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2025 Developments
Beauty and personal care in Azerbaijan in 2025 outperformed the broader Asia Pacific economic context, with retail sales growing by 11% compared to a regional real GDP growth of 3%, reflecting strong consumer demand and expanding purchasing power. This robust performance is underpinned by rising disposable incomes and population growth. Mass beauty and personal care products maintain their leadership due to accessibility and affordability, while premium offerings gain momentum driven by consumers’ increasing investment in scientifically advanced anti-ageing and skin health solutions. The evolving landscape is shaped by consumer preferences for multifunctional, eco-friendly, and personalised products, coupled with a rapid shift towards omnichannel retailing that blends traditional health and beauty specialists with supermarkets and fast-growing e-commerce platforms. Leading companies leverage diverse portfolios, strategic acquisitions, and targeted marketing to address these trends, capitalising on innovations such as Asian-inspired rituals, longevity-focused formulations, and refillable sustainable packaging to capture a broadening and increasingly sophisticated consumer base.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Azerbaijan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Azerbaijan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Azerbaijan?
- Which are the leading brands in Azerbaijan?
- How are products distributed in Azerbaijan?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Azerbaijan
2025 Developments
Key Data Insights
Mass Beauty and Personal Care Drives Strong Category Growth Amid Expanding Consumer Access
Brands Leverage Asian Beauty Rituals and Multifunctional Formats to Captivate Consumers
Chart 1 Morfose Milk Therapy Hair Serum
Premium Anti-Ageing Innovations Reinforce Long-Term Skin Health and Consumer Investment
Chart 2 Value Sales 2020-2030
Chart 3 Volume Sales 2020-2030
Chart 4 Value Sales by Category 2025
Rising Incomes and Population Growth to Fuel Sustained Value Expansion
Mass Beauty and Personal Care to Drive Sales While Premium Segment Is Set to Gain Momentum
Personalisation, Sustainability and Technology Reshape Consumer Choices and Business Strategies
Chart 5 Forecast Value Sales 2020-2030
Chart 6 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions through Diverse Portfolios and Strategic Acquisitions
Chart 7 Company Shares 2025
Chart 8 Brand Shares 2025
Health and Beauty Specialists Lead While Supermarkets Gain Momentum
Retail E-Commerce Growth Reshapes Shopping Preferences among Younger Consumers
Chart 9 Retail Channels 2020-2025
Chart 10 Economic Context for Beauty and Personal Care
Chart 11 Real Gdp Growth 2020-2030
Chart 12 Inflation 2020-2030
Chart 13 Consumer Context for Beauty and Personal Care
Chart 14 Population 2020-2030
Chart 15 Consumer Expenditure 2020-2030
Chart 16 Population by Generation 2025
Baby and Child-Specific Products in Azerbaijan
Key Data Insights
Baby and Child-Specific Products Summary
Steady Growth Driven by Parental Demand for Safe and Convenient Baby Care Products
Chart 17 Baby Sun Cream Jmsolution Marine Luminous Pearl Spf 50
Brands Embracing Asia Influence and Clean Formulas Boost Category Appeal and Trust
Players Prioritise Safety, Convenience and Digital Reach to Capture Cautious Parents
Chart 18 Value Sales 2020-2030
Chart 19 Volume Sales 2020-2030
Chart 20 Value Sales by Category 2025
Parents to Embrace E-Commerce and Sustainability to Drive Category Growth
Baby and Child-Specific Hair Care to Retain Value Leadership While Sun Care Surges Ahead
Manufacturers to Innovate with Clean, Multifunctional Products to Capture Discerning Parents
Chart 21 Forecast Value Sales 2020-2030
