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Premium and Mass Segments Diverge as Inbound Tourism and Asia Influence Drive Dynamics
In 2025, beauty and personal care in Hong Kong experienced a nuanced scenario where retail value sales slightly declined amid regional markets’ stronger growth, reflecting local economic pressures and evolving consumer priorities. Despite this, the city’s partial inbound tourism recovery invigorated premium brands, while the mass segment thrived on Asia-inspired innovation and rapid product experimentation. The category remains highly fragmented and polarised, dominated by multinational leaders and an influx of Japanese, Korean, and Chinese entrants, intensifying the competition and lowering brand loyalty. Consumers increasingly adopt holistic longevity routines that blend wellness, technology, and at-home treatments, reshaping product demand and retail experiences. To succeed, brands must focus on experience-driven activations, personalised offerings, and the seamless integration of online discovery with trusted offline purchasing, while capitalising on Asia-driven trends and the city’s role as a gateway for global premium and mass beauty players.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Hong Kong, China, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Hong Kong, China report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Hong Kong, China?
- Which are the leading brands in Hong Kong, China?
- How are products distributed in Hong Kong, China?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Hong Kong, China
Premium and Mass Segments Diverge as Inbound Tourism and Asia Influence Drive Dynamics
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Premium and Mass Segments Diverge as Inbound Tourism and Asia Influence Drive Dynamics
Chart 2 Asia-Inspired Retail Drives Trials, Switching and Everyday Usage
Skin Care Dominates Value Sales While Fragrances and Hair Care Show Solid Growth
Hong Kong’S Longevity-Driven Beauty Trend Reshapes Routines with Holistic Wellness
Chart 3 Holistic Beauty, with Supplements, Skin Care and Devices Converging
Consumers Seek Products and Experiences That Align with Their Lifestyles
Chart 4 Gamified Retail Experiences Strengthen Lifestyle-Driven Beauty Engagement
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Tourism Recovery and Local Spending Normalisation Set to Fuel Steady Growth
Chart 8 What's Next? for Beauty and Personal Care
Skin Care Will Remain the Largest Category, While Fragrances Set to Grow the Fastest
Holistic Wellness and Personalised Experiences Expected to Reshape Consumer Engagement
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Multinationals Maintain Their Lead Amid Intensifying Fragmentation
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Non-Grocery Retail Drives Offline Dominance While E-Commerce Is Important as a Complement
Experiential Retail and Expert Advice Shape Consumer Engagement and Loyalty
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Hong Kong, China
Key Data Insights
Steady Retail Value Growth Driven by Premiumisation Amid Demographic Challenges
Steady Retail Value Growth Driven by Premiumisation Amid Demographic Challenges
Baby Wipes Leads Value Sales and Drives Growth
Mon Bebe Harnesses Digital Trends for Growth, While Clean Reimagined Is a Significant Trend
Chart 21 Cetaphil’S Eczema Care Range: a Clinical, Clean Formulation for Parents
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Parents to Drive Premium Growth Amid Demographic Decline
Baby Wipes Will Continue to Lead Value Sales
Digital Engagement and Longevity to Reshape Product Offerings and Consumer Loyalty
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Kimberly-Clark Maintain Lead Amid Steady Competition
