Select Country Report
Affordable Beauty Fuels Expansion
South Africa’s beauty and personal care landscape delivered robust growth in 2025, outperforming regional peers despite persistent inflation and high unemployment. Affordability remains the primary consumer driver, compelling brands and retailers to innovate around value without sacrificing efficacy. The expansion of private label by key pharmacy retailers is disrupting traditional brand hierarchies and intensifying competition. Skin care leads growth, fuelled by demand for ingredient-led formulations combining natural botanicals with scientifically validated actives. Digital platforms and social media are reshaping purchasing behaviour, particularly among younger consumers, making ingredient transparency and authentic storytelling increasingly critical. Success requires integrating affordability with innovation, strengthening digital engagement, and broadening distribution across urban and non-urban touchpoints.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in South Africa report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in South Africa?
- Which are the leading brands in South Africa?
- How are products distributed in South Africa?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in South Africa
Affordable Beauty Fuels Expansion
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Affordable Beauty Fuels Expansion
Chart 2 Private Label Expansion
Skin Care Leads Amid Ingredient-Conscious Consumers
Chart 3 The Ordinary Range Offers Science Backed Approach
Asia Influence Drives K-Beauty Momentum in South Africa
Chart 4 Increased Retail Availability for K-Beauty Products
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Consumers Set to Prioritise Affordability Amid Economic Pressures and Rising Costs
Skin Care Expected to Dominate While Baby and Child-Specific Products Lead Fastest Growth
Digital Engagement and Ingredient Transparency Reshape Purchasing and Innovation
Chart 8 What's Next? for Beauty and Personal Care
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Strengthen Leadership Amid Evolving Competitive Dynamics
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Supermarkets and Pharmacies Lead Offline Distribution
Convenience and Premium Accessibility Drives Retail E-Commerce
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025
Baby and Child-Specific Products in South Africa
Key Data Insights
Affordability and Value Drives Market Expansion
Affordability and Value Drives Market Expansion
Chart 21 Consumers Seek Brands That Offer Value for Money
Baby Wipes Lead by Rising Demand for Gentle Solutions
Chart 22 Aveeno Gains Popularity with Natural Ingredients
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Premiumisation and Value Expected to Sustain Growth through 2030
Baby Wipes Set to Lead as Ingredient Scrutiny and Eco-Conscious Demand Intensify
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Tiger Consumer Brands Solidify Leadership Amid Shifting Shares
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Supermarkets and Pharmacies Lead While E-Commerce Gains Traction
Retail E-Commerce Expands, Reshaping Purchase Habits for Baby Products
Chart 30 Retail Channels 2020-2025
Chart 31 Economic Context for Baby and Child-Specific Products
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Baby and Child-Specific Products
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Bath and Shower in South Africa
Key Data Insights
Affordability Fuels Performance in Bath and Shower
Chart 38 Key Industry Trends for Bath and Shower
Affordability Fuels Performance in Bath and Shower
Chart 39 Mass Products Maintain Their Appeal on Affordability
Social Media Drives Ritualisation and Premiumisation
Ingredient-Led Innovation Supports Evolution
Chart 40 Nivea Embraces Skincare-Grade Ingredients
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Body Wash Expected to Gain Traction as Bar Soap Maintains Dominance
Social Media Trends to Reshape Consumer Rituals and Product Innovation
Chart 44 What's Next? for Bath and Shower
