Select Country Report
2025 Developments
The beauty and personal care landscape in Greece demonstrated moderate-healthy growth in 2025, at 5%, demonstrating a lower rate of growth than seen in the recent review period, albeit remaining positive. This performance was underpinned by a consumer shift towards multifunctional and science-driven products that deliver longevity and holistic wellness, reflecting an evolving preference for efficacy and sustainability amid economic constraints. Regulatory measures curtailing promotional offers have intensified price competition, compelling brands to innovate within tighter pricing frameworks while elevating product sophistication, particularly in mass segments. Leading players are leveraging their extensive portfolios and local insights to maintain their positions, with emerging niche brands capitalising on specialised formulations and targeted marketing. Distribution channels have adapted accordingly, with supermarkets securing mass appeal through affordability and broad assortments, pharmacies reinforcing their role as trusted outlets for premium dermocosmetics, and digital commerce steadily gaining popularity despite consumer preferences for physical product experiences. Overall, success in Greece requires a balanced strategy that integrates advanced ingredient technology, multifunctionality, sustainability commitments, and an omnichannel presence to meet the nuanced demands of a discerning yet budget-conscious consumer base.
USD 2,750
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Greece report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Greece?
- Which are the leading brands in Greece?
- How are products distributed in Greece?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Greece
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Greek Brands Embrace Multifunctional Products to Drive Growth
Chart 2 Apivita Daily Age Repair Spf50 Highlights Multifunctional Trend
Longevity Trend Drives Science-Backed Innovation
Chart 3 Anti-Ageing Serum Highlights Trend Towards Science-Backed Ingredients
Sustainability Shapes Formulations and Packaging
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Steady Market Growth Expected Despite Economic Pressures
Sun Care and Skin Care Expected to Lead Forecast Growth
Chart 7 Analyst Insightfor Beauty and Personal Care
Technology and Biotechnology to Redefine Beauty Personalisation
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
L’Oréal Hellas and Gr Sarantis Drive Market Lead
Emerging Brands and Innovation Present Growth Avenues
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Supermarkets Maintain Lead through Broad Assortments and Discounting
Retail E-Commerce Gains Popularity Amid Evolving Consumer Shopping Habits
Beauty Specialists Drive Premium and Niche Growth
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Greece
Key Data Insights
Baby and Child-Specific Products Summary
Healthy Value and Volume Growth, Despite Demographic Pressures
Baby Wipes Lead with Strong Growth Amid Consumer Trust Focus
Chart 20 Trusted Pharmacy Brand Korres Launches Baby Care Line
Korres Leverages Trust and Pharmacy Presence for Rapid Growth
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Healthy Ongoing Growth Supported by Demand for Convenient and Safe Hygiene Products, at Affordable Prices
Natural, Cleaner Ingredient Profiles to Remain a Niche Growth Driver
Declining Birth Rates Expected to Constrain Toiletries Category Growth
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Leading Players Maintain Strength Amid Stable Competitive Dynamics
Korres Emerges as a Trusted Player, Leveraging Brand Heritage
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Supermarkets Lead with Large Footprint and Convenience Benefits
Retail E-Commerce Growth Driven by Convenience and Repeat Purchases in Pharmacies
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Greece
Key Data Insights
Bath and Shower Summary
Price Competition and Regulatory Changes Drive Growth Amid Mature Market Conditions
Chart 36 New Natura Offers Multiple Skin Benefits
Manufacturers Leverage Skin Care Ingredients and Fragrance Innovation to Sustain Growth
Chart 37 "Skinification" of Bath and Shower Products
Chart 38 Value Sales 2020-2030
Chart 39 Volume Sales 2020-2030
Chart 40 Value Sales by Category 2025
Price Competition Expected to Shape Future Developments
Sophisticated Fragrances Expected to Emerge
Hand Sanitisers Expected to Stabilise Post-Pandemic
Chart 41 Forecast Value Sales 2020-2030
Chart 42 Forecast Value Sales by Category 2025-2030
