Select Country Report
Expatriates Fuel Demand for Premium Beauty Products
Beauty and personal care in the United Arab Emirates demonstrated exceptional vitality in 2025, outperforming many regional peers due to its affluent expatriate population, which accounts for a significant number of residents and drives demand across premium and mass tiers. The category’s attractiveness stems from sustained economic growth, with low inflation and a steady GDP, thereby fostering confidence and increased spending. Local and international brands are successfully leveraging cultural nuances by integrating Arab identity and wellness into product innovation and marketing. This is exemplified by campaigns and products that are tailored to regional skin tones, traditional ingredients and religious occasions, such as Ramadan. The simultaneous rise of Korean beauty and Asian brands enriches product offerings and meets evolving consumer preferences. To succeed, brands must prioritise localisation, cultural resonance and lifestyle integration while embracing digital channels and experiential retail to capture the diverse and sophisticated consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in United Arab Emirates report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in United Arab Emirates?
- Which are the leading brands in United Arab Emirates?
- How are products distributed in United Arab Emirates?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in the United Arab Emirates
Expatriates Fuel Demand for Premium Beauty Products
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Expatriates Fuel Demand for Premium Beauty Products
Fragrances Lead Sales Growth Amid Rising Localisation and Diversity
Chart 2 Aiza Becomes Staple in Arab Beauty
Culturally Tailored Marketing and Campaigns Boost Sales
Chart 3 Kiko Milano Launches Ramadan Campaign
Asian Beauty Brands Drive Category Relevance
Chart 4 Value Sales 2020-2030
Chart 5 Volume Sales 2020-2030
Chart 6 Value Sales by Category 2025
Local and Asian Brands to Drive Diverse Growth Amid Rising Consumer Sophistication
Chart 7 Analyst Insight for Beauty and Personal Care
Fragrances to Remain Largest While Men’S Grooming Leads Growth Trajectory
Chart 8 Forecast Value Sales 2020-2030
Chart 9 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Modest Shifts
Chart 10 Company Shares 2025
Chart 11 Brand Shares 2025
Beauty Specialists Lead Distribution as Retail E-Commerce Gains Ground
Retail E-Commerce Challenges Retail Offline Dominance
Chart 12 Retail Channels 2020-2025
Chart 13 Economic Context for Beauty and Personal Care
Chart 14 Real Gdp Growth 2020-2030
Chart 15 Inflation 2020-2030
Chart 16 Consumer Context for Beauty and Personal Care
Chart 17 Population 2020-2030
Chart 18 Consumer Expenditure 2020-2030
Chart 19 Population by Generation 2025
Baby and Child-Specific Products in the United Arab Emirates
Key Data Insights
Premium Parental Spending and Rising Population Support Steady Growth
Chart 20 Key Industry Trends for Baby and Child-Specific Products
Premium Parental Spending and Rising Population Support Steady Growth
Baby Wipes Dominate with Sustainability Driving Expansion
Chart 21 Mustela Expands Organic Range
Nivea Leverages Ai-Driven Microaudience Targeting to Enhance Marketing Precision
Chart 22 Nivea Unlocks Growth with Microaudiences
Chart 23 Value Sales 2020-2030
Chart 24 Volume Sales 2020-2030
Chart 25 Value Sales by Category 2025
Macroeconomic Factors to Drive Sustained Expansion
Baby Wipes to Lead in Volume and Value While Sun Care Surges in Growth
