitors
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Pharmacies Solidify Their Dominance with Trusted Advice and Loyalty Incentives
Convenience and Online Channels Gain Traction with Delivery and Ease of Access
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Baby and Child-Specific Products
Chart 27 Real GDP Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Baby and Child-Specific Products
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bath and Shower in Georgia
Key Data Insights
Bath and Shower Summary
Modern Grocery Retail Growth and Competition Drive Value and Volume Expansion
Bar Soap Leads Sales, Supported by Attractive Price and Packaging
Ezel’S Value Pack and Fa Pure Freshness Boost Appeal Amid Price Sensitivity and Wellness Trends
Chart 33 Consumers Drive Demand for Natural Formulations
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Modern Retail Expansion Fuels Value Growth Amid Price Sensitivity
Body Wash/Shower Gel to Overtake Bar Soap by 2030
Rising Demand for Natural and Intimate Products Drives Innovation and Growth
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Moderate Market Concentration
Top Brands Leverage Distribution Strength and Consumer Trust to Maintain Leadership
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Health and Beauty Specialists Drive Sales in Bath and Shower
E-Commerce Growth Reshapes Retail Dynamics
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Bath and Shower
Chart 43 Real GDP Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Bath and Shower
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Colour Cosmetics in Georgia
Key Data Insights
Colour Cosmetics Summary
Consumers Embrace Hybrid Make-Up Amid Rising Digital Influence and Economic Sensitivity
Exclusive Retail Partnerships Propel Make-Up Sales
Chart 49 Flormar Blush and Bronzer Packaging Is Inspired by Rhode
Innovation in Hybrid Skincare Make-Up Drives Consumer Preference and Market Expansion
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Social Media and Skin Care Drive Consumer Demand and Growth
Eye Make-Up and Lip Products to Fuel Growth
Clean Beauty and Personalised Products Reshape Industry Strategies
Chart 53 Forecast Value Sales 2020-2030
Chart 54 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Shares Amid Evolving Market Dynamics
Strategic Brand Portfolios and Retail Innovation Sustain Leadership Positions
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Non-Grocery Retailers Lead, with Health and Beauty Specialists Dominating
Retail E-Commerce Transforms Consumer Access with Tech-Driven Convenience
Chart 57 Retail Channels 2020-2025
Chart 58 Economic Context for Colour Cosmetics
Chart 59 Real GDP Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Colour Cosmetics
Chart 62 Population 2020-2030
Chart 63 Consumer Expenditure 2020-2030
Chart 64 Population by Generation 2025
Deodorants in Georgia
Key Data Insights
Deodorants Summary
Georgian Consumers Drive Deodorants’ Growth through Modern Retail Expansion
Deodorant Sprays Lead Growth, Fuelled by Skincare Innovation
Garnier’S Hyaluronic Deodorant Exemplifies Skin-Focused Innovation
Chart 65 Garnier's Mineral Hyaluronic Deodorant Cares for Skin
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Consumers Boost Sales through Hygiene Awareness and Retail Expansion
Deodorant Sprays to Dominate Value, While Roll-Ons and Sticks to Lead Growth
Price Sensitivity and Skinification Drive Innovation and Competition
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Their Position through Brand Power and Retail Presence
Market Leaders Capitalise on Skinification Trend and Retail Strategies to Secure Growth
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Pharmacies and Health and Beauty Specialists Expand Influence through Diverse Offerings
E-Commerce Growth Driven by Delivery Platforms and Consumer Preference for Convenience
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Deodorants
