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2025 Developments
Beauty and personal care in New Zealand delivered resilient retail value growth in 2025, outperforming the modest macroeconomic backdrop as consumers continued to prioritise daily wellbeing, preventative skin health, and science-backed personal care despite persistent cost-of-living pressures and selective spending behaviour. Sun care was the best performing category, supported by the structural repositioning of SPF as a daily health essential, while skin care retained its position as the largest category, driven by sustained demand for multifunctional, barrier-repair, and longevity-focused formulations built around clinically recognised ingredients. L'Oréal and Unilever retained their leading company positions through diversified portfolios and broad distribution, while local natural-origin brands including Antipodes and Ecostore gained incremental visibility through ingredient transparency and clean formulation credentials that resonated with an increasingly values-conscious consumer base. Supermarkets remained the leading retail channel, supported by convenience, competitive pricing, and broad category coverage, while health and beauty specialists consolidated their authority in premium and science-led beauty. Retail e-commerce continued to gain traction as online discovery, personalised recommendations, and faster fulfilment became more central to the consumer purchase journey. Over the forecast period, growth is expected to be supported by rising consumer investment in preventative health, increasing demand for multifunctional and ingredient-led innovation at accessible price points, and continued deepening of digital engagement and omnichannel retail across all beauty and personal care categories.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in New Zealand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in New Zealand, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in New Zealand report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in New Zealand?
- Which are the leading brands in New Zealand?
- How are products distributed in New Zealand?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in New Zealand
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Wellness-Driven Demand and Preventative Skin Health Investment Drive Value Growth
Clean, Natural-Origin Formulations Combining Botanicals with Proven Actives Redefine Expectations
Digital Platforms and Influencer Content Reshape Discovery and Engagement
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Preventative Health Priorities and Science-Backed Efficacy Forecast to Sustain Growth
Chart 5 Analyst Insight for Beauty and Personal Care
Value-Conscious Spending Expected to Reinforce Demand for Multifunctional Formats
Digital Influence and Omnichannel Investment Set to Define Competitive Advantage
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
L'oréal and Unilever Sustain Leadership through Portfolio Breadth and Distribution Strength
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Supermarkets Lead Distribution as Health and Beauty Specialists and E-Commerce Expand Their Roles
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Beauty and Personal Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Beauty and Personal Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Baby and Child-Specific Products in New Zealand
Key Data Insights
Baby and Child-Specific Products Summary
Per Capita Premiumisation and Clean-Label Innovation Drive Value Growth
Chart 18 Noody’s Prebiotic Skincare Sets New Standard for Gentle, Multifunctional Baby and Child Care in NZ
Eco-Conscious Packaging and Carbon-Neutral Production Reshape Positioning
Chart 19 Ecostore Leads New Zealand’s Baby Care Market with Eco-Friendly, Planet-Conscious Products
Regulation and Transparency Strengthen Competitive Differentiation
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Per Capita Spending and Category Diversification Set to Sustain Growth
Sustainability Forecsst to Become a Baseline Requirement
Regulation and Transparency Expected to Define Competitive Advantage
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Leading Players Reinforce Leadership through Innovation and Premium Positioning
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Supermarkets and Pharmacies Lead Distribution as E-Commerce and Specialist Retail Gain Ground
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in New Zealand
Key Data Insights
Bath and Shower Summary
Clean-Label Formulation and Masstige Trading-Up Drive Value Growth
Chart 35 Award-Winning Pure Fiji Showcases NZ’s "Clean Reimagined" Movement with Functional Botanicals
Intimate Hygiene Leads Growth as Bath and Shower Diversifies
Wellness Positioning Reframes Bath and Shower as Daily Self-Care
Chart 36 Glow Lab’s Coconut & Sandalwood Body Wash Reflects NZ’s Shift to Skin-Health Cleansing
