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2025 Developments
Slovakia’s beauty and personal care market in 2025 demonstrated robust growth and selective premiumisation, outperforming many regional peers through a focused consumer preference for products that deliver tangible, emotional and functional benefits. Retail sales value of EUR895 million reflects strong consumer confidence, which is being supported by a stable economic environment and rising expenditure per capita. This growth is largely being fuelled by a shift towards science-backed, multifunctional products integrated into daily wellbeing routines, particularly in skin care, dermocosmetics, and oral care, which are distributed predominantly through health and beauty specialists and online platforms. Digital transformation played a pivotal role, with AI-driven tools and education-led marketing reshaping purchase journeys and boosting e-commerce.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Slovakia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Slovakia?
- Which are the leading brands in Slovakia?
- How are products distributed in Slovakia?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Slovakia
2025 Developments
Key Data Insights
Slovak Consumers Drive Value Growth through Selective Premiumisation and Digital Engagement
Chart 1 AI-Driven Discovery Redefines Beauty and Personal Care Shopping
Skin Care Leads Value with Multifunctional, Science-Backed Premiumisation
Health and Beauty Specialists Leverage Longevity and Lifestyle-Driven Premiumisation
Chart 2 Lifestyle-Driven Beauty Accelerates Premium, Routine-Led Consumption
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Slovak Consumers to Drive Selective Premiumisation Amid Cautious Spending
Skin Care to Lead Value Growth While Colour Cosmetics Expands Fastest
Science-Led Innovation and Digitalisation to Reshape Consumer Preferences and Business Models
Chart 6 Forecast Value Sales 2020-2030
Chart 7 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Rising Challenger Momentum
Strategic Acquisitions and Niche Innovations Reshape Market Dynamics
Chart 8 Company Shares 2025
Chart 9 Brand Shares 2025
Health and Beauty Specialists Maintain Dominance
Retail E-Commerce Accelerates Growth with Education and Niche Product Focus
Chart 10 Retail Channels 2020-2025
Chart 11 Economic Context for Beauty and Personal Care
Chart 12 Real Gdp Growth 2020-2030
Chart 13 Inflation 2020-2030
Chart 14 Consumer Context for Beauty and Personal Care
Chart 15 Population 2020-2030
Chart 16 Consumer Expenditure 2020-2030
Chart 17 Population by Generation 2025
Baby and Child-Specific Products in Slovakia
Key Data Insights
Baby and Child-Specific Products Summary
Slovakian Demographic and Economic Factors Shape Cautious Premiumisation
Chart 18 Fewer Births Drive Premium, Dermo-Led Growth
Medicated Products Drive Growth While Baby Wipes Dominate Value and Volume
Brands Leverage Premium Dermo Focus and Sustainability to Sustain Value Growth
Chart 19 Brands Leverage Sustainability for Baby Products in Slovakia
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Premiumisation and Targeted Innovation to Drive Value Growth Amid Demographic Constraints
Baby Wipes to Remain Largest Category by O Sustain Largest Volume and Value with Medicated Products Being the Fastest Growing
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Leading Multinationals Sustain Dominance through Trust and Distribution
Innovation and Targeted Private Label Product Positioning Create Growth Opportunities for Emerging Players
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Health and Beauty Specialists Retain Dominant Retail Control through Trust and Assortment
Subscription Convenience and Specialist Trust Drive Evolving Retail Landscape
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in Slovakia
Key Data Insights
Bath and Shower Summary
Premium Brands and Value-Focused Retail Shape Steady Growth
