Home Care

Market research on the home care industry. Our reports feature a ...

Market research on the home care industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.

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Strategy Briefing

Global Recovery Tracker: Q1 2021

Mar 2021

The global outlook has improved as of Q1 2021, thanks to vaccination progress in many developed countries. Nevertheless, the recovery prospects remain distant for most economies in the face of the spread of new, more infectious variants of the virus.…

USD 1,325
Strategy Briefing

E-commerce Promotional Mechanics in Home Care, October - December 2020

Mar 2021

As companies and retailers compete in an increasingly dynamic e-commerce market, the need to understand promotional benchmarks and trends has never been higher. In this Promotional Mechanics report, key questions across various business areas will be…

USD 1,325
Strategy Briefing

Home Care: Quarterly Statement Q1 2021

Mar 2021

This briefing looks at changes in Euromonitor International’s home care forecasts across the 54 markets covered by the Industry Forecast Model, as part of our quarterly forecast review. An update of macroeconomic factors, including GDP growth and…

USD 1,325
Strategy Briefing

From Sustainability to Purpose: Laundry & Auto Dish Detergent Brand Packaging Policies

Jan 2021

Leading laundry and dishwashing detergent makers are frequent targets for environmental campaigners due to a plastic packaging dependence intrinsic to the FMCG industry for decades. Plastic addiction is a critical issue, classed as a major corporate…

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Strategy Briefing

COVID-19 Survey: 2020, A Year in Review

Jan 2021

As the year comes to an end, this report captures the evolution of the sentiment, preparedness, impact, reaction and future measures taken by businesses during 2020 in response to the Coronavirus (COVID-19) pandemic, while also looks ahead to predict…

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Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

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Strategy Briefing

Are Unit Dose Tablet Detergents Still Fit for Purpose in Laundry Care and Automatic Dishwashing?

Jan 2021

Unit dose detergents in laundry and automatic dishwashing (ADW) have morphed from being an expression of convenience into multi-chambered, multi-benefit revenue drivers for leading brands. Consumers have responded to the format which already…

USD 1,325
Strategy Briefing

Global Recovery Tracker: Q4 2020

Dec 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession since World War II. In Q4 2020, the end of the pandemic started as countries began administering effective vaccines among the population; however, vaccine distribution…

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Strategy Briefing

Surface Care in Asia Pacific

Nov 2020

Asia Pacific is the fastest growing region for surface care globally. Given the large consumer base and low per capita spending, there is huge potential. Various positive factors will enable increased usage and sales. These include increased product…

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Strategy Briefing

Global Recovery Tracker: Q3 2020

Nov 2020

The coronavirus (COVID-19) pandemic has triggered the most severe global recession in nearly a century. Businesses are operating in a world of anxieties and uncertainties, not knowing what will be the new normal or when output and consumer spending…

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Strategy Briefing

Home Care Quarterly Statement Q3 2020

Sep 2020

The Q3 2020 update indicates a minor downgrade in an otherwise growing home care industry. As the global economy enters recession, consumers are re-evaluating their expenditure priorities as a result of the changes brought about by the pandemic.…

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Strategy Briefing

Water Scarcity in Southeast Asia

Sep 2020

Water scarcity issues pose a serious challenge for businesses in Southeast Asia, and responsible water management efforts remain niche. This briefing argues the need for businesses to develop proper water management strategies as Southeast Asia faces…

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Strategy Briefing

Claim to Fame: A Cross-industry Perspective on Product Claims During Coronavirus

Aug 2020

Health and hygiene have become top priorities amid the Coronavirus pandemic. As consumers take greater ownership of their health and protect themselves, their families and their homes from the virus, health and efficacy-related claims gain in…

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Strategy Briefing

The Impact of Coronavirus On Consumer Goods and Services in the Middle East

Jul 2020

Coronavirus (COVID-19) has shaken up consumer goods and service industries in the Middle East, putting pressure on supply chains and depressing sales as lockdowns and job losses squeeze discretionary spending. Essential items such as packaged food,…

USD 1,325
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