Poland

Sales of cigarettes in Poland declined slightly in 2023 in retail volume terms. In 2022 the influx of refugees from Ukraine strongly revived sales of cigarettes in the country, but the impact of this weakened in 2023. A similar picture was seen in…

Closed system single use e-cigarettes turned out to be a big winner in 2023 with the category recording dynamic growth for the second year running. These products are perceived as the easiest e-vapour product for new vapers to approach and use. The…

Sales of fine cut tobacco declined in retail volume terms in 2023. Like cigarettes, this category received a sales boost in 2022 as large numbers of refugees entered Poland following Russia's invasion of Ukraine. However, in 2023 the influence of…

Sales of cigarettes experienced a slight decline in volume terms in 2023. Sales saw strong growth in 2022 as large numbers of refuges entered Poland following Russia's invasion of Ukraine. In 2023, many of these refugees from Ukraine returned to…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

In 2023, Poland ranked eighth in Eastern Europe for average gross income, but experienced a 2.2% decrease in per capita disposable income in that year, owing to an economic slowdown and surging inflation levels. However, projections for 2023-2028 are…

When adjusted for the effect of inflation, the market for homewares in Poland saw a decline in retail value terms in 2023. Having witnessed a surge in demand during the pandemic, when consumers developed a keen interest in cooking and eating at home,…

The home improvement market in market in Poland saw modest growth in current value terms in 2023. However, this was driven by inflation, rather than any real increase in demand. In the face of a challenging macroeconomic environment, with high…

Home furnishings in Poland registered a far more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with inflationary…

The home and garden market in Poland registered a more muted performance in current value terms in 2023, when compared to the previous years of the review period. This came within a context of a challenging macroeconomic environment, with…

The gardening market in Poland proved to be more resilient than other categories in 2023, with high single-digit growth in current value terms. In a challenging macroeconomic environment, characterised by high inflation and a contracting housing…

Sunglasses continue to exhibit robust growth in eyewear in Poland in 2024, albeit at a slightly slower pace compared to the previous year. Despite economic challenges stemming from the cost-of-living crisis, the category remains one of the…

In 2024, spectacle lenses maintained their position as the primary growth driver within spectacles, surpassing frames and readymade reading glasses in both retail value and volume terms. The necessity for regular replacement of spectacle lenses due…

In 2024, eyewear in Poland continued its upward trajectory, particularly in areas such as daily disposable and frequent replacement lenses. Daily disposable lenses, driven by a growing number of individuals with vision impairments, emerged as the…

In 2024, contact lenses and solutions in Poland experienced a subtle yet significant shift influenced by demographic and lifestyle factors. The country's inflation slowdown contributed to a marginal increase in average unit prices within the…

In 2023, Poland’s GDP growth slowed sharply to 0.1%, due to reduced household spending and public consumption amid the environment of surging inflation, despite a boost from increased capital formation and exports. The economy is predicted to rebound…

Robust sales continue for video games in Poland in 2023, showing ongoing resilience despite inflationary pressures. That said, economic uncertainty has resulted in consumers becoming more selective in their purchases, prioritising value and quality.…

Traditional toys and games in Poland maintained healthy growth in 2023, despite the landscape being shaped by inflation and geopolitical uncertainties which have influenced consumer spending habits overall. Despite these challenges, the category…

Toys and games in Poland maintained robust sales in 2023, in part driven by the significant growth of online games and subscriptions. This surge is largely due to the increasing shift towards digital platforms in general, as consumers engage with…

After witnessing significant declines in 2020 in the first year of COVID-19, sun care in Poland saw continuous robust retail volume and current value growth from 2021 to 2023, recovering fully in current value terms, but not rebounding completely…