Beauty and Personal Care in Romania

May 2026
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Romania report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Romania?
  • Which are the leading brands in Romania?
  • How are products distributed in Romania?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?

Beauty and Personal Care in Romania

Price Sensitivity Shapes Consumer Spending Amid Economic Pressure

Key Data Insights

Chart 1 Key Industry Trends for Beauty and Personal Care
Price Sensitivity Shapes Consumer Spending Amid Economic Pressure
Skin Care Leads Value Sales with Multi-Benefits
Chart 2 Careless Beauty Launches Product with Natural Ingredients
Kaufland’S Recycling Campaign Boosts Sustainability
Chart 3 Kaufland Encourages Recycling
Consumers and Brands Embrace Multifunctional Innovation
Chart 4 Gerovital Caters to Thin, Weak Hair
Chart 5 Value Sales 2020-2030
Chart 6 Volume Sales 2020-2030
Chart 7 Value Sales by Category 2025
Companies to Leverage Promotions and Marketing Amid Evolving Consumer Demands
Premium and Skin Care Dominate Value Growth as Consumers Seek Efficacy and Wellness
Regulations Set to Drive Mandatory Sustainable Changes in Romania
Chart 8 What’S Next? for Beauty and Personal Care
Digital Innovation to Reshape Product Development and Retail Dynamics
Chart 9 Forecast Value Sales 2020-2030
Chart 10 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Positions in Beauty and Personal Care
Other Players Heighten Competition with Innovation
Digital Engagement Drives Growth Opportunities for Brands
Chart 11 Company Shares 2025
Chart 12 Brand Shares 2025
Kaufland and Auchan Lead Offline Sales with Easy Access
Retail E-Commerce Growth Accelerates as Emag.Ro and Omnichannel Players Expand Presence
Dm and Bipa’S Private Label Strategies Reshape Health and Beauty Retail Competition
Chart 13 Retail Channels 2020-2025
Chart 14 Economic Context for Beauty and Personal Care
Chart 15 Real Gdp Growth 2020-2030
Chart 16 Inflation 2020-2030
Chart 17 Consumer Context for Beauty and Personal Care
Chart 18 Population 2020-2030
Chart 19 Consumer Expenditure 2020-2030
Chart 20 Population by Generation 2025

Baby and Child-Specific Products in Romania

Key Data Insights

Steady Growth Driven by Consumer Demand for Safe and Innovative Kid Products
Steady Growth Driven by Consumer Demand for Safe and Innovative Kid Products
Baby Wipes Lead Sales While Sun Care Records Consistent Growth
Avene’S Kid-Centric Launch Exemplifies Safety and Innovation
Chart 21 Avene Expands Kid-Centric Portfolio
Chart 22 Value Sales 2020-2030
Chart 23 Volume Sales 2020-2030
Chart 24 Value Sales by Category 2025
Parents’ Evolving Preferences and Income Growth to Drive Steady Expansion
Baby Wipes to Lead Retail Volume and Value Sales
Brands to Embrace Safety, Sustainability and Natural Ingredients to Meet Consumer Demand
Chart 25 Forecast Value Sales 2020-2030
Chart 26 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Maintain Lead with Brand Recognition
Chart 27 Company Shares 2025
Chart 28 Brand Shares 2025
Grocery Retailers Leverage Footfall and Portfolio Diversity to Lead Distribution
Specialist Diversification and Kid-Centric Private Label Players Shape Retail Evolution
Retail E-Commerce Growth Driven by Niche Access and Rural Delivery in Romania
Chart 29 Retail Channels 2020-2025
Chart 30 Economic Context for Baby and Child-Specific Products
Chart 31 Real Gdp Growth 2020-2030
Chart 32 Inflation 2020-2030
Chart 33 Consumer Context for Baby and Child-Specific Products
Chart 34 Population 2020-2030
Chart 35 Consumer Expenditure 2020-2030
Chart 36 Population by Generation 2025

