2025 Developments
Beauty and personal care in the Dominican Republic demonstrates sustained vitality and above-average growth prospects compared with regional peers, bolstered by a growing population of 11.5 million and a strengthening middle class supported by real GDP growth of 4% in 2025. The category maintains resilience, particularly in premium segments where consumers prioritise scientifically backed formulations and multifunctional benefits. This sophisticated consumer base drives innovation towards preventive health and healthy ageing, with a notable shift towards products tailored to the tropical climate and specific skin needs. Leading companies navigate an intensely fragmented and price-sensitive environment by blending broad portfolio strategies with targeted promotions and embracing private label competition. Retailers are increasingly adopting omnichannel approaches, with supermarkets and hypermarkets dominating while e-commerce, though nascent at 2% retail value share, shows rapid expansion. Brands that succeed will integrate ingredient transparency, multifunctional formulations, and personalised offerings, while leveraging digital engagement and promotional events to capture a wide demographic spectrum amid evolving consumer sophistication.
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Dominican Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Dominican Republic, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Dominican Republic report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Dominican Republic?
- Which are the leading brands in Dominican Republic?
- How are products distributed in Dominican Republic?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Dominican Republic
2025 Developments
Key Data Insights
Steady Growth Driven by Preventive Health and Evolving Consumer Sophistication
Hair Care Leads Value Sales, While Colour Cosmetics Exhibits Rapid Growth
Sesderma Leverages Healthy-Longevity Trend to Drive Premium Skin Care Innovation
Dominicans Expected to Embrace Preventive Health, Fuelling Steady Growth
Hair Care Set to Lead Value Sales, While Colour Cosmetics Accelerates Growth
Multifunctionality and Personalisation Anticipated to Drive Evolving Consumer Preferences
Top Companies Adapt to Competitive Fragmentation, Sustaining Market Leadership
Supermarkets and Hypermarkets Continue to Lead Despite Diversification in the Distribution Landscape
Dominican Retailers Innovate with Private Label and Trend-Driven Assortments
E-Commerce Growth Driven by Omnichannel Strategies and Premium Consumer Demand
Baby and Child-Specific Products in Dominican Republic
Key Data Insights
Skin Care Summary
Steady Growth in Skin Care Driven by Ageing Population and Tropical Climate Challenges
Facial Care Leads Value Growth, While Skin Care Sets/Kits See Rapid Expansion
Brands Leverage Longevity and Ethnicity Trends with Targeted Product Innovations
Dominicans Expected to Expand Skin Care Rituals with Growing Male Engagement and Ingredient Focus
Facial Care Set to Lead with Anti-Ageing Focus, While Skin Care Sets/Kits Grows Rapidly for Convenience
Innovations in Targeted Ingredients Anticipated to Reshape Consumer Choices and Brand Strategies
Dominican Companies and Multinationals Compete in Fragmented Landscape with Shifting Shares
Direct Selling’S Social Role Declines Amid Physical Retail Expansion
Grocery Retailers Leverage Promotions and Digital Growth to Capture Share
Retail E-Commerce and Beauty Specialists Gain Traction with Younger Demographics
Bath and Shower in Dominican Republic
Key Data Insights
Bath and Shower Summary
Steady Value Growth Driven by Evolving Hygiene Rituals and Economic Resilience
Bar Soap Leads Sales, While Intimate Hygiene Captures Emerging Demand
Unilever’S Dove Reshapes Bar Soap with a Beauty and Emotional Well-Being Focus
Consumers Expected to Drive Growth through Evolving Hygiene and Sensory Preferences
Bar Soap Set to Remain Dominant, While Intimate Hygiene Gains Momentum among Young Consumers
Brands Anticipated to Harness Multifunctionality and Wellness Trends to Capture Emerging Demand
Leading Companies Maintain Positions Amid Fragmented Competition and Evolving Preferences
Supermarkets and Hypermarkets Lead Distribution with Growing Penetration
