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2025 Developments
Beauty and personal care in Kuwait exhibited a robust growth trajectory in 2025, outperforming regional peers with a retail value increase of 5%. The market's attractiveness is underpinned by a youthful, digitally-connected population that is driving demand for culturally resonant and premium products, alongside a growing expatriate segment. While inflation moderated volume growth during the year, consumers’ strategic value hacking sustained spending on preferred brands, indicating resilience amid economic pressures. Market concentration remained moderate, enabling both established leaders like Unilever and dynamic players such as Beiersdorf to innovate and capture diverse consumer needs across multiple categories. The expansion of premium retail, notably through Sephora and luxury boutiques, has reshaped purchasing behaviour and elevated expectations for product quality and wellness attributes. The interplay of Arab beauty influences, social media-driven trends, and a rising clean beauty movement fosters ongoing product innovation and segmentation. Brands succeeding in Kuwait will need to balance premiumisation with value-oriented strategies, leverage digital engagement, and tailor offerings to local climatic and cultural preferences while embracing transparency and ethical positioning to meet evolving consumer priorities
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Overview:
Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Kuwait with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
- Baby and Child-Specific Products
- Bath and Shower
- Colour Cosmetics
- Deodorants
- Depilatories
- Fragrances
- Hair Care
- Men's Grooming
- Oral Care
- Skin Care
- Sun Care
- Premium Beauty and Personal Care
- Mass Beauty and Personal Care
If you're in the Beauty and Personal Care industry in Kuwait, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Beauty and Personal Care in Kuwait report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Beauty and Personal Care in Kuwait?
- Which are the leading brands in Kuwait?
- How are products distributed in Kuwait?
- To what extent is e-commerce changing the retail environment and consumer demand?
- How are sales of mass versus premium beauty products evolving?
- Which products are seeing rising demand in the wake of COVID-19?
- Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
- How is the macroeconomic environment shaping demand?
- Where is future growth expected to be most dynamic?
Beauty and Personal Care in Kuwait
2025 Developments
Key Data Insights
Chart 1 Key Industry Trends for Beauty and Personal Care
Consumers Embrace Arab Beauty Trends Reshaping Local Preferences and Growth
Chart 2 The Rise of Arab Beauty (A-Beauty) Takes Centre Stage
Social Media and Climate Drive Dynamic Growth in Local Industry
Sephora and Premiumisation Shape Retail Landscape and Consumer Behaviour
Chart 3 Value Sales 2020-2030
Chart 4 Volume Sales 2020-2030
Chart 5 Value Sales by Category 2025
Young, Tech-Savvy Consumers to Drive Steady Growth
Cultural Shifts and Clean Formulations: the Future of Beauty and Personal Care in Kuwait
Chart 6 Analyst Insight for Beauty and Personal Care
Clean Beauty and Premiumisation to Reshape Product Innovation and Consumer Behaviour
Chart 7 Forecast Value Sales 2020-2030
Chart 8 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Presence Amid Moderate Market Fragmentation
Chart 9 Company Shares 2025
Chart 10 Brand Shares 2025
Hypermarkets and Supermarkets Consolidate Dominance Amid Shifting Retail Shares
Sephora and Premium Boutiques Drive Upscale Retail Expansion in Luxury Beauty
E-Commerce Gains Momentum as Digital Natives Drive Online Beauty Purchases
Chart 11 Retail Channels 2020-2025
Health and Digital Influences Shaping Development
Formulation Advancements across Price Tiers
Strategic Adaptation and Competitive Dynamics
Chart 12 Economic Context for Beauty and Personal Care