Bath and Shower in Romania

Key Data Insights

Promotion and Inflation Drive Growth Amid Diverse Consumer Preferences
Promotion and Inflation Drive Growth Amid Diverse Consumer Preferences
Nala’S Eco-Friendly Launch Exemplifies Rising Demand for Natural Products
Chart 37 Nala Expands with Eco-Friendly Products
Chart 38 Value Sales 2020-2030
Chart 39 Volume Sales 2020-2030
Chart 40 Value Sales by Category 2025
Growth to Be Driven by Premium Shift and Evolving Consumer Preferences
Retailers and Brands to Respond to Sustainability Regulations with Eco-Friendly Initiatives
Technology Adoption to Improve Operational Efficiency and Market Competitiveness
Chart 41 Forecast Value Sales 2020-2030
Chart 42 Forecast Value Sales by Category 2025-2030
Leading Companies Maintain Positions through Strong Marketing and Brand Presence
Chart 43 Company Shares 2025
Chart 44 Brand Shares 2025
Hypermarkets Lead Growth as Discounters Gain Share with Affordability
Retail E-Commerce Expands Steadily with Omnichannel Leaders Boosting Sales
Chart 45 Retail Channels 2020-2025
Chart 46 Economic Context for Bath and Shower
Chart 47 Real Gdp Growth 2020-2030
Chart 48 Inflation 2020-2030
Chart 49 Consumer Context for Bath and Shower
Chart 50 Population 2020-2030
Chart 51 Consumer Expenditure 2020-2030
Chart 52 Population by Generation 2025

Colour Cosmetics in Romania

Key Data Insights

Romanians Embrace Premium Products Amid Cautious Economic Growth
Romanians Embrace Premium Products Amid Cautious Economic Growth
Facial Make-Up Leads in Value While Colour Cosmetics Sets/Kits Show Rapid Growth
Retailers’ Digital Innovations and Natural Ingredient Focus Shape Consumer Engagement
Chart 53 Yves Rocher Contains Natural Ingredientspicture 1
Chart 54 Value Sales 2020-2030
Chart 55 Volume Sales 2020-2030
Chart 56 Value Sales by Category 2025
Romanian Brands to Intensify Competition with Digitalisation
Facial Make-Up to Remain Largest While Colour Cosmetics Sets/Kits Accelerate
Gen Z Preference for Sustainability Set to Help Differentiate Brands
Chart 57 Forecast Value Sales 2020-2030
Chart 58 Forecast Value Sales by Category 2025-2030
L’Oréal Maintains Leading Position through Social Responsibility
Chart 59 Company Shares 2025
Chart 60 Brand Shares 2025
Beauty Specialists Lead Sales Driven by Branded Chained Retailers
Retail E-Commerce Surges as Consumers Embrace Convenience
Chart 61 Retail Channels 2020-2025
Chart 62 Economic Context for Colour Cosmetics
Chart 63 Real Gdp Growth 2020-2030
Chart 64 Inflation 2020-2030
Chart 65 Consumer Context for Colour Cosmetics
Chart 66 Population 2020-2030
Chart 67 Consumer Expenditure 2020-2030
Chart 68 Population by Generation 2025

