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2025 Developments
Beauty and personal care in Pakistan in 2025 reflected a resilient value growth trajectory supported by a large and expanding population of over 255 million, alongside improving economic conditions including a real GDP growth of 3% and easing inflation at 4%. Despite moderate volume growth constrained by economic uncertainties, the industry remains attractive due to consumers’ prioritisation of affordability combined with efficacy, especially for natural, herbal and halal-certified products that align with emerging healthspan and wellness trends. Urbanisation and rising female workforce participation underpin steady demand growth, while the rise of digital commerce and omnichannel retailing enhances consumer access and engagement. Leading multinational companies retain strong footholds through robust distribution and localisation strategies, yet intensifying competition from local natural brands and imported Asian skin care products challenges incumbents to innovate continuously. Success in this environment demands that brands deliver value-driven, multifunctional products supported by credible science-backed claims, leverage digital platforms and influencer marketing, and tailor offerings to culturally resonant consumer preferences across both premium and mass segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Pakistan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Pakistan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Pakistan?
- Which are the leading brands in Pakistan?
- How are products distributed in Pakistan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Pakistan
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Value Growth Persists Despite Moderate Volume Amid Economic Challenges
Chart 2 SLS Basics
Herbal and Necessity-Led Products Drive Growth and Consumer Loyalty
Chart 3 Hemani Herbal Expands
Digital Commerce and Lifestyle Trends Boost Premium Brand Presence
Chart 4 Organic Traveller Skin- First Formulas
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Urbanisation and Workforce Shifts to Drive Steady Industry Expansion
Fragrances to Accelerate as Consumers Seek Value and Local Authenticity
Digital Engagement and Dermatologist-Backed Innovation to Reshape Consumer Choices
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Top Players Sustain Leadership Amid Rising Local Competition
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Supermarkets and Hypermarkets Drive Urban Growth with Omnichannel Strategies
E-Commerce Growth Amid Rising Digital Penetration and Omnichannel Adoption
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Pakistan
Key Data Insights
Baby and Child-Specific Products Summary
Strong Retail Sales Growth Reflects Rising Consumer Spending Despite Macroeconomic Challenges
Sales Growth in 2025 Driven by Urban Digital-Savvy Parents’ Demand
Local Brands Adopt Natural Formulations to Meet Health-Conscious Parents’ Needs
Chart 21 Natural Baby Products Appeal to Parents
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Millennial Parents to Drive Growth with Demand for Natural and Affordable Products
Wipes and Nappy Rash Treatments to Make Notable Gains
Localisation, Natural Formulations and Tech-Enabled Retail to Shape Future Growth
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Their Position through Extensive Distribution and Affordability
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Hypermarkets and Supermarkets Grow as Parents Combine Baby Shopping with Groceries
Rapid Growth of Retail E-Commerce Driven by Urban Millennial Parents Seeking Convenience
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025
Bath and Shower in Pakistan
Key Data Insights
Bath and Shower Summary
Brands Leverage Health-Driven Hygiene for Steady Value Growth
Bar Soap Dominates Value, While Liquid Soap Makes Notable Gains
Chart 37 LifeBuoy Refill Option
Chart 38 Value Sales 2020-2030
Chart 39 Volume Sales 2020-2030
Chart 40 Value Sales by Category 2025
Leading Brands to Focus on Health and Value to Drive Growth among Price-Sensitive Consumers
Bar Soap to Remain Largest Despite Volume Decline as Liquid Soap Grows Rapidly
Sustainability and Convenience-Focused Innovations to Unlock New Growth Opportunities
Chart 41 Forecast Value Sales 2020-2030
Chart 42 Forecast Value Sales by Category 2025-2030
Leading Players Maintain Positions Amid Steady Fragmentation
Chart 43 Company Shares 2025
Chart 44 Brand Shares 2025
