Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
The landscape of retail adult incontinence in Lithuania witnessed significant shifts in 2023, largely influenced by changes in prescription (Rx) pricing and consumer preferences for lighter incontinence options. Retail sales of adult incontinence…
The surge in demand for light adult incontinence products in 2023 is indicative of a broader trend towards greater awareness and acceptance of these solutions. This trend mirrors the growing acceptance observed toward the end of the review period,…
Retail adult incontinence remains a very new concept in Kenya and thus it is still a relatively small category in tissue and hygiene. Whilst awareness is still low, there is a growing regard for the transformative impact of using adult incontinence…
Italy’s ageing population continued to support value sales in retail adult incontinence in 2023. Here we also note cross-category trends which focus on wellbeing and helping to enhance the quality of consumers’ lives and their overall holistic…
Retail adult incontinence in Ireland registered solid growth in volume growth in 2023, with both light adult incontinence and heavy/moderate adult incontinence performing well. Rising levels of obesity in Ireland, combined with an ageing and…
In 2023, retail value sales of adult incontinence goods in Hungary recorded double-digit growth while retail volume growth remained positive. Rising awareness surrounding adult incontinence further supported volume sales, with more consumers…
Adult retail incontinence in Guatemala registered healthy current value and modest volume growth in 2023. The population is ageing and with older people being the main consumers group, this drove demand. However, women also often suffer from urinary…
In 2023, retail adult incontinence in Greece recorded positive retail value and volume growth, with value sales boosted by rising price points. Unlike other hygiene product categories where the share of private labels is low, this is not the case…
The growing ageing population in Finland acted as a primary catalyst for the volume sales growth of adult incontinence products throughout 2023. Heightened consumer awareness regarding incontinence issues, coupled with proactive educational efforts…
Retail adult incontinence in Algeria registered higher volume growth in 2023 in comparison with the review period thanks to an ageing population, with the number of those aged over 65 increasing due to soaring inflation rates. However, in value…
In 2023, retail adult incontinence in South Korea saw another year of significant volume and current value growth, primarily propelled by the nation’s rapidly ageing population. As South Korea stands amongst the fastest ageing societies globally, the…
2023 witnessed an uptick in volume and value sales of retail adult incontinence in the United Arab Emirates, with sales of both light and moderate/heavy formats performing well. This growth was primarily fuelled by increasing awareness of…
Consumer demand for retail adult incontinence and consumption habits is ongoing, which led to growth in volume sales in the country in 2023. This was due mainly to the ageing Czech population, with an increase in the demographic aged 65 and over, the…
Retail adult incontinence continued to exhibit stable volume sales growth in Georgia in 2023. However, the absence of prescription or reimbursement schemes for adult incontinence products remains a challenge. Consequently, consumers must either…
In terms of impact on volume sales, demographic trends supported adult incontinence more than any other category within tissue and hygiene in France in 2023. The country’s elderly population keeps on expanding, increasing the number of potential…
The surge in volume growth for light adult incontinence products in 2023 reflects an increasing trend towards proactive health management among consumers in Estonia. With a growing emphasis on personal wellness, individuals are seeking solutions that…
Retail sales of adult incontinence products in Egypt recorded double-digit growth in 2023. This value increase was largely driven by price increases, however, as inflationary pressures continued to be felt in the country throughout the year. During…
In 2023, retail adult incontinence in Ecuador recorded a retail value rise, while volume sales remained positive. A key factor driving substantial retail sales is the prevalence of goods in homes and older care facilities, with administrators…
In 2023, retail adult incontinence goods in the Dominican Republic recorded double-digit retail value growth while retail volume sales remained positive. Despite inflationary pressures and the rising cost of living, the product is considered a daily…
As in other categories, retail adult incontinence in Denmark was affected by higher product prices at the end of the review period. Higher manufacturer and retailer input costs, for example, increased operating costs, such as material sourcing,…