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Premium Launches and Retail Innovation Fuel Dynamic Growth in Peru’S Beauty and Personal Care Space
Beauty and personal care in Peru in 2025 exhibited robust expansion, outperforming broader Latin American growth with retail sales reaching PEN11,991 million, supported by steady GDP growth and moderate inflation that enhanced consumer purchasing power. The market’s attractiveness has been reinforced by rising population numbers and evolving consumer preferences, particularly towards multifunctional and health-preserving products that fit increasingly busy lifestyles. Innovation in product formulations prioritising long-term skin, hair, and oral health combined with inclusivity in colour and fragrance offerings has further stimulated demand. Leading companies are strengthening their positions through dynamic direct selling and diversified multi-channel strategies, supported by enhanced consultant training and technology adoption. Modern retail formats, notably pharmacies and specialist beauty stores, have expanded rapidly, improving accessibility and consumer engagement. Brands aiming for success must focus on continuous product innovation, consumer education on multifunctional benefits, and strategic retail channel development to capture a growing and more educated consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Peru report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Peru?
- Which are the leading brands in Peru?
- How are products distributed in Peru?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Peru
Premium Launches and Retail Innovation Fuel Dynamic Growth in Peru’S Beauty and Personal Care Space
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Premium Launches and Retail Innovation Fuel Dynamic Growth in Peru’S Beauty and Personal Care Space
Inclusivity Drives Innovation in Personal Care
Chart 2 Opi Collaborates with Bridgerton
Fragrances Lead Sales While Colour Cosmetics and Depilatories Show Rapid Growth
Unilever and Yanbal Push Longevity and Lifestyle Trends
Chart 3 Yanbal Launches Cielo De Rosa Moisturising Lotion
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Consumers and Economic Growth to Drive Rising Demand for Personal Care Products
Fragrances Set to Lead Sales While Men’S Grooming Expected to Record Rapid Growth
Product Innovation and Retail Expansion to Reshape Consumer Engagement and Growth
Chart 7 Analyst Insight for Beauty and Personal Care
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Expand Share through Direct Selling and Multi-Channel Growth
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Direct Selling Leads with Pharmacies and Specialists Expanding Reach
Retail E-Commerce Grows but Remains Secondary to Offline Channels
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in Peru
Key Data Insights
Steady Value Growth Driven by Parental Demand Amid Economic Improvement
Steady Value Growth Driven by Parental Demand Amid Economic Improvement
Baby Wipes Grow in Volume While Sun Care Surges with Innovation and Interest in Protection
Natura Markets Clean Formulas and Advanced Sun Care
Chart 20 Natura Launches Spf50 Sunscreen for Children
Chart 21 Value Sales 2020-2030
Chart 22 Volume Sales 2020-2030
Chart 23 Value Sales by Category 2025
Economic and Demographic Factors to Enhance Spending Power and Demand
Sun Care Set to Capture Rapid Growth Momentum
Brands Expected to Innovate with Natural Ingredients and Dermocosmetic Expertise to Win Trust
Chart 24 Forecast Value Sales 2020-2030