Chart 13 Real Gdp Growth 2020-2030
Chart 14 Inflation 2020-2030
Chart 15 Consumer Context for Beauty and Personal Care
Chart 16 Population 2020-2030
Chart 17 Consumer Expenditure 2020-2030
Chart 18 Population by Generation 2025
Baby and Child-Specific Products in Kuwait
Key Data Insights
Baby and Child-Specific Products Summary
Steady Growth Supported by High Disposable Income and Recovering Consumer Confidence
Premium Baby Wipes Lead Sales as Health-Conscious Consumers Drive Value Growth
Brands Prioritise Health and Wellness Features to Enhance Consumer Trust and Growth
Chart 19 Waterwipes Addresses Demand for Sustainable and Skin-Friendly Options
Chart 20 Value Sales 2020-2030
Chart 21 Volume Sales 2020-2030
Chart 22 Value Sales by Category 2025
Brands to Leverage Health and Wellness Positioning to Drive Growth and Consumer Trust
Baby Wipes to Remain Dominant with Robust Growth Driven by Health-Conscious Consumers
Brands Set to Expand Portfolios Amid Cost Pressures to Capture Evolving Consumer Demand
Chart 23 Forecast Value Sales 2020-2030
Chart 24 Forecast Value Sales by Category 2025-2030
Johnson & Johnson and Sebapharma Strengthen Positions through Health-Focused Branding
Chart 25 Company Shares 2025
Chart 26 Brand Shares 2025
Hypermarkets Lead Distribution with Wide Product Availability and Access
Retail E-Commerce Challenges Offline Channels with Convenience and Assortment
Chart 27 Retail Channels 2020-2025
Chart 28 Economic Context for Baby and Child-Specific Products
Chart 29 Real Gdp Growth 2020-2030
Chart 30 Inflation 2020-2030
Chart 31 Consumer Context for Baby and Child-Specific Products
Chart 32 Population 2020-2030
Chart 33 Consumer Expenditure 2020-2030
Chart 34 Population by Generation 2025
Bath and Shower in Kuwait
Key Data Insights
Bath and Shower Summary
Steady Value Growth Driven by Rising Prices Amid Inflationary Pressures
Bar Soap Dominates Sales Driven by Hygiene Awareness and Traditional Preference
Bath & Body Works Expands Rapidly with Competitive Pricing and Promotions
Chart 35 Lifestyle-Driven Beauty Trend Driven by Gen Z
Chart 36 Value Sales 2020-2030
Chart 37 Volume Sales 2020-2030
Chart 38 Value Sales by Category 2025
Premium Brands and Gen Z to Drive Future Growth
Bar Soap to Maintain Dominance While Body Wash Gains Further Momentum
Natural and Premium Trends to Reshape Consumer Preferences and Retail Strategies
Chart 39 Forecast Value Sales 2020-2030
Chart 40 Forecast Value Sales by Category 2025-2030
Unilever and Reckitt Benckiser Shape Value Share Amid Market Concentration
Chart 41 Company Shares 2025
Chart 42 Brand Shares 2025
Hypermarkets Retains Leadership as Primary Bath and Shower Distribution Hub
E-Commerce Accelerates Growth with Omnichannel Offerings in Bath and Shower
Chart 43 Retail Channels 2020-2025
Chart 44 Economic Context for Bath and Shower
Chart 45 Real Gdp Growth 2020-2030
Chart 46 Inflation 2020-2030
Chart 47 Consumer Context for Bath and Shower
Chart 48 Population 2020-2030
Chart 49 Consumer Expenditure 2020-2030
Chart 50 Population by Generation 2025
Colour Cosmetics in Kuwait
Key Data Insights
Colour Cosmetics Summary
Brands Leverage Social Media and Premiumisation to Drive Value Growth
Facial Make-Up Dominates Sales Driven by Climate and Fuller Looks Preference
Gen Z and Clean Beauty Trends Reshape Product Innovation and Consumer Demand
Chart 51 Gen Z Spurs Demand for New Trends Like Lifestyle-Driven Beauty
Chart 52 Value Sales 2020-2030
Chart 53 Volume Sales 2020-2030
Chart 54 Value Sales by Category 2025
Social Media Influencers and Gen Z to Fuel Sustained Growth and Innovation
Facial Make-Up to Retain Lead, Driven by Foundation/Concealer
Clean Beauty and Minimalist Looks Set to Reshape Consumer Demand and Brand Strategy
Chart 55 Forecast Value Sales 2020-2030
Chart 56 Forecast Value Sales by Category 2025-2030
Chanel and Kiko Milano Strengthen Leadership Amid Evolving Competition
Chart 57 Company Shares 2025
