Select Country Report
2025 Developments
Beauty and personal care in Latvia recorded solid value growth in 2025, as consumers remained engaged despite continued pressure on household budgets. Purchasing became more disciplined, with a stronger focus on affordability, promotions and clearly communicated functional benefits. Skin care remained the largest category, supported by demand for preventative and dermo-style formulations at accessible price points, while fragrances delivered the strongest growth, driven by resilient, emotionally led purchasing. Consumer behaviour reflected a clear value-driven mindset, with widespread reliance on promotions, larger pack sizes and multi-use formats. At the same time, expectations around efficacy and safety remained high, supporting demand for skin-friendly and transparently formulated products across both mass and premium segments. The market remained moderately concentrated, with leading multinational players maintaining share, while private label gained traction through competitive pricing and improved quality. Distribution was led by non-grocery retailers, particularly specialist channels, while supermarkets supported everyday value purchasing and e-commerce expanded its role in product discovery and comparison. Looking ahead, growth is set to remain steady, with price sensitivity expected to persist. Brands that combine functional credibility, accessible pricing and strong omnichannel execution are best positioned to capture demand.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Latvia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Latvia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Latvia?
- Which are the leading brands in Latvia?
- How are products distributed in Latvia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Latvia
2025 Developments
Key Data Insights
Steady Growth Supported by Value-Led Purchasing as Skin Care Anchors Demand and Fragrances Drive Performance
Clean Formulations Reshape Expectations as Efficacy and Accessibility Converge
Chart 1 Dove: Clean Reimagined in Latvia in 2025
Digital Engagement Strengthens Purchasing as Discovery and Comparison Shape Demand
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Steady Growth Forecast to Be Supported by Value-Led Purchasing as Skin Care and Fragrances Drive Expansion
Demand for Gentle and Transparent Formulations Expected to Scale through Practical and Accessible Formats
Digital Engagement Set to Influence Brand Choice as Omnichannel Consistency Strengthens Conversion
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Leading Players Retain Share as Value Positioning and Private Label Competition Intensify
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Non-Grocery Retailers Lead as Specialist Channels Anchor Distribution and E-Commerce Gains Share
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Beauty and Personal Care
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Beauty and Personal Care
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Baby and Child-Specific Products in Latvia
Key Data Insights
Baby and Child-Specific Products Summary
Cautious Spending and Demographic Pressure Shape Demand
Regulation and Transparency Reinforce Trust-Led Purchasing and Elevate Pharmacy Channel Importance
Chart 17 Chicco Natural Sensation Baby Shampoo Reinforces Regulation and Transparency as a Trust Driver
Digital Purchasing Reshapes the Consumer Journey as E-Commerce and Online Pharmacies Gain Importance
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Demographic Constraints and Retention Strategies Set to Define Value Growth and Competition
Cautious Household Spending Expected to Sustain Demand for Affordable Reassurance and Selective Premium Investment
Sustainability and Safety Anticipated to Become Baseline Expectations across Products and Communication
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Steady Shares Amid Rising Local Competition
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Grocery Retailers Lead Distribution as Value-Driven Purchasing and E-Commerce Growth Reshape Channels
