2025 Developments
Despite the challenging economic environment in Sri Lanka, beauty and personal care achieved steady retail value growth of 5% in 2025. This resilience is driven by a growing population and modest GDP real growth of 5%, coupled with low inflation at 0.1%, which fosters cautious yet consistent consumer spending. The market remains attractive due to its adaptability, with consumers prioritising affordability and multifunctionality, particularly in high-frequency essentials like bath and shower, skin care and hair care. Leading companies leverage strong distribution and affordability-driven promotions to retain dominance, while local brands capitalise on inclusivity and clean, multifunctional innovations to expand appeal. The growth trajectory is underpinned by rising health and hygiene awareness and an increasing demand for personalised products tailored to Sri Lankan skin tones and hair types. Future success will depend on balancing cost-effectiveness with product efficacy, expanding shade and formulation diversity, and integrating wellness and transparency to cultivate loyalty across both mass and premium segments.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Sri Lanka with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Sri Lanka, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Sri Lanka report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Sri Lanka?
- Which are the leading brands in Sri Lanka?
- How are products distributed in Sri Lanka?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Sri Lanka
2025 Developments
Key Data Insights
Economic and Consumer Pressures Shape Steady Growth and Cautious Spending
Bath and Shower Leads in Value, with Growing Interest in Tailored and Inclusive Products
Local Brands Lead with Inclusive, Affordable and Multifunctional Innovations
Consumers Prioritise Affordability and Multifunctionality Amid Financial Constraints
Bath and Shower Maintains Leadership While Colour Cosmetics Sees Growth Momentum
Inclusive Innovation and Premium Trust Shape Future Brand Strategies and Growth
Unilever Sri Lanka Ltd and Hemas Holdings Plc Consolidate Leadership Amid Steady Market Concentration
Small Local Grocers Lead Sales While Health and Beauty Specialists Retain Importance
Retail E-Commerce Grows as Consumers Seek Convenience and Variety Online
Baby and Child-Specific Products in Sri Lanka
Key Data Insights
Baby and Child-Specific Products Summary
Parents Balancing Safety Concerns with Affordability Sustain Growth
Baby and Child-Specific Toiletries Lead in Value Driven by Health-Conscious Consumers
Calin Builds Trust with Certification-Led Communication and Clean Formulations
Parents Drive Growth with Safety Focus Amid Price Sensitivity
Baby and Child-Specific Skin Care Captures Value Growth
Brands Leverage Safety Claims and Channel Focus to Boost Loyalty
Hemas Holdings Plc and Unilever Sri Lanka Ltd Sustain Dominance through Trust and Format Innovation
Pharmacies Leads and E-Commerce Expands for Premium Baby Products
Bath and Shower in Sri Lanka
Key Data Insights
Bath and Shower Summary
Brands Adapt to Affordability Pressures to Sustain Growth among Mass-Market Consumers
Luxury and Ingredient-Led Variants Drive Growth in Body Wash
Roshun, Janet and Spa Ceylon Leverage Affordability and Wellness Trends to Capture Demand
Brands Balance Affordability with Premium Formats to Capture Diverse Consumers
Natural and Wellness Innovations Reshape Consumer Preferences and Product Offerings
Value-Led Formats and Smart Trade Segmentation Underpin Future Growth Strategies
Unilever Sri Lanka Ltd Strengthens Leadership through Trade Penetration and Consumer Trust
Small Local Grocers Leads While Contemporary Trade Grows with Lifestyle Products
Colour Cosmetics in Sri Lanka
Key Data Insights
Colour Cosmetics Summary
Youth-Driven Trends and Cautious Spending Sustain Growth