Chart 58 Brand Shares 2025
Beauty Specialists Lead as Consumers Seek Experiential Shopping
Retail E-Commerce Accelerates Growth, Driven by New Brands and Convenience
Chart 59 Retail Channels 2020-2025
Chart 60 Economic Context for Colour Cosmetics
Chart 61 Real Gdp Growth 2020-2030
Chart 62 Inflation 2020-2030
Chart 63 Consumer Context for Colour Cosmetics
Chart 64 Population 2020-2030
Chart 65 Consumer Expenditure 2020-2030
Chart 66 Population by Generation 2025
Deodorants in Kuwait
Key Data Insights
Deodorants Summary
Steady Growth Supported by Rising Consumer Expenditure and Population Expansion
Deodorant Sprays Dominate Sales While Roll-Ons Show Notable Volume and Value Growth
Health-Conscious Brands Innovate with Natural Ingredients to Capture Premium Consumer Interest
Chart 67 Natural Deodorants Leverage Rising Interest in Premium Options
Chart 68 Value Sales 2020-2030
Chart 69 Volume Sales 2020-2030
Chart 70 Value Sales by Category 2025
Brands Set to Intensify Value-Driven Premiumisation to Expand Consumer Base
Deodorant Sprays to Retain Dominance and Drive Overall Growth
Chart 71 Forecast Value Sales 2020-2030
Chart 72 Forecast Value Sales by Category 2025-2030
Unilever and Beiersdorf Strengthen Positions Amid Concentrated Competition
Chart 73 Company Shares 2025
Chart 74 Brand Shares 2025
Hypermarkets Lead Sales as Convenience Retailers Show Rapid Growth
Online Platforms Gain Ground with Rising Retail E-Commerce Penetration
Chart 75 Retail Channels 2020-2025
Chart 76 Economic Context for Deodorants
Chart 77 Real Gdp Growth 2020-2030
Chart 78 Inflation 2020-2030
Chart 79 Consumer Context for Deodorants
Chart 80 Population 2020-2030
Chart 81 Consumer Expenditure 2020-2030
Chart 82 Population by Generation 2025
Depilatories in Kuwait
Key Data Insights
Depilatories Summary
Steady Value Growth Driven by Premium Innovation and Economic Resilience
Gillette Venus and Olay Collaboration Sets New Standards in Shaving Convenience
Chart 83 Depilatories Continues to Add Value for Wider Appeal to Consumers
Diverse Innovation and Health Focus Propel Multi-Tier Growth Trajectories
Chart 84 Value Sales 2020-2030
Chart 85 Volume Sales 2020-2030
Chart 86 Value Sales by Category 2025
Women’S Razors and Bleaches to Drive Sustained Retail Growth and Market Leadership
Leading Brands to Leverage Natural Ingredients and Multi-Tier Innovation to Meet Evolving Consumer Preferences
Chart 87 Forecast Value Sales 2020-2030
Chart 88 Forecast Value Sales by Category 2025-2030
Leading Companies Consolidate Dominance Amid Subtle Share Shifts
Chart 89 Company Shares 2025
Chart 90 Brand Shares 2025
Grocery Retailers Dominate Distribution through Convenience
Retail E-Commerce Expands as Key Growth Driver among Loyal Depilatory Consumers
Chart 91 Retail Channels 2020-2025
Chart 92 Economic Context for Depilatories
Chart 93 Real Gdp Growth 2020-2030
Chart 94 Inflation 2020-2030
Chart 95 Consumer Context for Depilatories
Chart 96 Population 2020-2030
Chart 97 Consumer Expenditure 2020-2030
Chart 98 Population by Generation 2025
Fragrances in Kuwait
Key Data Insights
Fragrances Summary
Premium and Cultural Factors Drive Steady Growth and Value Leadership
Premium Fragrances Dominate Driven by Unisex Appeal and Traditional Notes
Chart 99 Global Brands Utilise Local Traditional Ingredients for Wider Consumer Appeal
Leading Brands Blend Tradition and Innovation to Capture Cultural Relevance
Chart 100 Value Sales 2020-2030
Chart 101 Volume Sales 2020-2030
Chart 102 Value Sales by Category 2025
Premium Fragrances to Drive Future Growth Amid Evolving Consumer Spending Patterns
Local and International Brands Blend Tradition with Innovation to Retain Consumer Loyalty
Balancing Cultural Relevance with Modern Appeal to Shape Future Product Development
Chart 103 Forecast Value Sales 2020-2030
Chart 104 Forecast Value Sales by Category 2025-2030
Local Players Lead Fragmented Competitive Landscape
Chart 105 Company Shares 2025