Chart 22 Forecast Value Sales by Category 2025-2030
Kopas Kozmetik Pazarlama Strengthens Position with Trusted Products Amid Competitive Mid-Price Landscape
Chart 23 Company Shares 2025
Chart 24 Brand Shares 2025
Supermarkets and Health Specialists Dominate Distribution
Retail E-Commerce Gains Traction by Offering Convenience and Broader Product Choice
Chart 25 Retail Channels 2020-2025
Chart 26 Economic Context for Baby and Child-Specific Products
Chart 27 Real Gdp Growth 2020-2030
Chart 28 Inflation 2020-2030
Chart 29 Consumer Context for Baby and Child-Specific Products
Chart 30 Population 2020-2030
Chart 31 Consumer Expenditure 2020-2030
Chart 32 Population by Generation 2025
Bath and Shower in Azerbaijan
Key Data Insights
Bath and Shower Summary
Steady Growth in Retail Value Driven by Evolving Consumer Preferences and Income Gains
Bar Soap Maintains Leadership Due to Affordability and Consumer Habits
Brands Leverage Clean Reimagined and Sustainability Trends to Capture Consumer Loyalty
Chart 33 Biodepo Shower Gel Is Enriched with Fruit-Based Scents
Chart 34 Value Sales 2020-2030
Chart 35 Volume Sales 2020-2030
Chart 36 Value Sales by Category 2025
Steady Growth to Be Driven by Rising Consumption and Expanding Consumer Spending
Bar Soap to Retain Dominance While Liquid Soap Offers Further Growth Potential
Brands Set to Innovate with Natural Ingredients and Sustainability to Capture Loyalty
Chart 37 Forecast Value Sales 2020-2030
Chart 38 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Position through Broad Assortment and Marketing
Chart 39 Company Shares 2025
Chart 40 Brand Shares 2025
Non-Grocery Retailers Lead Growth with Dynamic Assortment and Promotions
Retail E-Commerce Gains Ground with Urban Consumers Valuing Speed and Exclusivity
Chart 41 Retail Channels 2020-2025
Chart 42 Economic Context for Bath and Shower
Chart 43 Real Gdp Growth 2020-2030
Chart 44 Inflation 2020-2030
Chart 45 Consumer Context for Bath and Shower
Chart 46 Population 2020-2030
Chart 47 Consumer Expenditure 2020-2030
Chart 48 Population by Generation 2025
Colour Cosmetics in Azerbaijan
Key Data Insights
Colour Cosmetics Summary
Steady Growth Driven by Rising Consumer Expenditure and Urban Lifestyles
Inclusivity and Convenience Are Trends Capturing a Diverse Consumer Base
Chart 49 Lip Tint Aqua Gel
Brands Innovate Sustainable Refill Formats to Meet Eco-Conscious Consumer Demand
Chart 50 Value Sales 2020-2030
Chart 51 Volume Sales 2020-2030
Chart 52 Value Sales by Category 2025
Rising Urban Lifestyles and Growing Consumer Spending to Fuel Sustained Growth
Urban Consumers Adopt Natural, Multifunctional and Clean Beauty Trends Shaping Innovation
Chart 53 Forecast Value Sales 2020-2030
Chart 54 Forecast Value Sales by Category 2025-2030
L’Oréal and Avon Drive Innovation and Adopt Multi-Channel Strategies
Chart 55 Company Shares 2025
Chart 56 Brand Shares 2025
Health and Beauty Specialists Lead with Expanding Modern Retail Formats
E-Commerce Platforms Enhance Convenience and Product Accessibility for Consumers
Chart 57 Retail Channels 2020-2025
Chart 58 Economic Context for Colour Cosmetics
Chart 59 Real Gdp Growth 2020-2030
Chart 60 Inflation 2020-2030
Chart 61 Consumer Context for Colour Cosmetics
Chart 62 Population 2020-2030
Chart 63 Consumer Expenditure 2020-2030
Chart 64 Population by Generation 2025
Deodorants in Azerbaijan
Key Data Insights
Deodorants Summary
Strong Growth Driven by Long-Lasting Protection and Evolving Consumer Preferences
Deodorant Sprays Dominate Sales with Convenience and Freshness Appeal
Innovative Deodorant Sticks and Clean Formulations Reshape Consumer Demand
Chart 65 Siveno Natural Roll-On Deodorant for Women
Chart 66 Value Sales 2020-2030
Chart 67 Volume Sales 2020-2030
Chart 68 Value Sales by Category 2025
Steady Growth Amid Evolving Consumer Demands