Grocery Retailers Consolidate Dominance While E-Commerce Gains Momentum
Chart 45 Retail Channels 2020-2025
Chart 46 Economic Context for Bath and Shower
Chart 47 Real Gdp Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Bath and Shower
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025
Colour Cosmetics in Pakistan
Key Data Insights
Colour Cosmetics Summary
Persistent Economic Pressures Drive Value-Led Innovation and E-Commerce Growth
Lip Products and Facial Make-Up Boosted by Recession Glam Trends
Chart 53 Medora Local Appeal
Natural Formulations Gain Momentum through Skinification
Chart 54 Hashmi Kajal Natural Appeal
Chart 55 Value Sales 2020-2030
Chart 56 Volume Sales 2020-2030
Chart 57 Value Sales by Category 2025
Influencers and Multifunctional Products to Drive Sustained Value Growth
Lip Products to Maintain Value Lead as Facial Make-Up Expands
Digital Innovation to Reshape Product Development and Consumer Engagement
Chart 58 Forecast Value Sales 2020-2030
Chart 59 Forecast Value Sales by Category 2025-2030
L'oréal Groupe and Local Brands Strengthen Leadership through Diverse Portfolios and Market Alignment
Chart 60 Company Shares 2025
Chart 61 Brand Shares 2025
Grocery Retailers Strengthen Hold with Promotional Growth
Chart 62 Retail Channels 2020-2025
Chart 63 Economic Context for Colour Cosmetics
Chart 64 Real Gdp Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Colour Cosmetics
Chart 67 Population 2020-2030
Chart 68 Consumer Expenditure 2020-2030
Chart 69 Population by Generation 2025
Deodorants in Pakistan
Key Data Insights
Deodorants Summary
Rising Consumer Expenditure and Population Growth Support Market Expansion
Brands Leverage Celebrity Endorsements to Boost Awareness, Supporting Sales
Chart 70 Value Sales 2020-2030
Chart 71 Volume Sales 2020-2030
Chart 72 Value Sales by Category 2025
Consumers to Embrace Health and Sustainability, Driving Growth Momentum
Deodorant Sprays to Maintain Dominance While Sticks Capture Fast Growth
Brands to Leverage Natural Ingredients and Value Strategies to Capture Demand
Chart 73 Forecast Value Sales 2020-2030
Chart 74 Forecast Value Sales by Category 2025-2030
Unilever Pakistan Ltd and Henkel Ag & Co Kgaa Strengthen Lead through Strategic Growth
Chart 75 Company Shares 2025
Chart 76 Brand Shares 2025
Grocery Retailers Maintain Lead While E-Commerce Emerges
Chart 77 Retail Channels 2020-2025
Chart 78 Economic Context for Deodorants
Chart 79 Real Gdp Growth 2020-2030
Chart 80 Inflation 2020-2030
Chart 81 Consumer Context for Deodorants
Chart 82 Population 2020-2030
Chart 83 Consumer Expenditure 2020-2030
Chart 84 Population by Generation 2025
Depilatories in Pakistan
Key Data Insights
Depilatories Summary
Steady Growth Supported by Cultural Practices and Economic Resilience
Hair Removers and Bleaches Lead Sales Driven by Affordability and Natural Options
Social Media and E-Commerce Platforms Drive Evolving Consumer Habits and Sales
Chart 85 Value Sales 2020-2030
Chart 86 Volume Sales 2020-2030
Chart 87 Value Sales by Category 2025
Affordability and Self-Maintenance to Drive Sustained Growth among Diverse Consumers
Hair Removers/Bleaches to Dominate Sales While Women’S Razors and Blades Grow
Digital Engagement and Product Innovation to Reshape Consumer Preferences and Access
Chart 88 Forecast Value Sales 2020-2030
Chart 89 Forecast Value Sales by Category 2025-2030
Leading Companies Experience Shifting Shares Amid Emerging Local Competition
Chart 90 Company Shares 2025
Chart 91 Brand Shares 2025
Grocery Retailers Retain Dominance as E-Commerce Rises
Chart 92 Retail Channels 2020-2025
Chart 93 Economic Context for Depilatories
Chart 94 Real Gdp Growth 2020-2030
Chart 95 Inflation 2020-2030
Chart 96 Consumer Context for Depilatories
Chart 97 Population 2020-2030
Chart 98 Consumer Expenditure 2020-2030
Chart 99 Population by Generation 2025
Fragrances in Pakistan
Key Data Insights
Fragrances Summary
Chart 100 Key Industry Trends for Fragrances
Local Brands Leverage Economic Factors to Drive Growth and Resilience
Mass Fragrances Dominate Retail Sales Driven by Affordability and Broad Appeal
Chart 101 WB by Hemani
Pakistani Consumers Embrace Online Fragrance Shopping
Chart 102 Value Sales 2020-2030
Chart 103 Volume Sales 2020-2030
Chart 104 Value Sales by Category 2025
Local Preferences and Economic Growth to Drive Fragrance Expansion
Mass Fragrances to Maintain Dominance as Premium Fragrances Gain Momentum
Local Innovation and Cultural Relevance to Shape Fragrance Offerings and Engagement