Body Wash/Shower Gel Leads Value Sales with Intimate Hygiene Driving Momentum
Slovak Retailers and Brands Advance Clean, Affordable, and Sustainable Offerings
Chart 35 Bambino Refill Family Pack Leverages Affordability and Sustainability Trends
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Intimate Hygiene to Drive Value Growth as Body Wash/Shower Gel Remains Dominant
Pharmacy-Led Premiumisation and Practical Sustainability to Shape Consumer Choices
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Forecast Value Sales by Category 2025-2030
Leading Multinationals Strengthen Position Amid Rising Niche Competition
Innovation in Natural and Premium Lines Offers Growth Avenues for Brands
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Dm Drogerie Markt Drives Dominance through Broad Assortment and Nationwide Reach
E-Commerce Gains Ground, Led by Online Health and Beauty Specialists
Chart 43 Retail Channels 2020-2025
Chart 44 Economic Context for Bath and Shower
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Bath and Shower
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Colour Cosmetics in Slovakia
Key Data Insights
Colour Cosmetics Summary
Steady Consumer Spending and Rising Lifestyle Integration Drive Value Growth
Market Hybrid Makeup Leads Value with Multifunctional Innovation
Asian Beauty Influence and Ai Tools Boost Engagement
Chart 51 Asian Beauty Influence Grows in Slovak Colour Cosmetics Market
Chart 52 Value Sales 2020-2030
Chart 53 Volume Sales 2020-2030
Chart 54 Value Sales by Category 2025
Premium Brands to Enhance Growth by Blending Skincare and Digital Innovation
Mass Brands to Sustain Volume through Affordability and Trend Responsiveness
Shifting Consumer Preferences and Digital Engagement to Redefine Competition
Chart 55 Forecast Value Sales 2020-2030
Chart 56 Forecast Value Sales by Category 2025-2030
Leading Players Strengthen Dominance through Innovation and Distribution
Emerging and Digital-First Brands Seize Growth through Niche Appeal
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Health and Beauty Specialists Dominate Value Sales
Online Retail Expands Rapidly, Driven by Digital Innovation and Specialist Growth
Chart 59 Retail Channels 2020-2025
Chart 60 Economic Context for Colour Cosmetics
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Colour Cosmetics
Chart 64 Population 2020-2030
Chart 65 Consumer Expenditure 2020-2030
Chart 66 Population by Generation 2025
Deodorants in Slovakia
Key Data Insights
Deodorants Summary
Price Sensitivity and Retailer Execution Drive Steady Growth with Value Focus
Sustainable Product and Packaging Innovation Shapes Consumer Choice
Chart 67 Refill-Led Deodorant Shift
Chart 68 Value Sales 2020-2030
Chart 69 Volume Sales 2020-2030
Chart 70 Value Sales by Category 2025
Price Awareness and Retailer Influence to Sustain Growth Amid Cautious Spending
Deodorant Sticks and Creams to Lead Value Growth While Sprays Face Margin Pressure
Sustainability to Shape Innovation and Product Loyalty
Chart 71 Forecast Value Sales 2020-2030
Chart 72 Forecast Value Sales by Category 2025-2030
Multinational Dominance Strengthens through Scale and Retailer Partnerships
Niche Brands Capitalise on Dermatological and Sustainable Trends to Drive Growth
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Health and Beauty Specialists Anchor Deodorant Sales While Retail E-Commerce Gains Traction
Retail E-Commerce Expands Steadily, Driven by Convenience and Niche Demand
Chart 75 Retail Channels 2020-2025
Chart 76 Economic Context for Deodorants
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Deodorants
Chart 80 Population 2020-2030
Chart 81 Consumer Expenditure 2020-2030
Chart 82 Population by Generation 2025
Depilatories in Slovakia
Key Data Insights
Depilatories Summary
Price Sensitivity and Retailer Execution Drive Cautious Growth in 2025
Sustainability Shapes Consumer Choices, Supported by Widening Availability Affordable Private Label Products
