The world's most comprehensive market research on consumer produc...
The world's most comprehensive market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Côte d'Ivoire.
In 2023, tobacco in Côte d’Ivoire continues to demonstrate a positive performance despite economic challenges. Surging inflation has eroded the purchasing power of lower- and middle-income consumers, leading to reduced expenditures on tobacco.…
In 2023, Côte d’Ivoire’s GDP growth slowed to 5.1%, but it outperformed the Middle East and Africa’s average of 2.4%. The economy was boosted by increases in private spending, public consumption and exports, despite a challenging global economic…
Rising living standards in Côte d'Ivoire have boosted demand for beauty and personal care products, leading to positive growth in 2023. Bath and shower, deodorants, fragrances, hair care, cosmetics, and skin care are particularly popular. Factors…
2023 continued to be influenced by elevated inflation and rising transportation and manufacturing costs. This put pressure on the prices of imported and domestic tissue and hygiene brands. Most of these products are considered non-essential among…
In 2023, consumer habits did not change strongly, despite the global inflationary environment. Most products increased in price due to macroeconomic factors like higher fiscal pressure, the rising cost-of-living and the effect of US dollar…
In 2023, urbanisation, population growth and health and wellness drove retail sales. Most consumers self-medicated as the cheaper option and due to limited access to doctors outside of key cities. An overburdened public health sector and expensive…
As the staple foods market in Côte d’Ivoire was recovering from the impact of the COVID-19 pandemic, it was hit by high rates of global inflation. This had a marked impact on prices in certain product categories. In this context, consumers switched…
In 2023, soft drinks continued to recover from the COVID-19 pandemic, though it had to deal with an ongoing, if lessening, international inflationary context and fuel price hikes. This affected household incomes with many consumers economising and…
During 2023, retail volume sales of hot drinks expanded, supported by urbanisation, population growth, and continued recovery of the economy from the waning pandemic. However, the market now faces a new set of challenges due to global inflation rates…
Although Côte d’Ivoire is politically stable, corruption is rife and the rule of law is weak, whilst state finances have deteriorated. Economic momentum continues to outperform the regional average and inflation is low, but exposure to agriculture is…
Demand continued to increase across most categories of cooking ingredients and meals in 2023 despite significant average unit price increases as high inflation eroded consumer spending power. General economic development, urbanisation and the spread…
Natural increase will be the key driver of population expansion in Côte d’Ivoire in 2021-2040. The country will continue to be one of the youngest globally in 2040, influenced by high birth rates and low life expectancy. Urbanisation will remain…
In 2023, the dairy industry has overcome the adverse effects of the COVID-19 pandemic. Nevertheless, it now faces a new set of challenges, such as inflation. Consequently, various dairy product categories have experienced price increases, leading…
Snacks is seeing steady growth in retail volume terms in Côte d’Ivoire in 2023, although elevated inflation has put pressure on prices and on the general cost of living. With a median age of just 19 years there is a large base of young consumers keen…
The Bouake in Côte d’Ivoire report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The Abidjan in Côte d’Ivoire report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
The country’s economy recovered significantly from the pandemic in 2021 and 2022, though this was dampened somewhat by inflation caused by the Russia-Ukraine conflict. Nevertheless, the alcoholic drinks market grew due to a significant increase in…
Côte d’Ivoire is facing significant challenges in its business environment due to prevalent corruption, inadequate infrastructure, and a crucial shortage of skilled professionals. Additionally, the country's ICT sector is underdeveloped, higher…
Retailing value sales continued to expand in Côte d’Ivoire during 2022 growing at a higher rate than they did in both 2020 and 2021 but at a slower rate than in the earlier part of the review period. The market continued to recover from disruption…
Cote d’Ivoire is expected to be one of the fastest growing economies globally through to 2040, leading to one of the highest increases in disposable income levels regionally. Increasing digitalisation, structural reforms and rapid urbanisation are…