Chart 45 Forecast Value Sales 2020-2030
Chart 46 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adapt to Competition While Maintaining Dominance
Innovation in Natural Ingredients and Digital Engagement Opens Growth Avenues
Chart 47 Company Shares 2025
Chart 48 Brand Shares 2025
Supermarkets Lead Distribution Driven by Accessibility and Promotions
Chart 49 Retail Channels 2020-2025
Chart 50 Economic Context for Bath and Shower
Chart 51 Real Gdp Growth 2020-2030
Chart 52 Inflation 2020-2030
Chart 53 Consumer Context for Bath and Shower
Chart 54 Population 2020-2030
Chart 55 Consumer Expenditure 2020-2030
Chart 56 Population by Generation 2025
Colour Cosmetics in South Africa
Key Data Insights
Personal Grooming Resilience Drives Steady Growth Despite Economic Pressures
Chart 57 Key Industry Trends for Colour Cosmetics
Personal Grooming Resilience Drives Steady Growth Despite Economic Pressures
Chart 58 Buy-Now-Pay-Later Broadens Access to Affordable Luxury
Lifestyle-Driven Beauty Reshapes the Landscape
Chart 59 Lines Blurring between Skincare and Make-Up
Skinnification Drives Multifunctional Innovation
Chart 60 Value Sales 2020-2030
Chart 61 Volume Sales 2020-2030
Chart 62 Value Sales by Category 2025
Skinnification and Multifunctionality Set to Drive Product Innovation
Facial Make-Up and Lip Products Expected to Sustain Leadership through 2030
Retail Innovation and Competitive Dynamics to Reshape Consumer Access
Chart 63 What's Next? for Colour Cosmetics
Chart 64 Forecast Value Sales 2020-2030
Chart 65 Forecast Value Sales by Category 2025-2030
International and Mass Brands Shape Evolving Competitive Dynamics and Concentration
Leading Brands’ Trend-Driven Strategies and Innovation Foster Resilience and Growth
Chart 66 Company Shares 2025
Chart 67 Brand Shares 2025
Pharmacies Lead Offline Retail Distribution
Digital Convenience and Innovation Drives Retail E-Commerce Growth
Chart 68 Retail Channels 2020-2025
Chart 69 Economic Context for Colour Cosmetics
Chart 70 Real Gdp Growth 2020-2030
Chart 71 Inflation 2020-2030
Chart 72 Consumer Context for Colour Cosmetics
Chart 73 Population 2020-2030
Chart 74 Consumer Expenditure 2020-2030
Chart 75 Population by Generation 2025
Deodorants in South Africa
Key Data Insights
Brand Loyalty and Affordability Underpin Steady Gains
Chart 76 Key Industry Trends for Deodorants
Brand Loyalty and Affordability Underpin Steady Gains
Chart 77 Retailers Frequently Run Price Promotions
Deodorant Sprays and Roll-Ons Lead by Fragrance Innovation
Ingredient-Led Innovation Redefines Deodorants
Chart 78 Ingredient Led Innovation in Deodorants
Chart 79 Value Sales 2020-2030
Chart 80 Volume Sales 2020-2030
Chart 81 Value Sales by Category 2025
Affordable Body Mists Set to Fuel Performance
Deodorant Roll-Ons Expected to Maintain Largest Share through 2030
Heightened Ingredient Transparency and Omni-Channel Presence to Reshape Consumer Engagement
Chart 82 What's Next? for Deodorants
Chart 83 Forecast Value Sales 2020-2030
Chart 84 Forecast Value Sales by Category 2025-2030
Unilever South Africa Leads Amid Intensifying Competition
Chart 85 Company Shares 2025
Chart 86 Brand Shares 2025
Supermarkets Lead as Omni-Channel Shopping Reshapes Consumer Habits
Chart 87 Retail Channels 2020-2025
Chart 88 Economic Context for Deodorants
Chart 89 Real Gdp Growth 2020-2030
Chart 90 Inflation 2020-2030
Chart 91 Consumer Context for Deodorants
Chart 92 Population 2020-2030
Chart 93 Consumer Expenditure 2020-2030
Chart 94 Population by Generation 2025
Depilatories in South Africa
Key Data Insights
Leading Brands Innovate with Skin-Friendly Ingredients
Leading Brands Innovate with Skin-Friendly Ingredients
Price Sensitivity Reshapes Consumer Choices
Chart 95 Ingredient Led Beauty Drives Innovation
Chart 96 Value Sales 2020-2030
Chart 97 Volume Sales 2020-2030
Chart 98 Value Sales by Category 2025
Consumers Expected to Shift Towards Affordable At-Home Grooming
Women’S Razors and Blades Set for Continued Expansion
Skin-Friendly Innovation and E-Commerce to Disrupt Traditional Retail Dynamics
Chart 99 Forecast Value Sales 2020-2030