Chart 25 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Kimberly-Clark Shape Competitive Dynamics through Market Share Shifts
Chart 26 Company Shares 2025
Chart 27 Brand Shares 2025
Pharmacies Lead Retail Expansion with Specialised Baby Care Products
Online Retail Grows Steadily but In-Store Consultation Remains Crucial for Parents
Dermocosmetic Brands Boost Pharmacy Presence to Drive Specialised Product Growth
Chart 28 Retail Channels 2020-2025
Chart 29 Economic Context for Baby and Child-Specific Products
Chart 30 Real Gdp Growth 2020-2030
Chart 31 Inflation 2020-2030
Chart 32 Consumer Context for Baby and Child-Specific Products
Chart 33 Population 2020-2030
Chart 34 Consumer Expenditure 2020-2030
Chart 35 Population by Generation 2025
Bath and Shower in Peru
Key Data Insights
Leading Brands Innovate with Multifunctional Products to Meet Evolving Consumer Hygiene Needs
Leading Brands Innovate with Multifunctional Products to Meet Evolving Consumer Hygiene Needs
Bar Soap Dominates Sales Driven by High Household Penetration and Habitual Use
Intimate Hygiene and Sensory-Focused Products Drive Dynamic Growth and Consumer Engagement
Chart 36 Palmolive Launches Coffee and Almond Oil Bar Soap
Chart 37 Value Sales 2020-2030
Chart 38 Volume Sales 2020-2030
Chart 39 Value Sales by Category 2025
Brands Driving Premium Innovation to Sustain Steady Growth
Bar Soap Maintains Dominance While Intimate Hygiene Set to Accelerate Rapidly
Chart 40 Forecast Value Sales 2020-2030
Chart 41 Forecast Value Sales by Category 2025-2030
Colgate-Palmolive and Unilever Maintain Lead through Brand Recognition
Sustainability and Emerging Brands Drive Innovation and Growth Opportunities
Chart 42 Company Shares 2025
Chart 43 Brand Shares 2025
Small Local Grocers Retain Leadership Amid Evolving Retail Dynamics
Retail E-Commerce Grows Modestly but Remains Secondary to Physical Stores
Chart 44 Retail Channels 2020-2025
Chart 45 Economic Context for Bath and Shower
Chart 46 Real Gdp Growth 2020-2030
Chart 47 Inflation 2020-2030
Chart 48 Consumer Context for Bath and Shower
Chart 49 Population 2020-2030
Chart 50 Consumer Expenditure 2020-2030
Chart 51 Population by Generation 2025
Colour Cosmetics in Peru
Key Data Insights
Brand Innovation Drives Sales Growth From Diverse Consumer Base
Chart 52 Key Industry Trends for Colour Cosmetics
Brand Innovation Drives Sales Growth From Diverse Consumer Base
Opi’S Character Collaborations Boost Nail Polish Appeal and Sales
Multi-Benefit Formulations and Digital Engagement Enhance Consumer Experience
Chart 53 Clinique Launches Moisturising Vitamin Foundation
Chart 54 Value Sales 2020-2030
Chart 55 Volume Sales 2020-2030
Chart 56 Value Sales by Category 2025
Economic Recovery and Consumer Confidence to Drive Sustained Growth in Colour Cosmetics
Innovation in Lip Products and Local Brands to Fuel Category Dynamism and Differentiation
Direct Selling Brands Expected to Diversify Channels to Enhance Consumer Engagement and Reach
Chart 57 Analyst Insight for Colour Cosmetics
Chart 58 Forecast Value Sales 2020-2030
Chart 59 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Dominance through Direct Selling and Training
Emerging Brands Leverage Marketing and Retail Expansion for Rapid Growth
Chart 60 Company Shares 2025
Chart 61 Brand Shares 2025
Direct Selling Maintains Leadership While Hypermarkets and Beauty Specialists Accelerate Growth
Retail E-Commerce Grows Steadily, Driven by Digital Catalogues and Third-Party Delivery Apps
Chart 62 Retail Channels 2020-2025
Chart 63 Economic Context for Colour Cosmetics
Chart 64 Real Gdp Growth 2020-2030
Chart 65 Inflation 2020-2030