Elais Unilever and Papoutsanis Strengthen Positions Amid Evolving Consumer Preferences
Pansoap Cosmetics Leverages Traditionality to Capture Growing Niche Consumer Demand
Chart 43 Company Shares 2025
Chart 44 Brand Shares 2025
Supermarkets Retain Leading Retail Position Amid Steady Channel Shares
Retail E-Commerce Expands Modestly, Driven by Broader Online Grocery Adoption
Chart 45 Retail Channels 2020-2025
Chart 46 Economic Context for Bath and Shower
Chart 47 Real Gdp Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Bath and Shower
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025
Colour Cosmetics in Greece
Key Data Insights
Colour Cosmetics Summary
Growth Moderates as Consumers Seek Affordable Fashion Options
Chart 53 Brow Products Retain Momentum
Smaller Brow Products Gain Momemtum While Foundations Drive Growth
Brands Leverage Skinification and Ai Tools to Boost Consumer Engagement
Chart 54 Virtual Try-On of Nyx's Innovative Launches
Chart 55 Value Sales 2020-2030
Chart 56 Volume Sales 2020-2030
Chart 57 Value Sales by Category 2025
Brands Will Respond to Consumer Demand with Natural Looks and Steady Growth
Younger Consumers to Drive Bold Expression and Tech-Enabled Personalisation
Sustainability and Inclusivity to Shape Brand Strategies and Consumer Expectations
Chart 58 Forecast Value Sales 2020-2030
Chart 59 Forecast Value Sales by Category 2025-2030
Leading Players Adapted to Market Fragmentation While Challengers Gained Share
Innovative Product Launches Reinforced Brand Positioning and Has Driven Growth
Chart 60 Company Shares 2025
Chart 61 Brand Shares 2025
Supermarkets Maintained Lead While Health and Beauty Specialists Expanded Share
Retail E-Commerce Grew Moderately Amid Consumer Preference for Physical Testing
Chart 62 Retail Channels 2020-2025
Chart 63 Economic Context for Colour Cosmetics
Chart 64 Real Gdp Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Colour Cosmetics
Chart 67 Population 2020-2030
Chart 68 Consumer Expenditure 2020-2030
Chart 69 Population by Generation 2025
Deodorants in Greece
Key Data Insights
Deodorants Summary
Saturation and Stagnation Follow Previous Years of Stronger Growth
Chart 70 Nivea's Derma Control
Old Spice Fuels Deodorant Sticks’ Rapid Growth Amid Men’S Grooming Focus
Nivea and Dove Leverage Exotic Fragrances and Skin Care Benefits
Chart 71 Dove Launches Dragon Fruit and Coconut Cream Amidst Exotic Trend
Chart 72 Value Sales 2020-2030
Chart 73 Value Sales by Category 2025
Brands to Navigate Category Maturity with Sales Growth, Amid Shifting Demographics
Old Spice Expected to Drive Growth as Deodorant Sticks Gain Market Share
Brands Set to Innovate with Extended Protection and Natural Ingredients
Chart 74 Forecast Value Sales 2020-2030
Chart 75 Forecast Value Sales by Category 2025-2030
Leading Companies Solidify Positions through Innovation and Brand Strength
Emerging Players and Product Innovation Unlock New Growth Avenues
Chart 76 Company Shares 2025
Chart 77 Brand Shares 2025
Supermarkets Maintain Lead Thanks to Convenience and Social Shopping Trends
Retail E-Commerce Maintains Popularity but Remains Secondary to Offline Shopping
Chart 78 Economic Context for Deodorants
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Deodorants
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Depilatories in Greece
Key Data Insights
Depilatories Summary
Economic Constraints and Shape Retail Dynamics in 2025
Women’S Razors and Blades Drive Value Growth Amid Consumer Cutbacks
Veet Men Total Pro Spearheads Growth Amid Shifting Grooming Trends
Chart 85 Veet Men Total Pro Spearheads Growth of Men's Depilation
Chart 86 Value Sales 2020-2030
Chart 87 Value Sales by Category 2025
Economic Pressure to Stabilise Sales as Consumers Prioritise Affordability
Women’S Razors and Blades Will Continue to Lead While Hair Removers/Bleaches Face Challenges
Digital Engagement Expected to Drive Consumer Choices
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser and Procter & Gamble Consolidate Lead through Strategic Brand Leadership
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Supermarkets Continue to Lead Sales Due to Availability of a Wide Range of Products and Convenience for Consumers
Pharmacies Gradually Gain Ground by Leveraging Trust, Despite Still Only Holding a Marginal Share
Retail E-Commerce Continues to Expand, Fuelled by Influencer Impact
Chart 92 Economic Context for Depilatories
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Depilatories
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Fragrances in Greece
Key Data Insights
Fragrances Summary
Chart 99 Key Industry Trends for Fragrances