Chart 100 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Moderate Market Concentration
Established Brands Defend Market Lead Despite Rising Private Label Competition
Chart 101 Company Shares 2025
Chart 102 Brand Shares 2025
Supermarkets Lead Distribution While Pharmacies Gain Ground
Retail E-Commerce Expands Reach Amid Rising Digital Competition
Chart 103 Retail Channels 2020-2025
Chart 104 Economic Context for Depilatories
Chart 105 Real Gdp Growth 2020-2030
Chart 106 Inflation 2020-2030
Chart 107 Consumer Context for Depilatories
Chart 108 Population 2020-2030
Chart 109 Consumer Expenditure 2020-2030
Chart 110 Population by Generation 2025
Fragrances in South Africa
Key Data Insights
Lifestyle-Driven Beauty and Social Media Influence Fuels Expansion
Chart 111 Key Industry Trends for Fragrances
Lifestyle-Driven Beauty and Social Media Influence Fuels Expansion
Chart 112 Sol De Janeiro Launches Fragrance Balms
Affordable Middle Eastern Scents Propel Mass Fragrances
Chart 113 Middle Eastern Fragrances at Accessible Prices
Affordability Drives Demand for Value Formats as Consumers Downtrade
Chart 114 Affordable Body Mists for Price Sensitive Shoppers
Chart 115 Value Sales 2020-2030
Chart 116 Volume Sales 2020-2030
Chart 117 Value Sales by Category 2025
Mass Fragrances Expected to Drive Growth While Premium Fragrances Maintain Exclusivity
Social Media and Scent Innovation Set to Reshape Consumer Preferences
Embracing Affordability and Exclusivity Challenges Brands to Innovate and Engage
Chart 118 What's Next? for Fragrances
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Face Growing Competition Amid Market Fragmentation
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Department Stores Lead Fragrance Sales with Flexible Payment Options
Retail E-Commerce Retreats but Retains Relevance through Social Media Platforms
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Fragrances
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Fragrances
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Hair Care in South Africa
Key Data Insights
Natural and Free-From Formulations Gain Ground
Chart 131 Key Industry Trends for Hair Care
Natural and Free-From Formulations Gain Ground
Chart 132 Keune so Pure Drives Ingredient Led Beauty
Scalp Health Emerges as a Consumer Priority
Chart 133 The Ordinary Expands Range to Hair Care
Natural Hair Movement Fuels Demand for Texture-Specific Formulations
Chart 134 Creme of Nature Caters to Textured Hair
Chart 135 Value Sales 2020-2030
Chart 136 Volume Sales 2020-2030
Chart 137 Value Sales by Category 2025
Sustained Growth Forecast as Demographics and Disposable Incomes Rise
Culturally Attuned Local Brands Set to Fuel Expansion
Scalp Health Expected to Drive Innovation
Chart 138 What's Next? for Hair Care
Chart 139 Forecast Value Sales 2020-2030
Chart 140 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Gradual Market Diversification
Brand Strength and Competitive Pricing Shapes Leadership
Chart 141 Company Shares 2025
Chart 142 Brand Shares 2025
Health and Beauty Specialists Lead While Omnichannel Strategies Gain Ground
Chart 143 Retail Channels 2020-2025
Chart 144 Economic Context for Hair Care
Chart 145 Real Gdp Growth 2020-2030
Chart 146 Inflation 2020-2030
Chart 147 Consumer Context for Hair Care
Chart 148 Population 2020-2030
Chart 149 Consumer Expenditure 2020-2030
Chart 150 Population by Generation 2025
Men's Grooming in South Africa
Key Data Insights
Social Media and Affordability Shape Consumer Engagement
Social Media and Affordability Shape Consumer Engagement
Multifunctional Products Fuel Expansion
Chart 151 Premium Targeted Products Expand Further
Specialisation and Premium Positioning Redefine Men’S Grooming
Chart 152 Value Sales 2020-2030
Chart 153 Volume Sales 2020-2030
Chart 154 Value Sales by Category 2025
Steady Growth Anticipated by Innovation and Evolving Male Routines
Men’S Toiletries Set to Lead While Fragrances Drive Premium Expansion
Chart 155 Forecast Value Sales 2020-2030
Chart 156 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position with Continuous Innovation