Chart 66 Consumer Context for Colour Cosmetics
Chart 67 Population 2020-2030
Chart 68 Consumer Expenditure 2020-2030
Chart 69 Population by Generation 2025
Deodorants in Peru
Key Data Insights
Strong Growth Driven by Proactive Brand Strategies and Expanding Consumer Spending
Strong Growth Driven by Proactive Brand Strategies and Expanding Consumer Spending
Deodorant Sprays Dominate Value Growth While Deodorant Creams Post Moderate Volume Expansion
Procter & Gamble and Unilever Enhance Deodorant Appeal with Skin-Friendly Innovations
Chart 70 Procter & Gamble Launches Aluminium-Free Deodorants
Chart 71 Value Sales 2020-2030
Chart 72 Volume Sales 2020-2030
Chart 73 Value Sales by Category 2025
Leading Brands to Capitalise on Economic Recovery to Drive Growth
Spray Deodorants Lead Value While Creams Gain Volume Momentum
Innovations in Skin-Friendly Formulations to Reshape Brand Strategies and Consumer Preferences
Chart 74 Forecast Value Sales 2020-2030
Chart 75 Forecast Value Sales by Category 2025-2030
Unilever and Procter & Gamble Strengthen Dominance through Brand Strategies
Multifunctional Innovation and Targeted Marketing Unlock Growth Opportunities
Chart 76 Company Shares 2025
Chart 77 Brand Shares 2025
Small Local Grocers Maintain Dominance While Supermarkets Gain Momentum
E-Commerce Grows Steadily but Remains a Minor Channel Due to Product Accessibility
Chart 78 Retail Channels 2020-2025
Chart 79 Economic Context for Deodorants
Chart 80 Real Gdp Growth 2020-2030
Chart 81 Inflation 2020-2030
Chart 82 Consumer Context for Deodorants
Chart 83 Population 2020-2030
Chart 84 Consumer Expenditure 2020-2030
Chart 85 Population by Generation 2025
Depilatories in Peru
Key Data Insights
Economic Recovery and Summer Heat Fuel Strong Value Growth for Depilatories
Economic Recovery and Summer Heat Fuel Strong Value Growth for Depilatories
Hair Removers/Bleaches Lead Growth with Innovative, Skin-Friendly Launches
Perufarma and Asian Imports Harness Social Media for Market Expansion
Chart 86 Perufarma Launches Depilé Glow
Chart 87 Value Sales 2020-2030
Chart 88 Volume Sales 2020-2030
Chart 89 Value Sales by Category 2025
Steady Economic Growth and Population Increase Set to Bolster Sales Potential
Peruvian Players Expected to Leverage Innovation to Drive Growth in Hair Removers and Razors
Innovation and Asian Imports to Reshape Product Offerings and Retail Strategies
Chart 90 Forecast Value Sales 2020-2030
Chart 91 Forecast Value Sales by Category 2025-2030
Leading Companies Innovate and Diversify Products to Defend Market Share
Chart 92 Company Shares 2025
Chart 93 Brand Shares 2025
Small Local Grocers Lead While Supermarkets Gain Ground with Expanded Offerings
Retail E-Commerce Grows Modestly with Focus on Familiar Products and Promotions
Chart 94 Retail Channels 2020-2025
Chart 95 Economic Context for Depilatories
Chart 96 Real Gdp Growth 2020-2030
Chart 97 Inflation 2020-2030
Chart 98 Consumer Context for Depilatories
Chart 99 Population 2020-2030
Chart 100 Consumer Expenditure 2020-2030
Chart 101 Population by Generation 2025
Fragrances in Peru
Key Data Insights
Strong Economic Growth and Consumer Spending Drive Fragrance Sales Surge
Chart 102 Key Industry Trends for Fragrances
Strong Economic Growth and Consumer Spending Drive Fragrance Sales Surge
Mass Fragrances Lead Growth Fueled by Innovation and Premium Packaging
Digital Channels and Personalised Scents Reshape Consumer Engagement and Sales
Chart 103 Value Sales 2020-2030
Chart 104 Volume Sales 2020-2030
Chart 105 Value Sales by Category 2025
Chart 106 Armaf Launches Odyssey Marshmallow Gourmand