Chart 106 Brand Shares 2025
Health and Beauty Specialists Dominate through Brand Influence
Retail E-Commerce Surges as Consumers Seek Convenience and Brand Access
Chart 107 Retail Channels 2020-2025
Chart 108 Economic Context for Fragrances
Chart 109 Real Gdp Growth 2020-2030
Chart 110 Inflation 2020-2030
Chart 111 Consumer Context for Fragrances
Chart 112 Population 2020-2030
Chart 113 Consumer Expenditure 2020-2030
Chart 114 Population by Generation 2025
Hair Care in Kuwait
Key Data Insights
Hair Care Summary
Sustained Growth Driven by Rising Consumer Expenditure and Population Dynamics
Salon Professional Hair Care Leads Growth While Standard Shampoos Dominate Volume
Chart 115 Multiple New Product Developments across Premium and Standard Price Segments
New Premium Brands Challenge Incumbents Amid Rising Demand for Specialised Solutions
Chart 116 Value Sales 2020-2030
Chart 117 Volume Sales 2020-2030
Chart 118 Value Sales by Category 2025
Rising Consumer Expenditure and Population Growth to Underpin Expanding Demand
Salon Professional Hair Care to Accelerate Growth While Standard Shampoos Will Retain Lead
Innovation in Clean Beauty and Skinification to Reshape Product Development and Consumer Engagement
Chart 119 Forecast Value Sales 2020-2030
Chart 120 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Moderate Share Shifts
Chart 121 Company Shares 2025
Chart 122 Brand Shares 2025
Hypermarkets and Supermarkets Anchor Retail Dominance Amid Rising Specialist Growth
Retail E-Commerce Gains Foothold with Growing Consumer Acceptance and Targeted Offerings
Chart 123 Retail Channels 2020-2025
Chart 124 Economic Context for Hair Care
Chart 125 Real Gdp Growth 2020-2030
Chart 126 Inflation 2020-2030
Chart 127 Consumer Context for Hair Care
Chart 128 Population 2020-2030
Chart 129 Consumer Expenditure 2020-2030
Chart 130 Population by Generation 2025
Men's Grooming in Kuwait
Key Data Insights
Men's Grooming Summary
Value Sales Growth Driven by Evolving Male Grooming Habits Amid Economic Stability
Men’S Toiletries Gain Share as Fragrances Continues to Lead
Chart 131 Value Sales 2020-2030
Chart 132 Volume Sales 2020-2030
Chart 133 Value Sales by Category 2025
High-Income Consumers and Niche Segments to Drive Robust Value Growth
Men’S Shaving to Retain Relevance but Men’S Fragrances Will Lead Growth Momentum
Brand Innovation and Cultural Shifts Fuel Diversification and Market Expansion
Chart 134 Forecast Value Sales 2020-2030
Chart 135 Forecast Value Sales by Category 2025-2030
Leading Companies Sustain Dominance Amid Evolving Competitive Dynamics
Chart 136 Company Shares 2025
Chart 137 Brand Shares 2025
Grocery Retailers Dominate Distribution Due to Convenience
Retail E-Commerce Accelerates Growth with Diverse Formats and Startups
Chart 138 Retail Channels 2020-2025
Chart 139 Economic Context for Men's Grooming
Chart 140 Real Gdp Growth 2020-2030
Chart 141 Inflation 2020-2030
Chart 142 Consumer Context for Men's Grooming
Chart 143 Population 2020-2030
Chart 144 Consumer Expenditure 2020-2030
Chart 145 Population by Generation 2025
Oral Care in Kuwait
Key Data Insights
Oral Care Summary
Steady Growth Supported by Rising Dental Hygiene Awareness and Premium Demand
Toothpaste Dominates Sales While Dental Floss Drives Notable Volume Growth
Leading Brands Leverage Premium Whitening Launches Amid Price Pressures
Chart 146 Rising Demand for Whitening Toothpaste
Chart 147 Value Sales 2020-2030
Chart 148 Volume Sales 2020-2030
Chart 149 Value Sales by Category 2025
Growth to Be Driven by Premiumisation and Population Expansion Sustains Value Increases
Toothpaste to Maintain Dominance While More Specialised Products Offer Further Growth Potential
Premium Oral Care Innovations to Drive Advanced Consumer Demand and Market Resilience
Chart 150 Forecast Value Sales 2020-2030
Chart 151 Forecast Value Sales by Category 2025-2030
Brand Strategies and Product Innovation Sustain Growth Amid Inflation
Chart 152 Company Shares 2025