E-Commerce Emerges as a Niche but Fast-Growing Channel among Affluent Consumers
Colour Cosmetics in Dominican Republic
Key Data Insights
Colour Cosmetics Summary
Dominican Women Personalise Beauty Routines, Driving Sustained Value Growth
Facial Make-Up Experiences Dynamic Growth through Multifunctional Innovation
Local Brands Leverage Environmental Adaptation and Ingredient Transparency to Captivate Consumers
Dominican Women Expected to Embrace Personalised Beauty and Skin Health for Growth
Dominican Mass Appeal Set to Sustain Largest Category, While Sets/Kits Accelerate Fast
Younger Consumers’ Values and Asian Cosmetics Anticipated to Reshape Brand Strategies
Grupo Transpel Ca Adapts to Shifting Market Shares Amid Rising Competition
Direct Selling Leads, While Supermarkets Expand Presence
Retail E-Commerce Accelerates Growth, Driven by Digital Engagement and Exclusive Offers
Deodorants in Dominican Republic
Key Data Insights
Deodorants Summary
Steady Growth Driven by Affordability and Climate Challenges Shapes Sales
Nivea and Lady Speed Stick Lead Innovation with Skin-Focused and Long-Lasting Products
Consumers’ Health Awareness and Active Lifestyles Fuel Product Differentiation and Competition
Long-Lasting Formulations and Evolving Usage Expected to Drive Growth and Category Shifts
Dominicans Anticipated to Embrace Personalised Fragrances and Expanded Deodorant Applications
Innovations in Skin-Friendly Formulations and Premiumisation Projected to Reshape Competitive Landscape
Leading Manufacturers Expand Portfolios to Deepen Market Control
Supermarkets and Hypermarkets Drive Category Reach with Expansive Offers
E-Commerce Growth Driven by Younger Consumers’ Digital Shopping Habits
Depilatories in Dominican Republic
Key Data Insights
Depilatories Summary
Steady Value Growth Amid Price Sensitivity Shapes Consumer Choices
Razors and Blades Lead Value Sales, While Hair Removers/Bleaches Gain Momentum
Schick’S Intuition Natural Extracts Line Exemplifies Nourishing Low-Irritation Trend
Dominican Consumers Expected to Balance Affordability with Evolving Hair Removal Preferences
Women’S Razors and Blades Continue to Dominate Sales with Sustained Innovation-Led Growth
Innovations in Natural Ingredients and Convenience Anticipated to Redefine Consumer Expectations
Distribuidora Corripio Cxa Consolidates Leadership through Wide Distribution and Product Differentiation
Supermarkets and Pharmacies Drive Distribution Growth through Portfolio Expansion
Retail E-Commerce Expands Rapidly as Digital Shopping Gains Traction among Consumers
Fragrances in Dominican Republic
Key Data Insights
Fragrances Summary
Steady Economic Growth and Rising Sophistication Drive Fragrance Sales Growth
Mass Fragrances Dominate Sales, While Premium Fragrances Gain Traction through Aspirational Appeal
Direct Selling and Transparency Innovations Engage Younger Demographics Seeking Personalised, Ethical Scents
Dominican Consumers Expected to Adopt Regular Fragrance Use Amid Cautious Spending
Mass Fragrances Set to Lead in Sales, While Premium Fragrances Accelerate on Aspirational Demand
Personalisation and Ethical Transparency Anticipated to Reshape Consumer Expectations and Product Offerings
Grupo Transbel Ca Retains Dominance Despite Growing Competition
New Launches Drive Generational Engagement
Direct Selling Remains Dominant, While Specialised Beauty Stores Gain Momentum
Retail E-Commerce Expands Steadily but Remains a Niche Channel in Fragrances
Hair Care in Dominican Republic
Key Data Insights
Hair Care Summary
Consumers’ Demand for Specialised Hair Care Drives Steady Growth Despite High Penetration
Local Brands Capitalise on Cultural Identity and Climate-Specific Hair Needs for Differentiation
Local Heritage and Ingredient Transparency Empower Brands to Meet Evolving Consumer Expectations
Consumer Shift to Specialised Ingredients and Scalp Health Expected to Drive Growth
Shampoos Set to Remain the Largest, While Conditioners and Treatments Accelerates Fast
Innovation in Climate-Adapted and Sustainable Products Anticipated to Reshape Business Models
Distribuidora Corripio Cxa Strengthens Leadership through Targeted Product Portfolios