Chart 83 Private Label Products Meet Affordability and Sustainability Demands
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Price Sensitivity and Accessibility to Shape Steady Growth Trajectories
Women’S Razors and Blades to Maintain Dominance
Sustainability to Create New Value Opportunities for Brands and Retailers
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Major Manufacturers Reinforce Leadership Amid Moderate Market Concentration
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Health and Beauty Specialists Maintains Strong Leadership
Retail E-Commerce Accelerates Growth Driven by Bulk and Specialist Product Demand
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Depilatories
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Depilatories
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Fragrances in Slovakia
Key Data Insights
Fragrances Summary
Premiumisation Drives Growth Amid Cautious Consumer Spending
Premium Fragrances Lead Value Growth While Mass Fragrances Show Stability
Brands Leverage Ai and Lifestyle-Led Discovery to Boost Sales and Loyalty
Chart 99 Notino Leads in Digitalisation and AIEnabled Features
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Premium Formats and Body Mists to Drive Dynamic Growth Amid Cautious Spending
Premium Fragrances to Register Fastest Growth While Mass Fragrances Stabilise in Value
Digital Innovation and Sustainability to Reshape Consumer Engagement and Loyalty
Chart 103 Forecast Value Sales 2020-2030
Chart 104 Forecast Value Sales by Category 2025-2030
Leading Companies Expand Portfolios as Digital and Niche Brands Gain Momentum
Strategic Acquisitions and Innovative Launches Reshape Competitive Dynamics and Growth Paths
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Health and Beauty Specialists Lead Shifting Retail Landscape
Digital Innovation and Omnichannel Strategies Reshape Fragrance Retail
Retail E-Commerce Grows with Personalised Discovery and Fast Delivery
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Fragrances
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Fragrances
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Hair Care in Slovakia
Key Data Insights
Hair Care Summary
Targeted Routines and Treatment-Led Demand Underpin Growth Amid Cautious Spending
Salon Professional Hair Care Drives Value Growth through Premium, Targeted Solutions
Brands Harness Sustainability and Ingredient Transparency
Chart 115 Rise in Science-Backed Hair Care
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Treatment-Focused Innovation to Drive Selective Consumer Spending
Salon Professional Hair Care Will Drive Growth through Premium Targeted Solutions
Digital Engagement and Clean, Sustainable Products to Shape Consumer Choices
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
Multinational Leaders Defend Share Amid Dynamic Challenger Growth
Strategic Acquisitions and Innovative Launches Drive Premiumisation and Niche Expansion
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Health and Beauty Specialists Expand Dominance through Broad Assortments and Competitive Pricing
Retail E-Commerce Gains Ground with Specialised Treatments and Convenience
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Hair Care
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Hair Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Men's Grooming in Slovakia
Key Data Insights
Men's Grooming Summary
Premiumisation Drives Growth in Men's Grooming Amid Cautious Consumer Spending
Men’S Toiletries Lead Value Growth While Fragrances Show Dynamic Innovation
Brands Leverage Lifestyle Positioning and Digital Channels to Capture Evolving Consumers
Chart 131 Men’s Grooming Evolves from Basic Care to Lifestyle-Driven Approach
Chart 132 Value Sales 2020-2030
Chart 133 Volume Sales 2020-2030
Chart 134 Value Sales by Category 2025
Slovak Men to Embrace Premium and Practical Grooming Amid Cautious Spending
Men’S Shaving to Dominate Value Sales While Fragrances Will Lead Growth