Chart 153 Brand Shares 2025
Grocery Retailers Sustain Dominance through Convenience
Retail E-Commerce Expands Rapidly, Reshaping Consumer Purchasing Behaviours
Chart 154 Retail Channels 2020-2025
Chart 155 Economic Context for Oral Care
Chart 156 Real Gdp Growth 2020-2030
Chart 157 Inflation 2020-2030
Chart 158 Consumer Context for Oral Care
Chart 159 Population 2020-2030
Chart 160 Consumer Expenditure 2020-2030
Chart 161 Population by Generation 2025
Skin Care in Kuwait
Key Data Insights
Skin Care Summary
Strong Growth Driven by Climate, Consumer Sophistication and Income
Mass Moisturisers Dominate Facial Care as Acne Treatments Surge
Brands Blend Tradition and Innovation Capture Personalised Skin Care Demand
Chart 162 Balancing Tradition with New Trends in the Local Market
Chart 163 Value Sales 2020-2030
Chart 164 Volume Sales 2020-2030
Chart 165 Value Sales by Category 2025
Young Digitally-Savvy Consumers to Drive Steady Growth and Product Shifts
Clean Beauty and K-Beauty Trends Set to Reshape Consumer Preferences and Offerings
Digital Engagement and Trend Adoption to Fuel Innovation and Competitive Dynamics
Chart 166 Forecast Value Sales 2020-2030
Chart 167 Forecast Value Sales by Category 2025-2030
Beiersdorf and Unilever Reinforce Leadership through Steady Share Growth
Kiko Milano Rises with Trend-Focused Products Targeting Younger Consumers
Chart 168 Company Shares 2025
Chart 169 Brand Shares 2025
Grocery Retailers and Health and Beauty Specialists Lead Distribution
E-Commerce Platforms Expand Presence with Convenience and Targeted Product Ranges
Chart 170 Retail Channels 2020-2025
Chart 171 Economic Context for Skin Care
Chart 172 Real Gdp Growth 2020-2030
Chart 173 Inflation 2020-2030
Chart 174 Consumer Context for Skin Care
Chart 175 Population 2020-2030
Chart 176 Consumer Expenditure 2020-2030
Chart 177 Population by Generation 2025
Sun Care in Kuwait
Key Data Insights
Sun Care Summary
Strong Value Growth Driven by Innovation and Inflation Amid Modest Volume Gains
Dominance of Adult Sun Care with Rising Interest in Multifunctional Products
K-Beauty Innovations and Heightened Sun Protection Drive Consumer Engagement
Chart 178 Value Sales 2020-2030
Chart 179 Volume Sales 2020-2030
Chart 180 Value Sales by Category 2025
Innovative Product Launches and Price Increases to Fuel Robust Value Growth
Adult Sun Care to Maintain Dominance While Baby and Child-Specific Sun Care Accelerates
Premiumisation and High Spf Innovations to Reshape Consumer Expectations and Business Strategies
Chart 181 Forecast Value Sales 2020-2030
Chart 182 Forecast Value Sales by Category 2025-2030
Beiersdorf Strengthens Position as Inflation Shifts Consumer Preferences
New Entrants Leverage Innovation and Niche Positioning to Disrupt Established Sun Care Brands
Chart 183 Company Shares 2025
Chart 184 Brand Shares 2025
Grocery Retailers Dominate Sun Care Distribution with Pharmacies Offering Alternative Channel
Retail E-Commerce Expands Rapidly as Consumers Seek Convenience and Premium Products
Chart 185 Retail Channels 2020-2025
Chart 186 Economic Context for Sun Care
Chart 187 Real Gdp Growth 2020-2030
Chart 188 Inflation 2020-2030
Chart 189 Consumer Context for Sun Care
Chart 190 Population 2020-2030
Chart 191 Consumer Expenditure 2020-2030
Chart 192 Population by Generation 2025
Premium Beauty and Personal Care in Kuwait
Key Data Insights
Premium Beauty and Personal Care Summary
Steady Growth Driven by Rising Consumer Purchasing Power and Premiumisation Trends
Premium Colour Cosmetics Dominate Sales Amid Expanding Luxury Retail Presence
Sephora’S Strategic Expansion Catalyses Premiumisation and Retail Innovation
Chart 193 Value Sales 2020-2030
Chart 194 Value Sales by Category 2025
Rising Affluence Set to Fuel Sustained Growth in Premium Beauty Purchases
Premium Fragrances and Colour Cosmetics to Drive Future Sales
Clean Beauty and Regional Brands Will Hwlp Reshape Consumer Choices and Business Models