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Grocery Retailers Dominates Sales, with Supermarkets Leading
Digital Engagement Fuels Selective Online Shopping and Niche Retail Concepts
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025
Bath and Shower in Hong Kong, China
Key Data Insights
Wellness Rituals and Asian Beauty Formats Drive Emotional Connection and Innovation
Chart 37 Key Industry Trends for Bath and Shower
Wellness Rituals and Asian Beauty Formats Drive Emotional Connection and Innovation
Body Wash/Shower Gel Leads Value Sales While Intimate Hygiene Shows Strong Growth Momentum
Chart 38 Matsukiyo’S Fem Care Private Label Leads a Shift
Choi Fung and Dove Create Lifestyle Experiences That Transform Cleansing Rituals
Chart 39 Choi Fung Elevates Bath and Shower into Emotional Wellbeing
Chart 40 Dove and Mannings Redefine Bath and Shower Engagement
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Consumers Set to Drive Growth through Evolving Wellness and Emotional Care Rituals
Body Wash/Shower Gel to Remain the Largest Category and See Solid Growth
Innovation to Reshape Bath and Shower, with Focus on Sustainability, Wellness and Sensory Appeal
Chart 44 Forecast Value Sales 2020-2030
Chart 45 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions through Innovation and Targeted Expansion
Chart 46 Company Shares 2025
Chart 47 Brand Shares 2025
Offline Retail Dominance Driven by Sensorial and Experiential Shopping
Retail E-Commerce Remains Secondary for Bath and Shower
Chart 48 Retail Channels 2020-2025
Chart 49 Economic Context for Bath and Shower
Chart 50 Real Gdp Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Bath and Shower
Chart 53 Population 2020-2030
Chart 54 Consumer Expenditure 2020-2030
Chart 55 Population by Generation 2025
Colour Cosmetics in Hong Kong, China
Key Data Insights
Although Sales Decline, Offline Retail and Digital Discovery Are Important
Chart 56 Key Industry Trends for Colour Cosmetics
Although Sales Decline, Offline Retail and Digital Discovery Are Important
Chart 57 Ai-Enabled Try-On Strengthens the Digital–Offline Path to Purchase
Japanese Health and Personal Care Stores Expand Reach and Drive Experimentation
Chart 58 Gamified Beauty Experiences From Asian Brands
Lifestyle-Driven Beauty Shapes Innovation and Drives Community-Centric Experiences
Chart 59 Community-Led Beauty Experiences Strengthen Lifestyle-Driven Engagement in Hong Kong
Chart 60 Value Sales 2020-2030
Chart 61 Volume Sales 2020-2030
Chart 62 Value Sales by Category 2025
Asian Brands Set to Intensify the Competition and Fuel Steady Growth
Chart 63 What's Next? for Colour Cosmetics
Digital Discovery and Hybrid Products to Reshape Consumer Engagement and Preferences
Brands Will Embrace Innovation and Omnichannel Strategies to Meet Evolving Consumer Demands
Chart 64 Forecast Value Sales 2020-2030
Chart 65 Forecast Value Sales by Category 2025-2030
Leading Global Brands Reinforce Dominance Amid Expanding Mass Market Competition
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Offline Retail Dominates as Consumers Prioritise Tactile and Personalised Experiences
Retail E-Commerce Complements Offline Sales as a Discovery Platform Amid Limited Penetration
Chart 68 Retail Channels 2020-2025
Chart 69 Economic Context for Colour Cosmetics
Chart 70 Real Gdp Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Colour Cosmetics
Chart 73 Population 2020-2030
Chart 74 Consumer Expenditure 2020-2030
Chart 75 Population by Generation 2025
Deodorants in Hong Kong, China
Key Data Insights
Consumer Behaviour and Economic Factors Shape Steady Growth
Consumer Behaviour and Economic Factors Shape Steady Growth
Chart 76 Consumer Council Verification: Nivea as a Trusted Deodorant Brand