Economic Improvement and Consumer Spending to Underpin Fragrance Growth
Mass Fragrances to Maintain Dominance While Premium Fragrances Accelerate Growth
Chart 107 Analyst Insight for Fragrances
Innovative Scents and Packaging to Drive Personalised Consumer Engagement
Chart 108 Forecast Value Sales 2020-2030
Chart 109 Forecast Value Sales by Category 2025-2030
Direct Selling Drives Leading Companies to Consolidate Strong Market Shares
Chart 110 Company Shares 2025
Chart 111 Brand Shares 2025
Direct Selling Dominates Sales with Beauty Specialists Gaining Ground
E-Commerce Remains a Minor Channel Amid Strong Direct Selling Dominance
Chart 112 Retail Channels 2020-2025
Chart 113 Economic Context for Fragrances
Chart 114 Real Gdp Growth 2020-2030
Chart 115 Inflation 2020-2030
Chart 116 Consumer Context for Fragrances
Chart 117 Population 2020-2030
Chart 118 Consumer Expenditure 2020-2030
Chart 119 Population by Generation 2025
Hair Care in Peru
Key Data Insights
Key Players Leverage Product Innovation and Distribution to Drive Growth
Chart 120 Key Industry Trends for Hair Care
Key Players Leverage Product Innovation and Distribution to Drive Growth
Unilever and L'oréal Innovate to Meet Rising Demand for Protective and Natural Products
Chart 121 Value Sales 2020-2030
Chart 122 Volume Sales 2020-2030
Chart 123 Value Sales by Category 2025
Chart 124 L'oréal Launches Ammonia-Free Line
Growth Set to Be Driven by Premiumisation and Economic Gains
Consumers to Drive Demand for Innovative Styling and Protective Hair Solutions
Chart 125 Analyst Insight for Hair Care
Brands to Leverage Innovation and Distribution to Capture Evolving Consumer Preferences
Chart 126 Forecast Value Sales 2020-2030
Chart 127 Forecast Value Sales by Category 2025-2030
The Procter & Gamble Co and L’Oréal Strengthen Dominance through Innovation and Promotion
Innovation in Protective and Health-Focused Products Drives Market Opportunities
Chart 128 Company Shares 2025
Chart 129 Brand Shares 2025
Small Local Grocers Maintain Leadership While Convenience Retailers Grow Rapidly From Small Base
E-Commerce Gradually Gains Ground Amid Challenges of Product Format and Consumer Habits
Chart 130 Retail Channels 2020-2025
Chart 131 Economic Context for Hair Care
Chart 132 Real Gdp Growth 2020-2030
Chart 133 Inflation 2020-2030
Chart 134 Consumer Context for Hair Care
Chart 135 Population 2020-2030
Chart 136 Consumer Expenditure 2020-2030
Chart 137 Population by Generation 2025
Men's Grooming in Peru
Key Data Insights
Peruvian Consumers Drive Strong Growth Amid Economic Confidence
Peruvian Consumers Drive Strong Growth Amid Economic Confidence
Men’S Fragrances Lead Sales While Skincare Gains Rapid Acceptance
Innovative Multifunctional Products Meet Men’S Grooming Efficiency Demands
Chart 138 Natura Anti-Hair-Loss Shampoo Exhibits Strong Performance
Chart 139 Value Sales 2020-2030
Chart 140 Volume Sales 2020-2030
Chart 141 Value Sales by Category 2025
Economic Growth and Rising Spending Power to Fuel Men's Grooming Expansion
Men’S Fragrances Set to Dominate Value Sales While Skincare Will Experience Rapid Growth
Multifunctional Products and Targeted Innovations Expected to Drive Market Competitiveness
Chart 142 Forecast Value Sales 2020-2030
Chart 143 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Dominance through Direct Selling and Dynamic Marketing
Strategic Focus on Innovation and Consultant Empowerment Creates Growth Opportunities
Chart 144 Company Shares 2025
Chart 145 Brand Shares 2025
Direct Selling Consultants Drive Growth with Innovative Engagement Strategies