Deodorants in Romania

Key Data Insights

Promotions and Large Formats Drive Growth Amid Economic Uncertainty
Chart 69 Key Industry Trends for Deodorants
Promotions and Large Formats Drive Growth Amid Economic Uncertainty
Deodorant Sprays Lead Volume and Value Sales
Consumers Prioritise Gentle and Natural Formulas
Chart 70 Borotalco Launches Plant-Based Deodorant
Sustainability and Ethical Sourcing Become Major Concerns
Chart 71 Nala Introduces Sustainable Product
Chart 72 Value Sales 2020-2030
Chart 73 Volume Sales 2020-2030
Chart 74 Value Sales by Category 2025
Romanians to Increase Deodorant Consumption Driven by Hygiene and Image
Deodorant Sprays to Continue Leading While Sticks and Roll-Ons Gain Momentum
Portfolio Innovation and Sustainability to Reshape Brand Strategies and Growth
Chart 75 Forecast Value Sales 2020-2030
Chart 76 Forecast Value Sales by Category 2025-2030
Leading Companies Adapt to Price Pressures While Private Label Gains Traction
Product Innovation and Digital Marketing Fuel Growth Amid Inflation
Chart 77 Company Shares 2025
Chart 78 Brand Shares 2025
Hypermarkets Lead Sales While Convenience Stores Grow
Retail E-Commerce Grows Steadily Driven by Wide Product Range and Delivery Efficiency
Chart 79 Retail Channels 2020-2025
Chart 80 Economic Context for Deodorants
Chart 81 Real Gdp Growth 2020-2030
Chart 82 Inflation 2020-2030
Chart 83 Consumer Context for Deodorants
Chart 84 Population 2020-2030
Chart 85 Consumer Expenditure 2020-2030
Chart 86 Population by Generation 2025

Depilatories in Romania

Key Data Insights

Consumer Price Sensitivity Intensifies Demand for Discounts
Consumer Price Sensitivity Intensifies Demand for Discounts
Hair Removers/Bleaches Lead Retail Value Sales
Farmec’S Natural Ingredient Focus and Dm’S Price Freeze Shape Consumer Choices
Chart 87 Farmec Launches Cinnamon Face Strips
Chart 88 Value Sales 2020-2030
Chart 89 Volume Sales 2020-2030
Chart 90 Value Sales by Category 2025
Premium Brands to Drive Growth Amid Shifting Consumer Preferences
Premiumisation Set to Fuel Depilatories Amid Competition From Electric Razors
Natural Ingredients to Reshape Consumer Demand
Chart 91 Forecast Value Sales 2020-2030
Chart 92 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Positions Amid Price-Sensitive Consumer Shifts
Chart 93 Company Shares 2025
Chart 94 Brand Shares 2025
Grocery Retailers Lead Distribution Amid Discounter Growth
Retail E-Commerce Grows through Digital Lifestyle and Enhanced Shopping Features
Chart 95 Retail Channels 2020-2025
Chart 96 Economic Context for Depilatories
Chart 97 Real Gdp Growth 2020-2030
Chart 98 Inflation 2020-2030
Chart 99 Consumer Context for Depilatories
Chart 100 Population 2020-2030
Chart 101 Consumer Expenditure 2020-2030
Chart 102 Population by Generation 2025

Fragrances in Romania

Key Data Insights

Premium and Mass Fragrances Drive Value Growth Amid Economic Resilience
Chart 103 Key Industry Trends for Fragrances
Premium and Mass Fragrances Drive Value Growth Amid Economic Resilience
Emirai’S Launch Exemplifies Premiumisation and Cultural Fusion in Fragrances
Chart 104 Emirai Focuses on High-Quality Extracts
Fragrance Becomes a Defining Aspect of Identity and Self-Expression
Farmec and Local Brands Capitalise on Natural Ingredients and Sustainability
Chart 105 Avon Partners with C&A
Chart 106 Value Sales 2020-2030
Chart 107 Volume Sales 2020-2030
Chart 108 Value Sales by Category 2025
Premium Fragrances to Lead Growth Amid Evolving Consumer Preferences
Growing Demand for Sustainability to Shape Product Innovation and Packaging
Male and Niche Fragrances to Gain Momentum with Cultural and Demographic Shifts
Chart 109 Forecast Value Sales 2020-2030
Chart 110 Forecast Value Sales by Category 2025-2030
Leading Global Players Sustain Dominance Amid Modest Share Shifts
Emerging Local Niche Brands Challenge Tradition with Artisanal Appeal
Chart 111 Company Shares 2025
Chart 112 Brand Shares 2025
Beauty Specialists Lead Retail Offline Sales with Curated Advice
Sephora and Online Platforms Drive Retail E-Commerce Growth
Chart 113 Retail Channels 2020-2025
Chart 114 Economic Context for Fragrances
Chart 115 Real Gdp Growth 2020-2030
Chart 116 Inflation 2020-2030
Chart 117 Consumer Context for Fragrances
Chart 118 Population 2020-2030
Chart 119 Consumer Expenditure 2020-2030
Chart 120 Population by Generation 2025