Premiumisation and Sustainability to Reshape Consumer Preferences
Chart 26 Forecast Value Sales 2020-2030
Chart 27 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Navigate Shifting Competitive Environment
Heritage Brands Strengthen Dominance through Trust and Innovation
Chart 28 Company Shares 2025
Chart 29 Brand Shares 2025
Pharmacies Dominate with Trust and Expert Advice
Retail E-Commerce Accelerates Growth as Digital Convenience Appeals to Parents
Chart 30 Retail Channels 2020-2025
Chart 31 Economic Context for Baby and Child-Specific Products
Chart 32 Real Gdp Growth 2020-2030
Chart 33 Inflation 2020-2030
Chart 34 Consumer Context for Baby and Child-Specific Products
Chart 35 Population 2020-2030
Chart 36 Consumer Expenditure 2020-2030
Chart 37 Population by Generation 2025
Bath and Shower in the United Arab Emirates
Key Data Insights
Steady Growth Driven by Wellness Focus Amid Strong Economic Backdrop
Chart 38 Key Industry Trends for Bath and Shower
Steady Growth Driven by Wellness Focus Amid Strong Economic Backdrop
Bar Soap Leads through Diverse Formulations
Lush Humanitarian Soap Embodies Inclusivity
Chart 39 Lush Expands Humanitarian Soap Initiative
Lifestyle-Driven Beauty Redefines Cleansing
Chart 40 Dove Launches Pistachio & Magnolia Body Wash
Chart 41 Value Sales 2020-2030
Chart 42 Volume Sales 2020-2030
Chart 43 Value Sales by Category 2025
Wellness and Affordability Set to Drive Growth with Bar Soap Maintaining Lead
Consumers to Embrace Science-Backed, Plant-Based Formulations for Skin Health
Chart 44 Forecast Value Sales 2020-2030
Chart 45 Forecast Value Sales by Category 2025-2030
Leading Players Maintain Positions through Popular Brands
Chart 46 Company Shares 2025
Chart 47 Brand Shares 2025
Grocery Retailers Maintain Dominance with Accessibility
Online Shopping Rises as Consumers Prioritise Convenience and Accessibility
Chart 48 Retail Channels 2020-2025
Chart 49 Economic Context for Bath and Shower
Chart 50 Real Gdp Growth 2020-2030
Chart 51 Inflation 2020-2030
Chart 52 Consumer Context for Bath and Shower
Chart 53 Population 2020-2030
Chart 54 Consumer Expenditure 2020-2030
Chart 55 Population by Generation 2025
Colour Cosmetics in the United Arab Emirates
Key Data Insights
Digital Campaigns Drive Brand Growth and Market Expansion in a Diverse Retail Landscape
Chart 56 Key Industry Trends for Colour Cosmetics
Digital Campaigns Drive Brand Growth and Market Expansion in a Diverse Retail Landscape
Facial Make-Up Leads Value Sales While Colour Cosmetics Sets/Kits Show Fastest Growth
Kiko Milano’S Digital Campaign Elevates Appeal and Sales
Chart 57 Kiko Milano Grows via Digital Discovery
Consumer Preference for Wellness and Self-Expression Drives Lifestyle Beauty Trend
Halal Nail Polish Appeals to Consumers with Breathable Formula
Chart 58 Orly Nail Polish Appeals to Muslim Consumers
Chart 59 Value Sales 2020-2030
Chart 60 Volume Sales 2020-2030
Chart 61 Value Sales by Category 2025
Masstige and K-Beauty to Drive Growth in Colour Cosmetics
Chart 62 Analyst Insight for Colour Cosmetics
Beauty Retail Expansion and Masstige Positioning to Reshape Consumer Engagement
Chart 63 Forecast Value Sales 2020-2030
Chart 64 Forecast Value Sales by Category 2025-2030
Kiko Milano’S Expansion Reshapes Competitive Dynamics in Colour Cosmetics
Chart 65 Company Shares 2025
Chart 66 Brand Shares 2025
Health and Beauty Specialists Lead Colour Cosmetics Sales
Sephora.Ae and Emerging Online Platforms Expand Digital Beauty Retail Influence
Chart 67 Retail Channels 2020-2025
Chart 68 Economic Context for Colour Cosmetics
Chart 69 Real Gdp Growth 2020-2030