Brands Will Integrate Omnichannel and Wellness to Capture Evolving Consumer Demand
Chart 135 Forecast Value Sales 2020-2030
Chart 136 Forecast Value Sales by Category 2025-2030
Leading Multinationals Maintain Dominance Amid Rising Challenger Momentum
Premiumisation and Digital Engagement Drive Growth Opportunities for Brands
Chart 137 Company Shares 2025
Chart 138 Brand Shares 2025
Health and Beauty Specialists Anchor Distribution While E-Commerce Expands Steadily
Digital-First Brands and Omnichannel Retailers Drive Innovation and Consumer Engagement
Chart 139 Retail Channels 2020-2025
Chart 140 Economic Context for Men's Grooming
Chart 141 Real Gdp Growth 2020-2030
Chart 142 Inflation 2020-2030
Chart 143 Consumer Context for Men's Grooming
Chart 144 Population 2020-2030
Chart 145 Consumer Expenditure 2020-2030
Chart 146 Population by Generation 2025
Oral Care in Slovakia
Key Data Insights
Oral Care Summary
Steady Value Growth Driven by Preventative Health Focus Amid Cautious Consumer Spending
Toothpaste and Toothbrushes Lead Value with Premiumisation Accelerating Growth
Chart 147 Premium Oral Care Gains Momentum Through Technology, Design and Whitening Innovation
Digitalisation and Sustainability Shape Consumer Expectations and Product Innovation
Chart 148 Value Sales 2020-2030
Chart 149 Volume Sales 2020-2030
Chart 150 Value Sales by Category 2025
Consumers to Prioritise Preventative Benefits to Drive Steady Growth
Toothpaste to Remain Dominant While Whiteners Accelerate
Digital Engagement and Affordability `To Shape Purchasing and Innovation Strategies
Chart 151 Forecast Value Sales 2020-2030
Chart 152 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Challenger Growth and Private Label Expansion
Emerging Device Innovation and Channel Diversification Unlock Growth Opportunities
Chart 153 Company Shares 2025
Chart 154 Brand Shares 2025
Offline Retail Dominates Oral Care Distribution, Led by Health and Beauty Specialists
Appliance and Electronic Specialists Harness Growth in Electric Toothbrushes
Chart 155 Retail Channels 2020-2025
Chart 156 Economic Context for Oral Care
Chart 157 Real Gdp Growth 2020-2030
Chart 158 Inflation 2020-2030
Chart 159 Consumer Context for Oral Care
Chart 160 Population 2020-2030
Chart 161 Consumer Expenditure 2020-2030
Chart 162 Population by Generation 2025
Skin Care in Slovakia
Key Data Insights
Skin Care Summary
Digitalisation Drives Growth Amid Cautious Spending in Slovakia
Body Care Leads Retail Volume Growth Driven by Multifunctional Formulations and K-Beauty Influence
Asian Influence and Longevity Trends Reshape Consumer Preferences and Product Innovation
Chart 163 From Anti-Ageing to Longevity
Chart 164 Value Sales 2020-2030
Chart 165 Volume Sales 2020-2030
Chart 166 Value Sales by Category 2025
Slovak Consumers to Drive Value Growth through Selective Premiumisation and Digital Engagement
Body Care to Lead in Volume, Driven by Multifunctionality, While Facial Care Grows Fastest in Value
Brands Embracing Clean Formulations and E-Commerce to Gain Competitive Advantage Amid Evolving Demand
Chart 167 Forecast Value Sales 2020-2030
Chart 168 Forecast Value Sales by Category 2025-2030
Leading Multinational Brands Consolidate Positions Amid Evolving Competition Dynamics
Emerging Brands and Innovation Drive Diversification and New Growth Pathways
Chart 169 Company Shares 2025
Chart 170 Brand Shares 2025
Health and Beauty Specialists Lead with Expanding Premium and K-Beauty Offerings
Online Platforms Accelerate Growth with Influencer-Driven Education and Niche Focus
Chart 171 Retail Channels 2020-2025
Chart 172 Economic Context for Skin Care
Chart 173 Real Gdp Growth 2020-2030
Chart 174 Inflation 2020-2030
Chart 175 Consumer Context for Skin Care
Chart 176 Population 2020-2030
Chart 177 Consumer Expenditure 2020-2030
Chart 178 Population by Generation 2025
Sun Care in Slovakia
Key Data Insights
Adult Sun Care Leads Growth as Consumers Adopt Year-Round Protection
