In 2023, beauty and personal care (BPC) products in Tanzania has witnessed significant price increases. The main reasons for this have been global fuel price hikes, which raised transportation costs, and high local taxes on BPC products, whether imported or locally made.
In 2023, Tanzania's beauty and personal care (BPC) industry has been experiencing notable changes and challenges. For example, the Tanzania Bureau of Standards (TBS) played a pivotal role in shaping the industry by banning three chemical ingredients in cosmetics from March 2022, due to their links to infertility and cancer.
Consumers in Tanzania are increasingly influenced by Western trends and advertising by global players, especially young "middle class" aspirants. Although cloth nappies continue to dominate, more middle-income consumers are switching to disposable nappies/diapers for convenience and hygiene reasons.
At the end of the review period, 71% of the population were living below the international poverty line of USD3.10/day.
Many areas of Tanzania continue to have dilapidated roads, although a surge in investment in roads was seen towards the end of the review period. President Magufuli, who led Tanzania until his death in 2021, was known as “The Bulldozer” due to his passion for road construction.
Looking ahead into the forecast period, promotions and advertising using famous personalities or social influencers will remain crucial in driving consumer engagement and sales for BPC products in Tanzania. Influencer endorsements have proven effective in influencing purchasing decisions, making brands more memorable and desirable.
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Understand the latest market trends and future growth opportunities for the Beauty and Personal Care industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to the following key categories, where applicable:
If you're in the Beauty and Personal Care industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Beauty and Personal Care
This is the aggregation of baby and child-specific products, bath & shower, deodorants, hair care, colour cosmetics, men's grooming, oral hygiene, fragrances, skin care, depilatories and sun care. Black market sales and travel retail are excluded.
See All of Our DefinitionsThis report originates from Passport, our Beauty and Personal Care research and analysis database.
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