The Western European pet care market performed strongly during the pandemic, with pet adoption levels up and owners spending more time with their pets during home seclusion. However, the high inflation in the region was putting pressure on consumers’ purchasing power from 2022, negatively impacting volume sales in recent years. Nevertheless, the premiumisation and pet humanisation trends are helping to drive value sales in pet care, which is expected to continue over the forecast period.
This report comes in PPT.
Pet care in Turkey was continuing to grow at an impressive pace in 2024, albeit at a slower rate than in previous years, with the recent COVID-19-generated boom in pet ownership largely receding. However, with puppies and kittens adopted in the pandemic having reached adulthood, the amount of food they consume is increasing. Turkey also continues to see a developing pet humanisation trend, boosting the country’s transition to prepared pet food.
As in a number of countries in the region, private label showed impressive results in France in 2023. Despite retailers being forced to increase prices on their private label lines due to inflation they still continued to attract demand. Private label players have also introduced premium ranges to encourage consumers to make the switch from branded products.
In the UK, Western Europe’s biggest pet care market, e-commerce now accounts for a 35% sales share. However, pet shops and superstores still lead regionally, appreciated for their wide range of products and the expert advice available from the in-store staff. Such outlets are increasingly pursuing an omnichannel approach, but also continue to expand their physical footprint: with Maxi Zoo planning to add up to 50 stores in France in 2024, for example.
Dog and cat populations will generally continue growing in Western Europe, with the premiumisation and pet humanisation trends also continuing to develop. Even with the recent difficult economic climate, many owners were loathe to cut spending on their pets, particularly those who tend to buy premium products. However, as in the final years of the review period, the value performance will continue to outstrip the volume performance.
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