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2025 Developments
Beauty and personal care in Saudi Arabia experienced strong growth in 2025, outperforming global and regional averages. This robust performance is underpinned by a growing population exceeding 36 million and increasing consumer expenditure on discretionary personal care products, reflecting a favourable economic environment. The industry is highly attractive due to the accelerating digital consumer journey, which integrates social media discovery, influencer engagement and sophisticated e-commerce platforms, transforming purchasing behaviours and enabling omnichannel retailing. Leading companies are capitalising on this trend by enhancing both their physical presence and digital ecosystems and by leveraging partnerships with major e-commerce players and quick-commerce delivery services. Growth is also fuelled by consumer prioritisation of preventative, science-backed solutions that promote long-term skin and oral health, fostering demand for dermocosmetics and therapeutic oral care supported by trusted dermatologist and pharmacist endorsements. The industry’s premium and mass tiers are evolving, with consumers trading up for efficacy and lifestyle-oriented products, while value-conscious shoppers seek affordable yet sensorially appealing offerings. Successful brands must adopt innovation in product formulations and packaging tailored for digital engagement, develop omnichannel strategies that combine experiential retail with seamless online accessibility, and invest in social commerce and influencer collaborations to maintain relevance in this fast-changing landscape.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Saudi Arabia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Saudi Arabia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Saudi Arabia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Saudi Arabia?
- Which are the leading brands in Saudi Arabia?
- How are products distributed in Saudi Arabia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Saudi Arabia
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Rising Demand for Science-Backed Formulas and Dermocosmetics Fuels Growth
Chart 2 Preventative Skin Care Demand
Lifestyle-Driven Beauty Balances Aspirational Purchases with Credible Solutions to Drive Growth
Chart 3 Clinically Backed Claims Drive Growth
Specialists Leverage Digital Growth to Enhance Market Leadership
Chart 4 E-Commerce Boost Beauty and Personal Care
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Preventative Health and Wellness to Drive Sustained Category Growth
Aspirational and Clinically Backed Innovation to Fuel Growth
Brands to Leverage Digital and Omnichannel Strategies to Capture Evolving Consumer Demand
Chart 8 Analyst Insight for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Players’ Heritage and Distribution Reinforce Landscape Lead Amid Evolving Competition
Jadwa Investment’S Stake Acquisition and K-Beauty Trends Signal Growth Avenues and Market Reshaping
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Beauty Specialists Lead Offline Retail While Grocery Retailers Lose Shares
Retail E-Commerce Accelerates Growth by Enhancing Accessibility and Convenience
Ulta Beauty and Alif Perfume Mall Exemplify Evolving Experiential Retail Trends
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in Saudi Arabia
Key Data Insights
Baby and Child-Specific Products Summary
Nahdi’S Digital Transformation Accelerates Pharmacy E-Commerce Revenue
Chart 21 Saudi's Digital Ecosystem
Sun Care Leads Growth through Uv Exposure Awareness
Chart 22 Dermocosmetic Baby & Child Care
Mustela Leverages Dermatologist Trust to Build Long-Term Loyalty
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Pharmacy Partnerships and Clinical Focus to Drive Premiumisation
Toiletries and Wipes to Grow as Sun Care Accelerates
Preventive Routines and Education to Strengthen Brand Loyalty