Chart 195 Forecast Value Sales 2020-2030
Chart 196 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Strengthen Positions Amid Moderate Concentration
Chart 197 Company Shares 2025
Chart 198 Brand Shares 2025
Chart 199 Economic Context for Premium Beauty and Personal Care
Chart 200 Real Gdp Growth 2020-2030
Chart 201 Inflation 2020-2030
Chart 202 Consumer Context for Premium Beauty and Personal Care
Chart 203 Population 2020-2030
Chart 204 Consumer Expenditure 2020-2030
Chart 205 Population by Generation 2025
Mass Beauty and Personal Care in Kuwait
Key Data Insights
Mass Beauty and Personal Care Summary
Stable Economic Growth Supports Steady Retail Sales Expansion among Consumers
Mass Skin Care Leads Sales with Sustained Growth Driven by Innovation and Consumer Demand
Brands Embrace Inclusivity and Diversity, Intensifying Mass-Premium Market Polarisation
Chart 206 Value Sales 2020-2030
Chart 207 Value Sales by Category 2025
Middle-Income Shoppers to Drive Growth Amid Cautious Spending
Pricing Strategies in Kuwait's Mass Beauty Segment
Chart 208 Forecast Value Sales 2020-2030
Chart 209 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Steady Concentration Trends
Chart 210 Company Shares 2025
Chart 211 Brand Shares 2025
Chart 212 Economic Context for Mass Beauty and Personal Care
Chart 213 Real Gdp Growth 2020-2030
Chart 214 Inflation 2020-2030
Chart 215 Consumer Context for Mass Beauty and Personal Care
Chart 216 Population 2020-2030
Chart 217 Consumer Expenditure 2020-2030
Chart 218 Population by Generation 2025
Country Reports Disclaimer
The following categories and subcategories are included:
Beauty and Personal Care
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- Baby and Child-specific Hair Care
- Baby and Child-specific Skin Care
- Baby and Child-specific Sun Care
- Baby and Child-specific Toiletries
- Baby Wipes
- Medicated Baby and Child-specific Products
- Nappy (Diaper) Rash Treatments
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- Bar Soap
- Bath Additives
- Body Powder
- Body Wash/Shower Gel
- Hand Sanitisers
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- Intimate Washes
- Intimate Wipes
- Liquid Soap
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- Premium Eye Liner/Pencil
- Mass Eye Liner/Pencil
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- Premium Eye Shadow
- Mass Eye Shadow
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- Premium Mascara
- Mass Mascara
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- Premium Other Lash and Brow Make-Up
- Mass Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Mass BB/CC Creams
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- Premium Blusher/Bronzer/Highlighter
- Mass Blusher/Bronzer/Highlighter
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- Premium Foundation/Concealer
- Mass Foundation/Concealer
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- Premium Powder
- Mass Powder
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- Premium Other Facial Make-Up
- Mass Other Facial Make-Up
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- Premium Lip Gloss
- Mass Lip Gloss
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- Premium Lip Liner/Pencil
- Mass Lip Liner/Pencil
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- Premium Lipstick
- Mass Lipstick
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- Premium Other Lip Products
- Mass Other Lip Products
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- Premium Nail Polish
- Mass Nail Polish
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- Premium Nail Treatments/Strengthener
- Mass Nail Treatments/Strengthener
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- Premium Polish Remover
- Mass Polish Remover
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- Premium Other Nail Products
- Mass Other Nail Products
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- Premium Colour Cosmetics Sets/Kits
