Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.​​
The category of baby nappies/diapers/pants sees positive growth globally, with increased usage in developing markets. Developed regions have seen a push for premium to improve value in the absence of organic growth. Performance in 2020 will be shaped…
Feminine protection continues to see growth globally, with developing markets experiencing higher growth and offering significant untapped potential. The category’s performance is shaped by socioeconomic, demographic, and lifestyle trends. Innovation…
Asia Pacific is currently the largest and fastest growing retail tissue market in the world and still has huge room for growth due to its fast-growing economy. Rising urbanisation and average disposable income coupled with growing hygiene awareness…
MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products.…
Retail adult incontinence is one of the best-performing disposable hygiene categories, with growth potential in developed and emerging regions. The self-reported concerns over health and incontinence cross genders and generations, indicating…
The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…
Overall, the global Q4 forecast update does not indicate dramatic changes, compared to the previous quarter. Standing out somewhat are the US and China, with a slight upgrade to growth in 2020 following the upgrade to the countries’ macroeconomic…
The menopausal consumer acts as an untapped market for many health and beauty businesses as these consumers are increasingly looking to treat their symptoms holistically. Both internal and external treatments begin to thrive with opportunity in…
The Voice of the Industry survey of professionals in the consumer tissue and disposable hygiene industries, fielded in December 2020, reveals a number of headwinds and growth dynamics recorded by companies in 2020, as well as expectations of short-…
Although there was a slight slowdown in growth of nappies/diapers/pants sales in Asia Pacific in 2020, Coronavirus (COVID-19) did not have as big an impact on these products as many others in the region. Given they are seen as essential products by…
Despite economic challenges, the global consumer tissue market continues to grow in both developed and developing markets. The pace of growth will, however, decelerate in developed regions post-COVID-19, highlighting the need for meaningful…
The story of Q2 2021 for tissue and hygiene is the return of optimism. Disruption brought by the pandemic appears to be giving way to greater predictability and less radical swings in growth related to consumer circumstances and economic disruption.…
In a world that now seems more about disruption than stability, it is always better to be the disruptor than the disrupted - and that means pushing horizons outwards. Strategy needs to be built as part of a wider consumer system rather than at…
Sanitary protection is seeing growth globally, with developing markets accounting for the lion’s share of untapped potential and growth momentum. The performance is shaped by socioeconomic, demographic and lifestyle trends, as well as improvements in…
Interest in personalised approaches to health and beauty has surged since COVID-19, as improvements in technology have been met by a more accepting public focused on health outcomes and demanding products that fit their unique goals. Personalisation…
Evolving wellness priorities around physical and emotional health point towards simplicity, new perceived value and relevance that instils optimum quality and trust. This calls for a no-frills approach grounded in authenticity and expert-backed…
Our relationship with the home has been fundamentally changed by the pandemic. Our home has become a “hygienic sanctuary” where an increasing number of activities happen. With space a constraint, versatility of the living space has become a focus for…
The global market for retail tissue and hygiene has reached a greater level of stability than had been the case earlier in the pandemic. While volatility exists with countries still responding to waves of the virus, related to hemispheres, the…
The global AFH market saw a weak performance during 2020 and 2021. The coronavirus (COVID-19) pandemic forced consumers to stay in their homes and reduce the use of public places. However, a global recovery in AFH demand is looming, although its pace…
At the time of writing this report, Australia faces a second wave of COVID-19 infections, resulting in major lockdowns across the most populous states, significantly impacting businesses and consumers. The impact of COVID-19 has resulted in…