Lip Products Capture Consumer Interest and Boost Sales Value
British Cosmetics Leads Hybrid Skin Care-Beauty Innovation with Versatile Products
Brands Embrace Affordable Innovation to Capture Discerning Consumers
Hybrid Products Spearhead Innovation and Appeal to Younger Consumers
Social Media-Driven Self-Expression and Gifting Fuel Demand for Curated and Seasonal Offerings
Janet Ayurvedics (Pvt) Ltd and Revlon Inc Strengthen Leadership Amid Stable Market Concentration
General Merchandise Stores and Department Stores Secure Leading Position
Daraz and Brand Websites Contribute to E-Commerce Growth with Tailored Offerings
Deodorants in Sri Lanka
Key Data Insights
Deodorants Summary
Steady Growth Driven by Affordability and Evolving Consumer Preferences
Deodorant Roll-Ons Lead Growth with Fragrance Innovation and Promotions
Spa Ceylon’S Clean and Diverse Offerings Meet Evolving Consumer Demands
Rising Consumer Expenditure Fuels Steady Growth in Deodorants Sales
Deodorant Roll-Ons Lead with Innovation and Promotional Momentum
Brands Drive Growth by Embracing Affordability, Clean Beauty and Fragrance Diversity
Leading Manufacturers Leverage Promotions and Product Innovation to Retain Dominance
Health and Beauty Specialists Lead in Retail Sales
Retail E-Commerce Drives Sales by Targeting Younger Consumers with Value and Variety
Depilatories in Sri Lanka
Key Data Insights
Depilatories Summary
Affordability and Skin Safety Drive Steady Growth Amid Rising Consumer Spending
Hair Removers/Bleaches Lead Sales Supported by Affordability and Inclusivity
Veet Pure’S Skin-Type Focus and Pricing Strategies Foster Category Loyalty
Consumers Embrace Convenient and Skin-Friendly Hair Removal Solutions
Price Cuts and Inclusive Formulations Secure Hair Removers/Bleaches’ Leading Position
Skin-Type Innovation and Affordability Reshape Brand Strategies and Growth
Relaunch of Veet Pure Strengthens Market Concentration and Leadership Stability
Supermarkets Lead Offline Sales While E-Commerce Gains Traction with Privacy and Convenience
Fragrances in Sri Lanka
Key Data Insights
Fragrances Summary
Shifting Lifestyles and Cautious Spending Shape Value Growth in Fragrances
Premium Fragrances Lead Value Sales Growth While Mass Fragrances Gain Steady Ground
Pintanna and Goya Drive Innovation with Inclusive and Lifestyle-Focused Scents
Rising Affordability and Lifestyle Preferences Shape Steady Growth Trajectory
Premium Fragrances Lead Value Growth While Mass Fragrances Show Steady Growth
Digital Storytelling and Lifestyle Trends Drive Product Innovation and Engagement
Hemas Holdings Plc and the Capital Maharaja Organisation Ltd Sustain Lead
Direct Selling Sustains Fragrances Growth
E-Commerce Supplements Offline Sales with Digital Engagement but Faces Authenticity Concerns
Hair Care in Sri Lanka
Key Data Insights
Hair Care Summary
Value-Led Promotions Sustain Volume Growth Amid Economic Pressure
Conditioners and Treatments Leads Value Growth with Herbal Ingredient Appeal
Brands Embrace Inclusivity and Heritage for Market Relevance
Traditional Ingredients and Tailored Solutions Drive Value Growth
Shampoos Dominance Persists Amid Evolving Consumer Needs
Value-Driven Innovation and Consumer Empowerment Shape Industry Evolution
Unilever Sri Lanka Ltd Strengthens Dominance Amid Rising Competition
Small Local Grocers Maintain Lead While Non-Grocery Retail Grows in Value Share
E-Commerce Complements Offline Retail with Convenience and Targeted Offerings
Men's Grooming in Sri Lanka
Key Data Insights
Men's Grooming Summary
Young Consumers Shift to Trimmers Fuels Retail Value Growth Despite Economic Constraints
Men’S Shaving Leads in Value Driven by Traditional Grooming, Toiletries Grow on Convenience Appeal
Spa Ceylon and Dove Men+Care Exemplify Grooming Trends Transforming Male Routines