Niche Formats Set to Gain Traction as Eco-Conscious Consumers Reshape Preferences
Brands to Prioritise Sustainability and Targeted Marketing to Capture Growth Opportunities
Chart 69 Forecast Value Sales 2020-2030
Chart 70 Forecast Value Sales by Category 2025-2030
Improtex and Nivea Dominate with Strategic Innovation and Market Presence
Chart 71 Company Shares 2025
Chart 72 Brand Shares 2025
Health and Beauty Specialists Lead Offline Sales
E-Commerce Growth Accelerates as Consumers Seek Convenience and Wider Product Choice
Chart 73 Retail Channels 2020-2025
Chart 74 Economic Context for Deodorants
Chart 75 Real Gdp Growth 2020-2030
Chart 76 Inflation 2020-2030
Chart 77 Consumer Context for Deodorants
Chart 78 Population 2020-2030
Chart 79 Consumer Expenditure 2020-2030
Chart 80 Population by Generation 2025
Depilatories in Azerbaijan
Key Data Insights
Depilatories Summary
Asian Brands Leverage Technology and Affordability to Drive Growth and Competition
Women’S Razors and Blades Lead with Convenience While Pre-Shave Gains Momentum
Brands Innovate with Skin-Friendly Formulations to Meet Evolving Consumer Needs
Chart 81 Depilatory Cream Eveline Bio Depil
Chart 82 Value Sales 2020-2030
Chart 83 Volume Sales 2020-2030
Chart 84 Value Sales by Category 2025
Consumers Embrace Convenient and Skin-Friendly Hair Removal Options to Drive Steady Growth
Women’S Razors and Blades to Maintain Dominance While Pre-Shave Is Set to Capture Rapid Growth
Innovation in Skin-Friendly Formulations and Personalised Products Reshapes Consumer Expectations
Chart 85 Forecast Value Sales 2020-2030
Chart 86 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Retain Positions Amid Moderate Market Concentration Shifts
Chart 87 Company Shares 2025
Chart 88 Brand Shares 2025
Health and Beauty Specialists Retain Dominance through Beauty Chains
Retail E-Commerce Gains Traction by Offering Convenience and Variety
Chart 89 Retail Channels 2020-2025
Chart 90 Economic Context for Depilatories
Chart 91 Real Gdp Growth 2020-2030
Chart 92 Inflation 2020-2030
Chart 93 Consumer Context for Depilatories
Chart 94 Population 2020-2030
Chart 95 Consumer Expenditure 2020-2030
Chart 96 Population by Generation 2025
Fragrances in Azerbaijan
Key Data Insights
Fragrances Summary
Premium Demand and Social Media Promotion Drive Value Growth in Local Fragrances
Mass Fragrances Lead Volume Sales Supported by Affordability and Broad Appeal
Brands Embrace Sustainability and Inclusivity to Capture Evolving Consumer Values
Chart 97 Giorgio Armani Cuir Nu
Chart 98 Value Sales 2020-2030
Chart 99 Volume Sales 2020-2030
Chart 100 Value Sales by Category 2025
Innovative Packaging and Personalised Scents to Drive Market Expansion
Premium Fragrances Set to Accelerate Growth, Mass Fragrances to Maintain Broad Appeal
Eco-Consciousness and Customisation to Reshape Brand Strategies and Consumer Loyalty
Chart 101 Forecast Value Sales 2020-2030
Chart 102 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Shifting Market Shares
Import Reliance and Channel Competition Drive Innovation and Market Expansion
Chart 103 Company Shares 2025
Chart 104 Brand Shares 2025
Health and Beauty Specialists Lead as Consumers Seek Personalised Experiences
Retail E-Commerce Expands as Consumers Seek Convenience and Broad Product Access
Chart 105 Retail Channels 2020-2025
Chart 106 Economic Context for Fragrances
Chart 107 Real Gdp Growth 2020-2030
Chart 108 Inflation 2020-2030
Chart 109 Consumer Context for Fragrances
Chart 110 Population 2020-2030
Chart 111 Consumer Expenditure 2020-2030
Chart 112 Population by Generation 2025
Hair Care in Azerbaijan
Key Data Insights
Hair Care Summary
Shampoo Demand and Innovation Fuel Steady Growth Amid Rising Consumer Spending
Brands Leverage Lifestyle and Sustainability Trends to Innovate and Engage