Supermarkets and Hypermarkets Lead with Diverse Portfolios and Private Label Offerings
Retail E-Commerce Grows Steadily as Supermarkets and Premium Brands Expand Online
Men's Grooming in Dominican Republic
Key Data Insights
Men's Grooming Summary
Dominican Men’S Evolving Routines Fuel Sustained Value Growth
Men’S Shaving Leads Value Sales through Targeted Multifunctionality
Ingredient Transparency and Preventive Care Drive Men’S Grooming Innovation
Dominican Men Embracing Comprehensive Grooming Routines Expected to Boost Market Growth
Men’S Shaving Set to Continue Leading Value, While Fragrances Experience Fastest Growth through Sensory Appeal
Growing Scent Sensitivity and Preventive Care Adoption Anticipated to Reshape Business Strategies and Innovation
Leading Manufacturers Consolidate Shares, While Market Remains Moderately Fragmented
Supermarkets and Hypermarkets Dominate Retail Sales with Growing Prominence
Retail E-Commerce Grows Steadily but Remains a Niche Channel for Premium Shoppers
Oral Care in Dominican Republic
Key Data Insights
Oral Care Summary
Rising Consumer Awareness and Preventive Health Behaviours Boost Oral Care Value Growth
Toothpaste Leads Sales with Whitening Focus, While Dental Floss Grows Dynamically
Health-Conscious Consumers Expected to Drive Steady Growth Amid Cautious Spending
Toothpaste Set to Maintain Dominance, While Dental Floss Captures Emerging Demand
Brands Anticipated to Embrace Multifunctionality and Natural Claims to Meet Evolving Consumer Demands
Colgate-Palmolive Sustains Dominant Control Despite Regulatory Challenges
Supermarket and Hypermarket Chains Leverage Expansion to Dominate Distribution
Online Retail Platforms Expand Amid Limited Digital Adoption in Personal Care
Sun Care in Dominican Republic
Key Data Insights
Sun Care Summary
Steady Growth Supported by Economic Expansion and Consumer Awareness
Adult Sun Care Dominates with Anti-Ageing Claims Driving Demand
Dominicans Embrace Multifunctional and Eco-Conscious Sun Protection
Dominicans Expected to Adopt Regular Sun Protection with Expanding Product Choices
Personalisation and Multifunctionality Set to Drive Product Innovation and Consumer Engagement
Retailers Anticipated to Leverage Trusted Channels and Omnichannel Strategies to Boost Growth
Quisqueya Comercial Cxa and Beiersdorf Dominican Republic Sa Fortify Leadership Amid Rising Market Fragmentation
Product Innovation and Multifunctionality Unlock Growth Potential for New Entrants and Incumbents
Supermarkets and Hypermarkets Maintain Dominance with Strategic Assortment Expansion
Retail E-Commerce Accelerates Growth as Digital Platforms Enhance Consumer Engagement
Premium Beauty and Personal Care in Dominican Republic
Key Data Insights
Premium Beauty and Personal Care Summary
Steady Growth Driven by Affluent Consumers Seeking Efficacious Premium Products
Premium Skin Care Leads in Value, While Premium Colour Cosmetics Experiences Dynamic Growth
Vichy’S Launch Exemplifies Longevity Trend Influencing Premium Facial Care Demand
Affluent Consumers Expected to Drive Steady Growth with Expanding Purchasing Power
Premium Skin Care Set to Continue Leading Sales, While Colour Cosmetics Leads Rapid Growth
Longevity and Efficacy Trends Anticipated to Reshape Consumer Preferences and Business Strategies
Leading Manufacturers Experience Gradual Share Shifts Amid Moderate Concentration
Mass Beauty and Personal Care in Dominican Republic
Key Data Insights
Mass Beauty and Personal Care Summary
Steady Growth Driven by Cautious but Value-Seeking Consumers in a Price-Sensitive Environment
Mass Hair Care Leads Value Share, with Sun Care Showing Fastest Expansion
Líder’S Private Label Innovation Enhances Affordability and Functionality Appeal
Price-Conscious Consumers Expected to Drive Steady Expansion with Ingredient Sophistication
Mass Hair Care Set to Lead Value, with Sun Care Remaining the Best Performing
Brands Anticipated to Embrace Premium Attributes and Personalisation to Win Budget-Conscious Consumers
Local and Imported Players Intensify Competition Amid Slight Concentration Shifts
Brands Leverage Innovation and Promotions to Capture Price-Conscious Consumers
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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