Beauty and Personal Care in Panama

June 2026
USD 2,750
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Panama with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Panama, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Panama report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Panama?
  • Which are the leading brands in Panama?
  • How are products distributed in Panama?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Panama

2025 Developments

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Steady Growth Amid Social Media Influence and Price Sensitivity Shapes Demand
Mass Beauty and Personal Care Leads Value Sales While Sun Care Accelerates Fast
Longevity Trend Drives Premium Innovation with Science-Backed Efficacy
Chart 2 Bom – Peptide Power Special Set by K-Beauty Latam
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Rising Consumer Spending and Population Growth Fuel Steady Category Expansion
Chart 6 Analyst Insight for Beauty and Personal Care
Mass Beauty and Personal Care Leads Value While Sun Care Attract Fastest Growth
Multifunctional Innovation and Wellness Trends Reshape Consumer Choices and Industry Strategy
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Leading Companies Navigate Challenges to Maintain Their Shares
Innovation and Strategic Promotions Drive Evolving Competitive Dynamics
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Health and Beauty Specialists Lead as E-Commerce Grows among Younger Consumers
Omnichannel Strategies and Digital Engagement Transform Beauty Retail in Panama
Chart 11 Retail Channels 2020-2025
Chart 12 Economic Context for Beauty and Personal Care
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Beauty and Personal Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025

Baby and Child-Specific Products in Panama

Key Data Insights

Baby and Child-Specific Products Summary
Panama’S Steady Retail Growth Reflects Rising Consumer Spending and Population Expansion
Baby Wipes Lead Retail Sales Driven by Consistent Consumer Demand
Strong Growth of Baby and Child-Specific Sun Care through Health-Conscious Consumers
Chart 19 Value Sales 2020-2030
Chart 20 Volume Sales 2020-2030
Chart 21 Value Sales by Category 2025
Panama's Baby and Child-Specific Products to Grow Steadily with Rising Consumer Spending
Baby Wipes Remain Largest Product with Steady Growth While Sun Care Leads Expansion
Health-Conscious Parenting and Economic Growth Fuel Innovation and Opportunity
Chart 22 Forecast Value Sales 2020-2030
Chart 23 Forecast Value Sales by Category 2025-2030
Johnson & Johnson Strengthens Lead Amid Shifting Shares of Rivals
Shifting Competitive Dynamics Create Avenues for Innovation and Growth
Chart 24 Company Shares 2025
Chart 25 Brand Shares 2025
Supermarkets Lead Offline Sales and E-Commerce Has Growth Potential
Chart 26 Retail Channels 2020-2025
Chart 27 Economic Context for Baby and Child-Specific Products
Chart 28 Real Gdp Growth 2020-2030
Chart 29 Inflation 2020-2030
Chart 30 Consumer Context for Baby and Child-Specific Products
Chart 31 Population 2020-2030
Chart 32 Consumer Expenditure 2020-2030
Chart 33 Population by Generation 2025

Bath and Shower in Panama

Key Data Insights

Bath and Shower Summary
Panama's Consumer Spending Growth Fuels Steady Bath and Shower Expansion
Bar Soap Leads with Volume and Value
Rising Incomes and Population Growth Underpin Category Stability and Evolution
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Panama's Rising Purchasing Power Drives Bath and Shower Expansion to 2030
Rising Incomes and Demographic Growth Prompt Innovation and Diversification
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive Sustains Leadership Despite Gradual Share Decline
Declining Shares Highlight Opportunities for Innovation and Market Expansion
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Grocery Retailers Lead with Diversified Channels Shaping Sales Growth
Direct Selling and Retail E-Commerce Expand Amidst Stable Traditional Retail
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Bath and Shower
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Bath and Shower
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025