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Wellness-Led Premiumisation and Diversification Forecast to Sustain Growth
Regulation and Transparency Expected to Become Non-Negotiable
Value-To-Efficacy Positioning and Mass-Market Premiumisation Set to Capture Demand
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Unilever Sustain Leadership Amid Rising Challenger Differentiation
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Supermarkets Dominate Distribution as E-Commerce Gains Momentum
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in New Zealand
Key Data Insights
Colour Cosmetics Summary
Selective Premiumisation and Clean Credentials Underpin Growth
Identity-Driven Artistry and Lifestyle Positioning Elevate Make-Up as Self-Expression
Circular Design and Pfas Reform Strengthen Sustainability as a Commercial Imperative
Chart 52 Ashley & Co’s Tint Me Lip Punch Sets Standard for Circular Design in NZ Colour Cosmetics
Chart 53 Value Sales 2020-2030
Chart 54 Volume Sales 2020-2030
Chart 55 Value Sales by Category 2025
Value-Driven Hybrid Formulations Set to Capture Demand for Fewer, Better Products
Skinification and Wellness Integration Expected to Redefine Colour Cosmetics Expectations
Environmental Accountability and Inclusivity Anticipated to Strengthen Brand Relevance and Loyalty
Chart 56 Forecast Value Sales 2020-2030
Chart 57 Forecast Value Sales by Category 2025-2030
L’Oréal and Estée Lauder Maintain Leadership Amid Shifting Shares
Chart 58 Company Shares 2025
Chart 59 Brand Shares 2025
Pharmacies Lead Distribution as E-Commerce Gains Ground through Social Discovery
Chart 60 Retail Channels 2020-2025
Chart 61 Economic Context for Colour Cosmetics
Chart 62 Real Gdp Growth 2020-2030
Chart 63 Inflation 2020-2030
Chart 64 Consumer Context for Colour Cosmetics
Chart 65 Population 2020-2030
Chart 66 Consumer Expenditure 2020-2030
Chart 67 Population by Generation 2025
Deodorants in New Zealand
Key Data Insights
Deodorants Summary
Deodorant Sprays Lead Value Sales While Sticks Drive Strongest Growth
Aluminium-Free and Plant-Based Formulations Redefine the Deodorant Standard
Chart 68 Two Dudes Bridges Natural Care with Mass-Market Appeal in NZ
Circularity and Zero-Waste Packaging Elevate Sustainability to a Baseline Expectation
Chart 69 Value Sales 2020-2030
Chart 70 Volume Sales 2020-2030
Chart 71 Value Sales by Category 2025
Deodorant Sprays Expected to Retain Leadership as Wellness Formats Drive Volume Growth
Circular Packaging and Refillable Systems Set to Become Core Competitive Requirements
Authentic Storytelling and Digital Engagement Expected to Define Brand-Building
Chart 72 Forecast Value Sales 2020-2030
Chart 73 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Maintain Leadership through Science-Led Innovation and Broad Distribution
Chart 74 Company Shares 2025
Chart 75 Brand Shares 2025
Supermarkets Retain Dominance While E-Commerce Captures Interest in Niche and Sustainable Formats
Chart 76 Retail Channels 2020-2025
Chart 77 Economic Context for Deodorants
Chart 78 Real Gdp Growth 2020-2030
Chart 79 Inflation 2020-2030
Chart 80 Consumer Context for Deodorants
Chart 81 Population 2020-2030
Chart 82 Consumer Expenditure 2020-2030
Chart 83 Population by Generation 2025
Depilatories in New Zealand
Key Data Insights
Depilatories Summary
Hair Removers and Bleaches Lead Growth as Cautious Spending Supports Category Performance
Personal Choice and Identity-Driven Marketing Reframe Hair Removal as Self-Care
Chart 84 Billie Drives New Zealand’s Shift Toward Lifestyle-Driven, Body- Positive Shaving
Skin Health and Gentle Formulations Redefine Category Expectations
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Women’S Razors and Blades Set to Retain Leadership as Hair Removers and Bleaches Drive Growth
Personal Identity and Self-Expression Anticipated to Sustain Consumer Engagement
Skin-First Formulation and Complementary Positioning Expected to Support Growth
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Procter and Gamble and Reckitt Benckiser Maintain Leadership through Innovation and Lifestyle-Led Strategy
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Supermarkets and Pharmacies Anchor Leadership as E-Commerce Supports Niche and Premium Discovery
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Depilatories
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Depilatories
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Fragrances in New Zealand
Key Data Insights
Fragrances Summary
Premium Fragrances Lead Growth as Lifestyle and Identity-Driven Consumption Reshape Demand
Transparent Ingredients and Sustainable Credentials Redefine Fragrance Expectations
Digital Discovery Tools Strengthen Engagement and Reduce Trial Barriers
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Premium Fragrances Set to Retain Leadership as Identity-Driven Consumption Deepens