Chart 70 Inflation 2020-2030
Chart 71 Consumer Context for Colour Cosmetics
Chart 72 Population 2020-2030
Chart 73 Consumer Expenditure 2020-2030
Chart 74 Population by Generation 2025
Deodorants in the United Arab Emirates
Key Data Insights
Asian Beauty Brands Expand Presence in Deodorants
Asian Beauty Brands Expand Presence in Deodorants
Ouai Elevates Everyday Freshness with Premium Aluminium-Free Formula
Chart 75 Ouai Offers New Aluminum-Free Line
Chart 76 Value Sales 2020-2030
Chart 77 Volume Sales 2020-2030
Chart 78 Value Sales by Category 2025
Rising Affluence and Population to Drive Deodorants
Deodorant Roll-Ons Expected to Lead Value Growth
Chart 79 Forecast Value Sales 2020-2030
Chart 80 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Dominance through Brand Equity
Chart 81 Company Shares 2025
Chart 82 Brand Shares 2025
Grocery Retailers Dominate with Wide Reach and Convenience
Retail E-Commerce Grows Rapidly through Grocery Aggregators and Promotions
Chart 83 Retail Channels 2020-2025
Chart 84 Economic Context for Deodorants
Chart 85 Real Gdp Growth 2020-2030
Chart 86 Inflation 2020-2030
Chart 87 Consumer Context for Deodorants
Chart 88 Population 2020-2030
Chart 89 Consumer Expenditure 2020-2030
Chart 90 Population by Generation 2025
Depilatories in the United Arab Emirates
Key Data Insights
Steady Growth Driven by Lifestyle Needs and Economic Expansion in the Uae
Steady Growth Driven by Lifestyle Needs and Economic Expansion in the Uae
Hair Removers and Bleaches Lead Sales as Convenience and Skin Friendliness Drive Choice
Superdrug’S B Wax Kit Exemplifies Lifestyle and Clean Beauty Trends
Chart 91 Superdrug B Facial Strip Wax Kit Offers Easy Use
Chart 92 Value Sales 2020-2030
Chart 93 Volume Sales 2020-2030
Chart 94 Value Sales by Category 2025
Hair Removers and Bleaches to Maintain Leadership Despite Slowing Growth
E-Commerce Expansion and Subscription Models to Drive Consumer Access and Convenience
Professional Hair Removal Services to Reshape Consumer Preferences and Competitive Dynamics
Chart 95 Forecast Value Sales 2020-2030
Chart 96 Forecast Value Sales by Category 2025-2030
Leading Global Fmcg Companies Sustain Dominance through Innovation and Loyalty
Chart 97 Company Shares 2025
Chart 98 Brand Shares 2025
Hypermarkets Lead Retail Value Sales as Established Brands Drive Consumer Loyalty
Retail E-Commerce Surges as Digital Convenience Reshapes Depilatory Shopping Habits
Chart 99 Retail Channels 2020-2025
Chart 100 Economic Context for Depilatories
Chart 101 Real Gdp Growth 2020-2030
Chart 102 Inflation 2020-2030
Chart 103 Consumer Context for Depilatories
Chart 104 Population 2020-2030
Chart 105 Consumer Expenditure 2020-2030
Chart 106 Population by Generation 2025
Fragrances in the United Arab Emirates
Key Data Insights
Strong Growth Driven by Economic Factors and Tourism
Chart 107 Key Industry Trends for Fragrances
Strong Growth Driven by Economic Factors and Tourism
Premium Fragrances Lead Value Sales and Expand Steadily
Arabian Heritage Shapes Personalised Fragrance Experiences
Chart 108 Kayali Collaborates with Huda Beauty
Brands Harness Cultural Relevance to Engage Consumers
Ai Reshapes How Consumers Discover and Choose Fragrances
Chart 109 Givaudan Uses Ai
Chart 110 Value Sales 2020-2030
Chart 111 Volume Sales 2020-2030
Chart 112 Value Sales by Category 2025
Growing Demand Set to Drive Value Expansion Amid Rising Consumer Affluence
Premium Fragrances to Maintain Leadership and Outpace Mass Segment
Chart 113 Analyst Insight for Fragrances
Brands Set to Leverage Ai Personalisation and Cultural Gifting
