Footwear

Due to innovative products across price points and global reach, adidas remains second in apparel and footwear. It faces challenges from competitors new and old, while dealing with crisis of its own. The German sportswear powerhouse addresses these…

In the phygital era, adidas has capitalised on digital engagement to better understand consumers and their needs. This level of insight has empowered the company to innovate not only by launching new products, but also to rethink channels, launching…

A large proportion of footwear sold in Argentina is manufactured domestically using imported raw materials. This is particularly the case with sports footwear from leading international brands. For example, the Brazilian Grupo Dass manufactures…

In the dynamic footwear landscape in Australia, a tale of resilience and adaptability is unfolding. Despite facing headwinds from economic slowdown and soaring inflation, footwear is set to sustain steady growth in both retail volume and current…

Footwear has been under particular stress with the shift from traditional leather shoes to other materials and sports shoes for many years. In particularly, children’s footwear has been under pressure, and it is projected to see the biggest decline…

In 2023, Brazil experienced a challenging economic landscape, shaped by the lingering impacts of the global economic crisis and the ominous shadow of high inflation. A continued surge in footwear prices due to the economic downturn, fuelled by…

Footwear experienced robust growth in 2023, building on strong performances in 2022 and 2021, with all categories delivering value growth. Despite flat volume growth due to consumer pressures from high inflation rates for everyday necessities, such…

Despite a weak performance in terms of retail volume sales in 2023, footwear in Chile is demonstrating robust current value growth, primarily driven by the men’s and women’s segments. Notably, a proportion of this growth can be attributed to price…

After the lifting of the zero-COVID policy and the subsequent relaxation of pandemic-related restrictions at the beginning of 2023, the restoration of logistics and a resurgence in offline consumption was seen. This, in turn, is set to catalyse a…

Colombian consumers' widespread adoption of sneakers/trainers, particularly white sneakers, can be attributed to their willingness to embrace global fashion trends. The growth of sneakers sales helped drive general growth of footwear in 2023. White…

Footwear is struggling to recover from the harsh impact of the COVID-19 pandemic, with retail volume and current values sales still below pre-pandemic levels in 2023. Although 2021 brought a renewed interest in footwear with consumers returning to…

Footwear is witnessing volume sales decline in 2023, due to substantial price increases. As in apparel, footwear has been challenged with rising costs of raw materials like leather. The devaluation of the Egyptian pound and the war in Ukraine has…

Footwear volume is managing to stay in very small positive growth in 2023, which is expected to pick up slightly in 2024, then slump again over the forecast period. Meanwhile, value is being better supported by inflationary pressures pushing up unit…

After seeing close to double-digit current value growth in 2022, footwear has been facing challenges in Germany in 2023, and growth is set to slow. Several insolvencies have been filed in 2023 – an increase compared with the year before –…

Discounting activities have been gathering pace in footwear as players deploy this strategy to clear out accumulated stock gathered during the pandemic, and to mitigate declines in volume sales as a result of inflationary pressures which are…

Footwear is enjoying strong growth in 2023, with both retail value and volume sales rising by double digits following declines the previous year. On the other hand, sports footwear has been a more robust performer since 2021. Driven by the rising…

The remarkable sneaker/trainer boom that Hungary is currently witnessing showed no signs of slowing down in 2023 as the huge numbers of sports footwear enthusiasts among the local population continued to prefer sneakers and trainers, especially…

In a rebound from the strong decline seen in 2020 due to COVID-19, the footwear category in India has been seeing significant growth, and recovered to the 2019 level of value sales in 2023. Post-COVID-19, consumer spending on footwear increased after…

Footwear in Indonesia continued to see positive growth in volume terms in 2023, with women’s footwear leading the way. Sales were boosted by the post-pandemic revival of social activities, such as weddings, parties and other gatherings, alongside the…

After experiencing robust growth during the COVID-19 pandemic, which spurred increased physical activity and demand for activewear, footwear sales in Israel faced deceleration amidst economic challenges in 2023. The economic environment, marked by…