Beauty and Personal Care in Panama

April 2024
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Overview:

Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Panama with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:

  • Baby and Child-Specific Products
  • Bath and Shower
  • Colour Cosmetics
  • Deodorants
  • Depilatories
  • Fragrances
  • Hair Care
  • Men's Grooming
  • Oral Care
  • Skin Care
  • Sun Care
  • Premium Beauty and Personal Care
  • Mass Beauty and Personal Care

If you're in the Beauty and Personal Care industry in Panama, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Beauty and Personal Care in Panama report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Beauty and Personal Care in Panama?
  • Which are the leading brands in Panama?
  • How are products distributed in Panama?
  • To what extent is e-commerce changing the retail environment and consumer demand?
  • How are sales of mass versus premium beauty products evolving?
  • Which products are seeing rising demand in the wake of COVID-19?
  • Why are changing lifestyles and consumer behaviour patterns stimulating growth of some categories but not others?
  • How is the macroeconomic environment shaping demand?
  • Where is future growth expected to be most dynamic?
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Beauty and Personal Care in Panama

Beauty and personal care in 2023: The big picture
Country background
Socioeconomic trends
Logistics/infrastructure
What next for beauty and personal care?
Table 1 Sales of Beauty and Personal Care by Category: Value 2018-2023
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2018-2023
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2019-2023
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2020-2023
Table 6 NBO Company Shares of Premium Beauty and Personal Care: % Value 2019-2023
Table 7 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2020-2023
Table 8 Distribution of Beauty and Personal Care by Format: % Value 2018-2023
Table 9 Distribution of Beauty and Personal Care by Format and Category: % Value 2023
Table 10 Forecast Sales of Beauty and Personal Care by Category: Value 2023-2028
Table 11 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2023-2028

DISCLAIMER

2023 Developments
Prospects and Opportunities
Category Data
Table 12 Sales of Baby and Child-specific Products by Category: Value 2018-2023
Table 13 Sales of Baby and Child-specific Products by Category: % Value Growth 2018-2023
Table 14 NBO Company Shares of Baby and Child-specific Products: % Value 2019-2023
Table 15 LBN Brand Shares of Baby and Child-specific Products: % Value 2020-2023
Table 16 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2020-2023
Table 17 Forecast Sales of Baby and Child-specific Products by Category: Value 2023-2028
Table 18 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 19 Sales of Bath and Shower by Category: Value 2018-2023
Table 20 Sales of Bath and Shower by Category: % Value Growth 2018-2023
Table 21 NBO Company Shares of Bath and Shower: % Value 2019-2023
Table 22 LBN Brand Shares of Bath and Shower: % Value 2020-2023
Table 23 Forecast Sales of Bath and Shower by Category: Value 2023-2028
Table 24 Forecast Sales of Bath and Shower by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 25 Sales of Deodorants by Category: Value 2018-2023
Table 26 Sales of Deodorants by Category: % Value Growth 2018-2023
Table 27 NBO Company Shares of Deodorants: % Value 2019-2023
Table 28 LBN Brand Shares of Deodorants: % Value 2020-2023
Table 29 Forecast Sales of Deodorants by Category: Value 2023-2028
Table 30 Forecast Sales of Deodorants by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 31 Sales of Hair Care by Category: Value 2018-2023
Table 32 Sales of Hair Care by Category: % Value Growth 2018-2023
Table 33 NBO Company Shares of Hair Care: % Value 2019-2023
Table 34 LBN Brand Shares of Hair Care: % Value 2020-2023
Table 35 LBN Brand Shares of Premium Hair Care: % Value 2020-2023
Table 36 Forecast Sales of Hair Care by Category: Value 2023-2028
Table 37 Forecast Sales of Hair Care by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 38 Sales of Depilatories by Category: Value 2018-2023
Table 39 Sales of Depilatories by Category: % Value Growth 2018-2023
Table 40 NBO Company Shares of Depilatories: % Value 2019-2023
Table 41 LBN Brand Shares of Depilatories: % Value 2020-2023
Table 42 Forecast Sales of Depilatories by Category: Value 2023-2028
Table 43 Forecast Sales of Depilatories by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 44 Sales of Oral Care by Category: Value 2018-2023
Table 45 Sales of Oral Care by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Oral Care: % Value 2019-2023
Table 47 LBN Brand Shares of Oral Care: % Value 2020-2023
Table 48 Forecast Sales of Oral Care by Category: Value 2023-2028
Table 49 Forecast Sales of Oral Care by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 50 Sales of Men’s Grooming by Category: Value 2018-2023
Table 51 Sales of Men’s Grooming by Category: % Value Growth 2018-2023
Table 52 NBO Company Shares of Men’s Grooming: % Value 2019-2023
Table 53 LBN Brand Shares of Men’s Grooming: % Value 2020-2023
Table 54 Forecast Sales of Men’s Grooming by Category: Value 2023-2028
Table 55 Forecast Sales of Men’s Grooming by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 56 Sales of Colour Cosmetics by Category: Value 2018-2023
Table 57 Sales of Colour Cosmetics by Category: % Value Growth 2018-2023
Table 58 NBO Company Shares of Colour Cosmetics: % Value 2019-2023
Table 59 LBN Brand Shares of Colour Cosmetics: % Value 2020-2023
Table 60 LBN Brand Shares of Premium Colour Cosmetics: % Value 2020-2023
Table 61 Forecast Sales of Colour Cosmetics by Category: Value 2023-2028
Table 62 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 63 Sales of Fragrances by Category: Value 2018-2023
Table 64 Sales of Fragrances by Category: % Value Growth 2018-2023
Table 65 NBO Company Shares of Fragrances: % Value 2019-2023
Table 66 LBN Brand Shares of Fragrances: % Value 2020-2023
Table 67 LBN Brand Shares of Premium Fragrances: % Value 2020-2023
Table 68 Forecast Sales of Fragrances by Category: Value 2023-2028
Table 69 Forecast Sales of Fragrances by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 70 Sales of Skin Care by Category: Value 2018-2023
Table 71 Sales of Skin Care by Category: % Value Growth 2018-2023
Table 72 NBO Company Shares of Skin Care: % Value 2019-2023
Table 73 LBN Brand Shares of Skin Care: % Value 2020-2023
Table 74 LBN Brand Shares of Premium Skin Care: % Value 2020-2023
Table 75 Forecast Sales of Skin Care by Category: Value 2023-2028
Table 76 Forecast Sales of Skin Care by Category: % Value Growth 2023-2028
2023 Developments
Prospects and Opportunities
Category Data
Table 77 Sales of Sun Care by Category: Value 2018-2023
Table 78 Sales of Sun Care by Category: % Value Growth 2018-2023
Table 79 NBO Company Shares of Sun Care: % Value 2019-2023
Table 80 LBN Brand Shares of Sun Care: % Value 2020-2023
Table 81 LBN Brand Shares of Premium Adult Sun Care: % Value 2020-2023
Table 82 Forecast Sales of Sun Care by Category: Value 2023-2028
Table 83 Forecast Sales of Sun Care by Category: % Value Growth 2023-2028
The following categories and subcategories are included:

Beauty and Personal Care

    • Baby and Child-specific Hair Care
    • Baby and Child-specific Skin Care
    • Baby and Child-specific Sun Care
    • Baby and Child-specific Toiletries
    • Baby Wipes
    • Medicated Baby and Child-specific Products
    • Nappy (Diaper) Rash Treatments
    • Bar Soap
    • Bath Additives
    • Body Powder
    • Body Wash/Shower Gel
    • Hand Sanitisers
      • Intimate Washes
      • Intimate Wipes
    • Liquid Soap
        • Premium Eye Liner/Pencil
        • Mass Eye Liner/Pencil
        • Premium Eye Shadow
        • Mass Eye Shadow
        • Premium Mascara
        • Mass Mascara
        • Premium Other Lash and Brow Make-Up
        • Mass Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Mass BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Mass Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Mass Foundation/Concealer
        • Premium Powder
        • Mass Powder
        • Premium Other Facial Make-Up
        • Mass Other Facial Make-Up
        • Premium Lip Gloss
        • Mass Lip Gloss
        • Premium Lip Liner/Pencil
        • Mass Lip Liner/Pencil
        • Premium Lipstick
        • Mass Lipstick
        • Premium Other Lip Products
        • Mass Other Lip Products
        • Premium Nail Polish
        • Mass Nail Polish
        • Premium Nail Treatments/Strengthener
        • Mass Nail Treatments/Strengthener
        • Premium Polish Remover
        • Mass Polish Remover
        • Premium Other Nail Products
        • Mass Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
      • Mass Colour Cosmetics Sets/Kits
    • Deodorant Creams
    • Deodorant Pumps
    • Deodorant Roll-Ons
    • Deodorant Sprays
    • Deodorant Sticks
    • Deodorant Wipes
    • Hair Removers/Bleaches
    • Women's Pre-Shave
    • Women's Razors and Blades
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • 2-in-1 Products
    • Colourants
    • Conditioners and Treatments
    • Hair Loss Treatments
    • Perms and Relaxants
    • Salon Professional Hair Care
      • Medicated Shampoos
      • Standard Shampoos
    • Styling Agents
      • Men's Post-Shave
      • Men's Pre-Shave
      • Men's Razors and Blades
        • Premium Men's Bath and Shower
        • Mass Men's Bath and Shower
        • Premium Men's Deodorants
        • Mass Men's Deodorants
        • Premium Men's Hair Care
        • Mass Men's Hair Care
        • Premium Men's Skin Care
        • Mass Men's Skin Care
      • Premium Men's Fragrances
      • Mass Men's Fragrances
    • Dental Floss
      • Denture Cleansers
      • Denture Fixatives
    • Mouth Fresheners
    • Mouthwashes/Dental Rinses
    • Tooth Whiteners
      • Manual Toothbrushes
          • Battery Toothbrush Replacement Heads
          • Battery Toothbrush Units
          • Electric Toothbrush Replacement Heads
          • Electric Toothbrush Units
    • Toothpaste
  • Oral Care Excl Power Toothbrushes
        • Premium Firming Body Care
        • Mass Firming Body Care
        • Premium General Purpose Body Care
        • Mass General Purpose Body Care
        • Premium Acne Treatments
        • Mass Acne Treatments
        • Premium Face Masks
        • Mass Face Masks
          • Premium Liquid/Cream/Gel/Bar Cleansers
          • Mass Liquid/Cream/Gel/Bar Cleansers
          • Premium Facial Cleansing Wipes
          • Mass Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Mass Basic Moisturisers
          • Premium Anti-Agers
          • Mass Anti-Agers
        • Premium Lip Care
        • Mass Lip Care
        • Premium Toners
        • Mass Toners
      • Premium Hand Care
      • Mass Hand Care
      • Premium Skin Care Sets/Kits
      • Mass Skin Care Sets/Kits
        • Premium Aftersun
        • Mass Aftersun
        • Premium Self-Tanning
        • Mass Self-Tanning