Steady Growth of Fragrances Driven by Rising Spending Power
Chart 100 Success of Ck One Highlights Relevance of Unisex Fragrances
Premium Fragrances Lead with Niche Innovation and Broad Appeal
Greek Niche Brands Embrace Gourmand Trend to Capture Gen Z Consumers
Chart 101 Value Sales 2020-2030
Chart 102 Value Sales by Category 2025
Chart 103 Amandus: Gourmand Made in Greece
Premium Fragrances to Attract Gen Z with Niche and Unisex Innovations
Chart 104 Analyst Insightfor Fragrances
Mass Fragrances to Face Challenges Amid Rising Competition and New Formats
Sustainability Expected to Reshape Consumer Engagement and Supply
Chart 105 Forecast Value Sales 2020-2030
Chart 106 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Shifting Market Shares
New Entrants and Innovative Launches Reshape Competitive Dynamics and Opportunities
Chart 107 Company Shares 2025
Chart 108 Brand Shares 2025
Beauty Specialists Maintain Leadership
Retail E-Commerce Gains Popularity through Convenience and Digital Influence
Chart 109 Economic Context for Fragrances
Chart 110 Real Gdp Growth 2020-2030
Chart 111 Inflation 2020-2030
Chart 112 Consumer Context for Fragrances
Chart 113 Population 2020-2030
Chart 114 Consumer Expenditure 2020-2030
Chart 115 Population by Generation 2025
Hair Care in Greece
Key Data Insights
Hair Care Summary
Premiumisation Drives Value Growth through Stable Economic Conditions
Chart 116 Skinified Premium Hair Care with Kérastase Gloss Absolu
Salon Professional Hair Care Grows Fastest, Led by Skinification Trend
Brands Leverage Scientific Anti-Hair Loss and Multi-Use Products to Engage Consumers
Chart 117 2-In-1 Trend: Brave New Hair Liquid Light Hair Oil and Serum
Chart 118 Value Sales 2020-2030
Chart 119 Value Sales by Category 2025
Hyper-Personalisation Set to Become Core Innovation and Growth Driver
Consumers to Embrace Skinification of Hair Care, Transforming Routines
Brands to Innovate Sustainably to Capture Ethical Consumers and Retain Value-Conscious Shoppers
Chart 120 Forecast Value Sales 2020-2030
Chart 121 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Innovation to Strengthen Positions Amid Evolving Competition
Chart 122 Company Shares 2025
Chart 123 Brand Shares 2025
Supermarkets Retain Lead as Hair Care's Main Retail Channel
Retail E-Commerce Surges as Premiumisation Fuels Online Demand
Chart 124 Economic Context for Hair Care
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Hair Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Men's Grooming in Greece
Key Data Insights
Men's Grooming Summary
Steady Growth Amid Economic Pressures Shapes Men’S Grooming Trajectory
Men’S Toiletries Lead Value Gains While Fragrances and Shaving Evolve Differently
Old Spice’S Bold Masculinity Drives Growth Amid Evolving Male Grooming Trends
Chart 131 Value Sales 2020-2030
Chart 132 Volume Sales 2020-2030
Chart 133 Value Sales by Category 2025
Men’S Toiletries Expected to Drive Sustained Growth Amid Economic Constraints
Men’S Shaving to Gain Traction with Resurgence of the Clean-Shaven Look
Evolving Attitudes Expected to Shape Product Preferences and Market Dynamics
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Positions through Brand Innovation and Marketing
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Supermarkets Lead Distribution Amid Economic and Convenience Factors
Retail E-Commerce Maintains Popularity, Driven by Convenience and Pricing
Chart 138 Retail Channels 2020-2025
Chart 139 Economic Context for Men's Grooming
Chart 140 Real Gdp Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Men's Grooming
Chart 143 Population 2020-2030
Chart 144 Consumer Expenditure 2020-2030
Chart 145 Population by Generation 2025
Oral Care in Greece
Key Data Insights
Oral Care Summary
Greek Oral Care Growth Driven by Innovation and Evolving Consumer Needs
Toothpaste Leads Value While Toothbrushes See Strong Growth
Chart 146 Sensitive, Gum-Health and Whitening Products in Focus
Parodontax Innovates with Hyaluronic Acid Launches Boosting Brand Share and Oral Care Growth
Chart 147 Hyaluronic Acid Enters Oral Care
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
Leading Brands Innovate to Drive Growth Amid Demographic Shifts
Toothpaste to Remain Largest as Toothbrushes Gain through Multi-Packs
Innovation and Specialisation to Reshape Competition and Consumer Preferences
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions through Innovation and Brand Equity
Specialised Products Drive Growth and Competitive Differentiation
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Supermarkets Sustain Lead Offering Accessibility and Convenience.