Nivea and Nala Care Leverage Clean and Lifestyle Trends to Build Trust
Chart 77 Value Sales 2020-2030
Chart 78 Volume Sales 2020-2030
Chart 79 Value Sales by Category 2025
Consumers Integrate Deodorants as a Foundational Scent Layer, Which Is Set to Boost Growth
Deodorant Sprays to Lead Value Sales and Growth While Roll-Ons Will Remain Significant
Premiumisation and Multifunctional Care to Reshape Product Development and Competition
Chart 80 Forecast Value Sales 2020-2030
Chart 81 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Sustain Leadership Amid Fragmented and Dynamic Competition
Chart 82 Company Shares 2025
Chart 83 Brand Shares 2025
Health and Beauty Specialists Drive Offline Retail Dominance and Steady Growth
E-Commerce Supports Price Comparisons and Replenishment
Chart 84 Retail Channels 2020-2025
Chart 85 Economic Context for Deodorants
Chart 86 Real Gdp Growth 2020-2030
Chart 87 Inflation 2020-2030
Chart 88 Consumer Context for Deodorants
Chart 89 Population 2020-2030
Chart 90 Consumer Expenditure 2020-2030
Chart 91 Population by Generation 2025
Depilatories in Hong Kong, China
Key Data Insights
Laser Hair Removal Limits Value Growth Opportunities
Laser Hair Removal Limits Value Growth Opportunities
Nano Polishing and Gentle Formats Gain Traction Amid Ingredient Scrutiny
Chart 92 J Lin × Liz Introduces Cream Free Nano Polish Hair Removal
Chart 93 Value Sales 2020-2030
Chart 94 Volume Sales 2020-2030
Chart 95 Value Sales by Category 2025
Consumers’ Rising Disposable Incomes to Support Steady Growth Trajectory
Hair Removers/Bleaches to Lead Value Sales, While Women’S Razors and Blades Will Drive Fastest Growth
Brands Adopting Gentle, Multifunctional Solutions to Reshape Consumer Hair Removal Habits
Chart 96 Forecast Value Sales 2020-2030
Chart 97 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser and Procter & Gamble Consolidate Dominance Amid Growing Competition
Emerging Brands and Gentler Formulations Create Growth Opportunities for Diversified Portfolios
Chart 98 Company Shares 2025
Chart 99 Brand Shares 2025
Health and Personal Care Stores Anchors Distribution
Retail E-Commerce Gains Momentum, Driven by Convenience and Replenishment Trends
Chart 100 Retail Channels 2020-2025
Chart 101 Economic Context for Depilatories
Chart 102 Real Gdp Growth 2020-2030
Chart 103 Inflation 2020-2030
Chart 104 Consumer Context for Depilatories
Chart 105 Population 2020-2030
Chart 106 Consumer Expenditure 2020-2030
Chart 107 Population by Generation 2025
Fragrances in Hong Kong, China
Key Data Insights
Premium Fragrances Leads Value Growth Amid Rising Consumer Spending
Chart 108 Key Industry Trends for Fragrances
Premium Fragrances Leads Value Growth Amid Rising Consumer Spending
To Summer’S Hong Kong Debut Exemplifies Impact of Cultural Storytelling
Chart 109 To Summer Shows Cultural Storytelling as Differentiator
Adidas' Vibes Series Integrates Wellbeing Amid Hong Kong’S High Stress Environment
Chart 110 Adidas Vibes Supports Stress Relief in Hong Kong
Chart 111 Value Sales 2020-2030
Chart 112 Volume Sales 2020-2030
Chart 113 Value Sales by Category 2025
Consumers to Embrace Holistic Scent Management for Daily Wellbeing
Premium Fragrances Expected to Maintain Dominance, While Mass Fragrances Will Expand Versatility
Unique Storytelling and Sensory Innovation to Redefine Consumer Engagement
Chart 114 Forecast Value Sales 2020-2030
Chart 115 Forecast Value Sales by Category 2025-2030
Premium Brands Face Rising Competition From Regional Entrants Driving Fragmentation
Chart 116 Company Shares 2025
Chart 117 Brand Shares 2025
Offline Retail Dominates as Experiential Shopping Anchors Fragrance Sales
E-Commerce Has a Rising Role in Purchases and Is Important for Discovery
Fragrance Retail as a Lifestyle Experience