        • Premium Sun Protection
        • Mass Sun Protection
    • Baby and Child-specific Sun Care
    • Premium Baby and Child-specific Products
    • Premium Bath and Shower
        • Premium Eye Liner/Pencil
        • Premium Eye Shadow
        • Premium Mascara
        • Premium Other Lash and Brow Make-Up
        • Premium BB/CC Creams
        • Premium Blusher/Bronzer/Highlighter
        • Premium Foundation/Concealer
        • Premium Powder
        • Premium Other Facial Make-Up
        • Premium Lip Gloss
        • Premium Lip Liner/Pencil
        • Premium Lipstick
        • Premium Other Lip Products
        • Premium Nail Polish
        • Premium Nail Treatments/Strengthener
        • Premium Polish Remover
        • Premium Other Nail Products
      • Premium Colour Cosmetics Sets/Kits
    • Premium Deodorants
      • Premium Men's Fragrances
      • Premium Women's Fragrances
      • Premium Unisex Fragrances
      • Premium Fragrance Sets/Kits
    • Premium Hair Care
        • Premium Firming Body Care
        • Premium General Purpose Body Care
        • Premium Acne Treatments
        • Premium Face Masks
        • Premium Facial Cleansing Wipes
          • Premium Basic Moisturisers
          • Premium Anti-Agers
        • Premium Lip Care
        • Premium Liquid/Cream/Gel/Bar Cleansers
        • Premium Toners
      • Premium Hand Care
      • Premium Skin Care Sets/Kits
      • Premium Aftersun
      • Premium Self-Tanning
      • Premium Sun Protection
    • Prestige Baby and Child-specific Products
    • Prestige Bath and Shower
    • Prestige Colour Cosmetics
    • Prestige Deodorants
    • Prestige Fragrances
    • Prestige Hair Care
      • Prestige Body Care
      • Prestige Facial Care
      • Prestige Hand Care
      • Prestige Skin Care Sets/Kits
    • Prestige Adult Sun Care
    • Mass Baby and Child-specific Products
    • Mass Bath and Shower
        • Mass Eye Liner/Pencil
        • Mass Eye Shadow
        • Mass Mascara
        • Mass Other Lash and Brow Make-Up
        • Mass BB/CC Creams
        • Mass Blusher/Bronzer/Highlighter
        • Mass Foundation/Concealer
        • Mass Powder
        • Mass Other Facial Make-Up
        • Mass Lip Gloss
        • Mass Lip Liner/Pencil
        • Mass Lipstick
        • Mass Other Lip Products
        • Mass Nail Polish
        • Mass Nail Treatments/Strengthener
        • Mass Polish Remover
        • Mass Other Nail Products
      • Mass Colour Cosmetics Sets/Kits
    • Mass Deodorants
      • Mass Men's Fragrances
      • Mass Women's Fragrances
      • Mass Unisex Fragrances
      • Mass Fragrance Sets/Kits
    • Mass Hair Care
        • Mass Firming Body Care
        • Mass General Purpose Body Care
        • Mass Acne Treatments
        • Mass Face Masks
        • Mass Facial Cleansing Wipes
          • Mass Basic Moisturisers
          • Mass Anti-Agers
        • Mass Lip Care
        • Mass Liquid/Cream/Gel/Bar Cleansers
        • Mass Toners
      • Mass Hand Care
      • Mass Skin Care Sets/Kits
      • Mass Aftersun
      • Mass Self-Tanning
      • Mass Sun Protection
    • Dermocosmetics Baby and Child-specific Products
    • Dermocosmetics Bath and Shower
    • Dermocosmetics Colour Cosmetics
    • Dermocosmetics Deodorants
    • Dermocosmetics Fragrances
    • Dermocosmetics Hair Care
      • Dermocosmetics Body Care
      • Dermocosmetics Facial Care
      • Dermocosmetics Hand Care
      • Dermocosmetics Skin Care Sets/Kits
    • Dermocosmetics Adult Sun Care

Beauty and Personal Care

This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.

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This report originates from Passport, our Beauty and Personal Care research and analysis database.

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