Chart 157 Company Shares 2025
Chart 158 Brand Shares 2025
Supermarkets Dominate Retail Sales as Convenience Drives Purchase Behaviour
Retail E-Commerce Growth Accelerates as Digital Convenience Reshapes Buying Patterns
Chart 159 Retail Channels 2020-2025
Chart 160 Economic Context for Men's Grooming
Chart 161 Real Gdp Growth 2020-2030
Chart 162 Inflation 2020-2030
Chart 163 Consumer Context for Men's Grooming
Chart 164 Population 2020-2030
Chart 165 Consumer Expenditure 2020-2030
Chart 166 Population by Generation 2025
Oral Care in South Africa
Key Data Insights
Ingredient-Led Innovation Redefines Oral Care Positioning
Chart 167 Key Industry Trends for Oral Care
Ingredient-Led Innovation Redefines Oral Care Positioning
Chart 168 Shift From Basic Hygiene to Health Focused Products
Value-Driven Demand Propels Toothpaste to Leadership
Chart 169 Sensodyne Launches Affordable Toothpaste
Aesthetic Aspirations Fuel Demand for Accessible Whitening Solutions
Chart 170 Teeth Whitening Sees New Product Launches
Chart 171 Value Sales 2020-2030
Chart 172 Volume Sales 2020-2030
Chart 173 Value Sales by Category 2025
Younger Consumers Set to Drive Growth through Social Media and Natural Trends
Toothpaste Expected to Remain Dominant While Tooth Whiteners Lead Fastest Growth
Price Sensitivity and Innovation Shape Future Competition and Consumer Choices
Chart 174 What's Next? for Oral Care
Chart 175 Forecast Value Sales 2020-2030
Chart 176 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Experience Gradual Share Erosion Amid Rising Private Label Competition
Chart 177 Company Shares 2025
Chart 178 Brand Shares 2025
Supermarkets Maintain Dominance Driven by Routine Grocery Shopping
Online Grocery Platforms Reshape Retail Landscape
Chart 179 Retail Channels 2020-2025
Chart 180 Economic Context for Oral Care
Chart 181 Real Gdp Growth 2020-2030
Chart 182 Inflation 2020-2030
Chart 183 Consumer Context for Oral Care
Chart 184 Population 2020-2030
Chart 185 Consumer Expenditure 2020-2030
Chart 186 Population by Generation 2025
Skin Care in South Africa
Key Data Insights
Youtube and Tiktok Drives Skin Care Education
Chart 187 Key Industry Trends for Skin Care
Youtube and Tiktok Drives Skin Care Education
Ingredient Innovation Drives Skin Care Evolution
Chart 188 Biotech Driven Skincare Gains Traction
K-Beauty Fuels Innovation and Accessibility
Chart 189 Beauty on Tapp Broadens Reach
Chart 190 Value Sales 2020-2030
Chart 191 Volume Sales 2020-2030
Chart 192 Value Sales by Category 2025
Consumers Set to Drive Growth through Savvy Ingredient Choices and Price Sensitivity
Facial Care Expected to Accelerate with Innovation
Digital Platforms and Diverse Beauty Philosophies to Reshape Consumer Engagement
Chart 193 What's Next? for Skin Care
Chart 194 Forecast Value Sales 2020-2030
Chart 195 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Retain Dominance through Innovation and Accessibility
Chart 196 Company Shares 2025
Chart 197 Brand Shares 2025
Supermarkets Retain Dominance as Physical Stores Lead Skin Care Sales
Retail E-Commerce Accelerates Growth, Driven by Digital Engagement and Convenience
Chart 198 Retail Channels 2020-2025
Chart 199 Economic Context for Skin Care
Chart 200 Real Gdp Growth 2020-2030
Chart 201 Inflation 2020-2030
Chart 202 Consumer Context for Skin Care
Chart 203 Population 2020-2030
Chart 204 Consumer Expenditure 2020-2030
Chart 205 Population by Generation 2025
Sun Care in South Africa
Key Data Insights
Steady Expansion Driven by Rising Awareness and Daily Use Adoption
Steady Expansion Driven by Rising Awareness and Daily Use Adoption
Adult Sun Care Leads as Family-Oriented Products Gain Traction
Chart 206 Affrodable Sun Care for the Whole Family
Brands Educating Consumers and Innovating Formats Boost Adoption
Chart 207 Value Sales 2020-2030
Chart 208 Volume Sales 2020-2030
Chart 209 Value Sales by Category 2025
Adult Sun Care Set to Drive Steady Expansion Amid Growing Consumer Base
Brands Innovating Formats and Educating Consumers to Overcome Usage Barriers
Spf Integration Expected to Unlock New Growth Opportunities