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Johnson & Johnson’S Declining Share Opens Space for Challengers
Emerging Brands Start to Shift Saudi Baby and Child Products Landscape
B.Box Body Leverages Eczema Care to Win Parent Loyalty
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Pharmacy Chains Deepen Loyalty through Digital Services and Apps
E-Commerce Gains Traction as Value Shoppers Seek Convenience
Outlet Retailers and Investment-Backed Chains Intensify Competition
Chart 30 Retail Channels 2020-2025
Chart 31 Economic Context for Baby and Child-Specific Products
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Baby and Child-Specific Products
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Bath and Shower in Saudi Arabia
Key Data Insights
Bath and Shower Summary
Chart 38 Key Industry Trends for Bath and Shower
Fragrance Innovation and Digital Retail Drive Growth among Consumers Seeking Sensorial Indulgence
Chart 39 E-Commerce Grows
Lifestyle-Driven Fragrance Innovation Boost Body Wash/Shower Gel Demand
Chart 40 Fragrance-Focused Body Gel
Microbiome-Friendly Formulas and Sustainability Efforts Drive Saudi Growth
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Premium and Sustainable Innovations Drive Category Growth Amid Rising Expenditure
Body Wash/Shower Gel to Capture Largest and Fastest Growth Amid Fragrance-Led Purchasing
Medical Endorsements and Dermocosmetic Formulations to Enhance Consumer Trust
Chart 44 Forecast Value Sales 2020-2030
Chart 45 Forecast Value Sales by Category 2025-2030
Leading Brands Solidify Leadership through Fragrance Innovation and Market Presence
Chart 46 Company Shares 2025
Chart 47 Brand Shares 2025
Pharmacies Strengthen Dominance through Digital Expansion and Healthcare Integration
Retail E-Commerce Grows as Consumers Embrace Convenience and Digital Engagement
Beauty Specialist Retailers Intensify Competition with Experiential Offerings and Broad Assortments
Chart 48 Retail Channels 2020-2025
Chart 49 Economic Context for Bath and Shower
Chart 50 Real Gdp Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Bath and Shower
Chart 53 Population 2020-2030
Chart 54 Consumer Expenditure 2020-2030
Chart 55 Population by Generation 2025
Colour Cosmetics in Saudi Arabia
Key Data Insights
Colour Cosmetics Summary
Chart 56 Key Industry Trends for Colour Cosmetics
Youth-Driven Digital Adoption Accelerates Beauty Engagement and Premiumisation
Skin-First Formulations and Digital Visibility Boost Soft-Glam and Personal Expression
Chart 57 NYX Amplifies Soft-Glam
Clean Beauty Innovations Balance Performance with Ingredients-Consciousness
Chart 58 Catrice’S Vegan Lip
Chart 59 Value Sales 2020-2030
Chart 60 Volume Sales 2020-2030
Chart 61 Value Sales by Category 2025
Consumers to Continue Shifting Towards Natural, Breathable Makeup Suited for Climate Challenges
Homegrown Brands to Gain Market Share through Cultural Resonance and Innovation
Chart 62 Analyst Insight for Colour Cosmetics
Digital Innovation and Omnichannel Strategies to Accelerate Brand Growth and Consumer Engagement
Chart 63 Forecast Value Sales 2020-2030
Chart 64 Forecast Value Sales by Category 2025-2030
Established Brands Consolidate Dominance Amid Portfolio Shifts and Strategic Realignments
Natura & Co Spurs Landscape Shifts in Saudi Arabia
Homegrown Brands and Innovative Launches Drive Cultural Relevance and Product Performance
New Product Launches Influenced by Natural Beauty Trends and Local Climate
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Beauty Specialists Lead Distribution Amid Intensifying Competition
Sephora’S Omnichannel Strategy Accelerates Digital and In-Store Growth
Patrick Ta Beauty’S Launch to Enhances Prestige Offerings and Consumer Engagement
Chart 67 Retail Channels 2020-2025
Chart 68 Economic Context for Colour Cosmetics
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Colour Cosmetics
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025
Deodorants in Saudi Arabia