Retail E-Commerce Remains a Minor Channel in Oral Care
Chart 155 Retail Channels 2020-2025
Chart 156 Economic Context for Oral Care
Chart 157 Real Gdp Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Oral Care
Chart 160 Population 2020-2030
Chart 161 Consumer Expenditure 2020-2030
Chart 162 Population by Generation 2025
Skin Care in Greece
Key Data Insights
Skin Care Summary
Chart 163 Key Industry Trends for Skin Care
Greek Consumers Drive Skin Care Value Growth with Skinimalism
Chart 164 Anti-Ageing Serum with Tripeptides Highlights Current Ingredients Trend
Facial Care Commands Value Amid Evolving Consumer Needs
Hondos Center Responds to K-Beauty Trends with Strategic Innovation
Chart 165 Leading Retailer Hondos Opens Korean Beauty Corner
Chart 166 Value Sales 2020-2030
Chart 167 Volume Sales 2020-2030
Chart 168 Value Sales by Category 2025
Mass and Dermocosmetic Brands to Leverage Science
Chart 169 Analyst Insightfor Skin Care
Facial Care Expected to Lead Value Sales
Ai and Biotech Innovation to Drive Personalised Skin Care
Chart 170 Forecast Value Sales 2020-2030
Chart 171 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Positions Amid Evolving Competitive Pressures
Chart 172 Company Shares 2025
Chart 173 Brand Shares 2025
Pharmacies Maintain Lead Due to Consumer Trust and Dermocosmetics
Retailers Innovate with Specialised Offerings and Strategic Channel Diversification
Retail E-Commerce Maintains Popularity, While Regulatory Shifts Challenge Online Pharmacies
Chart 174 Retail Channels 2020-2025
Chart 175 Economic Context for Skin Care
Chart 176 Real Gdp Growth 2020-2030
Chart 177 Inflation 2020-2030
Chart 178 Consumer Context for Skin Care
Chart 179 Population 2020-2030
Chart 180 Consumer Expenditure 2020-2030
Chart 181 Population by Generation 2025
Sun Care in Greece
Key Data Insights
Sun Care Summary
Growing Tourism and Consumer Awareness Fuel Steady Value Growth
Apivita’S Multifunctional Products and Eco-Friendly Initiatives Drive Trends
Chart 182 Apivita Daily Age Repair Spf 50 Highlights Multifunctional Trend
Avène Leads Multifunctional and Family Format Innovation in Sun Care
Chart 183 Launch of Avène Kids 400Ml Pack Highlights Trend of Family Formats
Chart 184 Value Sales 2020-2030
Chart 185 Volume Sales 2020-2030
Chart 186 Value Sales by Category 2025
Tourism and Awareness to Drive Consistent Sun Care Growth
Adult Sun Care to Lead Growth with Rising Demand for Family Formats
Multifunctionality and Sustainability to Shape Innovation and Competitive Strategies
Chart 187 Forecast Value Sales 2020-2030
Chart 188 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Strength through Innovation and Trusted Brands
Premium Niche Innovation and Multifunctional Products Create Growth Opportunities
Chart 189 Company Shares 2025
Chart 190 Brand Shares 2025
Pharmacies Lead Distribution as a Trusted Outlet
Retail E-Commerce Gains Traction with Broader Product Access
Chart 191 Retail Channels 2020-2025
Chart 192 Economic Context for Sun Care
Chart 193 Real Gdp Growth 2020-2030
Chart 194 Inflation 2020-2030
Chart 195 Consumer Context for Sun Care
Chart 196 Population 2020-2030
Chart 197 Consumer Expenditure 2020-2030
Chart 198 Population by Generation 2025
Premium Beauty and Personal Care in Greece
Key Data Insights
Premium Beauty and Personal Care Summary
Premium Beauty and Personal Care Enjoys Healthy Growthgrows Steadily Amid Economic Resilience
Apivita's Multifunctional Spf50 Launch Exemplifies Clean Reimagined Trend Impact
Chart 199 Apivita Daily Age Repair Spf50 Highlights Multifunctional Trend
Chart 200 Value Sales 2020-2030
Chart 201 Value Sales by Category 2025
Dermocosmetics to Drive Growth as Consumers Embrace Holistic Well-Being and Longevity
Premium Sun Care and Colour Cosmetics to Rebound with Wellness and Exclusivity Appeal
Chart 202 Forecast Value Sales 2020-2030
Chart 203 Forecast Value Sales by Category 2025-2030
L’Oréal Hellas and Estée Lauder Maintain Lead through Strategic Brand Positioning
Chart 204 Company Shares 2025
Chart 205 Brand Shares 2025
Chart 206 Economic Context for Premium Beauty and Personal Care
Chart 207 Real Gdp Growth 2020-2030
Chart 208 Inflation 2020-2030
Chart 209 Consumer Context for Premium Beauty and Personal Care
Chart 210 Population 2020-2030
Chart 211 Consumer Expenditure 2020-2030
Chart 212 Population by Generation 2025
