Jeans

Jeans came under pressure in 2023 due to the substantial increases in retail prices. However, volume sales decline was not as pronounced compared to other major apparel categories. As a popular form of apparel in Egypt, demand for jeans has been more…

Jeans is a stable category in apparel, being an eternally-fashionable form of apparel which can be dressed up and dressed down accordingly. That said, jeans does face some competition from the rising athleisure trend, although jeans can also be…

Levi’s remains the leading brand in jeans in 2023, with it continuing to see high double-digit growth in current value terms. Levi’s Thailand in its efforts to build a stronger footing in the market has not only innovated in its products, but also in…

Denim on denim has made a comeback in 2023, with both men and women sporting this trend. The denim on denim trend involves pairing denim bottoms such as jeans, with a denim jacket or top. Brands have been seen to launch more denim products, and even…

Jeans, like other apparel and footwear categories, has been negatively affected by elevated inflation and slower economic growth in 2023. This is despite the temporary reduction in VAT from 10% to 8% that was implemented by the government in June…

There is a significant level of maturity in jeans in the Czech Republic, with most people owning more than one pair, often a pair for leisure and a smarter pair for socialising or even at work. Premium and super premium brands have been challenged…

Sales of jeans continued to see healthy growth in current value terms in 2023. Premium jeans remained the largest subcategory in terms of value, having continued to benefit from the presence of many established brands, including the iconic Levi’s…

There has been a noticeable shift in terms of preference for denim clothing, including jeans, as consumers prioritise comfort. Skinny jeans have been a wardrobe stable in Hong Kong for many years. However, in 2023, there has been a noticeable decline…

Retail volume sales of jeans were pushed into decline in 2023, as demand was stifled by price increases and the high cost of living. Denmark’s inflation rate soared in 2022, alongside many other European countries, pushing up costs and the retail…

Jeans witness robust value gains in 2023, building on significant growth in the previous year. However, volume sales experience a subdued performance as consumers prioritise essentials and value due to high inflation rates, particularly impacting…

In 2023, the Australian fashion industry has faced a complex landscape, characterised by economic challenges, including a cost-of-living crisis and high inflation. These factors prompted consumers to curtail non-essential spending. As a result,…

Vintage classic jeans brands are seen to stand the test of time and are known for their quality. The growing popularity of vintage classic jeans in the Philippines has been due to a combination of style preferences, sustainability concerns, cyclical…

Demand for jeans continues to grow in 2023, driven by the ongoing popularity of street casual. The beginning of the endemic era in South Korea and consumers’ increasing outdoor activities are also helping to boost demand for durable jeans. The…

Jeans experienced a significant drop in sales in 2020, followed by a year of stagnation in 2021 as COVID-19 prevailed in the country in these two years. Home seclusion, or “sugomori” in Japanese, was a hot term at this time. As society began to open…

Jeans is expected to see a low single-digit growth in retail current value terms over 2023, to return to the 2019 pre-Coronavirus (COVID-19) level. Jeans started to recover in 2021, having suffered a downturn with the pandemic, as Italians limited…

Following a two-year period of steady growth, demand for both men’s and women’s jeans declined in 2023, as cash-strapped consumers cut back on non-essential expenditure Compared to many other items of apparel, a pair of jeans is less subject to…

Jeans is in a volume slump in 2023, following a strong rebound after the pandemic era declines. This can partly be attributed to budgetary reasons, evidenced by the fact that economy jeans is showing the best performance, along with the fact that…

The population of the United Arab Emirates is extremely young, with the majority comprising millennials or young professionals in this expat-driven market. As a consequence, jeans remain a popular fashion choice, and are often worn casually or for…

Thanks to the end of the zero-COVID policy and the resurgence of retro fashion, jeans is set to experience significant high single-digit current value growth in 2023. The popularity of the retro trend has not only favoured denim jeans, but has also…

In 2022, jeans experienced a slight drop in volume sales, while showing a marginal increase in current value terms, primarily attributed to surging inflation and economic uncertainties leading to higher prices, which in turn dampened consumer…