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Baby and Child-Specific Products
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Baby and Child-Specific Products
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bath and Shower in Latvia
Key Data Insights
Bath and Shower Summary
Value Decline Reflects Cautious Spending as Demand Shifts Towards Value, Minimalist Formulations and Skin-Supportive Products
Price-Value Optimisation Reinforces Value-Led Purchasing and Limits Premium Growth
Regulation and Transparent Formulation Communication Reinforce Trust across Channels
Chart 33 Value Sales 2020-2030
Chart 34 Volume Sales 2020-2030
Chart 35 Value Sales by Category 2025
Affordability Pressures and Value Optimisation Set to Sustain Growth
Safety, Skin Tolerance and Transparency Expected to Reinforce Demand for Gentle, Trusted Formulations
Sustainability Is Expected to Gain Traction Where It Supports Value and Performance
Chart 36 Forecast Value Sales 2020-2030
Chart 37 Forecast Value Sales by Category 2025-2030
Moderately Concentrated Market as Leading Players Hold Share and Value Competition Rises
Chart 38 Company Shares 2025
Chart 39 Brand Shares 2025
Health and Beauty Specialists Lead as Value-Driven Purchasing and Convenience Reshape Distribution
Cautious Consumer Behaviour Reinforces Value-Led Purchasing and Channel Consolidation
Chart 40 Retail Channels 2020-2025
Chart 41 Economic Context for Bath and Shower
Chart 42 Real Gdp Growth 2020-2030
Chart 43 Inflation 2020-2030
Chart 44 Consumer Context for Bath and Shower
Chart 45 Population 2020-2030
Chart 46 Consumer Expenditure 2020-2030
Chart 47 Population by Generation 2025
Colour Cosmetics in Latvia
Key Data Insights
Colour Cosmetics Summary
Steady Growth Reflects Cautious Spending as Value-Driven Behaviour Shapes Category Performance and Daily Makeup Usage Expands
Digital Engagement Reshapes Product Discovery and Purchase through Influencer-Led Touchpoints
Price-Value Optimisation Drives Deal-Led Purchasing and Shifts Experimentation Towards Discount Channels
Chart 48 Value Sales 2020-2030
Chart 49 Volume Sales 2020-2030
Chart 50 Value Sales by Category 2025
Value-Driven Purchasing and Digital Discovery Set to Shape Category Growth and Brand Success
Digital-First Discovery Expected to Define Brand Success through Influencer-Led Engagement
Hybrid and Multifunctional Products Forecast to Drive Incremental Growth Alongside Mass Demand
Chart 51 Forecast Value Sales 2020-2030
Chart 52 Forecast Value Sales by Category 2025-2030
Leading Players Consolidate Share as Value Competition Intensifies
Chart 53 Company Shares 2025
Chart 54 Brand Shares 2025
Supermarkets Strengthen Leadership as Routine Purchasing and Value Priorities Shape Distribution
Chart 55 Retail Channels 2020-2025
Chart 56 Economic Context for Colour Cosmetics
Chart 57 Real Gdp Growth 2020-2030
Chart 58 Inflation 2020-2030
Chart 59 Consumer Context for Colour Cosmetics
Chart 60 Population 2020-2030
Chart 61 Consumer Expenditure 2020-2030
Chart 62 Population by Generation 2025
Deodorants in Latvia
Key Data Insights
Deodorants Summary
Steady Growth Driven by Value-Led Purchasing as Roll-Ons Dominate and Sticks Gain Momentum
Price-Value Optimisation Drives Volume through Large Formats, Promotions and Repeat Purchasing
Chart 63 XXL Packs as a Key Value Driver in Deodorants - Nivea Case Study
Demand Shifts Towards Gentle, Transparent Formulations as Safety Expectations Rise
Chart 64 Value Sales 2020-2030
Chart 65 Volume Sales 2020-2030
Chart 66 Value Sales by Category 2025
Steady Growth Set to Continue as Value-Driven Purchasing Shapes Category Dynamics and Format Shifts Persist
Price-Value Optimisation Projected to Remain the Dominant Driver Shaping Purchasing
Gentle, Transparent Formulations Set to Become Baseline Expectations as Safety Standards Rise
Chart 67 Forecast Value Sales 2020-2030
Chart 68 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Share as Promotion-Driven Competition Intensifies
Chart 69 Company Shares 2025
Chart 70 Brand Shares 2025
Supermarkets and Discounters Gain Share as Value and Convenience Shape Distribution
Chart 71 Retail Channels 2020-2025