E-Commerce Grows Slowly Amid Cost and Practicality Challenges for Men's Grooming
Chart 146 Retail Channels 2020-2025
Chart 147 Economic Context for Men's Grooming
Chart 148 Real Gdp Growth 2020-2030
Chart 149 Inflation 2020-2030
Chart 150 Consumer Context for Men's Grooming
Chart 151 Population 2020-2030
Chart 152 Consumer Expenditure 2020-2030
Chart 153 Population by Generation 2025
Oral Care in Peru
Key Data Insights
Leading Companies Drive Strong Sales Growth Amid Rising Consumer Expenditure
Leading Companies Drive Strong Sales Growth Amid Rising Consumer Expenditure
Toothpaste Dominates Sales While Tooth Whiteners Surge with Innovation
Chart 154 Colgate Launches Luminous White Color Correct
Sensodyne’S All-In-One Relaunch Exemplifies Trend toward Multifunctional Oral Health
Chart 155 Value Sales 2020-2030
Chart 156 Volume Sales 2020-2030
Chart 157 Value Sales by Category 2025
Key Players to Harness Economic Growth to Boost Oral Care Sales
Toothpaste to Retain Dominance While Tooth Whiteners Emerge as Growth Leaders
Chart 158 Forecast Value Sales 2020-2030
Chart 159 Forecast Value Sales by Category 2025-2030
Colgate Palmolive Sustains Leading Share Amid Gradual Market Diversification
Leading Brands Leverage Broad Portfolios and Omnichannel Marketing to Reinforce Dominance
Chart 160 Company Shares 2025
Chart 161 Brand Shares 2025
Small Local Grocers Lead Sales While Hypermarkets, Supermarkets and Discounters Gain Momentum
Retail E-Commerce Grows Steadily but Faces Challenges From Local Grocer Proximity
Chart 162 Retail Channels 2020-2025
Chart 163 Economic Context for Oral Care
Chart 164 Real Gdp Growth 2020-2030
Chart 165 Inflation 2020-2030
Chart 166 Consumer Context for Oral Care
Chart 167 Population 2020-2030
Chart 168 Consumer Expenditure 2020-2030
Chart 169 Population by Generation 2025
Skin Care in Peru
Key Data Insights
Peruvian Skin Care Growth Outpaces Regional Averages, Driven by Innovation and Retail Expansion
Chart 170 Key Industry Trends for Skin Care
Peruvian Skin Care Growth Outpaces Regional Averages, Driven by Innovation and Retail Expansion
Body Care Leads in Volume While Facial Care Accelerates in Value through Specialised Offerings
Chart 171 Natura Launches Chronos Eye Serum
Chart 172 Value Sales 2020-2030
Chart 173 Volume Sales 2020-2030
Chart 174 Value Sales by Category 2025
Rising Consumer Awareness to Drive Skin Care Boom
Facial Care Expected to Accelerate Value Growth through Specialised Innovation
Mass Market Brands to Innovate with Multifunctional Dermocosmetics
Chart 175 Analyst Insight for Skin Care
Chart 176 Forecast Value Sales 2020-2030
Chart 177 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions through Channel Dominance and Brand Diversity
Chart 178 Company Shares 2025
Chart 179 Brand Shares 2025
Direct Selling Leads as Modern Retail Gains Share through Expansion and Training
Retail E-Commerce Grows Steadily as Direct Selling Digitises Ordering and Delivery
Chart 180 Retail Channels 2020-2025
Chart 181 Economic Context for Skin Care
Chart 182 Real Gdp Growth 2020-2030
Chart 183 Inflation 2020-2030
Chart 184 Consumer Context for Skin Care
Chart 185 Population 2020-2030
Chart 186 Consumer Expenditure 2020-2030
Chart 187 Population by Generation 2025
Sun Care in Peru
Key Data Insights
Specialised Sun Care Fuels Category Growth
Specialised Sun Care Fuels Category Growth
Natura Capitalises on Stick Sunscreen Trend and Boosts Direct Selling Channel Sales
Asian Beauty Brands Drive Innovation and Niche Facial Sunscreen Growth in Peru
Chart 188 Natura Launches Spf50 Facial Sunscreen Stick
Chart 189 Value Sales 2020-2030