Chart 75 Real GDP Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Deodorants
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Depilatories in Georgia
Key Data Insights
Depilatories Summary
Rising Consumer Spending and Home Hair Removal Fuel Sales Growth
Wilkinson Upcycles Steel and Packaging to Meet Eco-Conscious Demand
Chart 81 Wilkinson Razors Are Kind to Skin and Earth
Gillette’S Premium Disposable Razors Lead in Value and Consumer Appeal
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Consumers Embrace At-Home Hair Removal Amid Rising Hygiene Awareness
Razors to Dominate Value, with Pre-Shave Products to Show Rapid Growth
Premiumisation and Sustainability Reshape Product Innovation and Consumer Preferences
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Top Players Strengthen Their Dominance with Steady Share Growth
Top Brands Leverage Multichannel Presence and Consumer Preferences to Lead
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Grocery and Non-Grocery Stores Perform Equally Well
Online Platforms Boost Depilatory Sales Due to Convenience
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Depilatories
Chart 91 Real GDP Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Depilatories
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Fragrances in Georgia
Key Data Insights
Fragrances Summary
Luxury Retail Expansion and Cultural Affinity Drive Strong Sales Growth
Chart 97 Olivia Rodrigo Became Brand Ambassador of Idôle in 2025
Premium Fragrances Lead Growth, Driven by Exclusivity and Affluent Consumers
Chart 98 Artinscent Have Pioneered a Super-Premium Experience in Tbilisi
Celebrity Endorsements and Personalised Experiences Enhance Brand Appeal
Chart 99 Value Sales 2020-2030
Chart 100 Volume Sales 2020-2030
Chart 101 Value Sales by Category 2025
Luxury Retailers Expand Footprint and Enhance Consumer Engagement
Premium Fragrances to Overtake Mass Fragrances in Value Sales by 2030
Digital Influence and Retail Innovation Reshape Fragrance Purchasing Behaviour
Chart 102 Forecast Value Sales 2020-2030
Chart 103 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Their Positions through Innovation and Targeted Engagement
Targeted Digital Influence and Innovation Offer Growth Avenues for Brands
Chart 104 Company Shares 2025
Chart 105 Brand Shares 2025
Health and Beauty Specialists Expand Stores to Lead Sales Growth
Retail E-Commerce Gains Traction
Chart 106 Retail Channels 2020-2025
Chart 107 Economic Context for Fragrances
Chart 108 Real GDP Growth 2020-2030
Chart 109 Inflation 2020-2030
Chart 110 Consumer Context for Fragrances
Chart 111 Population 2020-2030
Chart 112 Consumer Expenditure 2020-2030
Chart 113 Population by Generation 2025
Hair Care in Georgia
Key Data Insights
Hair Care Summary
Steady Growth Driven by Consumer Sophistication and Rising Purchasing Power
Shampoos Lead, While Conditioners and Treatments Drive Growth
Chart 114 Equilibra Dermo Shampoo Combines Clean Formulation and Italian Quality
Georgian Consumers Embrace Natural Actives and Sustainability in Hair Care Innovations
Chart 115 Value Sales 2020-2030
Chart 116 Volume Sales 2020-2030
Chart 117 Value Sales by Category 2025
Georgian Consumers Increase Product Usage Amid Rising Expenditure
Shampoos to Maintain Dominance, While Salon Professional Set to Surge
Young Consumers Drive Demand for Sustainable, Skin-Inspired Innovations
Chart 118 Forecast Value Sales 2020-2030
Chart 119 Forecast Value Sales by Category 2025-2030
Procter & Gamble and L’Oréal Strengthen Their Dominance through Strategic Growth
Emerging Brands Face Challenges Amid Dominant Manufacturers’ Entrenched Presence
Chart 120 Company Shares 2025
Chart 121 Brand Shares 2025
Health and Beauty Specialists Lead Distribution
E-Commerce Growth Driven by Convenience and Pharmacy Collaboration
Chart 122 Retail Channels 2020-2025
Chart 123 Economic Context for Hair Care
Chart 124 Real GDP Growth 2020-2030