Chart 72 Economic Context for Deodorants
Chart 73 Real Gdp Growth 2020-2030
Chart 74 Inflation 2020-2030
Chart 75 Consumer Context for Deodorants
Chart 76 Population 2020-2030
Chart 77 Consumer Expenditure 2020-2030
Chart 78 Population by Generation 2025
Depilatories in Latvia
Key Data Insights
Depilatories Summary
Value Decline Reflects Cautious Spending as Demand Concentrates around Value-Led Formats and Skin-Respecting Formulations
Price-Value Optimisation Drives Volume as Consumers Favour Affordability and Promotional Purchasing
Chart 79 Affordable Depilatory Strips as a Value Driver in Latvia
Demand Shifts Towards Gentler Formulations as Skin-Respectful Positioning Gains Mainstream Traction
Chart 80 Value Sales 2020-2030
Chart 81 Volume Sales 2020-2030
Chart 82 Value Sales by Category 2025
Affordability and Value-Driven Purchasing Forecast to Sustain Growth as Category Dynamics Evolve
Gentle, Skin-Focused Formulations Set to Shape Demand as Comfort and Care Gain Importance
Trust, Transparency and Functional Improvement Expected to Outweigh Innovation in Driving Loyalty
Chart 83 Forecast Value Sales 2020-2030
Chart 84 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Share as Value-Led Competition Strengthens
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Supermarkets Strengthen Leadership as Value and Convenience Shape Distribution
Chart 87 Retail Channels 2020-2025
Chart 88 Economic Context for Depilatories
Chart 89 Real Gdp Growth 2020-2030
Chart 90 Inflation 2020-2030
Chart 91 Consumer Context for Depilatories
Chart 92 Population 2020-2030
Chart 93 Consumer Expenditure 2020-2030
Chart 94 Population by Generation 2025
Fragrances in Latvia
Key Data Insights
Fragrances Summary
Strong Growth Driven by Premium Demand and Evolving Consumer Usage of Fragrance
Digital Engagement Reshapes Fragrance Discovery and Reduces Purchase Barriers
Price Sensitivity Drives Promotion-Led Purchasing and Supports Accessible Premiumisation
Chart 95 Value Sales 2020-2030
Chart 96 Volume Sales 2020-2030
Chart 97 Value Sales by Category 2025
Value-Led Premiumisation Set to Sustain Growth as Digital Engagement and Evolving Usage Redefine Demand
Digital and Omnichannel Engagement Expected to Define Brand Relevance and Conversion
Everyday Usage Projected to Expand as Fragrance Becomes Embedded in Wellness and Self-Care Routines
Chart 98 Forecast Value Sales 2020-2030
Chart 99 Forecast Value Sales by Category 2025-2030
Leading Players Retain Share as Premium Challengers Gain Traction
Chart 100 Company Shares 2025
Chart 101 Brand Shares 2025
Beauty Specialists Lead Distribution as E-Commerce Expands and Purchasing Shifts Towards Digital and Value-Led Formats
Chart 102 Retail Channels 2020-2025
Chart 103 Economic Context for Fragrances
Chart 104 Real Gdp Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Fragrances
Chart 107 Population 2020-2030
Chart 108 Consumer Expenditure 2020-2030
Chart 109 Population by Generation 2025
Hair Care in Latvia
Key Data Insights
Hair Care Summary
Steady Growth Supported by Health-Driven Demand as Value and Digital Engagement Shape the Market
Price-Value Optimisation Drives Demand toward Large Formats, Refill and Multi-Benefit Products
Gentle Formulations and Digital Engagement Sustain Growth in Scalp and Repair Segments
Chart 110 Value Sales 2020-2030
Chart 111 Volume Sales 2020-2030
Chart 112 Value Sales by Category 2025
Value-Driven Formats Set to Sustain Growth as Scalp Care and Digital Engagement Shape Demand
Scalp Health and Preventative Care Expected to Shape Innovation and Product Development
Digital Education Set to Influence Purchasing as Online Research and Validation Expand
Chart 113 Forecast Value Sales 2020-2030
Chart 114 Forecast Value Sales by Category 2025-2030
Leading Players Retain Share as Value-Driven Challengers Expand
Chart 115 Company Shares 2025
Chart 116 Brand Shares 2025
Supermarkets Strengthen Leadership as Value-Driven Purchasing and Convenience Shape Distribution
Chart 117 Retail Channels 2020-2025
Chart 118 Economic Context for Hair Care
Chart 119 Real Gdp Growth 2020-2030
Chart 120 Inflation 2020-2030
Chart 121 Consumer Context for Hair Care