Key Data Insights
Deodorants Summary
Chart 75 Key Industry Trends for Deodorants
Digital Transformation Drives Omnichannel Growth, Reshaping Purchase Behaviour
Chart 76 E-Commerce Expansion
Deodorant Sprays Lead Sales While Roll-Ons Show Rapid Expansion Driven by Convenience and Freshness
Chart 77 NIVEA High Performance Deodorant
Brands Leverage Skin-Friendly Innovation to Meet Climate and Sensitivity Demands
Chart 78 NIVEA Derma Control
Chart 79 Value Sales 2020-2030
Chart 80 Volume Sales 2020-2030
Chart 81 Value Sales by Category 2025
Brands to Innovate with Skin Care, Fragrance and Digital to Capture Evolving Consumer Preferences
Deodorant Sprays to Maintain Leadership While Creams Emerge as Fastest Growing Format
Chart 82 Forecast Value Sales 2020-2030
Chart 83 Forecast Value Sales by Category 2025-2030
Leading Brands Strengthen Their Positions through Innovation and Distribution Dominance
Emerging Dermocosmetic Brands and Innovation Drive Category Evolution and Growth
Chart 84 Company Shares 2025
Chart 85 Brand Shares 2025
Pharmacies Maintain Prominence through Omnichannel Integration
Beauty Specialists and Digital Integration to Drive Retail Innovation in 2026
Chart 86 Retail Channels 2020-2025
Chart 87 Economic Context for Deodorants
Chart 88 Real Gdp Growth 2020-2030
Chart 89 Inflation 2020-2030
Chart 90 Consumer Context for Deodorants
Chart 91 Population 2020-2030
Chart 92 Consumer Expenditure 2020-2030
Chart 93 Population by Generation 2025
Depilatories in Saudi Arabia
Key Data Insights
Depilatories Summary
Nahdi Accelerates Digital Convenience as Clinics Win Hair Removal Spend
Dermatology Clinics Redefine Modern Grooming
Chart 94 Nahdi Clinics Laser Hair Removal
Chart 95 Value Sales 2020-2030
Chart 96 Volume Sales 2020-2030
Chart 97 Value Sales by Category 2025
Laser Clinics to Continue Reshaping Demand as At-Home Brands Focus on Maintenance
Innovation to Slow Declining Growth with Skin-Friendly Hair Removal
Chart 98 Forecast Value Sales 2020-2030
Chart 99 Forecast Value Sales by Category 2025-2030
Reckitt Benckiser Preserves Lead as New Entrants Pursue Value
Chart 100 Company Shares 2025
Chart 101 Brand Shares 2025
Pharmacies Maintain Lead with Exclusive Brands through Popular Retailers
E-Commerce Grows as Offline Share Declines and Digital Options Expand
Care Outlet and Makhazen Al Enaya to Capture Value-Driven Shoppers
Chart 102 Retail Channels 2020-2025
Chart 103 Economic Context for Depilatories
Chart 104 Real Gdp Growth 2020-2030
Chart 105 Inflation 2020-2030
Chart 106 Consumer Context for Depilatories
Chart 107 Population 2020-2030
Chart 108 Consumer Expenditure 2020-2030
Chart 109 Population by Generation 2025
Fragrances in Saudi Arabia
Key Data Insights
Fragrances Summary
Chart 110 Key Industry Trends for Fragrances
Lifestyle-Driven Beauty Influences Fragrance Innovation, Driving Growth
Chart 111 DSM-Firmenich Launches ProOne Lab
Premium Fragrances Dominate Retail Value, Supported by Digital Strategies
Chart 112 Lattafa’S Digital-First Strategy
Longevity Preferences Lead to Improved, Longer-Lasting Perfumes
Chart 113 Intense and Essence Editions
Chart 114 Value Sales 2020-2030
Chart 115 Volume Sales 2020-2030
Chart 116 Value Sales by Category 2025
Cultural Integration to Fuel Lifestyle-Driven Fragrance Development
Digital Discovery and Online-Exclusive Sets and Launches to Aid Growth
Concentrated Formulations and Superior Longevity to Fuel Premiumisation
Chart 117 Analyst Insight for Fragrances
Chart 118 Forecast Value Sales 2020-2030
Chart 119 Forecast Value Sales by Category 2025-2030
Arabian Oud and Al-Majed for Oud Strengthen Leadership through Heritage and Distribution
Phlur’S Digital Strategy Captures Younger Consumers Amid Shifting Preferences
Chart 120 Company Shares 2025
Chart 121 Brand Shares 2025
Beauty Specialists Dominate Offline Sales as E-Commerce Grows
Experiential Retail and Omnichannel Integration Reshape Fragrance Shopping
Chart 122 Retail Channels 2020-2025
