2025 Developments
Beauty and personal care in Qatar demonstrated growth fuelled by rising consumer affluence and a growing population. The industry’s attractiveness is underpinned by the increasing sophistication of consumers who demand premium and lifestyle-oriented products alongside accessible mass options, supported by technological innovations that enhance the shopping experience. Digital transformation is pivotal, with AI-powered recommendations and seamless omnichannel strategies reshaping consumer engagement and convenience, while experiential retail spaces elevate brand interaction. Brands that integrate personalised digital tools, offer scientifically validated and wellness-focused formulations, and leverage influencer and social media marketing are best positioned to capture growth. Furthermore, pharmacies and beauty specialists maintain leadership offline through trusted expert advice and innovation, while retail e-commerce grows as a critical channel driven by convenience and curated product sets. The industry’s future growth will rely on delivering value through multifunctional, natural and targeted products across both mass and premium tiers, supported by ongoing digital and experiential retail investments.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Qatar with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Qatar, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Qatar report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Qatar?
- Which are the leading brands in Qatar?
- How are products distributed in Qatar?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Qatar
2025 Developments
Key Data Insights
Digital Consumer Journey Fuels Innovation and Retail Transformation
Fragrances Lead in Value While Colour Cosmetics and Skin Care Show Dynamic Expansion
Longevity Demands Fuel Anti-Ageing and Brightening Innovations
Digital Innovation to Drive Consumer Engagement and Personalised Experiences
Fragrances to Lead Growth as Colour Cosmetics and Skin Care Expand
Mass and Premium Segments to Adapt to Value and Wellness Demands
Multinational Leaders Sustain Leadership Amid Gradual Fragmentation
Beauty Specialists and Pharmacies Leverage Trust and Innovation to Lead Offline Sales
Retail E-Commerce Surges as Convenience and Product Variety Attract Consumers
Baby and Child-Specific Products in Qatar
Key Data Insights
Baby and Child-Specific Products Summary
Digital Transparency and Lifestyle Values Fuel Brand Dominance and Growth
Baby Wipes Lead Sales Growth Supported by Bundle Packs and Routine Purchasing
Brands to Leverage Clean Formulations and Digital Storytelling to Deepen Consumer Trust
Sun Care to Surge as Wipes Maintain Lead
Johnson & Johnson Middle East Fz-Llc Drives Concentration through Innovation and Trust
Supermarkets and Hypermarkets Maintain Lead Amid Shifting Retail Shares
E-Commerce Expands Steadily, Driven by Convenience and Premium Product Demand
Bath and Shower in Qatar
Key Data Insights
Bath and Shower Summary
Digital Transformation Drives Growth and Consumer Engagement in Retail Channels
Body Wash Leads Sales as Clean Beauty Launches Redefine Consumer Choice
Lifestyle and Wellness-Oriented Innovations Heighten Consumer Awareness
Consumers to Prioritise Value and Gentle Formulations, Driving Steady Growth
Digital Platforms and Skin-Friendly Innovation to Reshape Shopping Habits and Product Demand
Top Manufacturers Sustain Leadership through a Broad Range and Trusted Formulations
Emerging Qatar-Based Botany Capitalises on Clean Beauty Trend to Grow Presence
Grocery Retailers Dominate While Digital Channels Expand
Primark’S Entry Expected to Reshape Retail Dynamics in Large Qatar Malls
Colour Cosmetics in Qatar
Key Data Insights
Colour Cosmetics Summary
Premium Product Innovation and Digital Engagement Drive Robust Growth
Facial Make-Up Leads Value Growth as Qatari Brands Embrace Longevity
Digital Engagement and Clean Beauty to Shape Consumer Demand and Growth
Facial Make-Up to Maintain Value Lead as Lip Products Accelerate
Customisation and Lifestyle Focus to Drive Innovation and Business Strategies
Leading Manufacturers Maintain Leadership Amid Evolving Shares
Health and Beauty Specialists Lead Retail Sales as E-Commerce Grows
Deodorants in Qatar
Key Data Insights
Deodorants Summary
Steady Growth Driven by Consumer Demand for Long-Lasting Deodorants in Challenging Climate
Deodorant Sprays Lead Sales with Roll-Ons Gaining Momentum for Active Consumers
Consumers to Embrace Extended Protection and Digital Convenience, Driving Value Growth
Sprays to Dominate Sales While Roll-Ons Lead Growth Supported by Lifestyle Trends
Brands to Leverage Identity, Lifestyle and Wellness Trends to Strengthen Consumer Loyalty
Top Manufacturers Sustain Leadership through Innovation and Distribution Breadth
Hypermarkets and Supermarkets Dominate as Consumers Shift Towards Digital Convenience
Depilatories in Qatar
Key Data Insights
Depilatories Summary
Rising Consumer Focus and Economic Stability Boost Value Growth in 2025
Hair Removers Dominate Sales, Driven by Demand for Long-Lasting, Gentle Formulations
Strong Growth to Be Driven by Rising Affluence and Digital Engagement
Leading Hair Removers to Sustain Dominance While Razors Gain Rapid Momentum
Premiumisation and Innovation to Reshape Product Offerings and Business Strategies
Top Manufacturers Maintain Leadership as Niche Brands Gain Ground
Grocery Retailers Remain Dominant as Small Stores Lose Ground to Digital Channels