Chart 113 Hair Perfume Positioned as a 2-In-1 Option
Clean Reimagined Trend Focuses on Effective Formulations
Chart 114 Value Sales 2020-2030
Chart 115 Volume Sales 2020-2030
Chart 116 Value Sales by Category 2025
Rising Consumer Demand Set to Drive Sustained Hair Care Growth to 2030
Salon Professional Hair Care Offers Further Growth Rapidly as Exclusivity Broadens
Innovative, Natural and Professional Trends Reshape Hair Care Dynamics
Chart 117 Forecast Value Sales 2020-2030
Chart 118 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions through Brand Strength and Innovation
Chart 119 Company Shares 2025
Chart 120 Brand Shares 2025
Health and Beauty Specialists Lead Distribution
Retail E-Commerce Gains Traction through Convenience and Product Variety
Chart 121 Retail Channels 2020-2025
Chart 122 Economic Context for Hair Care
Chart 123 Real Gdp Growth 2020-2030
Chart 124 Inflation 2020-2030
Chart 125 Consumer Context for Hair Care
Chart 126 Population 2020-2030
Chart 127 Consumer Expenditure 2020-2030
Chart 128 Population by Generation 2025
Men's Grooming in Azerbaijan
Key Data Insights
Men's Grooming Summary
Men’S Grooming Sales Grow Steadily Driven by Premium and Mass Segments
Men’S Shaving Leads in Value While Deodorants Show Dynamic Growth
Premium Brands Leverage Lifestyle Trends to Captivate Modern Males
Chart 129 Giorgio Armani Stronger with You Parfum
Chart 130 Value Sales 2020-2030
Chart 131 Volume Sales 2020-2030
Chart 132 Value Sales by Category 2025
Premium Fragrances to Drive Robust Growth Amid Rising Consumer Spending
Men Broaden Grooming Routines Embracing Self-Care and Natural Products
Digital Engagement to Reshape Retail Strategies
Chart 133 Forecast Value Sales 2020-2030
Chart 134 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Moderate Market Fragmentation
Chart 135 Company Shares 2025
Chart 136 Brand Shares 2025
Specialists and Grocery Retailers Maintain Dominance Driven by Accessibility and Promotions
Retail E-Commerce Accelerates Rapidly by Offering Convenience and Competitive Pricing
Chart 137 Retail Channels 2020-2025
Chart 138 Economic Context for Men's Grooming
Chart 139 Real Gdp Growth 2020-2030
Chart 140 Inflation 2020-2030
Chart 141 Consumer Context for Men's Grooming
Chart 142 Population 2020-2030
Chart 143 Consumer Expenditure 2020-2030
Chart 144 Population by Generation 2025
Oral Care in Azerbaijan
Key Data Insights
Oral Care Summary
Steady Growth Driven by Rising Consumer Expenditure and Oral Health Awareness
Toothpaste Dominates Sales While Battery Toothbrushes Gain Momentum
Median Korean Toothpaste and Tiens Drive Innovation Amid Lifestyle Trends
Chart 145 Median Korean Toothpaste Benefits From Asian Influence in Oral Care
Chart 146 Value Sales 2020-2030
Chart 147 Volume Sales 2020-2030
Chart 148 Value Sales by Category 2025
Urban Consumers to Drive Demand for Innovative and Natural Oral Care Products
Toothpaste to Remain Dominant While Mouth Fresheners Are Set to Gain Ground
Innovation and Asian Influence Reshape Oral Care Purchasing and Product Strategies
Chart 149 Forecast Value Sales 2020-2030
Chart 150 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Distributor Changes
Chart 151 Company Shares 2025
Chart 152 Brand Shares 2025
Grocery Retailers Maintain Dominance Driven by Mass Consumer Reach
Retail E-Commerce Rapidly Expands as Consumers Seek Convenience and Exclusive Offers
Chart 153 Retail Channels 2020-2025
Chart 154 Economic Context for Oral Care
Chart 155 Real Gdp Growth 2020-2030
Chart 156 Inflation 2020-2030
Chart 157 Consumer Context for Oral Care
Chart 158 Population 2020-2030
Chart 159 Consumer Expenditure 2020-2030
Chart 160 Population by Generation 2025
Skin Care in Azerbaijan
Key Data Insights
Skin Care Summary
Steady Value Growth Driven by Facial Care and Economic Resilience