Chart 123 Economic Context for Fragrances
Chart 124 Real Gdp Growth 2020-2030
Chart 125 Inflation 2020-2030
Chart 126 Consumer Context for Fragrances
Chart 127 Population 2020-2030
Chart 128 Consumer Expenditure 2020-2030
Chart 129 Population by Generation 2025
Hair Care in Saudi Arabia
Key Data Insights
Hair Care Summary
Chart 130 Key Industry Trends for Hair Care
Steady Growth Supported by Rising Consumer Spending and Digital Expansion
Chart 131 Digital Platforms Accelerate
Salon Professional Hair Care Leads Growth Driven by Treatment-Focused Innovation
Chart 132 Advanced Repair and Scalp-Care
Clean Beauty Formulations and Local Brands Enhance Market Relevance
Chart 133 Clean Beauty Formulations
Chart 134 Value Sales 2020-2030
Chart 135 Volume Sales 2020-2030
Chart 136 Value Sales by Category 2025
Rising Consumer Focus on Scalp Health and Repair to Drive Steady Growth
Salon Professional Hair Care to Expand Rapidly While Shampoo Leads in Value
Chart 137 Analyst Insight for Hair Care
Digital Engagement and Personalised Care to Fuel Innovation and Loyalty
Chart 138 Forecast Value Sales 2020-2030
Chart 139 Forecast Value Sales by Category 2025-2030
L’Oréal and Modern Products Co Shape Competitive Dynamics with Shifting Shares
Emerging Brands Leverage Innovation and Digital Influence to Disrupt Traditional Players
Chart 140 Company Shares 2025
Chart 141 Brand Shares 2025
Grocery Retailers Maintain Dominance through Extensive Networks and Promotions
E-Commerce Accelerates Growth Driven by Premium and Niche Product Demand
Outlet and Warehouse Concepts Expand by Offering Variety and Value-Conscious Appeal
Chart 142 Retail Channels 2020-2025
Chart 143 Economic Context for Hair Care
Chart 144 Real Gdp Growth 2020-2030
Chart 145 Inflation 2020-2030
Chart 146 Consumer Context for Hair Care
Chart 147 Population 2020-2030
Chart 148 Consumer Expenditure 2020-2030
Chart 149 Population by Generation 2025
Men's Grooming in Saudi Arabia
Key Data Insights
Men's Grooming Summary
Chart 150 Key Industry Trends for Men's Grooming
Digital Transformation and Premiumisation Fuel Robust Growth in Men’S Grooming
Chart 151 Nahdi App
Lifestyle Trends Drive Demand for Versatile Grooming
Chart 152 Gillette Fusion Expands
Preventive Wellness Shift Aids Demand for Clean, Transparent Grooming
Chart 153 Premium Fragrance and Skinification
Chart 154 Value Sales 2020-2030
Chart 155 Volume Sales 2020-2030
Chart 156 Value Sales by Category 2025
Rising Grooming Awareness and Premium Demand to Fuel Sustained Growth
Men's Toiletries to Lead Volume Sales While Fragrances Accelerate Rapidly
Digital Commerce and Lifestyle Trends to Reshape Consumer Engagement and Sales
Chart 157 Forecast Value Sales 2020-2030
Chart 158 Forecast Value Sales by Category 2025-2030
Leading Brands Face Growing Competition Amid Shifting Market Shares
Emerging Brands and Digital Innovation Drive Market Diversification and Growth
Chart 159 Company Shares 2025
Chart 160 Brand Shares 2025
Beauty Specialists Lead as E-Commerce Expands in Retail Sales
Chart 161 Retail Channels 2020-2025
Chart 162 Economic Context for Men's Grooming
Chart 163 Real Gdp Growth 2020-2030
Chart 164 Inflation 2020-2030
Chart 165 Consumer Context for Men's Grooming
Chart 166 Population 2020-2030
Chart 167 Consumer Expenditure 2020-2030
Chart 168 Population by Generation 2025
Oral Care in Saudi Arabia
Key Data Insights
Oral Care Summary
Chart 169 Key Industry Trends for Oral Care
Steady Growth Driven by Preventive Health and Rising Consumer Spending
Chart 170 Backed Protection Drives Premium Growth
Tooth Whiteners Gain Traction Aided by Lifestyle-Driven Beauty Needs
Chart 171 Whitening Gains Momentum
Rising Preference for Transparency and Dentist-Backed Claims
Chart 172 Value Sales 2020-2030
Chart 173 Volume Sales 2020-2030
Chart 174 Value Sales by Category 2025
Consumer Health Awareness and Rising Expenditure to Fuel Sustained Growth
Toothpaste Dominance to Endure While Tooth Whiteners Accelerate Rapidly
