While growth in Asia Pacific pet care sales has slowed in recent years, against a backdrop of rising prices in a number of countries, it has remained positive. Expanding pet populations and more owners moving away from scraps to packaged pet food are helping drive growth. As are the ongoing premiumisation and pet humanisation trends, which should continue to positively influence the Asia Pacific pet care market over the forecast period.
This report comes in PPT.
Players from industries such as packaged food or consumer health have been entering pet care in Japan. For example, supplement giant, Fancl, major pharmaceutical company, Rohto Pharmaceutical, and drinking yoghurt player, Yakult Honsha, are among the recent entrants to pet care in this country.
Therapeutic food is performing strongly in South Korea, not least due to the increasing populations of senior cats and dogs. With a growing interest in healthcare, there is a shifting trend towards prioritising health management from a young age and scheduling more frequent check-ups. Therapeutic pet food is therefore tending to be prescribed at a younger age.
E-commerce continues to gain share in Asia Pacific, accounting for 44% of retail value sales in 2024. South Korea (69%) and China (59%) boast the highest online sales shares in pet care. In addition to traditional e-commerce platforms, emerging interest-based e-commerce platforms such as Douyin are gaining popularity among younger Chinese pet owners with their wider variety of products and rapid product renewal cycles.
Growth in the cat population is expected to continue being stronger in China in the coming years than for the dog population. Cats are usually considered to be cute, quiet, calm, more hygienic than dogs, to have fewer social needs and less space requirement. These features are particularly popular among Millennial and Gen Z pet owners.
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