Colour Cosmetics in Panama

Key Data Insights

Colour Cosmetics Summary
Panama’S Colour Cosmetics Value Grows Steadily Amid Economic Stability and Consumer Savvy
Lip Products Is the Largest and the Best Performing Category
Multifunctionality and Inclusivity as Important Trends
Chart 49 Newly Launched Mac Studio Fix Fluid Spf 15 24Hr Matte Foundation + Oil Control
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Panama’S Colour Cosmetics Market Set for Strong Growth, Led by Lip Products
Digital Engagement and Authentic Representation Fuel Consumer Connection and Demand
Brands Capitalise on Trends to Enhance Consumer Loyalty and Market Competitiveness
Chart 53 Forecast Value Sales 2020-2030
Chart 54 Forecast Value Sales by Category 2025-2030
Key Manufacturers Consolidate Lead as Value Brands Gain Ground
Digital Engagement and Affordability Shape Growth in Panama’S Beauty Sector
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Direct Selling Leads Amid E-Commerce Growth
Social Media and E-Commerce Drive Colour Cosmetics Purchasing Trends in Panama
Chart 57 Retail Channels 2020-2025
Chart 58 Economic Context for Colour Cosmetics
Chart 59 Real Gdp Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Colour Cosmetics
Chart 62 Population 2020-2030
Chart 63 Consumer Expenditure 2020-2030
Chart 64 Population by Generation 2025

Deodorants in Panama

Key Data Insights

Deodorants Summary
Steady Growth in Retail Value Driven by Population and Expenditure Increases
Consumers Prefer Deodorant Roll-Ons While Deodorant Sticks and Sprays Are Also Popular
Chart 65 Value Sales 2020-2030
Chart 66 Volume Sales 2020-2030
Chart 67 Value Sales by Category 2025
Steady Value Growth Supported by Population and Spending Increases
Roll-Ons Maintain Largest Volume While Sprays Lead Value Growth
Rising Expenditure Drives Premiumisation and Format Innovation
Chart 68 Forecast Value Sales 2020-2030
Chart 69 Forecast Value Sales by Category 2025-2030
Leading Companies Keep Their Strong Positions
Top Brands Leverage Strong Presence and Rising Consumer Demand to Sustain Growth
Chart 70 Company Shares 2025
Chart 71 Brand Shares 2025
Grocery Retailers Lead Deodorant Sales While Non-Grocery Channels Decline
E-Commerce Gains Traction with Growing Share and Consumer Convenience Appeal
Chart 72 Retail Channels 2020-2025
Chart 73 Economic Context for Deodorants
Chart 74 Real Gdp Growth 2020-2030
Chart 75 Inflation 2020-2030
Chart 76 Consumer Context for Deodorants
Chart 77 Population 2020-2030
Chart 78 Consumer Expenditure 2020-2030
Chart 79 Population by Generation 2025

Depilatories in Panama

Key Data Insights

Depilatories Summary
Hair Removers Lead Panama's Market
Women’S Pre-Shave Products Exhibit Robust Growth Amid Rising Grooming Awareness
Growing Consumer Expenditure Drives Premium and Convenient Personal Care Adoption
Chart 80 Value Sales 2020-2030
Chart 81 Volume Sales 2020-2030
Chart 82 Value Sales by Category 2025
Steady Growth Expected for Depilatories Market in Panama through 2030
Hair Removers Lead Sales While Women’S Razors Accelerate with Growing Consumer Preference
Rising Disposable Income and Population Growth Stimulate Demand for Premium and Convenient Solutions
Chart 83 Forecast Value Sales 2020-2030
Chart 84 Forecast Value Sales by Category 2025-2030
Procter & Gamble and Société Bic Strengthen Dominance through Steady Share Growth
Steady Market Leadership and Innovation Focus Open Growth Avenues for Key Manufacturers
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Grocery Retailers Lead Offline Sales as E-Commerce Slowly Gains Ground
Chart 87 Retail Channels 2020-2025
Chart 88 Economic Context for Depilatories
Chart 89 Real Gdp Growth 2020-2030
Chart 90 Inflation 2020-2030
Chart 91 Consumer Context for Depilatories
Chart 92 Population 2020-2030
Chart 93 Consumer Expenditure 2020-2030
Chart 94 Population by Generation 2025