Brands to Continue Focusing on Health-Centred Innovation
Chart 175 Forecast Value Sales 2020-2030
Chart 176 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Reinforce Lead through Innovation and Channel Strength
Premium Niche Brands Capture Emerging Consumer Segments through Specialised Offerings
Chart 177 Company Shares 2025
Chart 178 Brand Shares 2025
Grocery Retailers Maintain Dominance While Pharmacies Gain Trusted Share
Retail E-Commerce Accelerates with Convenience and Subscription Advantages
Chart 179 Retail Channels 2020-2025
Chart 180 Economic Context for Oral Care
Chart 181 Real Gdp Growth 2020-2030
Chart 182 Inflation 2020-2030
Chart 183 Consumer Context for Oral Care
Chart 184 Population 2020-2030
Chart 185 Consumer Expenditure 2020-2030
Chart 186 Population by Generation 2025
Skin Care in Saudi Arabia
Key Data Insights
Skin Care Summary
Chart 187 Key Industry Trends for Skin Care
Sustained Growth Driven by Climate Needs and Rising Skin Care Awareness
Chart 188 Preventative Skin Care Demand
Social Media and Influencers Drive Skin Care Trends
Chart 189 Digital-First Skin Care Brands
Calming Formulas Aid Dermatologist-Approved Growth
Chart 190 Ingredient-Focused Skin Care
Chart 191 Value Sales 2020-2030
Chart 192 Volume Sales 2020-2030
Chart 193 Value Sales by Category 2025
Dermocosmetics and Beauty Specialists to Drive Rising Demand for Clinical Efficacy
Body Care to Lead Volume While Facial Care Fuels Fastest Value Growth
Integration of Clinical Treatments and Wellness to Reshape Consumer Engagement
Chart 194 Analyst Insight for Skin Care
Chart 195 Forecast Value Sales 2020-2030
Chart 196 Forecast Value Sales by Category 2025-2030
L’Oréal and Al Naghi Co Reshape Shares Amid Growing Competition
Innovative Product Launches and Digital Engagement Open New Growth Avenues
Chart 197 Company Shares 2025
Chart 198 Brand Shares 2025
Health and Beauty Specialists Maintain Lead as Grocery Retailers Lose Shares
Retail E-Commerce Accelerates Growth Amid Challenges of Parallel Imports
Ulta Beauty’S Entry to Transform Specialist Retail with All-In-One Experience
Chart 199 Retail Channels 2020-2025
Chart 200 Economic Context for Skin Care
Chart 201 Real Gdp Growth 2020-2030
Chart 202 Inflation 2020-2030
Chart 203 Consumer Context for Skin Care
Chart 204 Population 2020-2030
Chart 205 Consumer Expenditure 2020-2030
Chart 206 Population by Generation 2025
Sun Care in Saudi Arabia
Key Data Insights
Sun Care Summary
Chart 207 Key Industry Trends for Sun Care
Sun Care Sales Accelerate, Driven by Digital Influence and Climate Factors
Adult Sun Care Dominates Sales While Baby Sun Care Shows Rapid Expansion
Chart 208 Preventative Skin Care Drives Demand
Lifestyle-Driven Beauty and Multifunctional Products Drive Daily Sunscreen Use
Chart 209 Education Drives Sunscreen Reach
Chart 210 Value Sales 2020-2030
Chart 211 Volume Sales 2020-2030
Chart 212 Value Sales by Category 2025
Health Professionals and Clinical Positioning to Drive Sun Care Daily Use and Growth
Adult Sun Care to Lead Value While Baby Sun Care Achieves Fastest Growth Driven by Parental Awareness
Digital Education and Influence to Reshape Consumer Habits and Brand Strategies
Chart 213 Forecast Value Sales 2020-2030
Chart 214 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Moderate Market Concentration
La Roche-Posay Strengthens Brand Lead through Innovation and Expert Endorsement
Chart 215 Company Shares 2025
Chart 216 Brand Shares 2025
Pharmacies Maintain Lead as Consumers Trust Clinical Sun Care Solutions
Outlet-Style Beauty Specialists Expand Reach with Diverse Premium Sun Care Ranges
Chart 217 Retail Channels 2020-2025
Chart 218 Economic Context for Sun Care
Chart 219 Real Gdp Growth 2020-2030
Chart 220 Inflation 2020-2030
Chart 221 Consumer Context for Sun Care
Chart 222 Population 2020-2030
Chart 223 Consumer Expenditure 2020-2030
Chart 224 Population by Generation 2025
Premium Beauty and Personal Care in Saudi Arabia