Retail E-Commerce Accelerates Growth by Enhancing Accessibility and Convenience
Fragrances in Qatar
Key Data Insights
Fragrances Summary
Premium Arabic Scents and Digital Engagement Fuel Growth and Loyalty
Premium Fragrances Dominate with Longevity and Exclusivity Appeal
Local Arabic Brands Leverage Lifestyle and Digital Storytelling to Boost Engagement
Premiumisation and Digital Engagement to Drive Value Growth and Loyalty
Mass Fragrances to Show Steady Growth Supported by Affordability and Accessibility
Lifestyle Branding and Personalised Experiences to Shape Future Consumer Engagement
Arabic Heritage Brands Solidify Leadership through Cultural Alignment and Digital Strategies
Emerging Brands and Innovation Present Growth Pathways Amid Evolving Consumer Preferences
Beauty Specialists Lead Offline Sales While E-Commerce Accelerates Growth
Hair Care in Qatar
Key Data Insights
Hair Care Summary
Premiumisation and Digital Channels Fuel Hair Care Growth among Discerning Consumers
Salon Professional Hair Care Expands through Personalised and Treatment-Led Offerings
Korean Hair Care and Personalised Solutions Reshape Consumer Preferences and Retail Channels
Premium Consumers to Drive Growth through Personalised Hair Care Offerings
Salon Professional Hair Care to Lead Growth Fuelled by Bespoke Treatments
Innovative Imports and Experiential Services to Reshape Consumer Expectations and Engagement
Leading Manufacturers Consolidate Shares through Premiumisation and Marketing Strategies
Supermarkets and Hypermarkets Consolidate Leadership in Mass-Market Hair Care
Men's Grooming in Qatar
Key Data Insights
Men's Grooming Summary
Retail Value Growth Moderates Amid Rising Consumer Sophistication and Digital Adoption
Men’S Shaving Leads Retail Value Growth, Supported by Lifestyle and Convenience Trends
Brands Leverage Pop Culture Collaborations to Engage Younger Audiences
High Disposable Incomes to Boost Premium Grooming Adoption among Men
Men’S Fragrances to Dominate Retail Value While Toiletries Exhibit Robust Growth
Integration of Lifestyle and Wellness to Drives Product Innovation
Top Multinational Brands Sustain Leadership Amid Fragmented Competition
Grocery Retailers Remain Core Distribution Channels as E-Commerce Expands
Oral Care in Qatar
Key Data Insights
Oral Care Summary
Steady Growth Driven by Consumer Health Awareness and Preventive Care Focus
Colgate and Sensodyne Leverage Digital and Transparency Trends to Boost Sales
Consumers to Prioritise Value and Wellness, Driving Steady Growth
Toothpaste to Remain Dominant While Mouth Fresheners Lead Growth Momentum
Digital Engagement and Wellness Trends to Reshape Purchasing and Innovation
Top Players Maintain Leadership through Broad Portfolios and Retail Presence
Supermarkets and Hypermarkets Drive Growth as E-Commerce Continues to Post Steady Growth
Skin Care in Qatar
Key Data Insights
Skin Care Summary
Qatar’S Skin Care Growth Driven by Evolving Consumer Habits and Rising Expenditure
Local Brands Leverage Digital and Asian Beauty Trends to Boost Sales and Loyalty
Consumers to Shift Towards Science-Backed Products and Digital Shopping Experiences
Facial Care to Lead in Size While Skin Care Sets Drive Expansion
Asian Beauty and Digital Innovation to Reshape Product and Retail Strategies
Leading Manufacturers Sustain Lead through Innovation and Premium Focus
Health and Beauty Specialists Lead as E-Commerce Expands
Sun Care in Qatar
Key Data Insights
Sun Care Summary
Pharmacy-Led Dermocosmetic Brands Drive Steady Growth Amid Rising Demand for Long-Lasting Protection
Adult Sun Care Dominates Sales as Consumers Prioritise Multifunctional, Daily Wellness Products
Brands Leverage Lifestyle-Driven Beauty and Digital Engagement to Reinforce Trust
Adult Sun Care to Maintain Dominance While Child-Specific Ranges Grow
Multifunctional Products and Digital Engagement to Reshape Competitive Landscape
Leading Manufacturers Consolidate Positions Amid Moderate Share Shifts
Health and Beauty Specialists Lead with Expert-Driven Sun Care Sales
Premium Beauty and Personal Care in Qatar
Key Data Insights
Premium Beauty and Personal Care Summary
Elevated Experiences Fuel Qatar’S Premium Beauty Boom
Premium Colour Cosmetics and Fragrances Driven by Innovation and Consumer Demand
The Body Shop’S Eco-Friendly Skin Care Exemplifies Lifestyle-Driven Beauty Trend
Affluent Consumers to Drive Premium Growth with Wellness and Indulgence Focus
Premium Colour Cosmetics, Skin Care and Fragrances to Make Notable Gains
Innovation and Personalisation to Shape Future Consumer Experiences and Business Models
Leading Manufacturers Maintain Stable Shares Amid Moderate Concentration
Mass Beauty and Personal Care in Qatar
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Price Sensitivity and Evolving Consumer Priorities
Mass Hair Care Leads Value Sales Fuelled by Innovation and Consumer Convenience
Golden Apple’S Omnichannel Strategy Elevates Beauty Shopping Experience
Consumers to Shift to Smarter Value Products Amid Cautious Spending
Mass Hair Care to Remain Dominant as Mass Colour Cosmetics Accelerate Fastest
Digital Engagement and Multi-Benefit Innovation to Shape Value-Driven Growth
Multinational Leaders Sustain Leadership Amid Moderate Share Fragmentation
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
-
- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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