Fragrances in Panama

Key Data Insights

Fragrances Summary
Fragrance Sales Rise Amid Growing Consumer Expenditure
Michael Malul London Captures Niche Fragrance Interest Driving Premium Sales
Chart 95 Michael Malul London, a U.S.-Based Niche Perfumery House, Was Launched in Panama in May 2025
Bath & Body Works Launches Multifunctional Fine Fragrance Mists Enhancing Market Appeal
Chart 96 Value Sales 2020-2030
Chart 97 Volume Sales 2020-2030
Chart 98 Value Sales by Category 2025
Young Consumers and Premium Buyers Drive Steady Fragrance Growth
Mass Fragrances Lead Sales While Niche Fragrances Gain Traction
Digital Influence and Sustainability Shape Consumer Preferences and Business Strategies
Chart 99 Forecast Value Sales 2020-2030
Chart 100 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Shares Amid Moderate Market Concentration
Brand Heritage and Marketing Strategies Secure Top Positions and Growth Prospects
Chart 101 Company Shares 2025
Chart 102 Brand Shares 2025
Health and Beauty Specialists Lead as E-Commerce Gains Momentum
Social Media and Omnichannel Strategies Reshape Consumer Access and Engagement
Chart 103 Retail Channels 2020-2025
Chart 104 Economic Context for Fragrances
Chart 105 Real Gdp Growth 2020-2030
Chart 106 Inflation 2020-2030
Chart 107 Consumer Context for Fragrances
Chart 108 Population 2020-2030
Chart 109 Consumer Expenditure 2020-2030
Chart 110 Population by Generation 2025

Hair Care in Panama

Key Data Insights

Hair Care Summary
Panamanian Consumers Drive Steady Growth Amid Stable Economic Conditions
Shampoos Lead Growth While Salon Professional Hair Care Gains Momentum in Panama
Rising Demand for Professional Products Fuels Premium Growth Trajectory
Chart 111 Value Sales 2020-2030
Chart 112 Volume Sales 2020-2030
Chart 113 Value Sales by Category 2025
Population Growth and Rising Expenditure Support Value Expansion
Shampoos Lead Market as Salon Professional Hair Care Accelerates Growth in Panama
Rising Premiumisation Drives Specialised Product Demand and Business Growth
Chart 114 Forecast Value Sales 2020-2030
Chart 115 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Fluctuating Shares
Strategic Brand Dominance Offers Growth Opportunities for Challengers
Chart 116 Company Shares 2025
Chart 117 Brand Shares 2025
Supermarkets Lead Distribution While E-Commerce Gains Ground in Panama
Chart 118 Retail Channels 2020-2025
Chart 119 Economic Context for Hair Care
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Hair Care
Chart 123 Population 2020-2030
Chart 124 Consumer Expenditure 2020-2030
Chart 125 Population by Generation 2025

Men's Grooming in Panama

Key Data Insights

Men's Grooming Summary
Panamanian Men Drive Steady Growth in Grooming Spending Amid Rising Incomes
Men's Toiletries Best Performing While Fragrances Surge on Premiumisation
Premiumisation in Men's Fragrances Fuels Category Value Growth in Panama
Chart 126 Value Sales 2020-2030
Chart 127 Volume Sales 2020-2030
Chart 128 Value Sales by Category 2025
Steady Growth Projected for Panama's Men's Grooming Market
Premiumisation and Rising Spending Reshape Men's Grooming Dynamics
Chart 129 Forecast Value Sales 2020-2030
Chart 130 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position with Moderate Market Concentration Shifts
Top Brands Sustain Lead through Strategic Resilience Amid Evolving Competition
Chart 131 Company Shares 2025
Chart 132 Brand Shares 2025
Grocery Retailers Lead Distribution with Supermarkets and Local Grocers Expanding
Retail E-Commerce Grows Slowly and Is Still a Niche Channel in Panama
Chart 133 Retail Channels 2020-2025
Chart 134 Economic Context for Men's Grooming
Chart 135 Real Gdp Growth 2020-2030
Chart 136 Inflation 2020-2030
Chart 137 Consumer Context for Men's Grooming
Chart 138 Population 2020-2030
Chart 139 Consumer Expenditure 2020-2030
Chart 140 Population by Generation 2025