Younger Consumers Adopt Budget-Friendly Grooming, Driving Steady Growth
Men’S Shaving Remains Largest While Toiletries Lead Growth on Convenience
Rising Interest in Men’S Skin Care and Grooming Tech Shapes Future Business Strategies
Société Bic Sa and Procter & Gamble Lanka Pvt Ltd Fortify Leadership as Market Dynamics Shift Towards Grooming Tools
Small Local Grocers Lead While E-Commerce Gains Ground with Urban and Young Shoppers
Oral Care in Sri Lanka
Key Data Insights
Oral Care Summary
Steady Retail Value Growth Amid Evolving Consumer Demands
Toothpaste Leads Retail Value Supported by Multifunctional Innovation
Brands Embrace Inclusivity and Heritage to Engage Younger Consumers
Consumers Seek Multifunctional Oral Care Solutions for Preventive Health
Toothpaste Maintains Dominance While Toothbrushes See Fast Growth with Innovation
Brands Leverage Natural Ingredients and Youth Appeal to Drive Category Innovation
Unilever Sri Lanka Ltd and Hemas Holdings Plc Strengthen Lead through Strategic Innovation and Distribution
Grocery Retailers Retains Top Position as Specialist Channels Gain Popularity
Skin Care in Sri Lanka
Key Data Insights
Skin Care Summary
Brands Respond to Evolving Consumer Needs Amid Economic Shifts
Facial Care Leads in Sales Supported by Ingredient-Led Consumer Preferences
Spa Ceylon’S Botanical Masks Address Ageing, Boosting Longevity Focus
Consumers Drive Growth through Multifunctional and Preventive Skin Care Demand
Facial Care Leads Value Sales While Body Care Shows Fast Expansion
Brands Build Trust and Transparency to Overcome Channel Fragmentation Challenges
Leading Brands Leverage Innovation and Accessibility to Maintain Dominance
Health and Beauty Specialists Lead Offline Sales
E-Commerce Gains Traction among Urban Consumers Seeking Convenience and Information
Sun Care in Sri Lanka
Key Data Insights
Sun Care Summary
Consumers Drive Robust Growth Amid Evolving Sun Care Usage
Adult Sun Care Leads as Multifunctional Products Attract Wider Users
Brands Harness Affordability and Inclusivity to Expand Sun Care Appeal
Consumers Adopt Daily Sun Protection Amid Changing Lifestyles
Adult Sun Care Leads Growth Driven by Multifunctional Product Innovation
Brands Expand Distribution and Embrace Multifunctionality to Capture Demand
Beirsdorf Ag Leads Amid Early Expansion
Small Local Grocers Lead Distribution While Specialised Retailers and E-Commerce Gain Traction
Premium Beauty and Personal Care in Sri Lanka
Key Data Insights
Premium Beauty and Personal Care Summary
Steady Premium Sales Growth Driven by Affluent Consumers Amid Economic Challenges
Premium Skin Care Leads Value Sales as Natural and Science-Backed Products Drive Demand
Spa Ceylon Capitalises on Clean Reimagined Trend to Boost Premium Growth
Premium Brands Leverage Wellness and Science to Drive Expansion and Trust
Premium Skin Care Maintains Dominance While Colour Cosmetics Sees Growth Momentum
Clean, Natural, and Experiential Trends Reshape Premium Beauty Purchasing Behaviours
Mass Beauty and Personal Care in Sri Lanka
Key Data Insights
Mass Beauty and Personal Care Summary
Brands Leverage Aggressive Pricing to Sustain Growth Amid Economic Pressure
Mass Bath and Shower Leads in Value, Supported by Targeted Promotions
Spar’S Discount Campaigns Exemplify Affordability Trend Driving Category Resilience
Consumers Prioritise Affordability and Value, Sustaining Strong Demand Growth
Mass Bath and Shower Retains Lead with Steady Value Expansion through Affordability
Growth Driven by Rising Demand for Multi-Benefit Products
Unilever Sri Lanka Ltd Strengthens Lead through Pricing and Distribution
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
-
- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
-
- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
-
- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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