Mass Beauty and Personal Care in Greece
Key Data Insights
Mass Beauty and Personal Care Summary
Moderate Growth Amid Regulatory Price Adjustments and Economic Shifts
L'oréal Paris Innovates with Anti-Ageing Serum to Bridge Mass and Premium Divides
Chart 213 Anti-Ageing Serum with Tripeptides
Chart 214 Value Sales 2020-2030
Chart 215 Value Sales by Category 2025
Greek Consumers to Navigate Regulation and Economic Shifts with Cautious Spending
Brands to Intensify Premiumisation and Innovation to Counter Price Sensitivity and Regulation
Chart 216 Forecast Value Sales 2020-2030
Chart 217 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Evolving Competition
Chart 218 Company Shares 2025
Chart 219 Brand Shares 2025
Chart 220 Economic Context for Mass Beauty and Personal Care
Chart 221 Real Gdp Growth 2020-2030
Chart 222 Inflation 2020-2030
Chart 223 Consumer Context for Mass Beauty and Personal Care
Chart 224 Population 2020-2030
Chart 225 Consumer Expenditure 2020-2030
Chart 226 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
-
- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
-
- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
-
- Intimate Washes
- Intimate Wipes
- Liquid Soap
-
-
-
- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
-
- Premium Eye Shadow
- Mass Eye Shadow
-
- Premium Mascara
- Mass Mascara
-
- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
-
-
-
- Premium BB/CC Creams
- Mass BB/CC Creams
-
- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
-
- Premium Foundation/Concealer
- Mass Foundation/Concealer
-
- Premium Powder
- Mass Powder
-
- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
-
-
-
- Premium Lip Gloss
- Mass Lip Gloss
-
- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
-
- Premium Lipstick
- Mass Lipstick
-
- Premium Other Lip Products
- Mass Other Lip Products
-
-
-
- Premium Nail Polish
- Mass Nail Polish
-
- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
-
- Premium Polish Remover
- Mass Polish Remover
-
- Premium Other Nail Products
- Mass Other Nail Products
-
-
- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
-
-
- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
-
- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
-
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
-
-
- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
-
- Medicated Shampoos
- Standard Shampoos
- Styling Agents
-
-
- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
-
-
- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
-
- Premium Men's Deodorants
- Mass Men's Deodorants
-
- Premium Men's Hair Care
- Mass Men's Hair Care
-
- Premium Men's Skin Care
- Mass Men's Skin Care
-
-
- Premium Men's Fragrances
- Mass Men's Fragrances
-
-
- Dental Floss
-
- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
-
- Manual Toothbrushes
-
-
- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
-
- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
-
- Toothpaste
- Oral Care Excl Power Toothbrushes
-
-
-
- Premium Firming Body Care
- Mass Firming Body Care
-
- Premium General Purpose Body Care
- Mass General Purpose Body Care
-
-
-
- Premium Acne Treatments
- Mass Acne Treatments
-
- Premium Face Masks
- Mass Face Masks
-
-
- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
-
- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
-
-
-
- Premium Basic Moisturisers
- Mass Basic Moisturisers
-
- Premium Anti-Agers
- Mass Anti-Agers
-
-
- Premium Lip Care
- Mass Lip Care
-
- Premium Toners
- Mass Toners
-
-
- Premium Hand Care
- Mass Hand Care
-
- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
-
-
-
-
- Premium Aftersun
- Mass Aftersun
-
- Premium Self-Tanning
- Mass Self-Tanning
-
- Premium Sun Protection
- Mass Sun Protection
-
- Baby and Child-specific Sun Care
-
-
- Premium Baby and Child-specific Products
- Premium Bath and Shower
-
-
- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
-
- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
-
- Mass Baby and Child-specific Products
- Mass Bath and Shower
-
-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
Share:
Why buy this report?
- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions
This report originates from Passport, our Beauty and Personal Care research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!