- Mass Colour Cosmetics Sets/Kits
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- Deodorant Creams
- Deodorant Pumps
- Deodorant Roll-Ons
- Deodorant Sprays
- Deodorant Sticks
- Deodorant Wipes
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- Hair Removers/Bleaches
- Women's Pre-Shave
- Women's Razors and Blades
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
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- 2-in-1 Products
- Colourants
- Conditioners and Treatments
- Hair Loss Treatments
- Perms and Relaxants
- Salon Professional Hair Care
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- Medicated Shampoos
- Standard Shampoos
- Styling Agents
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- Men's Post-Shave
- Men's Pre-Shave
- Men's Razors and Blades
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- Premium Men's Bath and Shower
- Mass Men's Bath and Shower
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- Premium Men's Deodorants
- Mass Men's Deodorants
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- Premium Men's Hair Care
- Mass Men's Hair Care
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- Premium Men's Skin Care
- Mass Men's Skin Care
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- Premium Men's Fragrances
- Mass Men's Fragrances
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- Dental Floss
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- Denture Cleansers
- Denture Fixatives
- Mouth Fresheners
- Mouthwashes/Dental Rinses
- Tooth Whiteners
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- Manual Toothbrushes
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- Battery Toothbrush Replacement Heads
- Battery Toothbrush Units
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- Electric Toothbrush Replacement Heads
- Electric Toothbrush Units
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- Toothpaste
- Oral Care Excl Power Toothbrushes
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- Premium Firming Body Care
- Mass Firming Body Care
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- Premium General Purpose Body Care
- Mass General Purpose Body Care
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- Premium Acne Treatments
- Mass Acne Treatments
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- Premium Face Masks
- Mass Face Masks
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- Premium Liquid/Cream/Gel/Bar Cleansers
- Mass Liquid/Cream/Gel/Bar Cleansers
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- Premium Facial Cleansing Wipes
- Mass Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Mass Basic Moisturisers
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- Premium Anti-Agers
- Mass Anti-Agers
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- Premium Lip Care
- Mass Lip Care
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- Premium Toners
- Mass Toners
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- Premium Hand Care
- Mass Hand Care
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- Premium Skin Care Sets/Kits
- Mass Skin Care Sets/Kits
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- Premium Aftersun
- Mass Aftersun
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- Premium Self-Tanning
- Mass Self-Tanning
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- Premium Sun Protection
- Mass Sun Protection
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- Baby and Child-specific Sun Care
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- Premium Baby and Child-specific Products
- Premium Bath and Shower
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- Premium Eye Liner/Pencil
- Premium Eye Shadow
- Premium Mascara
- Premium Other Lash and Brow Make-Up
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- Premium BB/CC Creams
- Premium Blusher/Bronzer/Highlighter
- Premium Foundation/Concealer
- Premium Powder