Key Data Insights
Premium Beauty and Personal Care Summary
Chart 225 Key Industry Trends for Premium Beauty and Personal Care
Premium Beauty and Personal Care Outpaces Regional Growth with Strong Consumer Investment
Premium Hair Care Leads Growth and Fragrances Dominate Total Value
Dsm-Firmenich’S Proone Lab Launch Drives Fragrance Innovation Rooted in Saudi Identity
Chart 226 Proone Lab Launch in Riyadh
Chart 227 Value Sales 2020-2030
Chart 228 Value Sales by Category 2025
Consumers to Embrace Premium Products as Lifestyle Investments, Driving Growth
Premium Fragrances and Hair Care Set to Continue Growth Trajectories
Sustainability and Omnichannel Retail to Reshape Premium Beauty Business Strategies
Chart 229 Forecast Value Sales 2020-2030
Chart 230 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Dominance with Subtle Shifts in Shares
Chart 231 Company Shares 2025
Chart 232 Brand Shares 2025
Chart 233 Economic Context for Premium Beauty and Personal Care
Chart 234 Real Gdp Growth 2020-2030
Chart 235 Inflation 2020-2030
Chart 236 Consumer Context for Premium Beauty and Personal Care
Chart 237 Population 2020-2030
Chart 238 Consumer Expenditure 2020-2030
Chart 239 Population by Generation 2025
Mass Beauty and Personal Care in Saudi Arabia
Key Data Insights
Mass Beauty and Personal Care Summary
Value-Seeking Behaviour and Evolving Price Tiers Drive Category Dynamics
Mass Hair Care Leads Growth Driven by Affordability and Innovation
Digital Consumer Journey Fuels Brand Visibility and Online Sales Growth
Chart 240 e.l.f. Launches in Saudi via Sephora
Chart 241 Value Sales 2020-2030
Chart 242 Value Sales by Category 2025
Mass Hair Care to Remain Dominant While Fragrances Lead Growth
Mass Brands to Embrace Masstige and Digital Engagement to Capture Consumers
Innovation and Private Label Growth to Drive Competitive Dynamics and Expansion
Chart 243 Forecast Value Sales 2020-2030
Chart 244 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt to Evolving Competition Amid Gradual Concentration Shifts
Private Label Growth and Promotional Strategies Drive Differentiation and Consumer Loyalty
Chart 245 Company Shares 2025
Chart 246 Brand Shares 2025
Chart 247 Economic Context for Mass Beauty and Personal Care
Chart 248 Real Gdp Growth 2020-2030
Chart 249 Inflation 2020-2030
Chart 250 Consumer Context for Mass Beauty and Personal Care
Chart 251 Population 2020-2030
Chart 252 Consumer Expenditure 2020-2030
Chart 253 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
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- Premium General Purpose Body Care
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- Premium Liquid/Cream/Gel/Bar Cleansers
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- Premium Basic Moisturisers
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- Premium Lip Care
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- Premium Toners
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- Premium Self-Tanning
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- Premium Sun Protection
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- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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-
- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
-
- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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-
- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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-
- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
-
-
- Mass Firming Body Care
- Mass General Purpose Body Care
-
- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
-
- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
-
-
- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
-
- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
-
- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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