Chart 114 Forecast Value Sales 2020-2030
Chart 115 Forecast Value Sales by Category 2025-2030
Arabian Oud and Abdul Samad Al Qurashi Secure Dominance through Cultural Affinity
Emerging Opportunities Arise as Dominant Brands Face Slight Share Erosion
Chart 116 Company Shares 2025
Chart 117 Brand Shares 2025
Beauty Specialists Lead Distribution with Tailored Fragrance Solutions
Luxury Fragrance Vending Machines Introduce Innovative Purchase Experiences
Retail E-Commerce Reshapes Fragrance Sales with Convenience and Repeat Buying
Chart 118 Retail Channels 2020-2025
Chart 119 Economic Context for Fragrances
Chart 120 Real Gdp Growth 2020-2030
Chart 121 Inflation 2020-2030
Chart 122 Consumer Context for Fragrances
Chart 123 Population 2020-2030
Chart 124 Consumer Expenditure 2020-2030
Chart 125 Population by Generation 2025
Hair Care in the United Arab Emirates
Key Data Insights
Premiumisation and Salon Expansion Drive Value Growth in Hair Care
Chart 126 Key Industry Trends for Hair Care
Premiumisation and Salon Expansion Drive Value Growth in Hair Care
Brands Leverage Community and Experiential Strategies to Engage Diverse Consumers
Arab Beauty Influencers Offer Digital Recommendations for Specialised Products
Chart 127 Schwarzkopf Gliss Debuts with Nadine Njeim
Brands Prioritising Various Hair Care Needs Fuel Growth
Chart 128 Dyson Launches Amino Scalp Treatment
Chart 129 Value Sales 2020-2030
Chart 130 Volume Sales 2020-2030
Chart 131 Value Sales by Category 2025
Consumer Shift to Masstige Products Set to Drive Category Growth
Chart 132 Analyst Insight for Hair Care
Tailored Formulations and Wellness Integration to Reshape Consumer Expectations
Hair Care and Health Expected to Merge as Consumers Prioritise Hair Longevity
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Adjust Shares Amid Premiumisation and Market Shifts
Chart 135 Company Shares 2025
Chart 136 Brand Shares 2025
Hypermarkets and Health and Beauty Specialists Lead Hair Care Distribution
Online Retail Accelerates Growth by Meeting Demand for Premium and Specialty Products
Chart 137 Retail Channels 2020-2025
Chart 138 Economic Context for Hair Care
Chart 139 Real Gdp Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Hair Care
Chart 142 Population 2020-2030
Chart 143 Consumer Expenditure 2020-2030
Chart 144 Population by Generation 2025
Men's Grooming in the United Arab Emirates
Key Data Insights
Steady Growth Driven by Rising Consumer Awareness and Economic Resilience
Steady Growth Driven by Rising Consumer Awareness and Economic Resilience
Men’S Fragrances Lead Men’S Grooming with Fastest Growth
Dove Men+Care’S Micromoisture Technology Advances Clean Grooming
Chart 145 Dove Men+Care Reinvents Men’S Grooming
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Wealthy Consumers and Influencer Culture to Fuel Premium Growth
Men’S Fragrances Set to Continue Leading Value Growth
Male-Focused Spas and Premiumisation to Reshape Consumer Experience
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Leading Companies Navigate Subtle Shifts to Sustain Market Presence
Mid-Tier Companies Maintain Stable Shares through Consumer Loyalty
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Health and Beauty Specialists Remain Primary Sales Channel
Retail E-Commerce Rapidly Expands through Niche Brands and Convenience
Chart 153 Retail Channels 2020-2025
Chart 154 Economic Context for Men's Grooming
Chart 155 Real Gdp Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Men's Grooming
Chart 158 Population 2020-2030
Chart 159 Consumer Expenditure 2020-2030