Chart 118 Retail Channels 2020-2025
Chart 119 Economic Context for Fragrances
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Fragrances
Chart 123 Population 2020-2030
Chart 124 Consumer Expenditure 2020-2030
Chart 125 Population by Generation 2025
Hair Care in Hong Kong, China
Key Data Insights
Rising Influence of Asian Solutions Drives Sustained Growth in Hair Care
Chart 126 Key Industry Trends for Hair Care
Rising Influence of Asian Solutions Drives Sustained Growth in Hair Care
Chart 127 Mannings Accelerates Korean Hair Care Adoption in Hong Kong
Shampoos Leads in Value While Salon Professional Hair Care Gains Momentum
Chart 128 Vitagreen Extends Wellness to Hair, Driving Hair Longevity
Vitagreen and Lilyeve Showcase How Longevity and Lifestyle Innovation Can Boost Hair Care
Chart 129 Lilyeve Device Plus Product Innovation
Chart 130 Value Sales 2020-2030
Chart 131 Volume Sales 2020-2030
Chart 132 Value Sales by Category 2025
Consumers Likely to Adopt Device-Integrated Systems to Enhance Hair Health Routines
Salon Professional Hair Care to See Growth with Innovation and Premium Positioning
Male Focus Set to Drive Innovation and Brand Loyalty
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Retain Dominance Despite Growing Fragmentation
Chart 135 Company Shares 2025
Chart 136 Brand Shares 2025
Supermarkets and Health and Personal Care Stores Lead Offline Sales Despite Growing Online Presence
Specialist Retailers and Asian Brands Intensify Competition with Curated Offerings
Chart 137 Retail Channels 2020-2025
Chart 138 Economic Context for Hair Care
Chart 139 Real Gdp Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Hair Care
Chart 142 Population 2020-2030
Chart 143 Consumer Expenditure 2020-2030
Chart 144 Population by Generation 2025
Men's Grooming in Hong Kong, China
Key Data Insights
Growth Driven by the Reshaping of Male Self-Care
Chart 145 Key Industry Trends for Men's Grooming
Growth Driven by the Reshaping of Male Self-Care
Brands Educating Men on Longevity Transform Grooming Choices
Chart 146 Vitagreen’S Nano Tech Hair Revival
Education Influences Men's Skin Care
Chart 147 Ulos: Long Term Education Signals How Lifestyle Beauty Is Rewriting Men’S Grooming
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
As Men Embrace Grooming, Steady Growth Is Anticipated
Men’S Toiletries Will Remain the Largest Category in 2030
Education and Simplicity Set to Drive Men’S Grooming Adoption and Loyalty
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Mass Dominance and Premium Entrants Diversify the Competitive Dynamics
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Health and Beauty Specialists Anchors Men's Grooming with Convenience and Trust
Retail E-Commerce Supplements Offline with Broad Product Assortment and Reviews
Chart 155 Retail Channels 2020-2025
Chart 156 Economic Context for Men's Grooming
Chart 157 Real Gdp Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Men's Grooming
Chart 160 Population 2020-2030
Chart 161 Consumer Expenditure 2020-2030
Chart 162 Population by Generation 2025
Oral Care in Hong Kong, China
Key Data Insights
Listerine Drives Convenience Trend, Expanding Oral Care into Micro Moments
Chart 163 Key Industry Trends for Oral Care
Listerine Drives Convenience Trend, Expanding Oral Care into Micro Moments
Chart 164 Listerine On-The-Go Sachets: Bringing Oral Care into Every Moment
Matsukiyo’S Stain Care Toothpaste and Social Media Accelerate Asian Oral Care Influence
Chart 165 Peer-Proven Aesthetics: Stain-Focused Skus Gain Traction in Matsukiyo
Colgate’S Periodontal Health Lab Elevates Oral Care into Lifestyle and Confidence Realm
Chart 166 Colgate Periodontal Health Lab: Turning Oral Care into Daily Self Care and Personal Confidence
Chart 167 Value Sales 2020-2030
Chart 168 Volume Sales 2020-2030