Chart 122 Population 2020-2030
Chart 123 Consumer Expenditure 2020-2030
Chart 124 Population by Generation 2025
Men's Grooming in Latvia
Key Data Insights
Men's Grooming Summary
Value Growth Supported by Multifunctional Demand and Digital Engagement in a Cautious Spending Environment
Price-Value Optimisation Drives Demand for Large-Format and Multifunctional Products
Chart 125 Dove Men+Care Extra Fresh 3-In-1 Xl Shower Gel in Latvia
Skin-Friendly Formulations and Digital Engagement Support Category Development
Chart 126 Value Sales 2020-2030
Chart 127 Volume Sales 2020-2030
Chart 128 Value Sales by Category 2025
Value-Driven Formats and Multifunctional Products Set to Sustain Growth as Fragrances Lead Expansion
Grocery and Health and Beauty Specialists Expected to Reinforce Everyday Purchasing Behaviour
Digital Influence Projected to Expand as Online Research and Omnichannel Purchasing Shape Behaviour
Chart 129 Forecast Value Sales 2020-2030
Chart 130 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Retain Share as Distributor-Led Players Expand through Value Positioning
Chart 131 Company Shares 2025
Chart 132 Brand Shares 2025
Non-Grocery Retailers Lead as Beauty Specialists Anchor Distribution and Supermarkets Gain Ground
Chart 133 Retail Channels 2020-2025
Chart 134 Economic Context for Men's Grooming
Chart 135 Real Gdp Growth 2020-2030
Chart 136 Inflation 2020-2030
Chart 137 Consumer Context for Men's Grooming
Chart 138 Population 2020-2030
Chart 139 Consumer Expenditure 2020-2030
Chart 140 Population by Generation 2025
Oral Care in Latvia
Key Data Insights
Oral Care Summary
Steady Growth Supported by Essential Demand as Value-Driven Purchasing and Functional Benefits Shape the Market
Chart 141 Value-Led Winners with a “Smart Premium” Image
Health-Led Demand Supports Functional Positioning and Long-Term Oral Care Focus
Digital Engagement Supports Informed Purchasing and Condition-Led Product Selection
Chart 142 Value Sales 2020-2030
Chart 143 Volume Sales 2020-2030
Chart 144 Value Sales by Category 2025
Steady Growth Forecast to Be Supported by Health-Led Demand as Denture Care Leads and Core Categories Sustain Performance
Health Priorities Expected to Strengthen Demand for Preventative and Clinically Positioned Solutions
Digital Engagement Set to Support Informed Purchasing and Reinforce Omnichannel Execution
Chart 145 Forecast Value Sales 2020-2030
Chart 146 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance through Health-Led Positioning and Targeted Strategies
Chart 147 Company Shares 2025
Chart 148 Brand Shares 2025
Supermarkets Strengthen Leadership as Value-Driven Purchasing and Convenience Shape Distribution
Chart 149 Retail Channels 2020-2025
Chart 150 Economic Context for Oral Care
Chart 151 Real Gdp Growth 2020-2030
Chart 152 Inflation 2020-2030
Chart 153 Consumer Context for Oral Care
Chart 154 Population 2020-2030
Chart 155 Consumer Expenditure 2020-2030
Chart 156 Population by Generation 2025
Skin Care in Latvia
Key Data Insights
Skin Care Summary
Strong Growth Supported by Health-Led Demand as Value-Driven Purchasing and Digital Engagement Shape the Market
Product Innovation Aligns with Evolving Routines and Ingredient-Led Preferences
Digital Engagement Strengthens Discovery and Supports Growth in Dermo and Functional Segments
Chart 157 Pharmacy-Led Digital Skin Care Journey From Benu Aptieka
Chart 158 Value Sales 2020-2030
Chart 159 Volume Sales 2020-2030
Chart 160 Value Sales by Category 2025
Value-Led Premiumisation Set to Sustain Growth as Dermo Positioning and Digital Engagement Shape Demand
Dermo and Science-Backed Positioning Expected to Strengthen as Health Awareness Deepens
Digital Engagement Set to Shape Purchasing as Ingredient Transparency and Education Gain Importance
Chart 161 Forecast Value Sales 2020-2030
Chart 162 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Retain Share as Value-Led and Dermo Players Gain Traction
Chart 163 Company Shares 2025
Chart 164 Brand Shares 2025
Specialist Retailers Strengthen Leadership as Grocery Channels Decline and E-Commerce Expands
Chart 165 Retail Channels 2020-2025