Chart 160 Population by Generation 2025
Oral Care in the United Arab Emirates
Key Data Insights
Steady Growth Driven by Wellness Focus and Rising Consumer Expenditure
Chart 161 Key Industry Trends for Oral Care
Steady Growth Driven by Wellness Focus and Rising Consumer Expenditure
Premium Toothpaste and Toothbrushes Lead Oral Care Growth
Marvis Exemplifies Clean Reimagined with Wellness beyond Basic Hygiene
Chart 162 Marvis Elevates Clean Oral Care
Sustainable Initiatives Align with Wellness-Focused Shoppers
Chart 163 Colgate Natural Extracts Uses Recyclable Materials
Chart 164 Value Sales 2020-2030
Chart 165 Volume Sales 2020-2030
Chart 166 Value Sales by Category 2025
Wellness and Technology Integration Set to Propel Sustained Value Growth
Chart 167 Analyst Insight for Oral Care
Toothpaste to Lead Sales, While Toothbrushes and Dental Floss Exhibit Fastest Growth
Premiumisation and Health Consciousness to Reshape Competition and Innovation
Chart 168 Forecast Value Sales 2020-2030
Chart 169 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Sustain Dominance Amid Slight Market Concentration Decline
Premium, Niche Brands and Technology Adoption Drive Growth Opportunities
Chart 170 Company Shares 2025
Chart 171 Brand Shares 2025
Hypermarkets and Supermarkets Dominate Oral Care Distribution
Retail E-Commerce Reshapes Access to Premium Oral Care with Consumer Appeal
Chart 172 Retail Channels 2020-2025
Chart 173 Economic Context for Oral Care
Chart 174 Real Gdp Growth 2020-2030
Chart 175 Inflation 2020-2030
Chart 176 Consumer Context for Oral Care
Chart 177 Population 2020-2030
Chart 178 Consumer Expenditure 2020-2030
Chart 179 Population by Generation 2025
Skin Care in the United Arab Emirates
Key Data Insights
Premium and Innovation Drive Sustained Growth Amid Strong Economic Backdrop
Chart 180 Key Industry Trends for Skin Care
Premium and Innovation Drive Sustained Growth Amid Strong Economic Backdrop
Facial Care and Body Care Lead Skin Care Sales
Clarins Harnesses Ai to Elevate Consumer Engagement
Chart 181 Clarins Introduces Ai-Powered Mirror
Cultural Identity and Self-Care Drive Skin Care Growth
Chart 182 L’Occitane Launches Ramadan Calendar
K-Beauty Becomes More Prominent in Uae Skin Care
Chart 183 Apparel Group Launches Korean Jkosmec
Chart 184 Value Sales 2020-2030
Chart 185 Volume Sales 2020-2030
Chart 186 Value Sales by Category 2025
Consumers to Embrace Technology and Dermatologist-Endorsed Products for Personalised Care
Chart 187 Analyst Insight for Skin Care
Inclusive and Unisex Skin Care to Redefine Beauty Norms
Facial Care to Lead Vale Sales While Skin Care Sets/Kits Gain Momentum
Chart 188 Forecast Value Sales 2020-2030
Chart 189 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Evolving Consumer Preferences
Small Players Increase Competition with Personalised and Culturally Meaningful Products
Chart 190 Company Shares 2025
Chart 191 Brand Shares 2025
Non-Grocery Retailers Strengthen Hold as Grocery Retailers Face Decline
Retail E-Commerce Reshapes Retail Dynamics with Flash Sales
Chart 192 Retail Channels 2020-2025
Chart 193 Economic Context for Skin Care
Chart 194 Real Gdp Growth 2020-2030
Chart 195 Inflation 2020-2030
Chart 196 Consumer Context for Skin Care
Chart 197 Population 2020-2030
Chart 198 Consumer Expenditure 2020-2030
Chart 199 Population by Generation 2025
Sun Care in the United Arab Emirates
Key Data Insights
Rapid Growth Driven by Skinification and Male Adoption Boosts Sales Value
Chart 200 Key Industry Trends for Sun Care
Rapid Growth Driven by Skinification and Male Adoption Boosts Sales Value