Chart 125 Inflation 2020-2030
Chart 126 Consumer Context for Hair Care
Chart 127 Population 2020-2030
Chart 128 Consumer Expenditure 2020-2030
Chart 129 Population by Generation 2025
Men's Grooming in Georgia
Key Data Insights
Men's Grooming Summary
Young Men Embrace Grooming Rituals
Men's Shaving Leads Value Sales, While Men's Fragrances Gains Strong Momentum
Chart 130 Rituals Cream for Men Promotes Anti-Ageing
Anti-Ageing and Beard Care Innovations Shape Consumer Habits and Sales
Chart 131 Value Sales 2020-2030
Chart 132 Volume Sales 2020-2030
Chart 133 Value Sales by Category 2025
Young Georgian Men Embrace Grooming Education
Men’S Fragrances to Lead Sales, While Shaving to Gain Momentum
Social Media and Barbershops Reshape Grooming Habits
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Presence through Innovation
Rising Consumer Education and Grooming Culture Open Growth Avenues
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Health and Beauty Specialists Drive Growth in 2025
Retail E-Commerce Grows Steadily, Complementing Offline with Convenience
Chart 138 Retail Channels 2020-2025
Chart 139 Economic Context for Men's Grooming
Chart 140 Real GDP Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Men's Grooming
Chart 143 Population 2020-2030
Chart 144 Consumer Expenditure 2020-2030
Chart 145 Population by Generation 2025
Oral Care in Georgia
Key Data Insights
Oral Care Summary
Steady Growth in Retail Value Driven by Consumer Investment in Oral Health
Toothpaste Leads Sales with Innovation in Multifunctional Protection
Brands Champion Natural Ingredients and Sustainability to Capture Health-Conscious Consumers
Chart 146 Splat Professional Is Made of 99% Natural Ingredients
Chart 147 Value Sales 2020-2030
Chart 148 Volume Sales 2020-2030
Chart 149 Value Sales by Category 2025
Consumers Increase Investment in Hygiene, Boosting Oral Care's Growth
Toothpaste to Maintain Dominance, While Electric Toothbrushes to Gain Momentum
Natural and Sustainable Products Reshape Consumer Choices and Innovation
Chart 150 Forecast Value Sales 2020-2030
Chart 151 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance through Distribution and Brand Trust
Stable Brand Leadership Presents Growth Opportunities for Innovation
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Supermarkets and Small Local Grocers Dominate Retail Sales
Online Platforms and Health and Beauty Specialists Drive Shopping Behaviour
Chart 154 Retail Channels 2020-2025
Chart 155 Economic Context for Oral Care
Chart 156 Real GDP Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Oral Care
Chart 159 Population 2020-2030
Chart 160 Consumer Expenditure 2020-2030
Chart 161 Population by Generation 2025
Skin Care in Georgia
Key Data Insights
Skin Care Summary
Shift to Dermocosmetics Drives Sales Growth
Facial Care Leads Sales, While Body Care Shows Strong Growth
Babaria and La Roche-Posay Lead Trend Adoption with Dermo Innovation
Chart 162 Dermocosmetics in Demand as Consumers Look for Effective Skin Care
Chart 163 Value Sales 2020-2030
Chart 164 Volume Sales 2020-2030
Chart 165 Value Sales by Category 2025
Social Media and Pharmacy Development Drive Sustained Sales Growth
Facial Care Set to Lead Sales, While Body Care to Fuel Fastest Growth
Ingredient-Led Innovation and Personalised Solutions Reshape Demand
Chart 166 Forecast Value Sales 2020-2030
Chart 167 Forecast Value Sales by Category 2025-2030
Leading Brands Consolidate Power through Medical Endorsements
Leveraging Consumer Trust and Dermo Innovation to Capture Growth Opportunities
Chart 168 Company Shares 2025
Chart 169 Brand Shares 2025
Health and Beauty Specialists Dominate Sales
Online Pharmacy Channels and Service Enhancements Reshape Consumer Buying Behaviour
Chart 170 Retail Channels 2020-2025
Chart 171 Economic Context for Skin Care
Chart 172 Real GDP Growth 2020-2030
Chart 173 Inflation 2020-2030
Chart 174 Consumer Context for Skin Care
Chart 175 Population 2020-2030