Hair Care in Romania

Key Data Insights

Romanians Embrace Innovation and Value Amid Cautious Spending
Chart 121 Key Industry Trends for Hair Care
Romanians Embrace Innovation and Value Amid Cautious Spending
Farmec and Ivatherm Lead Innovation with Tailored Hair Care
Chart 122 Ivatherm Launches Hair Loss Treatment
Henkel Capitalises on Multifunctionality to Strengthen Portfolio
Chart 123 Henkel Focuses on Multifunctionality
Chart 124 Value Sales 2020-2030
Chart 125 Volume Sales 2020-2030
Chart 126 Value Sales by Category 2025
Consumers Shift to Personalised and Efficient Routines with Diverse Needs
Salon Professional Hair Care to Lead Growth through Premiumisation and Innovation
Sustainability to Reshape Hair Care Landscape
Added Benefits Expected to Become More Prominent
Chart 127 Forecast Value Sales 2020-2030
Chart 128 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Consolidate Position Amid Shifting Market Shares
Retailer-Driven Innovation and Price Sensitivity Fuel Private Label Growth
Chart 129 Company Shares 2025
Chart 130 Brand Shares 2025
Hypermarkets Lead with Convenience and Affordability for Consumers
Retail E-Commerce Expands Rapidly as Consumers Seek Variety
Chart 131 Retail Channels 2020-2025
Chart 132 Economic Context for Hair Care
Chart 133 Real Gdp Growth 2020-2030
Chart 134 Inflation 2020-2030
Chart 135 Consumer Context for Hair Care
Chart 136 Population 2020-2030
Chart 137 Consumer Expenditure 2020-2030
Chart 138 Population by Generation 2025

Men's Grooming in Romania

Key Data Insights

Romanian Male Consumers Drive Dynamic Growth in Men's Grooming
Romanian Male Consumers Drive Dynamic Growth in Men's Grooming
Men’S Fragrances Lead Sales Supported by Multi-Benefit Innovations
Farmec Capitalises on Men’S Grooming Trends with Gerovital Men Launch
Chart 139 Farmec Expands Gerovital Men Range
Chart 140 Value Sales 2020-2030
Chart 141 Volume Sales 2020-2030
Chart 142 Value Sales by Category 2025
Romanians to Embrace Advanced Grooming with Evolving Preferences
Men’S Fragrances Set to Lead Value Growth through Premiumisation
Sustainability and Regulatory Changes Expected to Redefine Product Development
Technology and Digitisation Set to Drive Competitive Differentiation
Chart 143 Forecast Value Sales 2020-2030
Chart 144 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Navigate a Fragmented Market with Shifting Shares
Chart 145 Company Shares 2025
Chart 146 Brand Shares 2025
Grocery Retailers Maintain Dominance in Distributing Men’S Grooming Products
Emag.Ro and Omnichannel Players Drive Online Sales Growth with Convenience
Chart 147 Retail Channels 2020-2025
Chart 148 Economic Context for Men's Grooming
Chart 149 Real Gdp Growth 2020-2030
Chart 150 Inflation 2020-2030
Chart 151 Consumer Context for Men's Grooming
Chart 152 Population 2020-2030
Chart 153 Consumer Expenditure 2020-2030
Chart 154 Population by Generation 2025