Facial Care Leads with Targeted Efficacy While Hand Care and Lip Care Expand Rapidly
Chart 161 Nivea Cellular Epigenetics Serum Focuses on Deeper Skin Care Options
Brands Leverage Innovation and Sustainability to Engage Consumers and Drive Growth
Chart 162 Value Sales 2020-2030
Chart 163 Volume Sales 2020-2030
Chart 164 Value Sales by Category 2025
Consumers Set to Shift to Clean and Functional Formulations Driving Growth
Facial Care to Remain Dominant, While Hand Care Shows Dynamic Volume Growth
Pharmacy Expansion and Rising Awareness to Boost Dermatological Sales
Chart 165 Forecast Value Sales 2020-2030
Chart 166 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Concentrated Competition
Chart 167 Company Shares 2025
Chart 168 Brand Shares 2025
Health and Beauty Specialists Lead While Supermarkets Gains Due to Convenience
Retail E-Commerce Expands Reach and Product Variety, Challenging Traditional Offline Stores
Chart 169 Retail Channels 2020-2025
Chart 170 Economic Context for Skin Care
Chart 171 Real Gdp Growth 2020-2030
Chart 172 Inflation 2020-2030
Chart 173 Consumer Context for Skin Care
Chart 174 Population 2020-2030
Chart 175 Consumer Expenditure 2020-2030
Chart 176 Population by Generation 2025
Sun Care in Azerbaijan
Key Data Insights
Sun Care Summary
Steady Growth Driven by Increasing Awareness and Economic Stability Boosts Sales
Adult Sun Care Leads Growth While Natural Aftersun Products Gain Momentum
Multifunctional Products Address Demand for Convenience
Chart 177 Sachajuan Hair in the Sun
Chart 178 Value Sales 2020-2030
Chart 179 Volume Sales 2020-2030
Chart 180 Value Sales by Category 2025
Consumers’ Growing Awareness and Local Climate to Drive Sustained Sun Care Growth
Adult Sun Care Will Remain Dominant, but Baby and Child-Specific Sun Care Offers Growth Potential
Multifunctional Innovations and Eco-Consciousness to Reshape Consumer Expectations and Business Strategies
Chart 181 Forecast Value Sales 2020-2030
Chart 182 Forecast Value Sales by Category 2025-2030
Evyap's Rapid Growth Shifts Competitive Balance among Key Players
Chart 183 Company Shares 2025
Chart 184 Brand Shares 2025
Health and Beauty Specialists Remain Dominant with Urban Appeal and Expertise
Retail E-Commerce Expands Rapidly as Convenience and Exclusivity Attract Urban Consumers
Chart 185 Retail Channels 2020-2025
Chart 186 Economic Context for Sun Care
Chart 187 Real Gdp Growth 2020-2030
Chart 188 Inflation 2020-2030
Chart 189 Consumer Context for Sun Care
Chart 190 Population 2020-2030
Chart 191 Consumer Expenditure 2020-2030
Chart 192 Population by Generation 2025
Premium Beauty and Personal Care in Azerbaijan
Key Data Insights
Premium Beauty and Personal Care Summary
Steady Growth in Retail Value Reflects Rising Consumer Investment in Advanced Beauty Solutions
Premium Fragrances Drives Value Sales
Amway’S Artistry Longxevity Cream Exemplifies Longevity Trend Shaping Consumer Preferences
Chart 193 Artistry Longxevity Rich Cream
Chart 194 Value Sales 2020-2030
Chart 195 Value Sales by Category 2025
Rising Incomes and Changing Consumer Profiles to Fuel Growth Potential
Premium Fragrances Will Retain Strength Amid Growth Potential for Other Products
Innovation in Multifunctional and Sustainable Products to Reshape Consumer Demand
Chart 196 Forecast Value Sales 2020-2030
Chart 197 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Market Share through Strategic Brand Portfolios
Chart 198 Company Shares 2025
Chart 199 Brand Shares 2025
Chart 200 Economic Context for Premium Beauty and Personal Care
Chart 201 Real Gdp Growth 2020-2030
Chart 202 Inflation 2020-2030
Chart 203 Consumer Context for Premium Beauty and Personal Care
Chart 204 Population 2020-2030
Chart 205 Consumer Expenditure 2020-2030
Chart 206 Population by Generation 2025
Mass Beauty and Personal Care in Azerbaijan