Clean Credentials, Storytelling, and Sustainability Expected to Drive Long-Term Loyalty
Digital Storytelling and Omnichannel Investment Forecast to Shape the Fragrance Journey
Chart 103 Forecast Value Sales 2020-2030
Chart 104 Forecast Value Sales by Category 2025-2030
Leading Global Groups Sustain Leadership Amid Growing Niche Brand Presence
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Department Stores Lead as Specialist Retail Drives Discovery and E-Commerce Supports Engagement
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Fragrances
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Fragrances
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Hair Care in New Zealand
Key Data Insights
Hair Care Summary
Scalp-First and Clean Formulations Reshape Performance Standards as Hair Care Returns to Growth
Social Commerce and Ai Diagnostics Reshape Discovery and Professional Engagement
Chart 115 Kérastase K Scan and Bouf Spark a Digital-First Haircare Shift in New Zealand
Carbon-Negative Production and Circular Design Establish Sustainability as a Baseline
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Scalp Health and Ingredient-Led Formulations Set to Define Hair Care Growth
Social Commerce and Ai Personalisation Anticipated to Deepen Engagement and Accelerate Adoption
Circularity and Regulatory Compliance Expected to Strengthen Category Requirements
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
Leading Players Maintain Leadership While Share Shifts and Brand Relaunches Reshape Competition
Emerging Brands and Innovation Accelerate Competitive Pressure through Digital and Sustainability Trends
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Supermarkets Anchor Channel Leadership as Retail E-Commerce and Premium Beauty Specialists Deliver the Strongest Growth
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Hair Care
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Hair Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Men's Grooming in New Zealand
Key Data Insights
Men's Grooming Summary
Men’S Shaving Drives Growth as Cautious Spending Supports Steady Gains
Clean and Multifunctional Formulations Redefine Performance Standards
Chart 131 Cutthroat Delivers Natural, Gentle, Botanicals-Based Grooming for Kiwi Men
Sustainability Becomes a Baseline Consumer Expectation
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Steady Growth and Premium Positioning Forecast to Reward Efficacy-Led Investment
Sustainability and Clean Innovation Expected to Shape the Competitive Agenda
Digital Engagement and Local Identity Set to Drive Brand Growth
Chart 135 Forecast Value Sales 2020-2030
Chart 136 Forecast Value Sales by Category 2025-2030
Leading Players Reinforce Positions through Innovation and Credibility
Emerging Local Brands Gain Traction through Clean Positioning
Chart 137 Company Shares 2025
Chart 138 Brand Shares 2025
Supermarkets and Pharmacies Lead Distribution as E-Commerce and Beauty Specialists Gain Share
Chart 139 Retail Channels 2020-2025
Chart 140 Economic Context for Men's Grooming
Chart 141 Real Gdp Growth 2020-2030
Chart 142 Inflation 2020-2030
Chart 143 Consumer Context for Men's Grooming
Chart 144 Population 2020-2030
Chart 145 Consumer Expenditure 2020-2030
Chart 146 Population by Generation 2025
Oral Care in New Zealand
Key Data Insights
Oral Care Summary
Preventative Care and Premiumisation Drive Value Growth in Oral Care
Chart 147 Grin Pro Enamel Care Leads NZ’s 2025 Shift Toward Gentle, Preventive Oral Health
Clean, Botanical Formulations Reshape Oral Care Expectations
Chart 148 Mint Dental Hygiene Highlights Natural, Science-Backed Oral Care in NZ
Smart Technology and Personalisation Drive Premium Adoption
Chart 149 Value Sales 2020-2030
Chart 150 Volume Sales 2020-2030
Chart 151 Value Sales by Category 2025
Prohibitive Dental Costs Set to Sustain Demand for Premium Preventive Solutions
Sustainability and Localism Expected to Strengthen Competitive Advantage
Specialised Innovation Projected to Elevate Oral Care into a Holistic Health Category
Chart 152 Forecast Value Sales 2020-2030
Chart 153 Forecast Value Sales by Category 2025-2030
Leading Players Sustain a Concentrated Market as Competition Intensifies in Adjacent Segments
Emerging Local Brands Gain Traction through Sustainability and Clean Innovation
Chart 154 Company Shares 2025
Chart 155 Brand Shares 2025
Supermarkets Dominate Distribution as E-Commerce Gains Share
Chart 156 Retail Channels 2020-2025
Chart 157 Economic Context for Oral Care
Chart 158 Real Gdp Growth 2020-2030
Chart 159 Inflation 2020-2030
Chart 160 Consumer Context for Oral Care
Chart 161 Population 2020-2030
Chart 162 Consumer Expenditure 2020-2030
Chart 163 Population by Generation 2025
Skin Care in New Zealand
Key Data Insights
Skin Care Summary
Preventative Skin Health and Science-Backed Formulations Drive Growth in Skin Care
Sustainability and Local Botanicals Strengthen Competitive Positioning