Oral Care in Romania

Key Data Insights

Robust Sales Growth Driven by Innovation and Promotional Strategies
Robust Sales Growth Driven by Innovation and Promotional Strategies
Toothpaste Dominates Sales While Dental Floss Shows Exceptional Growth
Brands Embrace Advanced Technologies and Natural Ingredients
Chart 155 Haleon Revolutises Oral Care
Chart 156 Value Sales 2020-2030
Chart 157 Volume Sales 2020-2030
Chart 158 Value Sales by Category 2025
Consumers to Embrace Digital Influence and Complex Products for Enhanced Oral Health
Toothpaste Set to Lead While Dental Floss Grows Steadily through Health Awareness
Sustainability and Innovation to Shape Product Development with Strategic Market Impact
Chart 159 Forecast Value Sales 2020-2030
Chart 160 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Reinforce Dominance Amid Growing Competition
Chart 161 Company Shares 2025
Chart 162 Brand Shares 2025
Grocery Retailers Continue to Lead Oral Care Distribution
Omnichannel Strategies and Digital Engagement Reshape Consumer Interactions
Retail E-Commerce Gains Traction through Convenience and Targeted Product Offerings
Chart 163 Retail Channels 2020-2025
Chart 164 Economic Context for Oral Care
Chart 165 Real Gdp Growth 2020-2030
Chart 166 Inflation 2020-2030
Chart 167 Consumer Context for Oral Care
Chart 168 Population 2020-2030
Chart 169 Consumer Expenditure 2020-2030
Chart 170 Population by Generation 2025

Skin Care in Romania

Key Data Insights

Romanians Balance Economic Caution with Demand for Premium Skin Care
Romanians Balance Economic Caution with Demand for Premium Skin Care
Facial Care Leads Value Growth While Body Care Shows High Volume
Biotech and Clean Beauty Meet Evolving Consumer Demands
Local Brands Innovate through Multifunctionality
Chart 171 Farmec Relaunches Aslavital
Economic Caution and Education Fuel Premiumisation and Resilience
Chart 172 Value Sales 2020-2030
Chart 173 Volume Sales 2020-2030
Chart 174 Value Sales by Category 2025
Romanians to Embrace Natural and Sustainable Products
K-Beauty to Shape Romanian Skin Care Landscape
Facial Care Expected to Lead Value Growth While Body Care Maintains Volume Dominance
Innovation in Dermocosmetic Products to Reshape Market Dynamics
Chart 175 Forecast Value Sales 2020-2030
Chart 176 Forecast Value Sales by Category 2025-2030
Leading Manufacturers Leverage Local Expertise to Sustain Positions
Local Manufacturing Creates Growth Opportunities for Romanian Players
Chart 177 Company Shares 2025
Chart 178 Brand Shares 2025
Retail Offline Continues to Dominate Distribution of Skin Care
Retail E-Commerce Accelerates Growth Fuelled by Convenience and Product Trust
Chart 179 Retail Channels 2020-2025
Chart 180 Economic Context for Skin Care
Chart 181 Real Gdp Growth 2020-2030
Chart 182 Inflation 2020-2030
Chart 183 Consumer Context for Skin Care
Chart 184 Population 2020-2030
Chart 185 Consumer Expenditure 2020-2030
Chart 186 Population by Generation 2025