Oral Care in Panama

Key Data Insights

Oral Care Summary
Panama’S Steady Economic Growth Supports Oral Care Retail Value Expansion
Panama’S Oral Care Market Sees Premiumisation Drive Growth in 2025
Chart 141 Value Sales 2020-2030
Chart 142 Volume Sales 2020-2030
Chart 143 Value Sales by Category 2025
Panama's Economic Expansion Supports Steady Oral Care Growth to 2030
Toothpaste Leads While Mouthwashes/Dental Rinses Emerges as Fastest-Growing Product
Chart 144 Forecast Value Sales 2020-2030
Chart 145 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Procter & Gamble Maintain Lead Amid Slight Market Concentration Decline
Premiumisation and Niche Competition Reshape Panama’S Oral Care Landscape
Chart 146 Company Shares 2025
Chart 147 Brand Shares 2025
Supermarkets Lead While E-Commerce Slowly Gains Ground in Panama’S Oral Care Market
Chart 148 Retail Channels 2020-2025
Chart 149 Economic Context for Oral Care
Chart 150 Real Gdp Growth 2020-2030
Chart 151 Inflation 2020-2030
Chart 152 Consumer Context for Oral Care
Chart 153 Population 2020-2030
Chart 154 Consumer Expenditure 2020-2030
Chart 155 Population by Generation 2025

Skin Care in Panama

Key Data Insights

Skin Care Summary
Korean Beauty and Minimalism Drive Robust Skin Care Growth Amid Price Sensitivity
Body Care Leads Sales, Facial Care Posts Dynamic Growth through Advanced Formulations
Chart 156 The Vichy Liftactiv Collagen Specialist 16 Sérum
International K-Beauty Brands and Local Launches Elevate Consumer Choice and Category Innovation
Chart 157 Value Sales 2020-2030
Chart 158 Volume Sales 2020-2030
Chart 159 Value Sales by Category 2025
Premium and Dermacosmetic Brands Drive Value Growth Amid Rising Consumer Spending
Facial Care Anticipated to Be the Fastest Growing
Digital Influence and Multifunctional Science-Backed Products Reshape Consumer Behaviour
Chart 160 Forecast Value Sales 2020-2030
Chart 161 Forecast Value Sales by Category 2025-2030
Beiersdorf and Dec Cosmétiques Solidify Leadership through Trusted Brands and Growth
Stable Leadership and Growth Create Openings for Innovation and Targeted Expansion
Chart 162 Company Shares 2025
Chart 163 Brand Shares 2025
Direct Selling Leads While E-Commerce Accelerates Amid Shifting Retail Preferences
Social Media and Local Retailers Drive Evolving Skin Care Retail Dynamics
Chart 164 Retail Channels 2020-2025
Chart 165 Economic Context for Skin Care
Chart 166 Real Gdp Growth 2020-2030
Chart 167 Inflation 2020-2030
Chart 168 Consumer Context for Skin Care
Chart 169 Population 2020-2030
Chart 170 Consumer Expenditure 2020-2030
Chart 171 Population by Generation 2025