Chart 176 Consumer Expenditure 2020-2030
Chart 177 Population by Generation 2025
Sun Care in Georgia
Key Data Insights
Sun Care Summary
Steady Growth in Sales Driven by Consumer Awareness and Economic Expansion
Adult Products Dominate Sales, While Baby Sun Care Expands Rapidly
Brands Leverage Clean, Convenient Formulations to Meet Consumer Demands
Chart 178 Uriage's Ultra-Light Texture Is Ideal for Daily Use
Chart 179 Value Sales 2020-2030
Chart 180 Volume Sales 2020-2030
Chart 181 Value Sales by Category 2025
Growing Awareness about Sun Damage Drives Sun Care's Steady Expansion
Adult Sun Care to Leads Sales, While Baby Products Set to Gain Momentum
Pharmacies and Dermocosmetics Reshape Sun Care with Clean, Convenient Innovations
Chart 182 Forecast Value Sales 2020-2030
Chart 183 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Shifting Brand Shares
Consumer Trust and Product Innovation Drive Growth Opportunities
Chart 184 Company Shares 2025
Chart 185 Brand Shares 2025
Health and Beauty Specialists Lead Sales, Supported by Pharmacies' Omnichannel Approach
Rapid Expansion of Retail E-Commerce Reshapes Consumer Buying Habits
Chart 186 Retail Channels 2020-2025
Chart 187 Economic Context for Sun Care
Chart 188 Real GDP Growth 2020-2030
Chart 189 Inflation 2020-2030
Chart 190 Consumer Context for Sun Care
Chart 191 Population 2020-2030
Chart 192 Consumer Expenditure 2020-2030
Chart 193 Population by Generation 2025
Premium Beauty and Personal Care in Georgia
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Growth Boosted by Rising Consumer Expenditure
Premium Fragrances Lead Sales, Followed by Skin Care and Colour Cosmetics
Ysl Innovates with Ultra-Thin Pigments to Capture Longevity Trend
Chart 194 YSL All Hours Foundation Incorporates Skin Care
Chart 195 Value Sales 2020-2030
Chart 196 Value Sales by Category 2025
Retail Expansion and Consumer Spending Drive Sustained Premium Growth
Premium Fragrances to Lead Sales, While Baby Products to Show Fastest Growth
Retailers Diversify Portfolios and Leverage Trends to Enhance Consumer Engagement
Chart 197 Forecast Value Sales 2020-2030
Chart 198 Forecast Value Sales by Category 2025-2030
L'oréal Consolidates Leadership through Targeted Growth and Digital Innovation
Digital Engagement and Niche Brand Focus Create Opportunities for Growth
Chart 199 Company Shares 2025
Chart 200 Brand Shares 2025
Chart 201 Economic Context for Premium Beauty and Personal Care
Chart 202 Real GDP Growth 2020-2030
Chart 203 Inflation 2020-2030
Chart 204 Consumer Context for Premium Beauty and Personal Care
Chart 205 Population 2020-2030
Chart 206 Consumer Expenditure 2020-2030
Chart 207 Population by Generation 2025
Mass Beauty and Personal Care in Georgia
Key Data Insights
Mass Beauty and Personal Care Summary
Strong Competition and Price Sensitivity Shape Consumer Behaviour
Mass Hair Care Leads Retail Sales, with Mass Fragrances Showing Rapid Growth
Psp Pharmacy Drives Growth with Exclusive Dalin Baby Brand
Chart 208 PSP Pharmacy's Dalin Baby Brand Appeals to Price-Sensitive Shoppers
Chart 209 Value Sales 2020-2030
Chart 210 Value Sales by Category 2025
Price Sensitivity Drives Volume Growth, but Erodes Brand Loyalty
Mass Hair Care Set to Lead in Value, While Mass Fragrances to Grow the Fastest
Clean Beauty and Retail Expansion Shape Innovation and Competition
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Their Position Amid Moderate Market Concentration
L'oréal Leverages Brand Strength and Local Engagement to Sustain Its Leadership
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Chart 215 Economic Context for Mass Beauty and Personal Care
Chart 216 Real GDP Growth 2020-2030
Chart 217 Inflation 2020-2030
Chart 218 Consumer Context for Mass Beauty and Personal Care
Chart 219 Population 2020-2030
Chart 220 Consumer Expenditure 2020-2030
Chart 221 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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