Sun Care in Romania

Key Data Insights

Consumer Behaviour and Economic Factors Drive Resilience Amid Austerity
Consumer Behaviour and Economic Factors Drive Resilience Amid Austerity
Chart 187 Kaufland Launches Range with Natural Ingredients
Adult Sun Care Leads Sales While Baby and Child-Specific Sun Care Gains Momentum
Kaufland Leverages Natural Ingredients, Catering to Sustainability Concerns
Brands Innovate with Multifunctional Formulations
Chart 188 Value Sales 2020-2030
Chart 189 Volume Sales 2020-2030
Chart 190 Value Sales by Category 2025
Adult Sun Care to Maintain Lead as Baby and Child-Specific Sun Care Grows
Romanians Set to Drive Innovative, Multifunctional and Sustainable Sun Care
Climate Change Set to Increase Demand for Efficient Sun Care Products
Chart 191 Forecast Value Sales 2020-2030
Chart 192 Forecast Value Sales by Category 2025-2030
L’Oréal and Beiersdorf Strengthen Positions Amid Rising Fragmentation
Innovative Launches and Portfolio Diversification Open Growth Avenues
Chart 193 Company Shares 2025
Chart 194 Brand Shares 2025
Retail Offline Channels Maintain Dominance in Distribution of Sun Care
Retail E-Commerce Leverages Convenience and Expertise
Chart 195 Retail Channels 2020-2025
Chart 196 Economic Context for Sun Care
Chart 197 Real Gdp Growth 2020-2030
Chart 198 Inflation 2020-2030
Chart 199 Consumer Context for Sun Care
Chart 200 Population 2020-2030
Chart 201 Consumer Expenditure 2020-2030
Chart 202 Population by Generation 2025

Premium Beauty and Personal Care in Romania

Key Data Insights

Premium Brands Perform Well Amid Evolving Consumer Preferences and Economic Challenges
Premium Brands Perform Well Amid Evolving Consumer Preferences and Economic Challenges
Premium Fragrances Lead in Value While Baby and Child-Specific Products Accelerate
Probeauty Garners Consumer Engagement with Personalised Retail Experiences
Chart 203 Premium, Interactive Shopping Becomes Popular
Chart 204 Value Sales 2020-2030
Chart 205 Value Sales by Category 2025
Premium Brands to Capitalise on Rising Consumer Sophistication and Spending Power
Premium Fragrances to Lead Sales While Premium Sun Care Shows Momentum
Innovation in Sustainability and Personalised Retail to Reshape Consumer Engagement
Chart 206 Forecast Value Sales 2020-2030
Chart 207 Forecast Value Sales by Category 2025-2030
L’Oreal and Key Players Consolidate Leadership through Innovation and Distribution
Chart 208 Company Shares 2025
Chart 209 Brand Shares 2025
Chart 210 Economic Context for Premium Beauty and Personal Care
Chart 211 Real Gdp Growth 2020-2030
Chart 212 Inflation 2020-2030
Chart 213 Consumer Context for Premium Beauty and Personal Care
Chart 214 Population 2020-2030
Chart 215 Consumer Expenditure 2020-2030
Chart 216 Population by Generation 2025

Mass Beauty and Personal Care in Romania

Key Data Insights

Romanians Adapt Spending Behaviour Amid Cautious Economic Outlook
Romanians Adapt Spending Behaviour Amid Cautious Economic Outlook
Mass Skin Care Leads through Strong Consumer Demand for Functional Benefits
Kaufland’S Discount Campaign Drives Price-Conscious Purchasing
Chart 217 Kaufland Hosts Blue Basket Discount Campaign
Chart 218 Value Sales 2020-2030
Chart 219 Value Sales by Category 2025
Chained Retailers to Expand Private Labels
Mass Skin Care to Lead as Adult Sun Care Grows Fastest
Sustainability to Reshape Product Strategies
Chart 220 Forecast Value Sales 2020-2030
Chart 221 Forecast Value Sales by Category 2025-2030
Leading Companies Strengthen Positions Amid Evolving Competitive Landscape
Chart 222 Company Shares 2025
Chart 223 Brand Shares 2025
Chart 224 Economic Context for Mass Beauty and Personal Care
Chart 225 Real Gdp Growth 2020-2030
Chart 226 Inflation 2020-2030
Chart 227 Consumer Context for Mass Beauty and Personal Care
Chart 228 Population 2020-2030
Chart 229 Consumer Expenditure 2020-2030
Chart 230 Population by Generation 2025

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The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Body Mists
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Body Mists
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, colour cosmetics, deodorants, depilatories, fragrances, hair care, men's grooming, oral care, skin care and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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