Chart 105 Forecast Value Sales 2020-2030
Chart 106 Forecast Value Sales by Category 2025-2030
Local Manufacturers Steadily Expand Their Lead, Reshaping Competitive Dynamics
Chart 107 Company Shares 2025
Chart 108 Brand Shares 2025
Retail Offline Channels Lead as Consumer Preference Drives Distribution
Retail E-Commerce Emerges as Fastest-Growing Channel Driven by Younger Shoppers
Chart 109 Retail Channels 2020-2025
Chart 110 Economic Context for Fragrances
Chart 111 Real Gdp Growth 2020-2030
Chart 112 Inflation 2020-2030
Chart 113 Consumer Context for Fragrances
Chart 114 Population 2020-2030
Chart 115 Consumer Expenditure 2020-2030
Chart 116 Population by Generation 2025
Hair Care in Pakistan
Key Data Insights
Hair Care Summary
Steady Growth Driven by Rising Demand for Functional and Natural Hair Care Solutions
Brands Capture Urban Consumers with Premium, Natural Formulations
Chart 117 Meclay of London
Natural and Herbal Hair Care Fuels Demand for Product Transparency and Chemical-Free Hair Care
Chart 118 Nuture's Nest by Sana Abid
Chart 119 Value Sales 2020-2030
Chart 120 Volume Sales 2020-2030
Chart 121 Value Sales by Category 2025
Urban Consumers to Drive Growth with Premium and Functional Product Demand
Shampoos to Maintain Dominance While Conditioners and Treatments Gain Traction
Brands Embracing Natural, Ethical Innovation to Capture Conscious Consumers
Chart 122 Forecast Value Sales 2020-2030
Chart 123 Forecast Value Sales by Category 2025-2030
Unilever Pakistan Ltd Expands Dominance While Procter & Gamble Pakistan (Pvt) Ltd Faces Share Pressure
Chart 124 Company Shares 2025
Chart 125 Brand Shares 2025
Small Local Grocers and Supermarkets Lead Retail Channels Amid Growing E-Commerce
E-Commerce Surges with Premium and Niche Hair Care Capturing Urban Consumers
Chart 126 Retail Channels 2020-2025
Chart 127 Economic Context for Hair Care
Chart 128 Real Gdp Growth 2020-2030
Chart 129 Inflation 2020-2030
Chart 130 Consumer Context for Hair Care
Chart 131 Population 2020-2030
Chart 132 Consumer Expenditure 2020-2030
Chart 133 Population by Generation 2025
Men's Grooming in Pakistan
Key Data Insights
Men's Grooming Summary
Steady Growth Driven by Daily Shaving and Rising Grooming Awareness
Men’S Shaving Leads Retail Value While Fragrances Show Fastest Growth
Local Brands Leverage Digital Channels to Capitalise on Grooming Trends
Chart 134 Dari Mooch Online Platform
Chart 135 Value Sales 2020-2030
Chart 136 Volume Sales 2020-2030
Chart 137 Value Sales by Category 2025
Urban Expansion and Consumer Spending to Fuel Growth Momentum
Men’S Shaving to Maintain Lead While Fragrances Continue to Surge Ahead in Growth
Digital Engagement and Product Innovation to Reshape Grooming Choices
Chart 138 Forecast Value Sales 2020-2030
Chart 139 Forecast Value Sales by Category 2025-2030
Top Players Reinforce Leadership through Innovation and Targeted Marketing
Chart 140 Company Shares 2025
Chart 141 Brand Shares 2025
Small Local Grocers Lead While E-Commerce Grows in Premium Grooming
Chart 142 Retail Channels 2020-2025
Chart 143 Economic Context for Men's Grooming
Chart 144 Real Gdp Growth 2020-2030
Chart 145 Inflation 2020-2030
Chart 146 Consumer Context for Men's Grooming
Chart 147 Population 2020-2030
Chart 148 Consumer Expenditure 2020-2030
Chart 149 Population by Generation 2025
Oral Care in Pakistan
Key Data Insights
Oral Care Summary
Steady Growth Driven by Rising Health Awareness and Urbanisation
Toothpaste Leads Sales While Toothbrushes See Notable Value Growth
Digital Campaigns Boost Brand Presence and Consumer Education
Chart 150 Colgate Continues Campaign
Chart 151 Value Sales 2020-2030
Chart 152 Volume Sales 2020-2030
Chart 153 Value Sales by Category 2025
Urban and Health-Conscious Consumers to Drive Oral Care Growth
Digital Platforms and Education to Empower Consumers and Expand Product Reach
Chart 154 Forecast Value Sales 2020-2030
Chart 155 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Ltd Maintains Leadership Position through Strategic Positioning
Chart 156 Company Shares 2025
Chart 157 Brand Shares 2025
Small Local Grocers Maintain Lead as Supermarkets and Hypermarkets Expand
Chart 158 Retail Channels 2020-2025
Chart 159 Economic Context for Oral Care
Chart 160 Real Gdp Growth 2020-2030
Chart 161 Inflation 2020-2030
Chart 162 Consumer Context for Oral Care
Chart 163 Population 2020-2030
Chart 164 Consumer Expenditure 2020-2030
Chart 165 Population by Generation 2025
Skin Care in Pakistan