Adult Sun Care Leads Growth as Consumers Adopt Year-Round Protection
Digital Content Transforms Sun Protection into Year-Round Skin Care Ritual
Chart 179 Digital Content Is Reshaping Sun Care Choices
Longevity and Sustainability Spur Innovation and Premiumisation in Sun Care
Chart 180 Value Sales 2020-2030
Chart 181 Volume Sales 2020-2030
Chart 182 Value Sales by Category 2025
Consumers to Integrate Spfs into Daily Routines, Boosting Premium and Mass Sales
Digital and Sustainability Trends to Reshape Product Demand and Shopping Behaviour
Brands Leverage Longevity and Education to Drive Premium Growth and Consumer Trust
Chart 183 Forecast Value Sales 2020-2030
Chart 184 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Presence Amid Evolving Competition
Innovation and Digital Engagement Drive New Growth Pathways for Brands
Chart 185 Company Shares 2025
Chart 186 Brand Shares 2025
Dm Drogerie Markt Strengthens Dominance of Health and Beauty Specialists
Retail E-Commerce Drives Digital Discovery and Premiumisation
Chart 187 Retail Channels 2020-2025
Chart 188 Economic Context for Sun Care
Chart 189 Real Gdp Growth 2020-2030
Chart 190 Inflation 2020-2030
Chart 191 Consumer Context for Sun Care
Chart 192 Population 2020-2030
Chart 193 Consumer Expenditure 2020-2030
Chart 194 Population by Generation 2025
Premium Beauty and Personal Care in Slovakia
Key Data Insights
Premium Beauty and Personal Care Summary
Slovak Consumers Prioritise Wellbeing and Routine Efficiency, Boosting Growth
Chart 195 Lifestyle-Driven Premiumisation Fuels Trading-Up in Slovakia’s Beauty and Personal Care Market
Fragrance Leads Value While Baby and Child-Specific Products Surge on Routine Focus
Brands Harness Lifestyle-Driven Beauty to Elevate Consumer Experience and Loyalty
Chart 196 Value Sales 2020-2030
Chart 197 Value Sales by Category 2025
Consumers to Balance Premiumisation with Efficacy and Value in Evolving Economy
Premium Fragrances to Dominate Value While Baby Products Lead Growth Momentum
Brands to Leverage Science, Digital Tools and Wellbeing to Strengthen Loyalty
Chart 198 Forecast Value Sales 2020-2030
Chart 199 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Shifting Premium Shares
Brands Balance Premium Dominance with Innovation and Selective Trading Strategies
Chart 200 Company Shares 2025
Chart 201 Brand Shares 2025
Chart 202 Economic Context for Premium Beauty and Personal Care
Chart 203 Real Gdp Growth 2020-2030
Chart 204 Inflation 2020-2030
Chart 205 Consumer Context for Premium Beauty and Personal Care
Chart 206 Population 2020-2030
Chart 207 Consumer Expenditure 2020-2030
Chart 208 Population by Generation 2025
Mass Beauty and Personal Care in Slovakia
Key Data Insights
Mass Beauty and Personal Care Summary
Slovak Consumers Drive Stable Growth through Value-Focused Purchasing
Chart 209 Affordable Innovation Fuels Mass-Market Growth in Slovak Beauty and Personal Care
Mass Skin Care Leads Expansion Supported by Drugstore and E-Commerce Reach
Mass Brands Leverage Affordability to Capture Price-Conscious Shoppers
Chart 210 Value Sales 2020-2030
Chart 211 Value Sales by Category 2025
Slovak Consumers to Drive Steady Growth through Value and Innovation
Mass Skin Care to Lead Value Growth While Colour Cosmetics Expand Fast
Premiumisation and Natural Ingredients to Reshape Consumer Expectations and Offerings
Chart 212 Forecast Value Sales 2020-2030
Chart 213 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Dominance through Portfolio Breadth and Innovation
Private Label Growth Drives Competitive Differentiation and Opportunities
Chart 214 Company Shares 2025
Chart 215 Brand Shares 2025
Chart 216 Economic Context for Mass Beauty and Personal Care
Chart 217 Real Gdp Growth 2020-2030
Chart 218 Inflation 2020-2030
Chart 219 Consumer Context for Mass Beauty and Personal Care
Chart 220 Population 2020-2030
Chart 221 Consumer Expenditure 2020-2030
Chart 222 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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