Chart 169 Value Sales by Category 2025
Leading Brands Will Tailor Products to Daily Micro Moments for Enhanced Personal Care
Ageing Population and Oral Health Challenges to Drive Demand for Specialised Solutions
Digital Influence Set to Reshape Brand Strategies and Growth
Chart 170 Forecast Value Sales 2020-2030
Chart 171 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Procter & Gamble Defend Dominance Amid Rising Competition
Chart 172 Company Shares 2025
Chart 173 Brand Shares 2025
Supermarkets and Health and Personal Care Stores Anchor Oral Care Distribution
Retail E-Commerce Rises Due to Wide Choice and Access to Niche Products
Chart 174 Retail Channels 2020-2025
Chart 175 Economic Context for Oral Care
Chart 176 Real Gdp Growth 2020-2030
Chart 177 Inflation 2020-2030
Chart 178 Consumer Context for Oral Care
Chart 179 Population 2020-2030
Chart 180 Consumer Expenditure 2020-2030
Chart 181 Population by Generation 2025
Skin Care in Hong Kong, China
Key Data Insights
Skin Care Remains a Significant Category Despite Value Decline
Chart 182 Key Industry Trends for Skin Care
Skin Care Remains a Significant Category Despite Value Decline
Chart 183 Asian Beauty Brands Use Hong Kong as a Strategic Launchpad for Regional Expansion
Facial Care Leads Retail Sales While Skin Care Sets/Kits Faces Challenges in 2025
Medicube Capitalises on Longevity Trend to Engage Consumers
Chart 184 Medicube Shows the Power of At-Home Professional Beauty Routines
Consumers Look for Products to Fit Their Lifestyle, and Nutseline Responds
Chart 185 Nutseline’S Lifestyle-Driven Body Care Innovation Resonates in Hong Kong
Chart 186 Value Sales 2020-2030
Chart 187 Volume Sales 2020-2030
Chart 188 Value Sales by Category 2025
Steady Growth to Be Driven by Tourism Rebound and Rising Consumer Wellness Focus
Chart 189 What's Next? for Skin Care
Facial Care to Lead Sales, While Skin Care Sets/Kits Will Face Challenges Amid Evolving Preferences
Brands to Leverage Technology and Holistic Wellness, Reshaping the Competitive Dynamics
Chart 190 Forecast Value Sales 2020-2030
Chart 191 Forecast Value Sales by Category 2025-2030
Leading Companies Capitalise on Premium Positioning to Sustain Dominance Amid Fragmentation
Chart 192 Company Shares 2025
Chart 193 Brand Shares 2025
Offline Retail Dominance Driven by Sensory Engagement and Expert Advice
Retail E-Commerce Is Important for Brand Discovery and Research
Chart 194 Retail Channels 2020-2025
Chart 195 Economic Context for Skin Care
Chart 196 Real Gdp Growth 2020-2030
Chart 197 Inflation 2020-2030
Chart 198 Consumer Context for Skin Care
Chart 199 Population 2020-2030
Chart 200 Consumer Expenditure 2020-2030
Chart 201 Population by Generation 2025
Sun Care in Hong Kong, China
Key Data Insights
Steady Growth Driven by Longevity Mindset and Lifestyle Shifts among Consumers
Steady Growth Driven by Longevity Mindset and Lifestyle Shifts among Consumers
Chart 202 Sunplay’S Stem Cell Uv Essence: Reinforcing Sun Protection as a Core Longevity Ritual
Adult Sun Care Leads with Broad Spectrum Products
Brands Leverage Longevity and Lifestyle Trends with Science-Led Innovation
Chart 203 Value Sales 2020-2030
Chart 204 Volume Sales 2020-2030
Chart 205 Value Sales by Category 2025
Consumers Embrace Integrated Uv Defence, Which Is Set to Boost Growth
Adult Sun Care to Maintain Dominance, Driven by Multifunctional Innovation
Innovation in Formats and Retail Set to Expand Daily Sun Protection Habits
Chart 206 Forecast Value Sales 2020-2030
Chart 207 Forecast Value Sales by Category 2025-2030
Japanese Beauty Leader Consolidates Its Lead Amid Rising Concentration
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Chart 208 Company Shares 2025
Chart 209 Brand Shares 2025