Sun Care in Panama

Key Data Insights

Sun Care Summary
Panamanian Consumers Drive Steady Sun Care Growth Amid Rising Purchasing Power
Adult Sun Care Leads Sales as Demand for Child-Specific Products Accelerates
Increasing Consumer Awareness Boosts Specialised Sun Care Adoption with Premiumisation
Chart 172 Value Sales 2020-2030
Chart 173 Volume Sales 2020-2030
Chart 174 Value Sales by Category 2025
Panamanian Consumers Propel Steady Growth with Rising Purchasing Power
Consumer Awareness Fuels Growth in Panama’S Sun Care Sector
Chart 175 Forecast Value Sales 2020-2030
Chart 176 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Strong Presence Amid Slight Share Fluctuations
Market Dynamics Offer Scope for Innovation and Strategic Growth Initiatives
Chart 177 Company Shares 2025
Chart 178 Brand Shares 2025
Grocery Retailers Lead Sun Care Distribution with Supermarkets at the Front
Retail E-Commerce Emerges as Growing Channel Amid Evolving Consumer Habits
Chart 179 Retail Channels 2020-2025
Chart 180 Economic Context for Sun Care
Chart 181 Real Gdp Growth 2020-2030
Chart 182 Inflation 2020-2030
Chart 183 Consumer Context for Sun Care
Chart 184 Population 2020-2030
Chart 185 Consumer Expenditure 2020-2030
Chart 186 Population by Generation 2025

Premium Beauty and Personal Care in Panama

Key Data Insights

Premium Beauty and Personal Care Summary
Steady Growth Driven by Rising Incomes and Evolving Consumer Preferences
Premium Fragrances and Premium Adult Sun Care Lead Sales in Panama
Isdin’S Innovation Embodies Longevity Trend, Reshaping Consumer Expectations
Chart 187 Isdin Fotoprotector Fusion Water Magic Repair Spf 50
Chart 188 Value Sales 2020-2030
Chart 189 Value Sales by Category 2025
Consumers Embrace Longevity and Efficacy Driving Steady Growth
Premium Fragrances Biggest and Fastest Growing Category
Dermocosmetics and Global Trends Reshape Product Development and Strategies
Chart 190 Forecast Value Sales 2020-2030
Chart 191 Forecast Value Sales by Category 2025-2030
L’Oréal Panama Sa Strengthens Leadership through Dermocosmetic Focus
Dermocosmetics and Innovation Offers Growth Opportunities for Manufacturers
Chart 192 Company Shares 2025
Chart 193 Brand Shares 2025
Chart 194 Economic Context for Premium Beauty and Personal Care
Chart 195 Real Gdp Growth 2020-2030
Chart 196 Inflation 2020-2030
Chart 197 Consumer Context for Premium Beauty and Personal Care
Chart 198 Population 2020-2030
Chart 199 Consumer Expenditure 2020-2030
Chart 200 Population by Generation 2025

Mass Beauty and Personal Care in Panama

Key Data Insights

Mass Beauty and Personal Care Summary
Steady Growth in Retail Sales Driven by Cautious but Innovation-Seeking Consumers
Mass Fragrances Lead Growth in Panama's Beauty and Personal Care Market
Dove Leverages Science-Backed Longevity Trend to Transform Consumer Routines
Chart 201 Dove's Hair Therapy Launched in Central America
Chart 202 Value Sales 2020-2030
Chart 203 Value Sales by Category 2025
Consumers Embrace Multifunctional Products to Maximise Value and Convenience
Mass Fragrances Maintains Largest Share While Mass Adult Sun Care Leads Growth Momentum
Masstige Innovation and Multifunctionality Reshape Product Development and Consumer Engagement
Chart 204 Forecast Value Sales 2020-2030
Chart 205 Forecast Value Sales by Category 2025-2030
Emerging Players Gain Ground in Panama's Mass Beauty and Personal Care
Value-Focused Bundles and Innovation Drive Mass Brand Competitiveness
Chart 206 Company Shares 2025
Chart 207 Brand Shares 2025
Chart 208 Economic Context for Mass Beauty and Personal Care
Chart 209 Real Gdp Growth 2020-2030
Chart 210 Inflation 2020-2030
Chart 211 Consumer Context for Mass Beauty and Personal Care
Chart 212 Population 2020-2030
Chart 213 Consumer Expenditure 2020-2030
Chart 214 Population by Generation 2025

Country Reports Disclaimer

The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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