Chart 166 Economic Context for Skin Care
Chart 167 Real Gdp Growth 2020-2030
Chart 168 Inflation 2020-2030
Chart 169 Consumer Context for Skin Care
Chart 170 Population 2020-2030
Chart 171 Consumer Expenditure 2020-2030
Chart 172 Population by Generation 2025
Sun Care in Latvia
Key Data Insights
Sun Care Summary
Value Decline Reflects Cautious Seasonal Spending as Year-Round Usage and Regulatory Trust Shape Demand
Regulatory Clarity and Clinical Credibility Reinforce Trust in Established Brands
Daily-Use Positioning Expands Relevance as Sun Care Integrates into Routines
Chart 173 Value Sales 2020-2030
Chart 174 Volume Sales 2020-2030
Chart 175 Value Sales by Category 2025
Sun Care Recovery Set to Be Driven by Year-Round Usage as Health-Led Demand and Value Considerations Shape Growth
Regulatory Clarity and Credibility Expected to Reinforce Trust in Established Brands
Daily-Use Positioning Set to Expand Relevance as Sun Care Integrates into Routines
Chart 176 Forecast Value Sales 2020-2030
Chart 177 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Leadership as Market Concentration Increases
Chart 178 Company Shares 2025
Chart 179 Brand Shares 2025
Non-Grocery Retailers Lead as Pharmacies Anchor Distribution and Supermarkets Support Growth
Chart 180 Retail Channels 2020-2025
Chart 181 Economic Context for Sun Care
Chart 182 Real Gdp Growth 2020-2030
Chart 183 Inflation 2020-2030
Chart 184 Consumer Context for Sun Care
Chart 185 Population 2020-2030
Chart 186 Consumer Expenditure 2020-2030
Chart 187 Population by Generation 2025
Premium Beauty and Personal Care in Latvia
Key Data Insights
Premium Beauty and Personal Care Summary
Strong Growth Supported by Selective, Efficacy-Driven Purchasing in a Cautious Environment
Premium Fragrances Lead Growth While Skin Care Anchors Demand
Longevity Strengthens Demand for Science-Backed and Preventative Premium Solutions
Chart 188 Korff Introduces Collagen Age Filler Face Boosting Ampoules
Chart 189 Value Sales 2020-2030
Chart 190 Value Sales by Category 2025
Growth Forecast to Continue as Outcome-Driven Purchasing and Rising Expenditure Sustain Premium Demand
Premium Skin Care Retains Leadership While Fragrances Drives Growth
Longevity and Price Discipline Expected to Shape Competitive Dynamics
Chart 191 Forecast Value Sales 2020-2030
Chart 192 Forecast Value Sales by Category 2025-2030
Leading Players Retain Share Amid Dermo-Led Competition
Chart 193 Company Shares 2025
Chart 194 Brand Shares 2025
Chart 195 Economic Context for Premium Beauty and Personal Care
Chart 196 Real Gdp Growth 2020-2030
Chart 197 Inflation 2020-2030
Chart 198 Consumer Context for Premium Beauty and Personal Care
Chart 199 Population 2020-2030
Chart 200 Consumer Expenditure 2020-2030
Chart 201 Population by Generation 2025
Mass Beauty and Personal Care in Latvia
Key Data Insights
Mass Beauty and Personal Care Summary
Modest Growth Supported by Promotion-Led Purchasing in a Price-Sensitive Market
Mass Colour Cosmetics Lead Growth While Skin and Hair Care Anchor Demand
Price-Value Optimisation Shapes Purchasing and Supports Private Label Growth
Chart 202 Growing Role of Cheap Private Labels: Isana Case Study
Chart 203 Value Sales 2020-2030
Chart 204 Value Sales by Category 2025
Steady Growth Set to Continue as Smart-Saving Behaviour and Rising Expenditure Support Demand
Mass Skin Care Projected to Retain Leadership While Colour Cosmetics and Hair Care Drive Growth
Price-Value Optimisation Expected to Define Competitive Success in a Promotion-Driven Market
Chart 205 Forecast Value Sales 2020-2030
Chart 206 Forecast Value Sales by Category 2025-2030
Leading Multinational Players Retain Share as Value Propositions and Private Label Competition Intensify
Chart 207 Company Shares 2025
Chart 208 Brand Shares 2025
Chart 209 Economic Context for Mass Beauty and Personal Care
Chart 210 Real Gdp Growth 2020-2030
Chart 211 Inflation 2020-2030
Chart 212 Consumer Context for Mass Beauty and Personal Care
Chart 213 Population 2020-2030
Chart 214 Consumer Expenditure 2020-2030
Chart 215 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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