Key Data Insights
Skin Care Summary
Consumers Drive Demand for Multifunctional Products, Supported by Digital Commerce
Natural Formulations Exemplify the Clean Beauty Trend, Impacting Sales
Chart 166 Organic Traveller
Chart 167 Value Sales 2020-2030
Chart 168 Volume Sales 2020-2030
Chart 169 Value Sales by Category 2025
Urban Consumers to Drive Growth through Evolving Skin Care Demands
Facial Care and Body Care to Drive Growth through Multifunctionality
Chart 170 Forecast Value Sales 2020-2030
Chart 171 Forecast Value Sales by Category 2025-2030
Unilever Pakistan Ltd Adjusts Shares Amid Rising Local Brand Competition
Chart 172 Company Shares 2025
Chart 173 Brand Shares 2025
Small Local Grocers and Supermarkets Lead Retail Distribution Amid Growing E-Commerce Presence
Chart 174 Retail Channels 2020-2025
Chart 175 Economic Context for Skin Care
Chart 176 Real Gdp Growth 2020-2030
Chart 177 Inflation 2020-2030
Chart 178 Consumer Context for Skin Care
Chart 179 Population 2020-2030
Chart 180 Consumer Expenditure 2020-2030
Chart 181 Population by Generation 2025
Sun Care in Pakistan
Key Data Insights
Sun Care Summary
Urban Consumers and Digital Influencers Drive Growing Sun Protection Adoption
Adult Sun Care Dominates with Rising Demand for Multifunctional Protection
Chart 182 Organic Traveller's Suncreen
Chart 183 Value Sales 2020-2030
Chart 184 Volume Sales 2020-2030
Chart 185 Value Sales by Category 2025
Hybrid Formulations and Digital Outreach to Reshape Sun Care Business Strategies
Adult Sun Care to Lead Growth Supported by Climate-Adapted Innovations
Chart 186 Forecast Value Sales 2020-2030
Chart 187 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Lead as Shares Consolidate
Chart 188 Company Shares 2025
Chart 189 Brand Shares 2025
Supermarkets and Specialist Chains Lead Retail Sales Amid Evolving Consumer Access
Chart 190 Retail Channels 2020-2025
Chart 191 Economic Context for Sun Care
Chart 192 Real Gdp Growth 2020-2030
Chart 193 Inflation 2020-2030
Chart 194 Consumer Context for Sun Care
Chart 195 Population 2020-2030
Chart 196 Consumer Expenditure 2020-2030
Chart 197 Population by Generation 2025
Premium Beauty and Personal Care in Pakistan
Key Data Insights
Premium Beauty and Personal Care Summary
Affluent Consumers Sustain Strong Premium Growth Amid Economic Challenges
Premium Skin Care Leads in Value While Fragrances Fuel Dynamic Growth
Premium Brands Harness Lifestyle-Driven Beauty Amid Economic Headwinds
Chart 198 Value Sales 2020-2030
Chart 199 Value Sales by Category 2025
Affluent Consumers and Digital Channels to Drive Sustained Growth
Premium Skin Care to Lead While Colour Cosmetics Show Dynamic Expansion
Brands Embracing Innovation and Trust to Reshape Consumer Engagement
Chart 200 Forecast Value Sales 2020-2030
Chart 201 Forecast Value Sales by Category 2025-2030
International Manufacturers Consolidate Presence as Market Concentration Rises
Chart 202 Company Shares 2025
Chart 203 Brand Shares 2025
Chart 204 Economic Context for Premium Beauty and Personal Care
Chart 205 Real Gdp Growth 2020-2030
Chart 206 Inflation 2020-2030
Chart 207 Consumer Context for Premium Beauty and Personal Care
Chart 208 Population 2020-2030
Chart 209 Consumer Expenditure 2020-2030
Chart 210 Population by Generation 2025
Mass Beauty and Personal Care in Pakistan
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Cautious Consumers Amid Economic Uncertainty
Mass Hair Care and Fragrances Leads Sales as Consumers Focus on Health and Hygiene
Lifebuoy Campaign Strengthens Brand Connection to Consumer Lifestyle
Chart 211 Lifebuoy Herbal Strong Shampoo
Chart 212 Value Sales 2020-2030
Chart 213 Value Sales by Category 2025
Consumers to Prioritise Value and Naturalness Amid Economic Pressures
Mass Hair Care and Fragrances to Continue Leading Sales as Consumers Seek Health and Hygiene Benefits
Brands to Leverage Local Heritage and Multifunctionality to Capture Value Growth
Chart 214 Forecast Value Sales 2020-2030
Chart 215 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Shifting Share Dynamics
Chart 216 Company Shares 2025
Chart 217 Brand Shares 2025
Chart 218 Economic Context for Mass Beauty and Personal Care
Chart 219 Real Gdp Growth 2020-2030
Chart 220 Inflation 2020-2030
Chart 221 Consumer Context for Mass Beauty and Personal Care
Chart 222 Population 2020-2030
Chart 223 Consumer Expenditure 2020-2030
Chart 224 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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