Chart 210 Forecast Value Sales 2020-2030
Chart 211 Forecast Value Sales by Category 2025-2030
Multinational Leaders Sustain Dominance Amid Rising Fragmentation
Chart 212 Company Shares 2025
Chart 213 Brand Shares 2025
Pharmacies Lead Distribution Driven by Private Label Affordability
Retail E-Commerce Expands with Multi-Channel Retailer Innovation
Chart 214 Retail Channels 2020-2025
Chart 215 Economic Context for Sun Care
Chart 216 Real Gdp Growth 2020-2030
Chart 217 Inflation 2020-2030
Chart 218 Consumer Context for Sun Care
Chart 219 Population 2020-2030
Chart 220 Consumer Expenditure 2020-2030
Chart 221 Population by Generation 2025
Premium Beauty and Personal Care in South Africa
Key Data Insights
Premium Beauty and Personal Care Shows Steady Growth Amid Economic Shifts
Premium Beauty and Personal Care Shows Steady Growth Amid Economic Shifts
Premium Fragrances Dominate Sales While Premium Adult Sun Care Posts Fastest Growth
Middle Eastern Fragrance Dupes Gain Traction
Chart 222 Value Sales 2020-2030
Chart 223 Value Sales by Category 2025
Consumers Shift to Downtrading Amid Rising Cost Pressures
Premium Fragrances Set to Lead While Premium Adult Sun Care Posts Fastest Growth
Innovative Purchasing Models and Dupe Products to Reshape Brand Strategies
Chart 224 Forecast Value Sales 2020-2030
Chart 225 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Presence Amid Market Expansion and Retail Innovation
Chart 226 Company Shares 2025
Chart 227 Brand Shares 2025
Chart 228 Economic Context for Premium Beauty and Personal Care
Chart 229 Real Gdp Growth 2020-2030
Chart 230 Inflation 2020-2030
Chart 231 Consumer Context for Premium Beauty and Personal Care
Chart 232 Population 2020-2030
Chart 233 Consumer Expenditure 2020-2030
Chart 234 Population by Generation 2025
Mass Beauty and Personal Care in South Africa
Key Data Insights
Mass Skin Care Leads Growth as Mass Fragrances Deliver Standout Performance
Mass Skin Care Leads Growth as Mass Fragrances Deliver Standout Performance
Affordability Drives Private Label Gains
Chart 235 Private Label Appeals to Cost Sensitive Consumers
Chart 236 Value Sales 2020-2030
Chart 237 Value Sales by Category 2025
Affordability and Ingredient Awareness Set to Steer Steady Growth Amid Economic Pressures
Mass Skin Care Expected to Lead Value Sales through 2030
Social Media and Ingredient-Led Innovation Reshape Value-Driven Consumer Choices
Chart 238 Forecast Value Sales 2020-2030
Chart 239 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares Amid Evolving Competition Dynamics
Chart 240 Company Shares 2025
Chart 241 Brand Shares 2025
Chart 242 Economic Context for Mass Beauty and Personal Care
Chart 243 Real Gdp Growth 2020-2030
Chart 244 Inflation 2020-2030
Chart 245 Consumer Context for Mass Beauty and Personal Care
Chart 246 Population 2020-2030
Chart 247 Consumer Expenditure 2020-2030
Chart 248 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
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- Premium Lipstick
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- Premium Other Lip Products
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- Premium Polish Remover
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- Premium Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
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- Premium Lip Care
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- Premium Toners
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- Premium Hand Care
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- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
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- Premium Sun Protection
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- Premium Men's Fragrances
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
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- Premium Aftersun
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- Prestige Baby and Child-specific Products
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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