Chart 190 Volume Sales 2020-2030
Chart 191 Value Sales by Category 2025
Premium Facial Protection to Drive Growth Despite Adult Sun Care Volume Decline
Innovation and Education to Elevate Demand for Specialised and Year-Round Sun Care
Pharmacies and Direct Selling to Gain Prominence through Expert Guidance and Personalised Service
Chart 192 Forecast Value Sales 2020-2030
Chart 193 Forecast Value Sales by Category 2025-2030
Unique and Isdin Shape Competitive Dynamics with Shifting Shares
Chart 194 Company Shares 2025
Chart 195 Brand Shares 2025
Pharmacies Lead with Expert Service While Direct Selling Faces Competition
Retail E-Commerce Grows Modestly Amid Strong Offline Advisory and Delivery Services
Chart 196 Retail Channels 2020-2025
Chart 197 Economic Context for Sun Care
Chart 198 Real Gdp Growth 2020-2030
Chart 199 Inflation 2020-2030
Chart 200 Consumer Context for Sun Care
Chart 201 Population 2020-2030
Chart 202 Consumer Expenditure 2020-2030
Chart 203 Population by Generation 2025
Premium Beauty and Personal Care in Peru
Key Data Insights
Economic Stability and Consumer Demand Fuel Premium Beauty Growth
Economic Stability and Consumer Demand Fuel Premium Beauty Growth
Premium Fragrances Dominate Sales While Baby Care Shows Remarkable Expansion
Puig Innovates with Rabanne Phantom in Red
Chart 204 Puig Launches Rabanne Phantom in Red
Chart 205 Value Sales 2020-2030
Chart 206 Value Sales by Category 2025
Rising Incomes and Innovation to Drive Sustained Premium Growth
Premium Fragrances to Lead Value with Baby Care Fastest Expanding among Families
Innovative Product Development and Targeted Marketing to Reshape Consumer Engagement
Chart 207 Forecast Value Sales 2020-2030
Chart 208 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares Amid Dynamic Competition
Strategic Rebranding and Innovation Fuel Growth and Consumer Engagement
Chart 209 Company Shares 2025
Chart 210 Brand Shares 2025
Chart 211 Economic Context for Premium Beauty and Personal Care
Chart 212 Real Gdp Growth 2020-2030
Chart 213 Inflation 2020-2030
Chart 214 Consumer Context for Premium Beauty and Personal Care
Chart 215 Population 2020-2030
Chart 216 Consumer Expenditure 2020-2030
Chart 217 Population by Generation 2025
Mass Beauty and Personal Care in Peru
Key Data Insights
Strong Market Growth Driven by Economic Recovery and Consumer Engagement
Strong Market Growth Driven by Economic Recovery and Consumer Engagement
Mass Fragrances Lead Sales Supported by Quality and Innovation
Unilever Leverages Longevity Trend with Dove Clinical Deodorant Launch
Chart 218 Unilever Launches Dove Clinical Tono Uniforme Deodorant
Chart 219 Value Sales 2020-2030
Chart 220 Value Sales by Category 2025
Dynamic Growth Will Be Driven by Economy and Consumer Engagement
Cetco and L’Oréal to Shape Growth with Diverse Portfolios
Innovations and Retail Expansion to Catalyse Market Transformation
Chart 221 Forecast Value Sales 2020-2030
Chart 222 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Positions through Direct Selling and Multi-Channel Reach
Private Label Presence Remains Limited as Brands Focus on Product Benefits and Stockpiling Incentives
Chart 223 Company Shares 2025
Chart 224 Brand Shares 2025
Chart 225 Economic Context for Mass Beauty and Personal Care
Chart 226 Real Gdp Growth 2020-2030
Chart 227 Inflation 2020-2030
Chart 228 Consumer Context for Mass Beauty and Personal Care
Chart 229 Population 2020-2030
Chart 230 Consumer Expenditure 2020-2030
Chart 231 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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