Beauty Specialists and Other Offline Stores Drive Sun Care Sales
Chart 210 Retail Channels 2020-2025
Chart 211 Economic Context for Sun Care
Chart 212 Real Gdp Growth 2020-2030
Chart 213 Inflation 2020-2030
Chart 214 Consumer Context for Sun Care
Chart 215 Population 2020-2030
Chart 216 Consumer Expenditure 2020-2030
Chart 217 Population by Generation 2025
Premium Beauty and Personal Care in Hong Kong, China
Key Data Insights
Premium Beauty and Personal Care Sales Decline Despite Regional Rebound
Chart 218 Key Industry Trends for Premium Beauty and Personal Care
Premium Beauty and Personal Care Sales Decline Despite Regional Rebound
Premium Skin Care Dominates, Driven by Experiential Luxury Demand
Clé De Peau Beauté’S Immersive Pop-Up Exemplifies Experience-Led Innovation
Chart 219 Value Sales 2020-2030
Chart 220 Value Sales by Category 2025
Chart 221 Elevating Premium Beauty through Immersive, Science-Led Luxury Experiences
Tourism-Driven Segmentation and Clinical Integration to Shape the Growth Trajectory
Premium Skin Care Expected to Retain Dominance While Other Categories Will See Faster Acceleration
Experiential Retail and Sustainability Initiatives Anticipated to Drive Brand Loyalty and Innovation
Chart 222 Forecast Value Sales 2020-2030
Chart 223 Forecast Value Sales by Category 2025-2030
Leading Multinational Groups See Uneven Brand Performance
Chart 224 Company Shares 2025
Chart 225 Brand Shares 2025
Chart 226 Economic Context for Premium Beauty and Personal Care
Chart 227 Real Gdp Growth 2020-2030
Chart 228 Inflation 2020-2030
Chart 229 Consumer Context for Premium Beauty and Personal Care
Chart 230 Population 2020-2030
Chart 231 Consumer Expenditure 2020-2030
Chart 232 Population by Generation 2025
Mass Beauty and Personal Care in Hong Kong, China
Key Data Insights
Low Growth Supported by Economic Environment
Chart 233 Key Industry Trends for Mass Beauty and Personal Care
Low Growth Supported by Economic Environment
Mass Baby and Child-Specific Products Leads Growth but Mass Hair Care Leads Sales
Matsukiyo’S Private Label Expansion Accelerates Asia-Led Innovations and Trials
Chart 234 Matsukiyo’S Private Label Expansion Accelerates Asia-Led Innovation and Trials
Chart 235 Value Sales 2020-2030
Chart 236 Value Sales by Category 2025
J-Beauty, K-Beauty and Emerging Chinese Brands to Intensify Fragmentation and Growth
Mass Skin Care to Remains Largest Category, with Steady Growth Amid Rising Demand for Efficacy
Mass Hair Care to Lead Innovation-Driven Growth, Fuelled by Expansion of Japanese Chains
Chart 237 Forecast Value Sales 2020-2030
Chart 238 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Face Intensifying Fragmentation and Share Shifts Amid Asia Pacific Brand Influx
Retailer Private Label Products and Experiential Marketing Drive Competition and Consumer Loyalty
Chart 239 Company Shares 2025
Chart 240 Brand Shares 2025
Chart 241 Economic Context for Mass Beauty and Personal Care
Chart 242 Real Gdp Growth 2020-2030
Chart 243 Inflation 2020-2030
Chart 244 Consumer Context for Mass Beauty and Personal Care
Chart 245 Population 2020-2030
Chart 246 Consumer Expenditure 2020-2030
Chart 247 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
-
- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
-
-
- Premium Firming Body Care
- Premium General Purpose Body Care
-
- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
-
-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
-
- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
-
- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
-
- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
-
- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
-
- Mass Deodorants
-
- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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