Gentle Multifunctional Formulations Define Clean Skin Care Innovation
Chart 164 Ingredient-Led Local Innovation Supports Clean and Multifunctional Skincare
Chart 165 Value Sales 2020-2030
Chart 166 Volume Sales 2020-2030
Chart 167 Value Sales by Category 2025
Science-Backed Prevention and Clinical Efficacy Forecast to Anchor Growth
Multifunctional and Hybrid Formats Set to Capture Routine Simplification Demand
Sustainability and Local Identity Expected to Become Baseline Positioning Factors
Chart 168 Forecast Value Sales 2020-2030
Chart 169 Forecast Value Sales by Category 2025-2030
L’Oréal Sustains Leadership as Estée Lauder and Beiersdorf Maintain Strong Positions
Chart 170 Company Shares 2025
Chart 171 Brand Shares 2025
Health and Beauty Specialists Lead Distribution as Supermarkets Gain Share and E-Commerce Expands
Chart 172 Retail Channels 2020-2025
Chart 173 Economic Context for Skin Care
Chart 174 Real Gdp Growth 2020-2030
Chart 175 Inflation 2020-2030
Chart 176 Consumer Context for Skin Care
Chart 177 Population 2020-2030
Chart 178 Consumer Expenditure 2020-2030
Chart 179 Population by Generation 2025
Sun Care in New Zealand
Key Data Insights
Sun Care Summary
Daily Health Positioning and Science-Backed Spf Innovation Drive Growth in Sun Care
Chart 180 Barrier-Repair SPF Innovation Brings Longevity Positioning to Sun Care
Gentle, Multifunctional Formulations Blending Natural Botanicals with Proven Actives Redefine Sun Protection Standards
Digital Discovery and Expert-Led Content Reshape Engagement
Chart 181 Value Sales 2020-2030
Chart 182 Volume Sales 2020-2030
Chart 183 Value Sales by Category 2025
Daily Use Positioning and Hybrid Spf Formats Set to Sustain Growth
Clinical Transparency and Ingredient Validation Expected to Shape Consumer Trust
Environmental Responsibility and Reef-Safe Formulation Trends Set to Redefine Positioning
Chart 184 Forecast Value Sales 2020-2030
Chart 185 Forecast Value Sales by Category 2025-2030
Global Leaders Sustain Leadership through Dermatological Credibility and Daily-Use Spf Innovation
Chart 186 Company Shares 2025
Chart 187 Brand Shares 2025
Health and Beauty Specialists Lead Distribution as Supermarkets Gain Share and E-Commerce Expands
Chart 188 Retail Channels 2020-2025
Chart 189 Economic Context for Sun Care
Chart 190 Real Gdp Growth 2020-2030
Chart 191 Inflation 2020-2030
Chart 192 Consumer Context for Sun Care
Chart 193 Population 2020-2030
Chart 194 Consumer Expenditure 2020-2030
Chart 195 Population by Generation 2025
Premium Beauty and Personal Care in New Zealand
Key Data Insights
Premium Beauty and Personal Care Summary
Wellness-Driven Demand and Selective Investment in Science-Backed Efficacy Drive Value Growth
Preventative and Barrier-Repair Demand Reinforce Premium Skin Care Growth
Chart 196 Value Sales 2020-2030
Chart 197 Value Sales by Category 2025
Preventative Health Priorities and Science-Backed Efficacy Set to Sustain Premium Growth
Preventative Skin Health Demand Forecast to Sustain Clinical and Ingredient-Led Innovation
Experiential Retail, Sustainability, and Digital Personalisation Expected to Define Competitive Advantage
Chart 198 Forecast Value Sales 2020-2030
Chart 199 Forecast Value Sales by Category 2025-2030
Estée Lauder and L’Oréal Sustain Leadership Amid Shifting Shares
Selective Trading Patterns Reshape Demand across Premium Segments
Chart 200 Company Shares 2025
Chart 201 Brand Shares 2025
Chart 202 Economic Context for Premium Beauty and Personal Care
Chart 203 Real Gdp Growth 2020-2030
Chart 204 Inflation 2020-2030
Chart 205 Consumer Context for Premium Beauty and Personal Care
Chart 206 Population 2020-2030
Chart 207 Consumer Expenditure 2020-2030
Chart 208 Population by Generation 2025
Mass Beauty and Personal Care in New Zealand
Key Data Insights
Mass Beauty and Personal Care Summary
Cost-Of-Living Pressures Drive Trade-Down into Mass, Sustaining Value Growth
Lifestyle-Driven Beauty Shapes Demand for Versatile, Wellness-Oriented Formats
Chart 209 Value Sales 2020-2030
Chart 210 Value Sales by Category 2025
Value-Led Demand and Affordable Efficacy Forecast to Sustain Growth
Mass Skin Care Expected to Lead Growth as Hair Care Remains Structurally Significant
Grocery Expansion and Digital Discovery Expected to Shape Access and Visibility
Chart 211 Forecast Value Sales 2020-2030
Chart 212 Forecast Value Sales by Category 2025-2030
Global Manufacturers Sustain Leadership as Local Brands Gain Traction through Ingredient-Led Differentiation
Chart 213 Company Shares 2025
Chart 214 Brand Shares 2025
Chart 215 Economic Context for Mass Beauty and Personal Care
Chart 216 Real Gdp Growth 2020-2030
Chart 217 Inflation 2020-2030
Chart 218 Consumer Context for Mass Beauty and Personal Care
Chart 219 Population 2020-2030
Chart 220 Consumer Expenditure 2020-2030
Chart 221 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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