Adult Sun Care Leads Sales as Consumers Seek Multifunctional and Lifestyle Products
Chart 201 La Roche-Posay Rolls Out Pop-Ups
Asian Beauty Brands Shape Consumer Engagement
Chart 202 Skin1004 Enters Uae
Chart 203 Value Sales 2020-2030
Chart 204 Volume Sales 2020-2030
Chart 205 Value Sales by Category 2025
Innovative Formulations and Sustainability to Drive Category Growth
Adult Sun Care to Maintain Lead While Baby and Child-Specific Sun Care Accelerates
Chart 206 Forecast Value Sales 2020-2030
Chart 207 Forecast Value Sales by Category 2025-2030
L’Oréal and Beiersdorf Consolidate Leading Positions Amid Competition
Chart 208 Company Shares 2025
Chart 209 Brand Shares 2025
Pharmacies Lead Sun Care Distribution
E-Commerce Growth Accelerates as Online Platforms Expand Accessibility
Chart 210 Retail Channels 2020-2025
Chart 211 Economic Context for Sun Care
Chart 212 Real Gdp Growth 2020-2030
Chart 213 Inflation 2020-2030
Chart 214 Consumer Context for Sun Care
Chart 215 Population 2020-2030
Chart 216 Consumer Expenditure 2020-2030
Chart 217 Population by Generation 2025
Premium Beauty and Personal Care in the United Arab Emirates
Key Data Insights
Wealthy Expats and Rising Spending Boost Premium Beauty Sales
Chart 218 Key Industry Trends for Premium Beauty and Personal Care
Wealthy Expats and Rising Spending Boost Premium Beauty Sales
Premium Fragrances Lead Sales Amid Wellness-Driven Demand
Kayali Fragrances Partners with Fitness Studio to Engage Wellness-Conscious Women
Chart 219 Kayali Collaborates with Motion Cycling
Chart 220 Value Sales 2020-2030
Chart 221 Value Sales by Category 2025
Rising Demand for Premium, Unisex and Localised Products to Drive Growth
Premium Fragrances Set to Solidify Dominance While Skin Care Leads Growth
Chart 222 Forecast Value Sales 2020-2030
Chart 223 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Experience Shifting Shares Amid Competitive Pressures
Chart 224 Company Shares 2025
Chart 225 Brand Shares 2025
Chart 226 Economic Context for Premium Beauty and Personal Care
Chart 227 Real Gdp Growth 2020-2030
Chart 228 Inflation 2020-2030
Chart 229 Consumer Context for Premium Beauty and Personal Care
Chart 230 Population 2020-2030
Chart 231 Consumer Expenditure 2020-2030
Chart 232 Population by Generation 2025
Mass Beauty and Personal Care in the United Arab Emirates
Key Data Insights
Mass Beauty and Personal Care Grows Steadily Amid Rising Consumer Expenditure
Mass Beauty and Personal Care Grows Steadily Amid Rising Consumer Expenditure
Mass Hair Care Leads Sales as Baby and Child-Specific Products Accelerate Growth
Kiko Milano’S Localisation Strategy Drives Inclusivity and Market Success
Chart 233 Kiko Milano Appeals to Locals
Chart 234 Value Sales 2020-2030
Chart 235 Value Sales by Category 2025
Asian Brands to Drive Sustained Growth in Mass Beauty and Personal Care
Mass Hair Care to Remain Largest as Baby and Child-Specific Products Grow
Ingredient Transparency and Masstige Positioning to Reshape Consumer Expectations
Chart 236 Forecast Value Sales 2020-2030
Chart 237 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Positions Amid Slight Decline
Chart 238 Company Shares 2025
Chart 239 Brand Shares 2025
Chart 240 Economic Context for Mass Beauty and Personal Care
Chart 241 Real Gdp Growth 2020-2030
Chart 242 Inflation 2020-2030
Chart 243 Consumer Context for Mass Beauty and Personal Care
Chart 244 Population 2020-2030
Chart 245 Consumer Expenditure 2020-2030
Chart 246 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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