- Premium Other Facial Make-Up
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- Premium Lip Gloss
- Premium Lip Liner/Pencil
- Premium Lipstick
- Premium Other Lip Products
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- Premium Nail Polish
- Premium Nail Treatments/Strengthener
- Premium Polish Remover
- Premium Other Nail Products
- Premium Colour Cosmetics Sets/Kits
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- Premium Deodorants
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- Premium Body Mists
- Premium Men's Fragrances
- Premium Women's Fragrances
- Premium Unisex Fragrances
- Premium Fragrance Sets/Kits
- Premium Hair Care
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- Premium Firming Body Care
- Premium General Purpose Body Care
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- Premium Acne Treatments
- Premium Face Masks
- Premium Facial Cleansing Wipes
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- Premium Basic Moisturisers
- Premium Anti-Agers
- Premium Lip Care
- Premium Liquid/Cream/Gel/Bar Cleansers
- Premium Toners
- Premium Hand Care
- Premium Skin Care Sets/Kits
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- Premium Aftersun
- Premium Self-Tanning
- Premium Sun Protection
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- Prestige Baby and Child-specific Products
- Prestige Bath and Shower
- Prestige Colour Cosmetics
- Prestige Deodorants
- Prestige Fragrances
- Prestige Hair Care
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- Prestige Body Care
- Prestige Facial Care
- Prestige Hand Care
- Prestige Skin Care Sets/Kits
- Prestige Adult Sun Care
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- Mass Baby and Child-specific Products
- Mass Bath and Shower
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- Mass Eye Liner/Pencil
- Mass Eye Shadow
- Mass Mascara
- Mass Other Lash and Brow Make-Up
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- Mass BB/CC Creams
- Mass Blusher/Bronzer/Highlighter
- Mass Foundation/Concealer
- Mass Powder
- Mass Other Facial Make-Up
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- Mass Lip Gloss
- Mass Lip Liner/Pencil
- Mass Lipstick
- Mass Other Lip Products
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- Mass Nail Polish
- Mass Nail Treatments/Strengthener
- Mass Polish Remover
- Mass Other Nail Products
- Mass Colour Cosmetics Sets/Kits
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- Mass Deodorants
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- Mass Body Mists
- Mass Men's Fragrances
- Mass Women's Fragrances
- Mass Unisex Fragrances
- Mass Fragrance Sets/Kits
- Mass Hair Care
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- Mass Firming Body Care
- Mass General Purpose Body Care
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- Mass Acne Treatments
- Mass Face Masks
- Mass Facial Cleansing Wipes
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- Mass Basic Moisturisers
- Mass Anti-Agers
- Mass Lip Care
- Mass Liquid/Cream/Gel/Bar Cleansers
- Mass Toners
- Mass Hand Care
- Mass Skin Care Sets/Kits
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- Mass Aftersun
- Mass Self-Tanning
- Mass Sun Protection
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- Dermocosmetics Baby and Child-specific Products
- Dermocosmetics Bath and Shower
- Dermocosmetics Colour Cosmetics
- Dermocosmetics Deodorants
- Dermocosmetics Fragrances
- Dermocosmetics Hair Care
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- Dermocosmetics Body Care
- Dermocosmetics Facial Care
- Dermocosmetics Hand Care
- Dermocosmetics Skin Care Sets/Kits
- Dermocosmetics Adult Sun Care
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.
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This report originates from Passport, our Beauty and Personal Care research and analysis database.
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