Key Data Insights
Mass Beauty and Personal Care Summary
Strong Growth Driven by Economic Resilience and Rising Consumer Spending
Mass Hair Care Leads Value Sales Driven by Affordability and Natural Ingredient Trends
Jev Leverages Lifestyle Beauty Trend with Innovative Compact Blush Gaining Traction
Chart 207 Jev Soft Touch Cushion Liquid Blush
Chart 208 Value Sales 2020-2030
Chart 209 Value Sales by Category 2025
Personalised and Multifunctional Products to Fuel Demand Growth
Mass Hair Care to Lead Value Sales While Baby and Child-Specific Products Offer Further Growth Potential
Eco-Conscious and Digital Innovations Set to Reshape Consumer Behaviour and Business Models
Chart 210 Forecast Value Sales 2020-2030
Chart 211 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions through Portfolio Breadth and Marketing
Chart 212 Company Shares 2025
Chart 213 Brand Shares 2025
Chart 214 Economic Context for Mass Beauty and Personal Care
Chart 215 Real Gdp Growth 2020-2030
Chart 216 Inflation 2020-2030
Chart 217 Consumer Context for Mass Beauty and Personal Care
Chart 218 Population 2020-2030
Chart 219 Consumer Expenditure 2020-2030
Chart 220 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
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- Premium Lipstick
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- Premium Other Lip Products
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
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- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
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- Men's Post-Shave
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
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- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
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- Premium General Purpose Body Care
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- Premium Acne Treatments
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- Premium Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
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- Premium Anti-Agers
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- Premium Lip Care
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- Premium Toners
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- Premium Hand Care
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- Premium Skin Care Sets/Kits
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- Premium Aftersun
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- Premium Self-Tanning
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- Premium Sun Protection
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- Premium Firming Body Care
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- Premium Acne Treatments
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- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
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- Premium Aftersun
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
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- Mass BB/CC Creams
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- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
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- Mass Nail Polish
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- Mass Polish Remover
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- Mass Deodorants
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- Mass Body Mists
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- Mass Hair Care
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- Mass Firming Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
See all of our definitions
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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