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Read in-depth analysis on the key trends shaping demand across in...

Read in-depth analysis on the key trends shaping demand across industries, consumers and national markets, with insight and market statistics that offer global strategic coverage.

Strategy Briefing

Top 10 Global Consumer Trends 2022

Jan 2022

This report identifies the 10 global consumer trends expected to impact during 2021, providing specific characteristics and how the trend manifests, consumer behaviour and motivation driving the trend, as well as insights on how industry is…

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q4 2021

Nov 2021

The global market for retail tissue and hygiene has reached a greater level of stability than had been the case earlier in the pandemic. While volatility exists with countries still responding to waves of the virus, related to hemispheres, the…

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Strategy Briefing

Global Baby Nappies/Diapers/Pants Update: Balancing Affordability and Premium Innovation

Oct 2021

The pandemic has served as a double-edged sword for the global nappies/diapers/pants industry. On the one hand, greater price sensitivity has weakened spending power and birth rates, while on the other, increased health and eco awareness has…

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Strategy Briefing

The Australian Consumer in 2021

Sep 2021

At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in…

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Strategy Briefing

AFH Tissue: Global Business Dynamic and Demand

Sep 2021

The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the use of public places. However, a global recovery in AFH demand is looming, although its pace…

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q3 2021

Aug 2021

The global market for retail tissue and hygiene has reached a greater level of stability than had been the case earlier in the pandemic. While volatility exists with countries still responding to waves of the virus, related to hemispheres, the…

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Strategy Briefing

The Future Home

Aug 2021

Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…

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Strategy Briefing

Value Creation Through Back to Basics in Health and Beauty

Jul 2021

Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…

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Strategy Briefing

Democratising Personalisation in Health and Beauty

Jul 2021

Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…

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Strategy Briefing

Global Feminine Care: Strategies in Value Creation

Jul 2021

Sanitary protection is seeing growth globally, with developing markets accounting for the lion’s share of untapped potential and growth momentum. The performance is shaped by socioeconomic, demographic and lifestyle trends, as well as improvements in…

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Strategy Briefing

Consumer Systems and Home Automation - A Disruptive End to Silo Thinking

Jun 2021

In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q2 2021

Jun 2021

The story of Q2 2021 for tissue and hygiene is the return of optimism. Disruption brought by the pandemic appears to be giving way to greater predictability and less radical swings in growth related to consumer circumstances and economic disruption.…

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Strategy Briefing

World Market For Tissue

May 2021

Despite economic challenges, the global consumer tissue market continues to grow in both developed and developing markets. The pace of growth will, however, decelerate in developed regions post-COVID-19, highlighting the need for meaningful…

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Strategy Briefing

Nappies/Diapers/Pants in Asia Pacific

May 2021

Although there was a slight slowdown in growth of nappies/diapers/pants sales in Asia Pacific in 2020, Coronavirus (COVID-19) did not have as big an impact on these products as many others in the region. Given they are seen as essential products by…

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Strategy Briefing

Voice of the Industry: Tissue and Hygiene

Mar 2021

The Voice of the Industry survey of professionals in the consumer tissue and disposable hygiene industries, fielded in December 2020, reveals a number of headwinds and growth dynamics recorded by companies in 2020, as well as expectations of short-…

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Strategy Briefing

Exploring Women’s Health: Breaking Taboos in Menopause

Feb 2021

The menopausal consumer acts as an untapped market for many health and beauty businesses as these consumers are increasingly looking to treat their symptoms holistically. Both internal and external treatments begin to thrive with opportunity in…

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Strategy Briefing

Tissue and Hygiene: Quarterly Statement Q4 2020

Jan 2021

Overall, the global Q4 forecast update does not indicate dramatic changes, compared to the previous quarter. Standing out somewhat are the US and China, with a slight upgrade to growth in 2020 following the upgrade to the countries’ macroeconomic…

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Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Global Adult Incontinence: Consumer Needs, Product Formats Dynamic, Growth Strategies

Sep 2020

Retail adult incontinence is one of the best-performing disposable hygiene categories, with growth potential in developed and emerging regions. The self-reported concerns over health and incontinence cross genders and generations, indicating…

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Strategy Briefing

Adult Incontinence in Middle East and Africa

Aug 2020

MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products.…

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